If your company needs to submit a Brand Launch Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/31NASCa
How to profit from customer experience - an introduction to LexdenChristopher Brooks
Lexden is a leading Independent Customer Strategy Consultancy.
We help clients unlock incremental profits by providing compelling value propositions and delivering enhanced customer experience when it matters. We create positive connections between our client’s brands, their employees and their customers.
We offer Customer Experience Strategy and Management, Customer Experience Profitability Modelling, Customer Value Propositions, Brand Experience Management and Employee Experience Management.
We cover a range of service sectors with a specialism in Financial Services.
Our clients engagements include Visa Europe, The Co-Operative Bank, Hiscox, More Th>n, Direct Line, Ageas, William Hill, Park Inn hotels and npower.
Business Branding Proposal PowerPoint Presentation SlidesSlideTeam
Are you preparing to give a PPT on business branding using best graphics and diagrams? Take a sigh of relief. We have come up with a business branding proposal PowerPoint presentation slides. Our corporate promotion proposal PPT templates act as a foundation stone to give your organization a value, identity, and awareness among customers. In addition to this, our brand marketing PowerPoint visuals will help you to establish a long-term relationship with your customers. These brand equity presentation slides include all the necessary stuff such as business focus, corporate product and services, competitive analysis, trade strategy framework, brand integrity, market competitiveness and execution roadmap. Our corporate awareness plan PowerPoint presentation templates can also be used as other templates such as corporate trademark, product proposal, brand communication, product awareness, company advertising plan, brand awareness, business to business quality management, brand awareness, branding strategy, product positioning, and many more. Simply download, edit your text and present!. Our Business Branding Proposal PowerPoint Presentation Slides are a binding force. They create a cohesive environment.
A brand is a set of perceptions and images that represent a company, product or service. While
many people refer to a brand as a logo, tag line or audio jingle, a brand is actually much larger. A
brand is the essence or promise of what will be delivered or experienced.
Hacking Google AdWords for your StartupBobby Stemper
Ex-Googlers & current founders of AdHawk (Techstars '15) breakdown how entrepreneurs can accelerate growth for their startup using Google AdWords advertising.
Pitch Deck For Early Stage Funding Powerpoint Presentation SlidesSlideTeam
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes Pitch Deck For Early Stage Funding Powerpoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of fouty two slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below. https://bit.ly/2R3CiqX
If your company needs to submit a Branding Services Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3lsNmbG
If your company needs to submit a Brand Launch Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/31NASCa
How to profit from customer experience - an introduction to LexdenChristopher Brooks
Lexden is a leading Independent Customer Strategy Consultancy.
We help clients unlock incremental profits by providing compelling value propositions and delivering enhanced customer experience when it matters. We create positive connections between our client’s brands, their employees and their customers.
We offer Customer Experience Strategy and Management, Customer Experience Profitability Modelling, Customer Value Propositions, Brand Experience Management and Employee Experience Management.
We cover a range of service sectors with a specialism in Financial Services.
Our clients engagements include Visa Europe, The Co-Operative Bank, Hiscox, More Th>n, Direct Line, Ageas, William Hill, Park Inn hotels and npower.
Business Branding Proposal PowerPoint Presentation SlidesSlideTeam
Are you preparing to give a PPT on business branding using best graphics and diagrams? Take a sigh of relief. We have come up with a business branding proposal PowerPoint presentation slides. Our corporate promotion proposal PPT templates act as a foundation stone to give your organization a value, identity, and awareness among customers. In addition to this, our brand marketing PowerPoint visuals will help you to establish a long-term relationship with your customers. These brand equity presentation slides include all the necessary stuff such as business focus, corporate product and services, competitive analysis, trade strategy framework, brand integrity, market competitiveness and execution roadmap. Our corporate awareness plan PowerPoint presentation templates can also be used as other templates such as corporate trademark, product proposal, brand communication, product awareness, company advertising plan, brand awareness, business to business quality management, brand awareness, branding strategy, product positioning, and many more. Simply download, edit your text and present!. Our Business Branding Proposal PowerPoint Presentation Slides are a binding force. They create a cohesive environment.
A brand is a set of perceptions and images that represent a company, product or service. While
many people refer to a brand as a logo, tag line or audio jingle, a brand is actually much larger. A
brand is the essence or promise of what will be delivered or experienced.
Hacking Google AdWords for your StartupBobby Stemper
Ex-Googlers & current founders of AdHawk (Techstars '15) breakdown how entrepreneurs can accelerate growth for their startup using Google AdWords advertising.
Pitch Deck For Early Stage Funding Powerpoint Presentation SlidesSlideTeam
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes Pitch Deck For Early Stage Funding Powerpoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of fouty two slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below. https://bit.ly/2R3CiqX
If your company needs to submit a Branding Services Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3lsNmbG
Customer Value Proposition by Derek HendrikzDerek Hendrikz
Customer value proposition by Derek Hendrikz works with CVP in terms of product, service, people, results, communication and experience. Customer service excellence and business relationship development models and the relationship / profitability ratio is dealt with. Slides end with the rules for CRM (customer relations management). www.derekhendrikz.com
Continuous Professional Development - Key to Commercial Success in AdvertisingThe_IPA
A presentation by Andrew Pinkess of the IPA's Professional Development Group which outlines the evidence linking training and development to the growth of marketing and advertising agencies.
Gravity is a business consulting company with multi-platform execution capabilities across digital and technology. We operate in India, Europe, Middle East and Africa. We help build, sustain & grow profitable businesses. We don’t ask for briefs. We ask for your hardest growth challenges
If your company needs to submit a Branding Design Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2Wa9Jbc
Digital Content Marketing Proposal Powerpoint Presentation SlidesSlideTeam
"You can download this product from SlideTeam.net"
Display your search engine rankings and impress your clients by using our topic-specific Digital Content Marketing Proposal PowerPoint Presentation Slides. With the help of this interactive digital content marketing proposal PPT layout, you can showcase the various digital marketing services you offer that hold the interest of the customers. Use the online marketing presentation template to highlight your content services that consist of video production, graphic design, multi-language content, digital content strategy, and content production. This template includes a table of contents that contains topics such as project context and goals, services schedule, timeframe and investment, client testimonials, terms and conditions, etc. Take advantage of this reliable and engaging content marketing proposal PowerPoint presentation slides to mention your company’s goals and objectives that create a positive impact on your clients. With the help of our online content marketing proposal PPT theme, you can portray the different phases of service schedule that includes buyer personas, keyword search estimates, content management systems, editorial calendar, key metrics & performance indicators, and many more. Take the assistance of this visually appealing digital content marketing proposal PowerPoint layout to explain how you design and implement the content marketing solution. By using our attractive online marketing proposal presentation slides, you can grab the attention of your clients by discussing how you monitor and analyze the content marketing matrix for a specific period of time. Talk about your experience as an online content creator and publisher to create a first great impression on the client with the aid of digital content marketing PPT theme. Employ this eye-catchy digital media marketing proposal PPT theme to illustrate the timeframe and investment table of digital content services. You can show your past work samples and turn your prospects into clients by downloading our ready to use digital content marketing PowerPoint presentation templates. https://bit.ly/3oQF3dR
All products and services have a Value Proposition set by the market place. What you offer to the market needs to be designed in order to exceed customer expectations. Learn more about this concept.
An eBook for small and medium size businesses, start-up, and entrepreneur. The value and importance of marketing is not always understood by business owners until it’s either too late or the business is so far behind their competitors that they are forced to play an expensive and time-consuming game of “catch-up” if they want to stay relevant to today’s savvy customer.
It is imperative to have a great marketing strategy, but it is not the same as a marketing plan. In our seminar we discuss the difference and how to create a brand strategy, marketing strategy and inbound marketing plan.
Brandcoil is a digital marketing company that helps client companies to hypergrow their brand. Brandcoil offers unique service of consultation and execution for the clients.
Our services fall under a wide bucket which includes Digital Marketing, Growth Strategy and Implementation, E-Commerce Growth, Launch & Go-to-market and Market Expansion.
We are also a combination of digital marketing and growth hacking where we go beyond the realms of digital marketing to ensure growth for our client brands. We are essentially an extended growth team for our clients.
Customer Value Proposition by Derek HendrikzDerek Hendrikz
Customer value proposition by Derek Hendrikz works with CVP in terms of product, service, people, results, communication and experience. Customer service excellence and business relationship development models and the relationship / profitability ratio is dealt with. Slides end with the rules for CRM (customer relations management). www.derekhendrikz.com
Continuous Professional Development - Key to Commercial Success in AdvertisingThe_IPA
A presentation by Andrew Pinkess of the IPA's Professional Development Group which outlines the evidence linking training and development to the growth of marketing and advertising agencies.
Gravity is a business consulting company with multi-platform execution capabilities across digital and technology. We operate in India, Europe, Middle East and Africa. We help build, sustain & grow profitable businesses. We don’t ask for briefs. We ask for your hardest growth challenges
If your company needs to submit a Branding Design Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2Wa9Jbc
Digital Content Marketing Proposal Powerpoint Presentation SlidesSlideTeam
"You can download this product from SlideTeam.net"
Display your search engine rankings and impress your clients by using our topic-specific Digital Content Marketing Proposal PowerPoint Presentation Slides. With the help of this interactive digital content marketing proposal PPT layout, you can showcase the various digital marketing services you offer that hold the interest of the customers. Use the online marketing presentation template to highlight your content services that consist of video production, graphic design, multi-language content, digital content strategy, and content production. This template includes a table of contents that contains topics such as project context and goals, services schedule, timeframe and investment, client testimonials, terms and conditions, etc. Take advantage of this reliable and engaging content marketing proposal PowerPoint presentation slides to mention your company’s goals and objectives that create a positive impact on your clients. With the help of our online content marketing proposal PPT theme, you can portray the different phases of service schedule that includes buyer personas, keyword search estimates, content management systems, editorial calendar, key metrics & performance indicators, and many more. Take the assistance of this visually appealing digital content marketing proposal PowerPoint layout to explain how you design and implement the content marketing solution. By using our attractive online marketing proposal presentation slides, you can grab the attention of your clients by discussing how you monitor and analyze the content marketing matrix for a specific period of time. Talk about your experience as an online content creator and publisher to create a first great impression on the client with the aid of digital content marketing PPT theme. Employ this eye-catchy digital media marketing proposal PPT theme to illustrate the timeframe and investment table of digital content services. You can show your past work samples and turn your prospects into clients by downloading our ready to use digital content marketing PowerPoint presentation templates. https://bit.ly/3oQF3dR
All products and services have a Value Proposition set by the market place. What you offer to the market needs to be designed in order to exceed customer expectations. Learn more about this concept.
An eBook for small and medium size businesses, start-up, and entrepreneur. The value and importance of marketing is not always understood by business owners until it’s either too late or the business is so far behind their competitors that they are forced to play an expensive and time-consuming game of “catch-up” if they want to stay relevant to today’s savvy customer.
It is imperative to have a great marketing strategy, but it is not the same as a marketing plan. In our seminar we discuss the difference and how to create a brand strategy, marketing strategy and inbound marketing plan.
Brandcoil is a digital marketing company that helps client companies to hypergrow their brand. Brandcoil offers unique service of consultation and execution for the clients.
Our services fall under a wide bucket which includes Digital Marketing, Growth Strategy and Implementation, E-Commerce Growth, Launch & Go-to-market and Market Expansion.
We are also a combination of digital marketing and growth hacking where we go beyond the realms of digital marketing to ensure growth for our client brands. We are essentially an extended growth team for our clients.
Finding, Nurturing and Converting potential leads is the aim of Lead Generation. An effective strategy can boost the Lead Generation for your sales. Learn to use Google Logins, Content and effective headlines for a better Lead Generation.
Neuronimbus is committed to being the bridge between brands and the power of social media. We bring together our staunch belief in organic social media marketing campaigns and our expertise and experience with 16+ years of successful legacy behind us. From identifying the audience that can be targeted to understanding their social media behavior, and formulating a strategy that is more than just guesswork, we deliver the experience and resources you need.
Harver Era Digital provides complete Digital Marketing including SEO, Social Media Marketing, PPC, ORM, YouTube SEO Brand Reputation Management and more.
Unlock your online potential with India's top digital marketing services! Boost your online presence and reach new heights with Harver Era Digital.
We are a team of young, dynamic, tech-savvy, and innovative professionals striving to deliver high quality results in all we do. We appreciate talent and love to inspire creativity. We will enable companies to cope up with the rapid evolution of technology and be abreast of market trends.
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
Marketing is important, but if you are tracking all your channels to understand how you are achieving return on your investments, you are probably missing out. This presentation provided an overview of tracking and interpreting data in marketing. Visit http://insivia.com to learn more.
Utilizing data, behavior, and testing to impact health careAndy Halko
How data, user experience and testing can impact patients and outcomes. Thanks http://drawingoutideas.ca/patient-journey-mapping/ for the patient journey image.
Blueprint to planning your website rebuildAndy Halko
We are discussing the necessary aspects to consider when rebuilding or redesigning your website. Join us for breakfast to learn everything you’ll need to know, from the initial planning phase through the launch of your new site, to make sure that you are up-to-date (and even ahead of the curve) on current trending designs, best SEO practices, and conversion-oriented layouts.
In this presentation, Insivia CEO and founder Andy Halko explores conversion optimization. Some of the topics include:
- A/B Testing
- Heat Mapping
- Landing Page Design
- Call To Action (CTA's)
- Mobile and Tablet
To learn more about this topic, visit us at www.insivia.com.
Personalized marketing is all the rage right now. Insivia CEO Andy Halko takes it a step further and looks into the future at the next evolution of marketing.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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2. THINK SMART. ACT BOLD.
Business Consultancy Meets Digital Agency
DIGITAL
BUSINESS
Engaging prospects, customers,
partners, employees, candidates and
investors through digital solutions.
Websites + Interactive
Portals, Apps + Integrations
Video + Animation
STRATEGIC
CONSULTING
Organizational vision, lead generation
strategy & campaign development
to drive top line growth.
Market + Audience Analysis
Vision + Strategic Consulting
Branding + Identity
INBOUND
MARKETING
Lead generation and referral tactics built
upon expert strategies and focused on
constant improvement.
Tactical Planning
Marketing Campaigns
Conversion Optimization
3. MARKETING
STRATEGY
VERSUS
MARKETING
PLAN
Bridging your core brand elements such as
value props, positioning, voice and identity to
your narrowed target audiences.
A detailed tactical guide that describes
channels, actions, integrations and KPIs over
a determined period of time.
4. CORE ELEMENTS OF YOUR BRAND
CULTURE +
VISION
Your core.
BRAND
VOICE
Sound different.
VALUE
PROPOSITIONS
Be different.
BRAND
IDENTITY
Impress quickly.
POSITIONING
STATEMENTS
Guiding message.
KEY
MESSAGES
Talk consistently.
5. VALUE PROPOSITIONS
An innovation, service, or feature intended to make
a company or product attractive to customers.
MAKE THEM
UNIQUE
The real power of value
propositions is that set you apart
in the market from everyone else.
KEEP THEM
INTERNAL
These should really be a
foundation and barometer used
internally and less externally.
ALWAYS
LIVE THEM
Value propositions should be used
across marketing, sales, product
development and strategy.
6. VALUE PROPOSITIONS EXERCISE
Step 1: List Buying Factors
1
2
3
4
5
6
7
8
9
10
BENEFITS
What your service or product does to make your
customer’s life easier by increasing pleasure or
decreasing pain.
FEATURES
Attributes of your services, deliverable or product.
EXPERIENCES
How working with you or your product makes a
customer feel.
Customer Service
Security
Ease Of Use
Integrations
Mobile Version
White Labeling
9. VALUE PROPOSITIONS EXERCISE
Step 4: Define & Detail Value Props
SECURITY
We provide the highest level of security through a 5-star industry rated program.
INTEGRATIONS
With over 30 integrations and more being launched each month, we provide ultimate flexibility.
LEGAL FOCUS
We’ve developed specialized features to help legal professionals and teams excel.
10. BRAND VOICE
Your voice helps create a guide for the sound of your
company. When messages are created, the voice
shapes them.
Selecting one to two guide words from each of the four
areas of the voice framework creates that voice to be
referenced.
A playful, honest, simple and motivating voice will produce a
very different key messages from your value propositions
and positioning statements than an authoritative, direct,
savvy and educational voice will.
PERSONA
Playful
Inspiring
Casual
Authoritative
Warm
Professional
TONE
Authentic
Honest
Humble
Personal
Direct
Academic
Witty
LANGUAGE
Simple
Savvy
Jargon-filled
Fun
Serious
Whimsical
PURPOSE
Inform
Educate
Engage
Amuse
Impress
Motivate
Promote
Entertain
11. POSITIONING STATEMENTS
A positioning statement is an expression of how a given
product, service or brand fills a particular consumer need
in a way that its competitors don’t.
CLEAR +
CONCISE
Keeping your positioning
statement clear and concise
ensures you have a message
everyone gets.
INTERNAL +
EXTERNAL
While they can be used externally,
the should really be a foundation
and barometer internally.
KEY
ELEMENTS
Utilizing your audience and value
propositions, your position brings
much of your brand together.
12. POSITIONING EXERCISE
For [target audiences / segments],
our [company / product]
is the [frame or reference / what we do]
that [rational / emotional benefit or promise]
because [reasons to believe promise].
Step 1: The Formulaic Statement.
For creative individuals, Apple Computers
is the technology product that allows you to
express your creativity because they look
and feel different, but are highly connected
and intuitive.
13. POSITIONING EXERCISE
Well, you know when [problem]?
Our [fix].
As a result [outcome].
Step 2: Problem-Fix-Outcome Statement.
Well, you know when you need to get a ride
somewhere and you call a taxi, it always ends up
costing more than you thought it would?
Our app lets regular people bid against one
another to give you a ride at a fixed price in their
own car.
As a result, you know right up front exactly how
much it will cost and that you're getting the best
possible deal.
14. BRAND IDENTITY
Where your value propositions, voice and
positioning meet the world.
IDENTITY
The visual feel - fonts, colors,
images, logos and other visuals
that exemplify the position and
voice.
SLOGANS
Slogans are not just what goes
under the logo, they often are the
main messages that catch
attention across marketing &
sales.
MESSAGES
Messaging is the deeper content
that provides information. Often
there is a separation between
marketing messages and sales
messages.
15. KEY MESSAGES
Value propositions and
positioning statements
utilize your voice to
create key messages.
Key messages are utilized across all aspects of
marketing - from website and advertising
headlines to emails and proposals.
Developing key messages for the organization
give all external communications consistency.
First, key messages provide the nuance for your team to
expand value propositions and positioning statements.
Second, they provide examples of how your voice is
utilized to create a sound to your brand.
And lastly, they help make creation of materials quick
and consistent for everyone.
16. MARKETING + SALES BIBLE
Create A Brand Guide
A great tool to hand out to new
employees or even share with potential
customers, your brand book creates the
narrative, guidelines and nuance for
everything about your company.
20. FUNNEL STAGES
Close
Nurture
Conversion
Engagement
Awareness
A lead is transitioned from a Marketing
Qualified Lead to a Sales Qualified Lead.
Marketing Qualified Lead
Anyone within your marketing ecosystem - connected to
you on social platforms, on mailing lists or in automation
segments.
Sales Qualified Lead
A prospect that has graduated from a MQL and has not
yet become a client.
21. Cost Per Lead Curve
Optimize
Our amazing team of marketers,
designers and developers work to
make impactful improvements.
Test & Measure
Real data ensures smart
decisions to improve selected
Key Performance Indicators.
Drive ROI
Our retainer allows the time to
optimize CPL. The longer the
campaign runs, the greater the ROI.
STRATEGY IMPLEMENTATION OPTIMIZATION
28. PAINS + BUYING FACTORS
Pains
Understanding your customer’s pains (part of
your persona), is a key to developing quality
conversion points.
Buying Factors
Look for the drivers and moments when a
target customer is looking to research or
select your services.
Conversion hinges of providing value and with low
commitment and high engagement.
31. CONVERSION
Landing pages and conversion are the
center point of a successful campaign.
Low Commitment Conversions
Newsletters and downloads are low commitment.
Medium Commitment Conversions
Webinars and tools are great mid-level conversions.
High Commitment Conversions
Forms and calls are high commitment for visitors.
Include a multiple levels of commitment to be
successful.
40. LOW RISK
easy
quick
cheap
LOW REWARD
Struggle to get reach &
low conversions.
PLEASE
MAKE BIGGER, BOLDER BETS
HIGH RISK
hard
time consuming
expensive
HIGH REWARD
If it is good, it can have high
reach and big impact.
45. Typical Components
The Headline
Subline
Image
Call To Action Text
Audits identify
80% of hidden
issues.
GET YOUR AUDIT
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80% of hidden
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Audits identify
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WEBSITE AUDIT
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TEST DIFFERENT CTAS
Create a Wide Range of Ads At First And Kill What
Doesn’t Work
46. KPIs
Metrics define our success and bad metrics provide
misinformation to hurt our campaigns.
HARD
KPIs
Metrics that are the end result of
marketing campaigns before sales
and revenue.
Contact Form
Call
Purchase
SOFT
KPIs
Metrics that describe your
audience reach and total
marketing ecosystem.
E-Mail List Size
Social Followers
Segment Size
LEADING
INDICATORS
Metrics that provide indication
towards soft and hard KPIs and
their change impacts the others.
Visits
Bounce Rate
Open Rate
47. Your Marketing Ecosystem
Define what makes you different
Evangelize your brand
Narrow your focus
Create an end-to-end funnel
Always deliver value
Make sure your conversion is right first
Measure, test and optimize
48. WE JUST SCRATCHED THE SURFACE
WHAT QUESTIONS
DO YOU HAVE?
Andy Halko
Insivia.com
216-373-1080
