in this ppt we discuss about different types of advertisement

1. DBG GOVERNMENT COLLEGE PANIPAT
ASSIGNMENT NO.2
ADVERTISEMENT MANAGEMENT
SUBMITTED TO:
MS. MANISHA MAM
SUBMITTED BY : RAHUL DHAMIJA
ROLL. NO :2205510010
CLASS : M.COM {F}

2. TYPES OF ADVERTISEMENT AND RECENT TRENDS IN
ADVERTISEMENT

3. A. Newspapers:
There is no doubt that the newspapers are the best and popular medium for
advertising. It reaches every nook and comer of the country. It is the most
powerful selling force. In India, there are many languages. Newspapers are being
published in 91 languages. According to statistics, “Indian Express” daily
newspaper is published from 10 places and prints 5,67,801 copies,
B. Magazines and Journals:
These are periodically published. They are published weekly, fortnightly or
monthly. Magazines are read leisurely. Magazines are published according to
the tastes or liking of the public.

4. C. Radio:
Radio is the quickest medium of advertising when compared to newspapers or magazines.
Sound moves faster than other media. It is a popular medium of advertising for a
commercial firm. Radio makes its appeal to the car. Commercial radio broadcasting has
become popular and is widely used in all countries.
E. Film:
The effects of television medium and film medium are the same. Film advertising is
also advantageously used by advertiser. Cinema is an audio-visual medium of
communication and offers opportunities to advertisers for screening commercial films
and slides. In India, there are about 7000 cinema houses and 3,500 touring cinemas
(approximate).

5. 1. Mural Advertising (Posters):
At present this is a common form of advertising. The posters are made in attractive colours
in brief and printed. The poster is a sheet of paper. The matter is depicted on it. Then the
prepared posters are pasted on walls or boards. Film showers use this medium for
advertising and the posters are pasted in such a manner that they are projected to the
people at bus stand, railway station, marketplace, parks, libraries, and crowded areas.
2. Advertising Boards:
These are also posters, but have better status than ordinary posters. The boards are fixed at
the areas where people frequently assemble. Such boards are fixed at decent and neat
places. They appear more attractive than posters.

6. 3. Vehicular Advertising:
This moving advertisement finds place on vehicles-buses, trains etc. The
vehicle passes through many places and many people happen to see it.
4. Painted Display:
It is an artist’s work. This display is large in size. It is visible from a distance. It
finds place at crossings, compound walls or erected structures built of poles
or pillars.
5. Travelling Display:
These are the advertisements as posters, small in size, written beautifully and
placed inside trains, buses, tramcars, vans etc. The travelling people, in these
vehicles, repeatedly notice it and keep it in their memory.

7. RECENT TREND IN ADVERTISEMENT
1. Shorter video ads
Today’s abundance of video content creates an endless amount of competition for
advertisers. Customers with the ability to watch virtually anything will only watch an ad if
it is relevant, attention grabbing, and valuable. As a result, the amount of time people
spend watching ads has declined across nearly every medium. Similar trends are leading
brands to test short video ads that aim to beat the skip button and serve short attention
spans.
2. OTT advertising
Over the top (OTT) is a term used to describe content providers that distribute
streaming media over the internet. These services are disrupting traditional broadcast
television and have led a new generation of consumers to “cut the cord” with satellite
and cable services.

8. 5. User-generated content
Even in the digital age, word-of-mouth marketing remains a valuable asset to brands. In a
recent survey, 76% of consumers said they trust content shared by “average” people more
than by brands. This underlines the importance of leveraging user-generated content, or
UGC, to build trust with your audience. UGC can be defined as pictures, videos, reviews,
social media posts, or any relevant content created by unpaid “fans” of your brand. Not
only is UGC more budget-conscious than other forms of marketing, but it has also been
shown to generate 7X higher engagement than standard brand generated content.
CONCLUSION: HENCE THE TREND OF ADVERTISEMENT HAS CHANGED.
NOW THE CONSUMER IS MORE AWARE AND EDUCATED SO HE ATTRACTS TOWARDS
SUCH ADVERTISEMENT WHICH ARE REAL.