The document discusses the history and types of advertising. It begins by covering ancient forms of advertising such as wall paintings in Egypt. It then outlines the evolution of advertising over the centuries from newspapers in the 18th century to radio in the 1920s. The document categorizes advertising into traditional modes like print, outdoor, radio and television advertising as well as modern types including online, covert, and celebrity advertising. It concludes by exploring the future of advertising such as digital signage, smartphone advertising and user-generated advertising.
Advertising has existed for thousands of years and was used to promote wares in ancient markets. It became more prominent in the 19th century as retailers began advertising products and prices. Advertising agencies developed to meet industry needs and professionalized over time. Advertising is now pervasive across many media channels and is designed to attract attention and stimulate desire for products. While it supports economic growth, critics argue advertising is often intrusive, deceptive, exploits children, and can negatively impact culture by promoting materialism. Regulations aim to protect consumers by restricting certain ad content and influence.
The document discusses the history and evolution of advertising from ancient times to present. It defines advertising and outlines key developments such as the introduction of advertising agencies in the 19th century and new mediums like radio and television. The document also covers different types of advertising like TV, radio, print, online and product placement. Emerging trends discussed include the rise of internet advertising and user-generated ads, as well as challenges of legal restrictions and customer indifference.
Advertising is a form of marketing communication used to persuade audiences to take action regarding commercial offerings or political/ideological support. Advertisements are usually paid for by sponsors and viewed through various media like print, television, radio, outdoor, or online. Commercial advertisers often seek to increase consumption of their products through branding, which associates a product or image with certain qualities in consumers' minds. The history of advertising dates back to ancient Egypt and Rome, while modern advertising emerged in the 18th century in newspapers. Thomas Barratt is considered the "father of modern advertising" for his effective campaigns for Pears Soap in the 19th century. Advertising increased with industrialization in the late 19th/early 20th century
This document provides an overview of a marketing management presentation on advertising and the cost of products. It begins with introductions and then covers major areas like the definition of advertising, its history from ancient times to the modern era, various types of advertising media, purposes of advertising, advertising theories and effects on product costs. It notes that advertising can increase per unit costs and require more resources. The presentation addresses both positive and negative impacts of advertising and provides tips for effective advertising campaigns.
Advertising has become an essential part of business to promote products and services. There are many types of advertising including print, outdoor, broadcast, covert, surrogate, public service, and celebrity advertising. Modern advertising methods are increasingly using innovative digital techniques like web banners, bandwagon appeals, promotions, endorsements, contextual ads, keywords ads, blog ads, mobile ads, and public relations. The advertising field is constantly evolving to find new effective ways to reach audiences.
There are several types of media advertising including print, outdoor, broadcast, covert, surrogate, public service, and celebrity advertising. Print advertising includes newspapers, magazines, brochures and fliers. Outdoor advertising uses billboards, booths, and events. Broadcast advertising is on television, radio, and the internet. Covert advertising subtly features brands in movies and TV. Surrogate advertising promotes related brands when direct advertising is banned. Public service advertising raises awareness for social causes. Celebrity advertising uses popular figures to endorse products.
Effects of advertising on consumer behaviourAnikesh0123
Project on Effects of Advertising on consumer behavior and such includes:
* Introduction to Advertisement
* Advertisement and its Kinds
* Detail Studies
* History of Advertisements
* Effects of Advertisements
* Pros and Cons of Advertisement
* Case Studies on Pepsi and Nike
This Slide show narrates the history of advertisements and traces out their impacts and explains the techniques followed in the preparation of advertisements. I made this presentation for the students of I year M A English on 11th January 2010. I hope to improve this presentation in near future.
Advertising has existed for thousands of years and was used to promote wares in ancient markets. It became more prominent in the 19th century as retailers began advertising products and prices. Advertising agencies developed to meet industry needs and professionalized over time. Advertising is now pervasive across many media channels and is designed to attract attention and stimulate desire for products. While it supports economic growth, critics argue advertising is often intrusive, deceptive, exploits children, and can negatively impact culture by promoting materialism. Regulations aim to protect consumers by restricting certain ad content and influence.
The document discusses the history and evolution of advertising from ancient times to present. It defines advertising and outlines key developments such as the introduction of advertising agencies in the 19th century and new mediums like radio and television. The document also covers different types of advertising like TV, radio, print, online and product placement. Emerging trends discussed include the rise of internet advertising and user-generated ads, as well as challenges of legal restrictions and customer indifference.
Advertising is a form of marketing communication used to persuade audiences to take action regarding commercial offerings or political/ideological support. Advertisements are usually paid for by sponsors and viewed through various media like print, television, radio, outdoor, or online. Commercial advertisers often seek to increase consumption of their products through branding, which associates a product or image with certain qualities in consumers' minds. The history of advertising dates back to ancient Egypt and Rome, while modern advertising emerged in the 18th century in newspapers. Thomas Barratt is considered the "father of modern advertising" for his effective campaigns for Pears Soap in the 19th century. Advertising increased with industrialization in the late 19th/early 20th century
This document provides an overview of a marketing management presentation on advertising and the cost of products. It begins with introductions and then covers major areas like the definition of advertising, its history from ancient times to the modern era, various types of advertising media, purposes of advertising, advertising theories and effects on product costs. It notes that advertising can increase per unit costs and require more resources. The presentation addresses both positive and negative impacts of advertising and provides tips for effective advertising campaigns.
Advertising has become an essential part of business to promote products and services. There are many types of advertising including print, outdoor, broadcast, covert, surrogate, public service, and celebrity advertising. Modern advertising methods are increasingly using innovative digital techniques like web banners, bandwagon appeals, promotions, endorsements, contextual ads, keywords ads, blog ads, mobile ads, and public relations. The advertising field is constantly evolving to find new effective ways to reach audiences.
There are several types of media advertising including print, outdoor, broadcast, covert, surrogate, public service, and celebrity advertising. Print advertising includes newspapers, magazines, brochures and fliers. Outdoor advertising uses billboards, booths, and events. Broadcast advertising is on television, radio, and the internet. Covert advertising subtly features brands in movies and TV. Surrogate advertising promotes related brands when direct advertising is banned. Public service advertising raises awareness for social causes. Celebrity advertising uses popular figures to endorse products.
Effects of advertising on consumer behaviourAnikesh0123
Project on Effects of Advertising on consumer behavior and such includes:
* Introduction to Advertisement
* Advertisement and its Kinds
* Detail Studies
* History of Advertisements
* Effects of Advertisements
* Pros and Cons of Advertisement
* Case Studies on Pepsi and Nike
This Slide show narrates the history of advertisements and traces out their impacts and explains the techniques followed in the preparation of advertisements. I made this presentation for the students of I year M A English on 11th January 2010. I hope to improve this presentation in near future.
New Trends in Advertising & MarketingNavin Pamnani
The document discusses new trends in advertising and marketing. It outlines several hot new trends, including going online with targeted digital advertising, courting the baby boomer demographic, using RSS feeds and social media networks to engage customers, advertising in unconventional places, premiumizing brands, blogging to build customer relationships, using CRM to improve loyalty, and mobile marketing. The trends reflect businesses shifting marketing tactics to new media in order to more effectively reach audiences and maximize advertising dollars.
Introduction to advertizment presentation 1 concepty world copyIhtisham Sohail
The document provides an overview of the history and types of advertising. It discusses how advertising has been used for thousands of years through different mediums such as signs, symbols and posters. In the early 20th century, radio became a new advertising medium and in the 1950s commercial television emerged as advertisers were able to sell time slots to multiple sponsors. Online advertising grew significantly in the 1990s during the dot-com boom. The document also outlines different types of advertising such as television, radio, print, online and new media ads as well as the purpose of advertising to promote products and services.
Changing Trends in Advertisements. Airtel- hfz ad video and several tunes added. Very colorful yet concise ppt. Trends in online, mob and print media discussed.
Recent Trends in Advertising 2012 provides a history of advertising and discusses current trends:
1. Advertising has evolved from early newspaper ads to include TV, radio, online/digital, and new strategies like product placement.
2. In the late 19th century, advertising agencies emerged to help companies develop complete advertising campaigns.
3. New technologies like cable TV, the internet, and social media have created new platforms and opportunities for interactive and embedded advertising.
Importance of advertisement in e commerceyatheesh km
Importance of Advertisement ,types of advertisement ,result of advertisement ,how advertisement help to e-commerce ,result of advertisement ,internet growth in advertisement
Ambient advertising refers to placing advertisements in unusual outdoor locations rather than traditional mediums like billboards or print. Some examples of ambient media include messages on receipts or straps in public transit. It has been found to be effective at getting messages to consumers and improving brand recall. Advertisers see value in ambient media for maintaining brand awareness established through other channels.
This document provides examples of different types of advertising methods including print, broadcast, outdoor, online, mobile, packaging, product placement, guerrilla and more. It discusses constraints in advertising like laws, ethics, money and target audiences. It also gives examples of communication strategies used in advertising like empathy and comparison approaches.
The document discusses different types of advertisements:
1) Print advertising includes newspapers, magazines, brochures and flyers. It provides more detailed information.
2) Outdoor advertising uses billboards and signage to grab attention of passersby.
3) Broadcast advertising includes television, radio, and internet ads. Television ads are popular but costly depending on air time and channel popularity.
The document provides information about advertising and careers in the advertising industry. It discusses:
1) What advertising is and the various mediums it uses like television, radio, newspapers, magazines, billboards, and online.
2) The different types of advertising like television, radio, online, print, billboard, mobile billboard, in-store, coffee cup, street, and aerial advertising.
3) Career opportunities in the advertising industry like media planner, creative roles, production manager, public relations specialist, and the skills needed to succeed in these roles.
The document traces the history of American advertising from 1704 to 2008, highlighting several milestones. It begins with the first newspaper advertisement in 1704 and discusses the growth of the advertising industry throughout the 18th and 19th centuries with the introduction of agencies and conventions. Key 20th century developments included the first use of sex appeal in ads in 1911, declines during the Great Depression, the formation of the War Advertising Council in 1942, and bans on cigarette advertising in the 1960s. The document also notes the rise of environmental and "green" claims in advertising from the 1970s onward, as well as the expansion onto new platforms like the internet and mobile.
Business research report on effects of advertisement on the buying behavior o...Projects Kart
The document provides an introduction to a report on the effects of advertisement on the buying behavior of females. It begins with defining advertisement and its history. It discusses the different types, reasons, pros, and cons of advertisement. It then outlines the research process, including that the type of research is basic/pure research. It discusses preliminary data collection through unstructured interviews with the educational and advertising sectors to understand factors influencing female buying behavior and advertisement's role. The goal is to understand how advertising influences females and provide recommendations to marketers.
This is a slideshow I created for my A level media in which I discuss the development of advertising and marketing. I discuss the history and some of the first advertisement texts on different platforms and also what I believe the future will hold for it.
This document discusses internet marketing and advertising. It begins by providing context on the evolution of marketing from a focus on mass production to individual customers. It then discusses various types of advertising including print, broadcast, covert, surrogate, public service, and celebrity advertising. A large portion focuses on the characteristics and opportunities of internet marketing, discussing the 7 P's of internet marketing - product, price, place, promotion, presentation, processes, and personalization. It also discusses understanding internet customers and how to build brands online through customization, evolving value propositions, risk profiles, and supply chains.
1. Advertising has evolved from street hawkers calling out wares to modern digital media like internet and mobile advertising. Print, radio, television and then internet became the major advertising media over time in India.
2. Each medium has limitations in fully conveying messages and impacting consumerism. Television has had the strongest effect in promoting consumerism by creating desire for products and engaging emotions.
3. Current advertising trends allow for more interactivity and targeted niche marketing through mobile and digital media, further influencing consumer purchasing behaviors.
Sanchar Ad & Events is an advertising organization that aims to provoke customer needs regardless of distance. It designs advertisements with quality parameters and competitive prices to make purchasing simple. The organization uses various cost-effective advertising tools like print, outdoor, broadcast, covert, surrogate, public service, and celebrity advertising to bring clients' businesses to customers' notice. Its goal is to provide innovative advertising solutions.
The document provides an overview of advertising, including its meaning, basic components, purposes and objectives, importance, types, and effectiveness. It discusses print, broadcast, outdoor, covert, surrogate, public service, celebrity, online, and professional advertising. It also covers advertising plans and agencies. As examples of effective advertising, it highlights Airtel's "Dhuaan Dhuaan" commercial for depicting the father-son relationship with seamless network coverage, creating an emotional connection.
This document defines advertising and its purpose. Advertising is a paid form of mass communication designed to persuade potential customers about a product, service, or idea. It aims to promote sales or influence attitudes. The document provides 24 definitions of advertising from various sources and discusses how advertising creates demand, introduces new products, and lowers prices through mass production. Examples of advertising media include newspapers, radio, magazines, television, and other outlets. In conclusion, the goal of advertising is to present a non-personal message from an identified sponsor to promote ideas, products or services.
Advertising plays an important role in the contemporary business world by communicating messages through various media to persuade audiences. Technological advancements have significantly impacted advertising. New technologies used for advertising include social media, search engine optimization, interest-based advertising, online video, interactive TV, mobile advertising and payments, and marketing-mix modeling. These technologies have made advertising more effective and efficient by allowing messages to reach global consumers without restrictions of time or location.
The document discusses how the web is transforming industries and advertising. It provides definitions of key terms like branding and advertising. It describes the evolution of advertising from ancient times to the 21st century and how web technologies like search engines, banner ads, and databases are influencing industries. The web provides new opportunities for customer interaction, faster processes, and lower costs. It also discusses advertising models, challenges, and the need for targeted, ethical ads attuned to consumer preferences.
This document discusses various marketing communication tools including advertising, sales promotions, events and experiences, and public relations. It provides examples of how companies can set objectives, choose media, develop messages, and evaluate advertising impact. It also discusses how sales promotions, events, sponsorships, and public relations can be used to incentivize purchases, build brand awareness, and strengthen company image.
The document describes IVIEW, an interactive WebGL visualizer for protein-ligand complexes. IVIEW allows users to visualize protein-ligand structures and interactions in 3D in their web browser. It features tools like multiple visualization modes, camera controls, labeling, and virtual reality effects. IVIEW aims to provide an easy and accessible way for non-experts to understand protein-ligand binding without requiring specialized software. The tool reads common file formats and is compatible with various browsers and devices.
New Trends in Advertising & MarketingNavin Pamnani
The document discusses new trends in advertising and marketing. It outlines several hot new trends, including going online with targeted digital advertising, courting the baby boomer demographic, using RSS feeds and social media networks to engage customers, advertising in unconventional places, premiumizing brands, blogging to build customer relationships, using CRM to improve loyalty, and mobile marketing. The trends reflect businesses shifting marketing tactics to new media in order to more effectively reach audiences and maximize advertising dollars.
Introduction to advertizment presentation 1 concepty world copyIhtisham Sohail
The document provides an overview of the history and types of advertising. It discusses how advertising has been used for thousands of years through different mediums such as signs, symbols and posters. In the early 20th century, radio became a new advertising medium and in the 1950s commercial television emerged as advertisers were able to sell time slots to multiple sponsors. Online advertising grew significantly in the 1990s during the dot-com boom. The document also outlines different types of advertising such as television, radio, print, online and new media ads as well as the purpose of advertising to promote products and services.
Changing Trends in Advertisements. Airtel- hfz ad video and several tunes added. Very colorful yet concise ppt. Trends in online, mob and print media discussed.
Recent Trends in Advertising 2012 provides a history of advertising and discusses current trends:
1. Advertising has evolved from early newspaper ads to include TV, radio, online/digital, and new strategies like product placement.
2. In the late 19th century, advertising agencies emerged to help companies develop complete advertising campaigns.
3. New technologies like cable TV, the internet, and social media have created new platforms and opportunities for interactive and embedded advertising.
Importance of advertisement in e commerceyatheesh km
Importance of Advertisement ,types of advertisement ,result of advertisement ,how advertisement help to e-commerce ,result of advertisement ,internet growth in advertisement
Ambient advertising refers to placing advertisements in unusual outdoor locations rather than traditional mediums like billboards or print. Some examples of ambient media include messages on receipts or straps in public transit. It has been found to be effective at getting messages to consumers and improving brand recall. Advertisers see value in ambient media for maintaining brand awareness established through other channels.
This document provides examples of different types of advertising methods including print, broadcast, outdoor, online, mobile, packaging, product placement, guerrilla and more. It discusses constraints in advertising like laws, ethics, money and target audiences. It also gives examples of communication strategies used in advertising like empathy and comparison approaches.
The document discusses different types of advertisements:
1) Print advertising includes newspapers, magazines, brochures and flyers. It provides more detailed information.
2) Outdoor advertising uses billboards and signage to grab attention of passersby.
3) Broadcast advertising includes television, radio, and internet ads. Television ads are popular but costly depending on air time and channel popularity.
The document provides information about advertising and careers in the advertising industry. It discusses:
1) What advertising is and the various mediums it uses like television, radio, newspapers, magazines, billboards, and online.
2) The different types of advertising like television, radio, online, print, billboard, mobile billboard, in-store, coffee cup, street, and aerial advertising.
3) Career opportunities in the advertising industry like media planner, creative roles, production manager, public relations specialist, and the skills needed to succeed in these roles.
The document traces the history of American advertising from 1704 to 2008, highlighting several milestones. It begins with the first newspaper advertisement in 1704 and discusses the growth of the advertising industry throughout the 18th and 19th centuries with the introduction of agencies and conventions. Key 20th century developments included the first use of sex appeal in ads in 1911, declines during the Great Depression, the formation of the War Advertising Council in 1942, and bans on cigarette advertising in the 1960s. The document also notes the rise of environmental and "green" claims in advertising from the 1970s onward, as well as the expansion onto new platforms like the internet and mobile.
Business research report on effects of advertisement on the buying behavior o...Projects Kart
The document provides an introduction to a report on the effects of advertisement on the buying behavior of females. It begins with defining advertisement and its history. It discusses the different types, reasons, pros, and cons of advertisement. It then outlines the research process, including that the type of research is basic/pure research. It discusses preliminary data collection through unstructured interviews with the educational and advertising sectors to understand factors influencing female buying behavior and advertisement's role. The goal is to understand how advertising influences females and provide recommendations to marketers.
This is a slideshow I created for my A level media in which I discuss the development of advertising and marketing. I discuss the history and some of the first advertisement texts on different platforms and also what I believe the future will hold for it.
This document discusses internet marketing and advertising. It begins by providing context on the evolution of marketing from a focus on mass production to individual customers. It then discusses various types of advertising including print, broadcast, covert, surrogate, public service, and celebrity advertising. A large portion focuses on the characteristics and opportunities of internet marketing, discussing the 7 P's of internet marketing - product, price, place, promotion, presentation, processes, and personalization. It also discusses understanding internet customers and how to build brands online through customization, evolving value propositions, risk profiles, and supply chains.
1. Advertising has evolved from street hawkers calling out wares to modern digital media like internet and mobile advertising. Print, radio, television and then internet became the major advertising media over time in India.
2. Each medium has limitations in fully conveying messages and impacting consumerism. Television has had the strongest effect in promoting consumerism by creating desire for products and engaging emotions.
3. Current advertising trends allow for more interactivity and targeted niche marketing through mobile and digital media, further influencing consumer purchasing behaviors.
Sanchar Ad & Events is an advertising organization that aims to provoke customer needs regardless of distance. It designs advertisements with quality parameters and competitive prices to make purchasing simple. The organization uses various cost-effective advertising tools like print, outdoor, broadcast, covert, surrogate, public service, and celebrity advertising to bring clients' businesses to customers' notice. Its goal is to provide innovative advertising solutions.
The document provides an overview of advertising, including its meaning, basic components, purposes and objectives, importance, types, and effectiveness. It discusses print, broadcast, outdoor, covert, surrogate, public service, celebrity, online, and professional advertising. It also covers advertising plans and agencies. As examples of effective advertising, it highlights Airtel's "Dhuaan Dhuaan" commercial for depicting the father-son relationship with seamless network coverage, creating an emotional connection.
This document defines advertising and its purpose. Advertising is a paid form of mass communication designed to persuade potential customers about a product, service, or idea. It aims to promote sales or influence attitudes. The document provides 24 definitions of advertising from various sources and discusses how advertising creates demand, introduces new products, and lowers prices through mass production. Examples of advertising media include newspapers, radio, magazines, television, and other outlets. In conclusion, the goal of advertising is to present a non-personal message from an identified sponsor to promote ideas, products or services.
Advertising plays an important role in the contemporary business world by communicating messages through various media to persuade audiences. Technological advancements have significantly impacted advertising. New technologies used for advertising include social media, search engine optimization, interest-based advertising, online video, interactive TV, mobile advertising and payments, and marketing-mix modeling. These technologies have made advertising more effective and efficient by allowing messages to reach global consumers without restrictions of time or location.
The document discusses how the web is transforming industries and advertising. It provides definitions of key terms like branding and advertising. It describes the evolution of advertising from ancient times to the 21st century and how web technologies like search engines, banner ads, and databases are influencing industries. The web provides new opportunities for customer interaction, faster processes, and lower costs. It also discusses advertising models, challenges, and the need for targeted, ethical ads attuned to consumer preferences.
This document discusses various marketing communication tools including advertising, sales promotions, events and experiences, and public relations. It provides examples of how companies can set objectives, choose media, develop messages, and evaluate advertising impact. It also discusses how sales promotions, events, sponsorships, and public relations can be used to incentivize purchases, build brand awareness, and strengthen company image.
The document describes IVIEW, an interactive WebGL visualizer for protein-ligand complexes. IVIEW allows users to visualize protein-ligand structures and interactions in 3D in their web browser. It features tools like multiple visualization modes, camera controls, labeling, and virtual reality effects. IVIEW aims to provide an easy and accessible way for non-experts to understand protein-ligand binding without requiring specialized software. The tool reads common file formats and is compatible with various browsers and devices.
Facebook was created by Mark Zuckerberg in 2004 while he was a student at Harvard University. It originally started as a social networking site for Harvard students but quickly expanded to other universities. It is now the most popular social media platform in the world, with over 1 billion active users. Zuckerberg developed earlier platforms like Facemash before creating Facebook.
The document outlines promotional activities that took place at Alfatah Mall from April 20th to May 4th. A path to purchase area was set up at the mall entrance with backlit branding. An activity area included health guidance, a QR scanner, body mass index and health checks, and a photo booth. Lucky draws were held with gift vouchers and Samsung and Q Mobile tablets as prizes. The owner of Alfatah Mall joined to distribute prizes.
This document provides information about Pakistan Refinery Limited (PRL), an oil refinery located in Karachi, Pakistan. It discusses PRL's background, facilities, and processes. Some key points:
- PRL was established in 1962 and is one of the major oil refineries in Karachi, with a capacity of 50,000 barrels per day.
- Its facilities include units for crude distillation, hydrotreating, reforming, water treatment, and steam/power generation.
- Like other refineries, PRL's main processes include distillation, treating, cracking, and conversion to produce fuels like gasoline and diesel from crude oil.
- It manages waste systematically by
The document discusses concepts related to depreciation and income taxes. It defines depreciation as a decrease in the value of physical assets over time due to use and aging. There are several classical depreciation methods described, including straight-line, declining balance, and units-of-production. The disposal of depreciable assets can result in taxable gains or losses. The document provides examples of calculating before-tax and after-tax cash flows to evaluate projects, taking into account depreciation deductions and income taxes.
economy Chapter4 part3_by louy al hami Louy Alhamy
The document discusses time value of money concepts including:
1) Finding the present equivalent value given a future value and varying interest rates over time using a formula.
2) Using the future value and present value formulas to solve problems with compound interest rates that change periodically.
3) Defining nominal and effective interest rates, where the effective rate considers the actual interest paid with compounding periods per year.
4) Explaining continuous compounding results in compounding throughout time intervals rather than discrete periods, and defines the formulas for calculating future and present value under continuous compounding.
The document discusses domestic violence against women. It defines different types of domestic violence including physical torture like acid burning, bride burning and dowry deaths. It also discusses emotional and verbal abuse. The causes of domestic violence are said to include psychological factors of the perpetrator as well as social learning. The document emphasizes the importance of women in Islam and that Islam prohibits all forms of domestic violence and oppression against women. It highlights the roles of education, government, media and society in protecting women's rights and ending domestic violence.
Benzene is the simplest aromatic hydrocarbon, containing a six-carbon ring with alternating single and double bonds. Unlike other unsaturated hydrocarbons, benzene does not readily undergo addition reactions. The aromatic properties of benzene and related compounds were established through the work of numerous scientists in the 19th and early 20th centuries, including Hofmann, Kekulé, Thomson, Robinson, and Hückel. Friedel-Crafts reactions involve alkylating or acylating aromatic rings using a Lewis acid catalyst. Polycyclic aromatic hydrocarbons consist of multiple fused benzene rings and are common combustion byproducts and pollutants found in cigarette smoke, styrofoam, gasoline, and other sources
Theory of Constraints TOC in Project ManagementJade King
This document introduces the Theory of Constraints (TOC), a methodology for improving project performance by identifying and addressing constraints. It emphasizes defining system goals and understanding the global goal as conditions for success. TOC views systems as chains and focuses on strengthening the weakest link, or constraint. The five focusing steps are to identify the constraint, exploit it, subordinate everything else to it, elevate the constraint, and repeat the process for the next constraint. TOC aims to continuously improve systems by understanding constraints and taking actions to eliminate them.
This document discusses methods for calculating present and future values of uniform series (ordinary annuities) using time value of money formulas. It covers finding the future value given the payment amount, finding the present value given the payment amount, finding the payment amount given the future or present value, and methods for determining the number of periods. It also discusses deferred annuities and calculations involving multiple time value of money formulas.
This document provides information about pipe flow and head losses in civil engineering. It discusses:
1. Types of pipe flow including steady/unsteady, uniform/non-uniform, laminar/turbulent.
2. Forces in pipe flow including pressure, gravity, inertia. Conservation equations for mass and momentum are presented.
3. Energy head in pipe flow including kinetic, pressure, and potential (elevation) heads. The Bernoulli equation relating these is derived.
Major and minor head losses are also summarized. Darcy-Weisbach equation for calculating major head losses due to pipe friction is presented.
The document summarizes the history of the United States from prehistory to the 21st century. It covers major periods and events including early settlements in North America by Native Americans, European colonization beginning in the 16th century, the American Revolution and formation of the U.S., slavery and the Civil War in the 19th century, the World Wars and Great Depression in the 20th century, and modern events like 9/11, wars in Afghanistan and Iraq, and Barack Obama becoming the first African-American president.
hydro chapter_11_hydrology_by louy al hami Louy Alhamy
The document discusses key concepts in hydrology including the hydrologic cycle, precipitation measurement methods, watershed characteristics, the watershed response in the form of hydrographs, unit hydrographs, and methods to develop synthetic hydrographs for ungauged watersheds. Specifically, it covers the hydrologic cycle, precipitation measurement including arithmetic mean, Thiessen polygon, and isohyetal methods. It also discusses watershed characteristics, the watershed response in the form of hydrographs, and the development of unit hydrographs and their use in developing synthetic hydrographs for ungauged watersheds using the principles of superposition and linearity.
Computer aided drug design uses computational methods to facilitate the design and discovery of new therapeutic solutions. There are two main types of drug design - ligand-based which relies on knowledge of molecules that bind to the target, and structure-based which relies on the 3D structure of the target. The main steps in structure-based design are target selection, binding site identification, molecular docking to predict how ligands bind to the target, and scoring to evaluate interactions. Computational tools are used for databases, molecular modeling, docking, screening, and predicting absorption and toxicity properties. These tools help speed up the drug design process and make it more efficient.
This document discusses computational aided drug design. It begins by defining drug and the drug design process. It describes that the selected drug molecule should be an organic small molecule that is complementary in shape and oppositely charged to the target biomolecule. It then discusses ligand based and structure based drug design approaches. Various techniques used in drug design are also summarized such as x-ray crystallography, NMR, homology modeling, and computer aided drug design. Benefits of computational aided drug design include streamlining drug discovery, eliminating compounds with undesirable properties, and identifying and optimizing new drugs in a time and cost effective manner.
Advertising is a form of communication used to encourage or persuade an audience to take action regarding a commercial offering or political/ideological issue. The purpose is usually to drive consumer behavior or reassure stakeholders. Advertising messages are paid for by sponsors and viewed through various media like television, radio, newspapers/magazines, outdoor displays, direct mail, and digital platforms. Spending on advertising in 2010 was estimated at $142.5 billion in the US and $467 billion worldwide.
Indoor advertising concept NAMO - Arunesh Chand MankotiaConsultonmic
This document provides an overview of advertising. It discusses how advertising is a form of marketing communication used to promote products, services, or ideas. Advertisers pay to deliver sponsored messages through various media channels including newspapers, magazines, television, radio, websites, and more. The document then gives a brief history of advertising in media like radio and television and how advertising has evolved with new technologies and targeting capabilities. It also categorizes and classifies different types of advertising.
There are several types of media advertising including print, outdoor, broadcast, covert, surrogate, public service, and celebrity advertising. Print advertising includes newspapers, magazines, brochures and fliers. Outdoor advertising uses billboards, kiosks, and events. Broadcast advertising is on television, radio, and the internet. Covert advertising subtly features brands in movies and TV. Surrogate advertising promotes related brands when direct advertising is banned. Public service advertising raises awareness for social causes. Celebrity advertising uses popular figures to endorse products.
Advertising is a form of marketing communication used to persuade audiences to take action regarding commercial offerings or political/ideological support. Advertising messages are typically paid for by sponsors and viewed through various media like newspapers, magazines, television, radio, websites or text messages. The purpose of advertising is to convince customers that a company's products or services are the best and to enhance the company's image, point out new uses for products, announce new products, and reinforce sales messages to attract and retain customers. Advertising has existed for thousands of years in various forms including wall paintings, newspapers, and radio and has expanded significantly with the rise of television and internet advertising.
Advertising is a form of communication used to persuade audiences to take action regarding products, services, or ideas. Advertising messages are typically paid for by sponsors and delivered through various media channels. The goal is usually to influence consumer behavior and drive sales, though political and ideological advertising also occur. Common forms of advertising include television, radio, newspapers/magazines, outdoor displays, direct mail, and digital/online channels like websites and text messages.
The document discusses the history and concepts of advertising. It defines advertising as a form of communication used by companies to promote their products and services. The document outlines the advertising planning process, including setting objectives, deciding budgets, creating messages, and media planning. It also discusses measuring the communication and sales effects of advertising, and different types of advertising such as print, broadcast, outdoor, covert, and public service. Famous pioneers in the field of advertising like John Caples, Claude Hopkins, and Leo Burnett are also mentioned.
The document discusses the history and development of advertising. It notes that advertising began as wall paintings and messages on papyrus in ancient Egypt, Greece and Rome to promote commercial goods. In the 18th century, advertisements began appearing in weekly newspapers in England. Thomas J. Barratt is described as the "father of modern advertising" for creating effective campaigns for Pears Soap in the late 19th century. The document also outlines different types of advertising such as product, public service, and industrial advertising. It traces the development of advertising through domestic, export, international, multinational, and global stages.
The document discusses different types of advertising, including:
- Outdoor, indoor, radio, TV, print, and digital advertisements.
- Brand, retail, classified, public service, and political advertisements.
- Covert, celebrity, and infomercial advertisements.
- Local, national, and international advertisements targeting specific regions or countries.
Advertising, meaning of advertising, types of advertising, print advertising, outdoor advertising, covert advertising, surrogate advertising, public service advertising, celebrity advertising.
Advertising has a long history dating back to the 18th century when advertisements first appeared in weekly newspapers in England. Thomas Barratt is considered the "father of modern advertising" for his work in the 19th century developing effective advertising campaigns. The objectives of advertising are to inform, persuade, remind, reinforce, and allow for comparison between products. There are traditional forms of advertising like billboards, print, radio, and television as well as modern forms online, through celebrity endorsements, in stores, and digital out of home displays. While advertising provides benefits like increased sales, brand awareness and reduced prices, it also has disadvantages such as added business costs, undermining of social values, and potential to confuse consumers.
Wall painting advertisements can be traced back to 4000 BC in Indian rock art. Egyptians then used papyrus for sales messages and posters. The first paid newspaper advertising appeared in 1836 in France. The first TV advertisement aired in the US in 1941 and in India in 1959. Public service advertising was widely used during World War 1 and 2. Advertising has evolved from early wall paintings and posters to include modern formats like television, radio, online and mobile advertising. The document defines advertising and outlines its key components and functions. It also discusses different types of advertising such as retail, classified, public service, covert, brand and broadcast advertising.
The project is on the various marketing appeals that marketers use in promotion of their products.
Various modes and means of advertising are also covered.
Screening advertisements in newspaper and magazine and through radio and television programs and reporting of the differences in appeal of different media of advertising.
Study skills develop throughout the course of study, often unnoticed. Writing, reading comprehension and information retrieval skills are the most important study skills, and you should develop them right from the beginning of studies. Conversation and presentation skills also develop naturally as study experiences accumulate. As a university student, you should also assess your own learning and study skills and think about what your strengths as a learner a
This document provides an overview of advertising, including definitions, history, purposes, types, and costs. It defines advertising as a paid form of communication from an identified sponsor to influence an audience. The history section outlines the evolution of advertising from ancient times through the 20th century. It also discusses how advertising works to create awareness, comprehension, conviction and action. The document reviews the importance and role of advertising in brand promotion. It provides examples of major advertising media and describes benefits and costs of different types of advertisements like vehicle wraps. In the end, it outlines the process for creating advertisements on cars.
The document discusses the evolution and purposes of advertising. It traces advertising from ancient and medieval times, when it was conducted primarily by word of mouth, to the modern era. Key developments included the growth of print advertising alongside the development of newspapers and magazines in the 15th-18th centuries. In the 19th century, the advertising industry emerged alongside growing business, and advertising expanded through various media like television, radio, and the internet in the 20th century. The document also outlines several common objectives of advertising, such as informing and persuading buyers, building brand image, and assisting sales.
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ROLE OF ADVERTISING IN CONSUMER DECISON MAKINGHimal Rustagi
The document discusses the impact of advertising on consumer behavior. It examines a survey of 100 consumers in Pune, India that found advertising highly influences consumer preferences and brand selection. The major reasons for this preference are attractive advertising policies and perceptions of high product quality portrayed in advertisements. Specifically, the survey found TV advertisements to most influence consumer purchases of products like Nestle by creatively conveying messages, emotions, and value systems about the brand. Therefore, the study concludes that advertisements significantly impact consumer buying behavior, and companies should emphasize effective ad campaigns to retain and grow their markets.
This document provides an overview of the history and development of advertising in the United States from early forms in colonial times to modern practices. It discusses the rise of advertising agencies and national campaigns in the 1800s with the growth of industries and mass media. The document also examines the influence of visual design, emerging media platforms, and debates around regulating advertising related to health, children, and commercialism. Key trends include the rise of mega agencies, growth of online targeted advertising, use of myths and stories, and issues regulating advertising for tobacco, alcohol, and pharmaceuticals.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
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>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
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Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
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This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
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6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
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2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
ADVERTIESMNET
1. AYESHA AFTAB MALIK
AROOJ TAHIR KIAYANI
ZARNAB SHOKAT
ZAHRA HANIF
KHADIJA IJAZ
DEPARTMENT OF BIOINFORMATICS & TECHNOLOGY
FACULTY OF BASIC AND APPLIED SCIENCES
INTERNATIONAL ISLAMIC UNIVERSITY ISLAMABAD
11. Advertising (mass communication)
In relation to mass communication:
“ It refers to marketing a product or
service in a persuasive manner that
encourages the audience to buy the
product or use the service”.
12. From the above we can infer that:
Advertising is promotion, of a product or a service. It is done
by companies to maximize sales. Companies pay a premium
for doing this promotion. Advertising could be done through
billboards, movies etc.
13. In Latin, ad vertere means "to turn
toward”
Advertising seeks to create an image
surrounding a product, so that
customers feel that they need it
Advertising can promote a new
product and increase sales of existing
products
Advertising messages are usually paid
for by sponsors and viewed via
various traditional media;
including mass media; or new media
14. SCOPE OF ADVERTISING
The Pakistani advertising industry
is upcoming and has a lot of promise.
Only the hardworking and efficient
companies will survive.
What matters most in this sector
is knowledge and experience of the
work and the industry. The better
the research and analysis done by
the agency, the better their chances
of success.
16. PURPOSE OF ADVERTISING
The purpose of advertising is to conivince the customer:
Company's services or products are the best
Enhance the image of the company
Point out and create a need for products or services
Demonstrate new uses for established products
Announce new products and programs
Draw customers to the business
To hold existing customers.
17.
18. ANCIENT FORMS OF ADVERTISING
History tells us that out-of-home
advertising and billboards are the oldest forms of
advertisement.
Egyptians used papyrus to make sales messages and
wall posters.
20. 18TH CENTURY
Advertisements started to appear in weekly newspapers
in England
Were used mainly to promote books and newspapers
.
21. 19th CENTURY
Thomas J. Barratt -- “The
father of modern advertising
the Pears Soap company
22. Under Barratt's guidance, Pears
Soap became the world's first
legally registered brand and is
therefore the world's oldest
continuously existing brand!
Lillie Langtry- income as the
first woman to endorse a com-
mercial product
23. In June 1836, French newspaper La Presse was the first
to include paid advertising in its pages
Volney B. Palmer established the roots of the modern
day advertising agency in Philadelphia.
24. The emergence of advertising agency
In late 19th century advertising agency
of N.W. Ayer & Son was founded
By 1900, advertising was firmly
established as a profession.
25. 20th CENTURY
Adoption of the doctrine:
Human instincts could be targeted and harnessed –
"sublimated" into the desire to purchase commodities
The tobacco industry was one of the firsts to make use of
mass production.
Late 20s-advertisers recognized the value of women's insight
during the creative process.
26. On the radio from the 1920s
In the early 1920s, the first radio
stations were established
Start of the trend to sponsor
programs
27. Public service advertising in WW2
“Advertising justifies its existence when used in the
public interest – it is much too powerful a tool to use
solely for commercial purposes."
David Ogilvy
28. Public service advertising reached its height
during World Wars I and II under the direction of
more than one government.
29. Cable television from the 1980s
The late 1980s and early 1990s saw the
introduction of cable television and
particularly MTV. Pioneering the concept of
the music video
specialty channels emerged, including channels
entirely devoted to advertising, such
as QVC, Home Shopping Network, and ShopTV
Canada.
30. On the Internet from the 1990s
new frontiers for advertisers opened and contributed
to the "dot-com" boom of the 1990s.
Domain owners allow advertising companies to place
ads on their sites in return for a per-click payment
31. “Guerrilla marketing"
Includes unusual approaches such as:
staged encounters in public places
giveaways of products such as cars that are covered
with brand messages
interactive advertising where the viewer can respond
to become part of the advertising message.
having consumers vote through text messages various
innovations utilizing social network services
32. With the passage of time, advertising is becoming more
unpredictable and innovative, which causes consumers to
buy the product or idea.
This reflects an increasing trend of interactive and
"embedded" ads as well as a high competition in the
market.
37. Print media has always been a
popular advertising option.
Advertising products via
newspapers or magazines is a
common practice
It also offers promotional
brochures and fliers
Newspapers and magazines sell the
advertising space according to the
area occupied by the ad
Print Advertising -
Newspapers, Magazines, Brochures, Fliers
39. Outdoor Advertising - Billboards,
Kiosks, Trade-shows and Events
Billboard advertising is very
popular.
Kiosks provide an easy outlet for
the company's products
Organizing special events or
sponsoring them
40. Paying people to hold signs is one of the oldest forms of
advertising, as with this human being pictured above.
42. Radio Advertising
One of the oldest forms of
advertising
Advertisers can buy airtime from a
radio station to air their ads
Prices depend upon the duration,
time of the day, and program
44. Television
It reaches the maximum number of
target customers
Expensive type of advertising
To increase the visibility of
ads, banners are placed in the
background of running programs
Computer-based graphics are also
used to generate ads
45. Modern Types of Advertising
Online Advertising
Covert Advertising
Surrogate Advertising
Public Service Advertising
Celebrity Advertising
In-store Advertising
Coffee Cup Advertising
Digital Out of Home Advertising
48. Unique kind of advertising
Product or a particular brand is
incorporated in some entertainment
and media channels
For example, appearance of brand
Nokia which is displayed on tom
cruise's phone in the movie Minority
Report
Covert Advertising - Advertising in Movies
50. Surrogate Advertising - Advertising Indirectly
Prominently seen in cases where
advertising a particular product is
banned by law
Advertisements for products like
cigarettes or alcohol
Companies come up with products
that have the same brand name to
indirectly remind customers
52. Public Service Advertising - Advertising for
Social Causes
Technique used to convey
socially relevant messages about
important matters and social
causes
These include AIDS, energy
conservation, political integrity,
deforestation, illiteracy, poverty,
and so on.
54. In-store Advertising
Popular advertising method for large
malls and departmental stores
Also known as ‘point of purchase
advertising’
Products are usually displayed
prominently at checkout counters and
packaged attractively
Banners inside the store announcing price
cuts or new launches
55. Coffee Cup Advertising
Relatively new form of mass
advertising
Placement of small ads on
paper cups for coffees or onto
the tabletops of the cafe
56. Digital Out of Home Advertising
New type of advertising gaining
popularity and effectiveness
Essentially a systematic arrangement
of media at different venues
LCD screens with customized
software can be found in public
locations like parks, subways, and gas
stations
57. The Future of Advertising
Digital Signage
Smartphone Advertising
Niche Advertising
User-generated Advertising
58. Digital Signage
It is a cheap alternative to the costly
excesses of television commercials
Done through the installation of LED
or plasma screens in public places
Railway and subway
stations, cafes, airports, retail
stores, hotels, and many other similar
locations
59. Smartphone Advertising
Smartphones offers to consumers a
fertile ground for advertising
Games downloaded to mobile
platforms display ads when
connected to the internet
Available across a range of
operating systems such as
Android, iOS and Windows
60. Niche Advertising
Deals with targeting the selected
group of customers with tailored ads
Companies are taking advantage of
online blogs and websites
Potential customers are exposed to
the ads whenever they search for
related terms or log on to a
particular site
62. User-generated Advertising
Radically new form of advertising
Letting customers create their own
ads for the brand
One of which is chosen as the
brands official ad for a particular
time period
User-generated ads are not cost
prohibitive
Allow the company to generate a lot
of publicity via word-of-mouth
64. Definition
Internet advertising
Uses the Internet to deliver promotional marketing
messages to customers
large business and is growing rapidly.
85. Mobile advertising is a form of advertising
via mobile (wireless) phones or other mobile
devices.
Subset of mobile marketing.
Most mobile advertising is targeted at
mobile phones.
4.6 billion as of 2009.
Advertisers and media industry will
increasingly take account of a bigger and
fast-growing mobile market
Mobile phones based on cellular backhaul or
smartphones based on WiFi hot spot or
WiMAX hot zone will also strengthen
In Japan today, already 44% of mobile
phone owners click on ads they receive on
their phones.
87. “seventh mass media
channel”
Two-way mobile media
Ideal for time- and
location-sensitive
advertising,
Advertising industry
since the mid-2000s
88. 2007 was worth $2.2 billion.
Less than 0.5% of the approximately $450 billion global
advertising industry
91. One recipient of an advertisement on mobile,
will forward that to a friend.
This allows users to become part of the advertising experience.
At the bare minimum mobile ads with viral abilities can become powerful
interactive campaigns.
At the extreme, they can become engagement marketing experiences.
Apha user
93. Mobile Web Banner
Mobile Web Poster
SMS advertising
MMS advertising,
94. Advertising within mobile games and mobile videos,
during mobile TV receipt
Audio advertisements
Audio recording played while interacting with a telephone-based service
such as movie ticketing or directory assistance.
96. Click-through rates
Also sold to advertisers by views (Cost Per Impression) or by
click-through (Cost Per Click).
Conversion rates, such as click-to-call rates
Other degrees of interactive measurement
Cost Per Install (CPI)
Where there the pricing model is based on the user
installing an App on their mobile phone.
CPI Mobile Advertising Networks work either as incent or
non-incent.
In the incent model the user is given virtual points or
rewards to install the game or App.
Impressions (views)
98. Screen size and supported technologies
For color images, formats such as PNG, JPEG, GIF and BMP along
with the monochrome WBMP format.
99. Handset
Approx Handset Screen Size
(px W x H)
Example Handsets Ad Unit Ad Size (pixels)
X-Large 320 x 320 Palm Treo 700P, Nokia E70 X-Large 300 x 50
Large 240 x 320
Samsung MM-A900, LG VX-
8500 Chocolate, Sony Ericsson
W910i
Large 216 x 36
Medium 176 x 208
Motorola RAZR, LG VX-8000,
Motorola ROKR E1
Medium 168 x 28
Small 128 x 160 Motorola V195 Small 120 x 20
103. This creates an awareness of the product and
provides a basis for consumers to choose the
advertised product over other products this
creates an awareness of the product and
provides a basis for consumers to choose the
advertised product over other products
104. Example
GARNIER FRUTICS (shampoo)
the shampoo bottle have the
different color from all other
shampoo available in the
shelf. The bottle of the
shampoo is unique from all
others.
105. Example
Apple laptops make them
different from others as the
WHITE color and logo of
APPLE on back of the screen.
107. Product information communicated to the customers in manner that
meets their information needs. Most consumers tend to discount the
information in advertising because they understand that the purpose of
the advertising is to persuade.
110. The third function of advertising is to induce
consumers to try new products and to suggest
reuse of the product as well as new uses; this is
the persuasion function.
114. It is basically to provide the product all over
market. It is necessary to make sure that
product should be accessible to everyone.
Availability of product effect the distribution.
117. Example
99% girls who are not married
will not look at the ad of
pampers or any milk powder
for children but when they
will get married their
interest will automatically
move towards such ad'
119. Brand loyalty is a long-term customer preference for a
particular product or service. Brand loyalty can be
produced by factors such as customer satisfaction with
the performance or price of a specific product or
service, or through identifying with a brand image. It can
be encouraged by advertising.
122. When a product is selling you have to teach the
people about the product.
Like if we would advertise through
newspapers, TV, broachers and internet, it would
cater huge sum of masses and if you do individually it
would be more costly and time consuming.
125. Advertising have to create new demands they should
educate the people about more and more new things
coming up in the market. Each year new
products, including line extensions and new brands
are introduced into groceries and drugstores.
149. Result:
endless demand for new beauty products
weight-loss, fashion, and cosmetics industries, are among the
largest and most profitable consumer industries
150. Underlying message
Important thing about themselves is the way
they look
Their self-worth is dependent upon attention
from men