This presentation is a collection of some of the latest out of the box advertisements by top companies all the world.

1. EMERGING TRENDS IN
ADVERTISING

2. Advertising ??
• Advertising: It is nothing but a paid form of
non-personal presentation or promotion of
Ideas, goods or services by an identified
sponsor with a view to disseminate
information concerning an idea, product or
service.
By - Amey Puranik

3. • according to Wood, ”advertising is causing to
know to remember ,to do”
• According to wheeler, ”Advertising is any form
of paid non-personal presentation of ideas ,
goods or services for the purpose of inducting
people to buy
references- publishyourarticles.net

4. EMERGING TRENDS IN ADVERTISING
Larry D.Keller and Donald W.Jugenheimer
Explains trends as- “The advertising business is
changing rapidly. It is nearly impossible to keep
up with the trends and new directions .Yet one
large part of management is to understand
where the business is going so that you can be
poised to capitalize on the changes

5. • According to them – “there are three trends
that are impacting the advertise industry”
• 1.The rapid movement to digital or interactive
media
• 2.The move towards engagement i.e having a
two way conversation
• 3.The move towards globalization
References-books.google.co.in

6. TRANSIT ADVERTISING
• Advertising placed in or on modes of
public transportation or in
public transportation areas.

7. NIKE FORCING YOU TO KEEP RUNNING

8. • On the other hand, the
campaign run for Duke
was an example of
seasonal targeting. With
the winters having firmly
stepped foot in Delhi,
Duke utilized TDI’s
services to promote its
winter wear before a
large metro audience.

10. COPENHAGEN ZOO SNAKE BUS

11. BILL BOARD ADVERTISING
• A billboard (also called a hoarding) is a large
outdoor advertising structure (a billing board),
typically found in high-traffic areas such as
alongside busy roads.

12. THE ECONOMIST,
“BRIGHTENING PEOPLE’S MINDS”

13. Adidas - Vienna
• This billboard was
displayed just prior to
the start of the 2008
EuroCup soccer
tournament in Vienna.

14. Nike - Toronto, Canada

15. Formula Toothpaste - Indonesia
This billboard was created
to highlight the idea that
Formula Toothpaste
“builds strong teeth.”
The billboard shows a man
whose teeth are so strong
that he is actually pulling
the advertisement off of
the structure, metal and
all.

16. INTERACTIVE ADVERTISING
Interactive advertising is a form of media-
based marketing that businesses and product
manufacturers use to promote products,
services and other announcements and
information.

17. EDIBLE
ADVERTISNG
A fully edible ad printed on
rice paper and infused
with the super-secret
Fanta formula. The copy
describes the new taste
and invites readers to
remove the ad from its
protective sleeve, tear
off a piece and bite into
it

18. KFC
• To celebrate its 50th
anniversary, KFC has
unveiled its Scoff-ee cups–
coffee cups made out of
cookies, sugar paper, and
heat resistant white
chocolate.
• Instead of throwing paper
cups in the trash, coffee
drinkers can now help the
environment by eating
branded cookie cups

19. PEUGOT
• This print ad for the
car brand features a
one-page ad with a
front view of the car
that asked people to
hit the ad. The spread
following it included a
mini air bag that
inflated when hit

20. MOTOROLA
• The brand teamed up with Wired to promote
the Moto X’s customization. People could
change the color of the phone by pushing
buttons.

21. SOCIAL MEDIA CAMPAIGNS
• Mahindra Gusto #GoGustoRides

22. Crash the Pepsi IPL’.
• The contest invited fans
to make a 30-second
commercial showing
their love for Pepsi, with
the promise that the
best ads would be aired
during the IPL matches

23. Oreo India #PlayWithOreo

24. MRF Tyres #MRFRainDay
• It launched a self-tweeting smart
cloud with #MRFRainDay where a
smart cloud answered all doubts
about the rain, while the wittiest
questions won gift vouchers.
• Fans could also send in Dubsmash
videos on the theme song, a
chance to win an MRF bat
autographed by brand
ambassador Sachin Tendulkar.

25. GUERILLA ADVERTISING
• Guerrilla marketing is an advertisement
strategy concept designed for businesses to
promote their products or services in an
unconventional way with little budget to
spend. This involves high energy and
imagination focusing on grasping the attention
of the public in more personal and memorable
level.

26. SPRITE’S BEACH SHOWER, BRAZIL
Sprite installed a
giant shower on
the beach!
People can have
a free shower .

27. Coca-Cola’s New Happiness Truck
Campaign

28. LIPTON ICE TEA: TEA-MOMETER
“Never Lose Your Cool”
The TEA-mometerwas a thermo
activated, can shaped vending
machine that made use of touch
screen technology to detect
people’s body temperature.
They encouraged people to
increase their body temperature by
hoola hooping and dancing around.
Fun, engaging and some serious
viral content!

29. SOCIAL RESPONSIBILITY
ADVERTISING
• For an ad campaign to be considered socially
responsible, the advertising used in the
campaign must meet an ethical standard.
Corporate social responsibility marketing has
been a focus of several major ad campaigns

30. COCA COLA’s SMALL WORLD
MACHINES
• Coca-Cola's core brand positioning is about
how happiness can unite people.
• With the simple insight that a moment of
happiness can bring the world closer together,
Coca-Cola used technology to help break
down the barriers limiting communication
between India and Pakistan.

32. Thank you 