Marketing Innovation: SVN Social Media Panel

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A presentation by Communicopia CEO Jason Mogus on how the world is changing and the differences between the traditional and emerging web.

Business Technology

Marketing Innovation How the Web is Changing Business Jason Mogus, Michael Martin, Pam Chalout, & Andy Shalal

We Live in Times of Massive Systemic Change The Web & Networks are Creating New Models

Changing Audiences ,[object Object],[object Object],[object Object],[object Object],[object Object]

Social Mission Orgs ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Web Today & Tomorrow ,[object Object],[object Object],Conversations Self-organize Meaningful Participation Reach where they are

Hear people. Respond to community need. Build relationships. Match needs with means. Build community. Get out of the way. Tell real stories. Promote solutions. Be open & transparent. Ask for help. Meaningful involvement. Mass-mobilize response. Web Values storytelling connecting listening participation

Target Ovarian Cancer is a UK charity that works to improve early diagnosis of ovarian cancer, fund life-saving research, and provide support to women with ovarian cancer. While it has strong statistics, case studies, messaging and research expertise as pros, it also has a small team and resources as cons. It invested significantly in digital to improve its reach to key audiences, reinforce its brand, increase fundraising, and enable future projects. This led to an 80% increase in website sessions and 70,000+ social media followers, extending its PR reach to 18.9 million. A campaign achieved over 80 MP meetings and support from the Health Minister via social media and PR.

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Your reputation is owned by others through social media where offenses spread quickly. To manage reputation digitally, organizations must proactively campaign for their reputation through transparency, authenticity, and responsiveness on social media. An effective campaign involves understanding audiences, landscape monitoring, progressive social media policies, and addressing issues before they escalate. Remaining human in interactions online is also important to reputation management in the digital age.

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1. Cultural and organizational barriers such as being slow, hierarchical, bureaucratic and distrustful inhibit companies' ability to embrace social media, which expects institutions to be more agile, open, transparent, responsive, collaborative and engaging. 2. Social media exposes these weaknesses by dramatizing how cultural traits like trust, openness, agility, informality and collaboration are needed for success. Companies that develop these traits can use social media for positive cultural and organizational change. 3. To succeed with social media, companies need to build a trusting, open, agile, informal and collaborative culture where people are empowered and work together to solve problems, develop products and service customers in real-time. With the right

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The document discusses how social media can be used for social good by augmenting relationships, enabling mass collaboration through platforms like Wikipedia and Ushahidi, facilitating crowdsourced fundraising campaigns like Movember, allowing peer-to-peer philanthropy through online marketplaces, and empowering individuals and nonprofits to create engaging content and share it widely. It provides action items and resources for nonprofits to utilize social media effectively and concludes by asking how the reader will use social media to change the world.

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The connection between marketing, advocacy, and fundraising for non-profits. Without technology that supports the strategy and the people implementing in, the opportunity is lost. Why did I choose to do this webinar with technology partners? Strategy needs data to develop sticky content that gets found and converts. Abila is the leading the way to bridge the gap between technology and recognizes the role of grassroots advocacy to engagement. What I call the closing the loop with data to measure and refine engagement to gain influence. Past Present Future

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The above presentation includes the importance and the social media strategy process for any non profit who wishes to increase brand visibility , engagement and funds. I Impact India Partners (www.iimpactindia.com), is a social impact laboratory providing comprehensive social sector solutions to Non-Profits, Social Enterprises and Corporates. We are a part consultancy and part design studio, which creates a social impact through professional design along with streamlining the client’s communication. We cater to a panorama of social sector needs ranging from NGO Marketing & Communication to CSR Strategy & Execution.

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The document discusses strategies for non-profits to engage with Generation Y using social media and digital tools. It recommends building relationships through partnerships, hosting events for Gen Y, and giving them quick and easy ways to get involved. The document also provides tips for using social media to raise awareness, drive traffic, get noticed online, and encourage donations through clear calls to action and easy registration processes.

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This document provides tips and strategies for digital communications for small charities. It recommends building an audience on social media platforms like Twitter and Facebook by sharing regular, quality content. It also suggests taking advantage of being agile and responsive as a small organization. The document highlights using young voices to share stories and advocates. It notes that communications successfully secured over £900k in funding for a new accommodation project through building support. Key tips include that it is okay to try different approaches, small can be impactful, and creating empathy over sympathy.

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The document discusses using social media to drive innovation in organizations and local governments. It outlines benefits like understanding customers, involving communities, and uncovering innovators. Challenges mentioned include defining needs, choosing tools, creating solutions, developing networks, and sharing learning. The document advocates facilitating citizen involvement in designing services and understanding how tools work to encourage collaboration and innovation.

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