SlideShare a Scribd company logo
Engagement starts at home...
using storytelling to connect and
inspire your colleagues
Michelle Baillie,
Senior Communications &
Marketing Officer
Bit of background…
We are the UK’s leading charity for children with brain injury.
We support thousands of children & their families every year.
We provide rehabilitation and support to children with acquired
brain injury, education and nursing care for children with
complex medical needs, and online support too!
#CCengagement @mmnotes
What is engagement?
To us it’s about… connecting & giving a voice
#CCengagement @mmnotes
One hit wonder?
#CCengagement @mmnotes
Start with what you know
#CCengagement @mmnotes
The power of the story
#CCengagement @mmnotes
Learning from this…
#CCengagement @mmnotes
What tools do you have in your box?
#CCengagement @mmnotes
Us…
HQ in Surrey, satellite sites in Sheffield,
Nottingham, London & Southampton
22 charity shops
600 staff
500+ volunteers
Equals = LOTS of stakeholders…
lots of potential to inspire & advocate
for your charity and brand!
#CCengagement @mmnotes
But you need to be inspired first!
#CCengagement @mmnotes
Connectivity is key
#CCengagement @mmnotes
Maggie
#CCengagement @mmnotes
Elliott
“Thank you also to Michelle for
enabling & empowering the
children & young people by
providing these opportunities.”
#CCengagement @mmnotes
No one size fits all (sadly)
#CCengagement @mmnotes
Be creative not costly
#CCengagement @mmnotes
So…
#CCengagement @mmnotes
Visit the CharityComms website to
view slides from past events, see what
events we have coming up and to
check out what else we do:
www.charitycomms.org.uk
Engagement
conference
Conference
22 October 2015
London
#CCengagement
Sponsored by

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