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Facebook comes of age?

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Martin Thomas
Martin Thomas

Presentation at Facebook in North West conference, 27 July 2011

BusinessTechnology
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Facebook Comes of Age? Martin Thomas @crowdsurfing
A Market Matures ,[object Object],[object Object],Gartner Hype Cycle 46% of UK Facebook users have thought about leaving network & user numbers dropped by 100,000 May-Jun (Marketing, Jun 11)
A Few Statistics of UK adults use social media (Lansons Jun 11) of Facebook users are 55+ (YouGov Jul 11) of people consult online communities before buying of Facebook users access site more than once a day (YouGov Jul 11) (Havas Media (Mar 2011) 61% 30% 62% 60%
Growing Specialisation “ as social networks mature the individual platforms are beginning to demonstrate their core strengths & UK consumers are increasingly differentiating them” YouGov (Jul 11) Strength or Weakness?
The Real Social Media Effect ,[object Object],“ Amplifying Volume of Moaning”
The Real Social Media Effect ,[object Object],“ Customer service expectations are not set by what your competitors are doing but by anyone” General Manager, Customer Services, O2
The Real Social Media Effect ,[object Object],[object Object],Connected Consumer meets Disconnected Corporation
“ Digital communications is a destabilizing force in a bureaucratic environment. And I am sitting right in the middle of a bureaucratic environment.’” Senior corporate communications director “ We’re not set up for this shit” UK CEO
Thriving by Loosening Up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tight Thinkers Need Not Apply ,[object Object],[object Object],[object Object],[object Object],[object Object]
1. Trusting ,[object Object],[object Object],[object Object]
Nordstrom Revisited “ Prescriptive rules have the effect of infantilising staff & make it harder for them to adapt to different situations. This goes as much for digital communications as for selling socks … Like the Nordstrom handbook we’re trusting staff to follow the spirit, not just the letter, of our guidelines” Meg Pickard, writing about The Guardian’s new social media guidelines, November 2010
How to Build an Empire “ Presumed Competence”
2. Open ,[object Object],[object Object]
Openness is … ,[object Object],[object Object],[object Object]
3. Agile ,[object Object]
4. Informal ,[object Object]
Authenticity More Important Than Production Values
5. Collaborative ,[object Object],[object Object]
Numbers are Compelling ,[object Object],[object Object],* McKinsey 2010
Communities already exist ... think about how you can help that community do what it wants to do. Mark Zuckerberg, founder & CEO of Facebook
Engaging a Community
The Power of Communities Create Content Solve Problems Collaborate Contribute Ideas
Thriving by Loosening Up ,[object Object],[object Object],[object Object],[object Object],[object Object]
@crowdsurfing Get your organisation & culture right … & Facebook will look after itself

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Facebook comes of age?

  • 1. Facebook Comes of Age? Martin Thomas @crowdsurfing
  • 2.
  • 3. A Few Statistics of UK adults use social media (Lansons Jun 11) of Facebook users are 55+ (YouGov Jul 11) of people consult online communities before buying of Facebook users access site more than once a day (YouGov Jul 11) (Havas Media (Mar 2011) 61% 30% 62% 60%
  • 4. Growing Specialisation “ as social networks mature the individual platforms are beginning to demonstrate their core strengths & UK consumers are increasingly differentiating them” YouGov (Jul 11) Strength or Weakness?
  • 5.
  • 6.
  • 7.
  • 8. “ Digital communications is a destabilizing force in a bureaucratic environment. And I am sitting right in the middle of a bureaucratic environment.’” Senior corporate communications director “ We’re not set up for this shit” UK CEO
  • 9.
  • 10.
  • 11.
  • 12. Nordstrom Revisited “ Prescriptive rules have the effect of infantilising staff & make it harder for them to adapt to different situations. This goes as much for digital communications as for selling socks … Like the Nordstrom handbook we’re trusting staff to follow the spirit, not just the letter, of our guidelines” Meg Pickard, writing about The Guardian’s new social media guidelines, November 2010
  • 13. How to Build an Empire “ Presumed Competence”
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Authenticity More Important Than Production Values
  • 19.
  • 20.
  • 21. Communities already exist ... think about how you can help that community do what it wants to do. Mark Zuckerberg, founder & CEO of Facebook
  • 23. The Power of Communities Create Content Solve Problems Collaborate Contribute Ideas
  • 24.
  • 25. @crowdsurfing Get your organisation & culture right … & Facebook will look after itself

Editor's Notes

  1. We now have 300,000 pages and three of our top 15 Pages are brands