Branislava Milosevic, ‎independent digital strategist and consultant for the not-for-profit sector Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. CharityComms Digital conference
Death of the digital
specialist?
27 October 2016
Brani Milosevic
@ bubana

2. Digital transformation is
misunderstood
• ‘Same old stuff, new channel’
• ‘Everyone should be Digital’, e.g. a bit of
digital training will do
• A quick transition
2

3. What’s transformational about
Digital Transformation?

4. 4

5. Focus on the audience
5

6. 6

8. Digital strategy house
8

9. Reports of the death of the digital
specialist have been greatly
exaggerated….
Organisations still need Digital Leads to
guide them through the process of
digital transformation
9
Death of the digital specialist?

10. 10
Director of Communications > Director of Content
Director of Fundraising > Director of Engagement
Director of Campaigns > Director of Impact
Director of Programmes > Director of
Effectiveness
Or the death of traditional
roles?

11. Thank you!
@bubana
digitalleaders.org.uk
11

12. Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk

13. 27 October 2016
London
#charitydigital
Digital
conference