Business community 2011
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Ann Holman outlines her view on why it will be important in the future for companies to build communities around brands.
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Business community 2011
- 1. Ann Holman Lectures 2011 “ The Case For Building A Business Community.
- 3. Douglas Rushkoff (2010) “ We surrended true participation for the myth of consumer choice or, even more pathetically, that of shareholder rights.”
- 5. “ These changes are affecting relations between people, shifting the landscape of human connection.” Richard H.R Harper (2010)
- 9. Clay Shirky (2008) “ Whenever you improve a group’s ability to communicate internally, you change the things it is capable of. “
- 11. Charlene Li & Josh Bernoff (2008) “ Simply put, the groundswell is a social trend in which people use technologies to get the things they need from each other instead of from companies. If you’re in a company, this is a challenge.”
- 13. “ These new forms of connection and communication are shifting the social structure and the business models of our organisations no matter what size.”
- 15. Database to Community Database (transaction) Relationship (engage) Community (participate) Create value Share value Collaborate
- 16. Database Community Transactional to Natural Robotic to Personal Invasive to Intimate 1 way to 2, 3, 4 & 100 way Broadcast to Social Done to to Done with Automation to Intelligent System first to Conversation first Passive/dormant to Engaged
- 17. Charles Leadbeater (2009) “ The most exciting organisation models of the future will mix collaboration and commerce, community and corporation.”
- 19. “ We are in a gentle jog towards the socialisation of business.” Ann Holman (2010)
- 20. Questions… if you want a copy of the ‘paper’ that accompanies this lecture, email: ann@annholman.co.uk