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Social media for social good


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Barcamp Boston 5 presentation

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Social media for social good

  1. 1. Social Media for Social Good @DavidWells
  2. 4. Augment Relationships Increased Contextual Awareness
  3. 5. The Social Graph
  4. 7. Mass Collaboration <ul><li>Wikipedia </li></ul><ul><li>Crowdsourcing </li></ul><ul><li>FlashMobs </li></ul><ul><li>Ushahidi </li></ul>
  5. 8. Mass Collaboration <ul><li>Chile Earthquake </li></ul><ul><li>Haiti Earthquake </li></ul><ul><li>Snowmageddon </li></ul>
  6. 9. Mustaches for a cause Since its inception in 2004 Movember has raised over $27 million globally
  7. 10. Peer to Peer philanthropy <ul><li>Allows users the ability to go online to a marketplace and choose the amount, gift, and where they’d like to give. </li></ul>
  8. 11. Aggregated Giving
  9. 12. Darius Goes West
  10. 13. Social Power
  11. 15. What can you do?
  12. 16. Donate Some Time.
  13. 19. Action Items <ul><li>Nonprofit SEO </li></ul><ul><li>Enable your supporters </li></ul><ul><li>Clean your house </li></ul><ul><li>Find like orgs </li></ul><ul><li>Share Share and Share some more </li></ul><ul><li>Create Content that brings people back stage </li></ul>
  14. 20. Resources <ul><li>Beth </li></ul><ul><li>Katya's Non-Profit Marketing Blog </li></ul><ul><li>Frogloop </li></ul><ul><li>Kivi's Nonprofit Communications Blog </li></ul><ul><li>NTEN: The Nonprofit Technology Network </li></ul><ul><li>John Haydon’s Blog </li></ul><ul><li>Social Brite </li></ul><ul><li>Socialize Your Cause </li></ul>
  15. 21. <ul><li>@DavidWells </li></ul><ul><li> </li></ul><ul><li>Want to Join the Socialize Your Cause Movement? </li></ul><ul><li>We are always looking for socially savvy marketers that want to make a difference. </li></ul>
  16. 22. How will you change the World?
  17. 27. Social media Strategy <ul><li>Defining Goals </li></ul><ul><li>Listening </li></ul><ul><li>Tactics </li></ul><ul><li>Engagement </li></ul><ul><li>Measuring </li></ul><ul><li>Tweaking </li></ul>