The document provides an overview of social media and discusses key questions about using social media for marketing purposes. It introduces social media and discusses how the attention age has led to the commoditization of attention online. It highlights statistics about social media usage and consumers' trust in peer recommendations. The document also provides tips on how to effectively use social media to build relationships rather than just focus on sales.

1. SOCIAL MEDIA 101
Join the Conversation

2. 1. What are the best tactics to use
2. How do I measure the effectiveness of social media
3. Where do I start?
4. How do I manage the social balance?
5. What are the best sites and tools out there?
6. How do I make the most of my available time?
7. How do I find and focus my efforts on my target audience?
8. How do I convert my social media marketing efforts into results?
9. How do I cohesively tie different social media efforts together?
10. Does social media marketing work? How effective is it?
Great Social Media Statistics - by Michael Stelzner

3. 1. What are the best tactics to use
2. How do I measure the effectiveness of social media
3. Where do I start?
4. How do I manage the social balance?
5. What are the best sites and tools out there?
6. How do I make the most of my available time?
7. How do I find and focus my efforts on my target audience?
8. How do I convert my social media marketing efforts into results?
9. How do I cohesively tie different social media efforts together?
10. Does social media marketing work? How effective is it?
Questions?
Great Social Media Statistics - by Michael Stelzner

4. • Social media is content created by people using highly accessible and scalable
publishing technologies. ...
• A category of sites that is based on user participation and user-generated content.
• The various activities that integrate technology, social interaction, and the
construction of words and pictures. ...
• Social Media are primarily Internet- and mobile-based tools for sharing and discussing
information among human beings. ...
What is Social Media?
• Online technologies and practices that people use to share opinions, insights,
experiences, and perspectives with each other.
• Social media are works of user-created video, audio, text or multimedia that are published and
shared in a social environment, such as a blog, wiki or video hosting site.
• Software tools that allow groups to generate content and engage in peer-to-peer
conversations and exchange of content
• Social Media is the collection of tools and online spaces available to help individuals
and businesses to accelerate their information and communication needs.

5. The Attention Age is an idea that the current period of time, which
overlaps and builds off of the Information Age, will be characterized by
the increasing commoditization of attention as it relates to the
increasing abundance of information available, particularly on the
The Attention Age is marked by the
Internet.
ability of individuals to create and consume
information instantly and freely as well as
share it on the Internet using social media.
Do I Have Your Attention?

6. WEB 2.0
The Trust Economy

7. Stop Thinking Sales. Start Thinking Relationships
The relationship comes before the sale, not the other way around. Make your
customers friends. Not in an ushy-gooshy “letʼs all go out and get tattoos” way. But,
care about these people. Treat them like what they are—your gold.
www.changethis.com/44.04.TrustEconomy

8. The goal isnʼt to roam around on social networks handpicking
friends. Instead, get involved with communities of interest,
and grow these experiences and relationships BEFORE you need them.
www.changethis.com/44.04.TrustEconomy

9. 90% of consumers trust peer
recommendations

10. By 2010 Gen Y will outnumber Baby Boomers….
96% of them have joined a social network

12. Social media isn’t just a pastime anymore — it’s a necessary tool for businesses to
serve their customers more effectively. It gives us access to the people we want
to know about.
Use it to create a community, help other people, and learn from the experts!

13. WHY SHOULD I?
• Bridge the Gap
• Advocates
• Communicate
• Listen
• Be Consistent
www.theengagingbrand.com

14. HOW DO I?
• Communicate well and be
responsive.
• Be personable (yet you don’t have
to get personal).
• Be yourself, authenticity is in.
• Make one specific person in your
office responsible for regularly
maintaining and monitoring your
efforts
• Be patient. Rita Zamora - Dental Relationship Marketing

15. Collect
Sort
Share
I NEED HELP
Beginner 3-Step Method

16. Collect
Google Reader can feed you tons of info on tons of topics

17. Sort
Save the good stuff. Comment when you can add something. Share it with us too.

18. Share
Facebook & Twitter spread the knowledge & form the community.

19. Blog
Contribute and add your expertise. Start a conversation.

20. Network
Join professional groups and build your personal brand.

21. Manage
Conversation management

22. Now What?