The document discusses using social media to drive innovation in organizations and local governments. It outlines benefits like understanding customers, involving communities, and uncovering innovators. Challenges mentioned include defining needs, choosing tools, creating solutions, developing networks, and sharing learning. The document advocates facilitating citizen involvement in designing services and understanding how tools work to encourage collaboration and innovation.

1. Driving innovation through social media

2. How do we fix a problem like… making the best use of our knowledge to unlock innovation reaching out & connecting communities

3. enabling customers to solve their problems together adapting to new tools and great expectations

6. Are you using it?

7. What are the benefits? understand your customers involve your communities uncover your innovators

18. What are the challenges? define needs choose tools create solutions develop networks share learning

19. Involve people in the design of the services and understanding how they work Define the relevance of the tools Streamline the balance between online and offline activities Select the tools Facilitate, empower and value activity Build interest Allow different levels of participation Allow time Invite stakeholders, customers and residents to create critical mass Build trust

20. Attention must be given to how online activities are displayed Communicate clearly Knowledge must be built on in real-time and customised to meet outcomes and develop skills Keep the environment flexible Customise to needs and skills of individuals or group and agreed outcomes Know your audience Access specialist software and technical expertise to operate free software Choose the technology

23. “ You did it, we shared it, you solved it”