The connection between marketing, advocacy, and fundraising for non-profits. Without technology that supports the strategy and the people implementing in, the opportunity is lost. Why did I choose to do this webinar with technology partners? Strategy needs data to develop sticky content that gets found and converts. Abila is the leading the way to bridge the gap between technology and recognizes the role of grassroots advocacy to engagement. What I call the closing the loop with data to measure and refine engagement to gain influence. Past Present Future

1. Engagement Strategies:
The Next Generation
How your nonprofit can live long and prosper
Sponsored by: Abila
Presented by: Votility & 19 Oaks #engageTNG

2. Presenters
Carole Mahoney
Sales & Marketing Consultant
linkedin.com/in/carolemahoney
Brent Willis
CEO, Votility, Inc.
linkedin.com/in/brentwillis

3. Social
@Votility
@Abila
@icarolemahoney

4. Attention
TV, Radio, Print Ads
Brochures
Pamphlets
Billboards
Cold Calling
Events
Tradeshows
Advertising
#engageTNG

5. #engageTNG
Influence
Social Media
Email
Content
Events
Advocacy

6. Grassroots
“People influence people. Nothing
influences people more than a
recommendation from a trusted friend. A
trusted referral influences people more than
the best broadcast message. A trusted
referral is the Holy Grail of advertising.”
- Mark Zuckerberg, Facebook
#engageTNG

7. Opportunity
People who engage in grassroots advocacy are
more likely to donate, renew membership
automatically & recruit others to your cause.

8. Tools
#engageTNG

9. Get Found
Content Marketing
Global Reach
Automated
“We have technology, finally, that for the first time in human history allows people to really
maintain rich connections with much larger numbers of people.”
#engageTNG
— Pierre Omidyar, eBay

10. Convert
Supporters into advocates
Advocates to donors
Donors to members
#engageTNG

11. Analyze
Landing page views
Shares
Revenue raised
Advocacy actions taken
Start with the end in mind.

12. Consensus
Legislators
Board members
Staff
Members
Constituents
#engageTNG

13. Value
#engageTNG
Passion and purpose.

14. Increase
benefits while
decreasing
the costs
required to
provide
benefits
Focus
#engageTNG

15. Customize

16. Mobilize

17. Manage

18. Strategy
Right person. Right time. Right message.

19. Development
Development
Goals
Profiles
Clear calls-to-action
Content assets
Communication channels
#engageTNG

20. Implementation
#engageTNG

21. Integrated Technology
IPCR screen shots
#engageTNG

22. Measurement
• Was the goal met?
• Which campaigns contributed the most?
• Who was most engaged?
#engageTNG

23. Action
• What happened?
• Why?
• What’s next?
#engageTNG

24. • Download the
Essential Guide to
Nonprofit
Fundraising
• Request a 30
minute consultation
• Request a Votility
demo
Next Steps

25. Thank You
#engageTNG