Are you seeking a proven path to grow your business? Do you want to know how social media could build you a more profitable business? During this high-energy session,
Michael Stelzner (founder of one of the world’s largest blogs – Social Media Examiner) will share the strategy he used to attract more than 550,000 monthly readers and generate millions in revenue – all in less than two years. You’ll walk away with a new and exciting way to rapidly build a following that will fuel your business growth for years to come.
These are the raw slides from a recent advanced social media marketing presentation I gave. The objective is to show the audience how to integrate their social media marketing to get better results in less time.
These are the raw slides from a recent advanced social media marketing presentation I gave. The objective is to show the audience how to integrate their social media marketing to get better results in less time.
Pinterest, the next big social network explained, for Brands! It is the new social network that everybody is talking about. Should you put any interest in it and how could you leverage your business with this new tool ?
Marketing and Promoting your Writing TodayAndrew Walsh
The Importance of Building an Author Platform
Note: This was presented at the Sinclair Community College 40th Annual Writers’ Workshop in Dayton, OH in November 2013.. As such, the slides do not fully cover the material presented, so if you are interested contact ajw@andrewjwalsh.com
Social Media for Nonprofits - An Update for 2014Here's My Chance
A presentation by David Gloss and Lansie Sylvia from Here's My Chance to discuss what social media platforms are best utilized for nonprofits in 2014 and beyond, and teach basic thru advanced techniques to help every nonprofit tell its story with technology!
Greg Savage, Global CEO for Firebrand Talent Search keynote presentation at Sydney Bloggers Festival on 9th November 2010 on online communications for the CEO, Challenges and Opportunities. A rare glimpse at how a global CEO manages his own social media platforms to great advantage.
Pinterest and Facebook Timelines for Your BusinessJason Piasecki
Pinterest is taking social media world by storm.
Learn how you can use this powerful tool to market your business.
Also, find out what new Facebook Timelines mean to your brand page.
If you aren't using Facebook in your Real Estate business model - why not? Fear? Privacy? Not sure how? This course explores the benefits and how best to use Facebook marketing with Real Estate.
A presentation for Community Media Workshop's Making Media Connections Conference created with Stephen Franklin. Steve's a spiritual guy, thus the presentation name change to Nirvana. :) He provides lots of great examples of nonprofit blogs. The technical insights come from me. :)
A startup course that I delivered to a group of 18 in Maldon in Essex courtesy of Moat Foundation and Colbea. We were looking at developing the marketing and sales side of their business
Pinterest, the next big social network explained, for Brands! It is the new social network that everybody is talking about. Should you put any interest in it and how could you leverage your business with this new tool ?
Marketing and Promoting your Writing TodayAndrew Walsh
The Importance of Building an Author Platform
Note: This was presented at the Sinclair Community College 40th Annual Writers’ Workshop in Dayton, OH in November 2013.. As such, the slides do not fully cover the material presented, so if you are interested contact ajw@andrewjwalsh.com
Social Media for Nonprofits - An Update for 2014Here's My Chance
A presentation by David Gloss and Lansie Sylvia from Here's My Chance to discuss what social media platforms are best utilized for nonprofits in 2014 and beyond, and teach basic thru advanced techniques to help every nonprofit tell its story with technology!
Greg Savage, Global CEO for Firebrand Talent Search keynote presentation at Sydney Bloggers Festival on 9th November 2010 on online communications for the CEO, Challenges and Opportunities. A rare glimpse at how a global CEO manages his own social media platforms to great advantage.
Pinterest and Facebook Timelines for Your BusinessJason Piasecki
Pinterest is taking social media world by storm.
Learn how you can use this powerful tool to market your business.
Also, find out what new Facebook Timelines mean to your brand page.
If you aren't using Facebook in your Real Estate business model - why not? Fear? Privacy? Not sure how? This course explores the benefits and how best to use Facebook marketing with Real Estate.
A presentation for Community Media Workshop's Making Media Connections Conference created with Stephen Franklin. Steve's a spiritual guy, thus the presentation name change to Nirvana. :) He provides lots of great examples of nonprofit blogs. The technical insights come from me. :)
A startup course that I delivered to a group of 18 in Maldon in Essex courtesy of Moat Foundation and Colbea. We were looking at developing the marketing and sales side of their business
Things Not To Do At Dreamforce: Tips & Tricks from Salesforce Success CommunityAjeet Singh
DreamForce 2014 is just around the corner and excitement is already in the air.
Of the many things that CAN be done at Dreamforce, there are some things NOT to do. Even if it is not your first trip, you must know that there are lots of stuff and activities which you can do without!
This presentation is a collection of some of the best "Things NOT to do at Dreamforce". And it comes directly from people who have been to the event and shared their ideas on a post on Salesforce Success Community. It was worthy of preserving it forever for one and all.
So go ahead and find out all those lovely, smart, useful, sensible, funny, and witty Don’ts coming straight from experiences at the previous Dreamforce Conferences.
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
Extending Your Voice Online: Navigating the Social WebSara Holoubek
Sara Holoubek's presentation on the the Social Web as part of the Woodhull dinner series.
From blogging to facebook to twitter, self-publication has never been more accessible to the general public. However, most of these powerful tools don't come with instructions. Learn best practices for extending your voice, building your platform and creating a personal brand.
This is a great presentation for small businesses in need of a general understanding about marketing. Most small businesses feel they can't afford a marketing plan. In all honesty, they can't afford not to market. This presentation provides a few how-to's reveals a few mysteries and will help develop an appreciation for marketing you business.
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
How to use content curation to build an audience placeholderSocialmatica
VIEW THIS WORKSHOP:
http://training.socialmatica.com/how-to-use-content-curation-to-build-an-audience-gate/
LEAVE THIS WORKSHOP KNOWING:
What content is your AUDIENCE interested in?
How to curate in 10 minutes a day
What tools are available to help curate?
Digital Strategy Frame 5 Website alignment Part 2 - digital strategy trainin...Doyle Buehler
How to develop a digital strategy with the proper usage of your website as a digital asset.
Websites are not all created equally - discover what the should all have in order to develop the deep customer solution online.
It’s not that content isn’t measurable, it’s that there are so many possible ways to measure it. In this specific, real-world, hype-free, fast-paced session with content strategist Jay Baer, learn the four types of content marketing metrics and how and
when to use them with skill to truly measure your content marketing. You’ll walk out the door with visions of statistical dashboards dancing in your head.
Both small and large brands are continuing to rely on webinars as a key part of their
content marketing. Learn how to execute one from start to finish.
A specially-designed class for non-profit executives and communications professionals, as well as trade professional staff looking toward the power of storytelling to grow the business.
A specially-designed class for non-profit executives and communications professionals, as well as trade professional staff looking toward the power of storytelling to grow the
business.
It’s not that content isn’t measurable, it’s that there are so many possible ways to measure it. In this specific, real-world, hype-free, fast-paced session with content
strategist Jay Baer, learn the four types of content marketing metrics and how and
when to use them with skill to truly measure your content marketing. You’ll walk out the door with visions of statistical dashboards dancing in your head.
According to MarketingProfs and the Content Marketing Institute, 66% of B2B
Marketers turn to content marketing as a key lead generation source. Lead
generation is just the tip of the iceberg—effective content marketing programs should be integrated into the entire revenue generation cycle. Making this level of investment in content marketing requires buy-in from the individuals leading your sales or business development function. Chris Corcoran, Cofounder and Managing Partner of memoryBlue, will outline why content marketing is such a critical contributor to the sales function and how to justify the content marketing investment to your VP of Sales or Chief Revenue Officer.
“Getting the Choir to Sing: Selling & Developing the Process for Content Mark...Content Marketing World
Believe it or not, one of the biggest objections and fears of content marketing isn’t about budget, success or even reaching goals. It’s quite simply: “how are we ever going to get people to create this stuff?” 40% of marketers in CMI’s 2012 study
said that “producing engaging content” was their biggest challenge. So – what say we solve this once and for all? Let’s spend an hour and talk about best practices in getting our “choir” to sing. Is it Education? Carrots and Sticks? Outsourcing? What are the successful strategies to building an integrated content marketing process that successfully transforms our great people into a high performance media
publishing company?
“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...Content Marketing World
Technology companies are known for being on the cutting edge and driving innovation. However, much of their marketing content reads like a dry technical manual and does little to distinguish them from their competition. This problem can worsen if the
marketing department and the technical team don’t understand each other – the
marketers know they need to educate their audience and focus on the business benefits, but the technical experts want to show all the features to appeal to the end user. Companies may end up with content that explains the features but does little to engage a potential customer and get them to take the next step in the sales cycle. This
session will show B2B technology marketers how to use content marketing strategies to become ‘customer-centric’, rather than ‘feature-centric’. In doing so, they will convert more leads and shorten their sales cycles.
Where do you go to discover your brand’s stories? Who can tell them? What kind of outreach efforts should you initiate, and how do you ensure that you get the opportunity to tell the stories you need to tell and not just the ones the chairman wants to sell? And how can you sell a bad story by disguising it as something interesting and entertaining? In this session, you’ll learn how some of the best brands in the world find and communicate the right stories for their brand, and how to create processes that work in your organization tomorrow.
“Understanding the New World of Klout, Social Sharing and Social Influence Ma...Content Marketing World
We are on the cusp of a marketing revolution – and it is being led by you! Companies like Klout are slicing, dicing, and dissecting the billions of bits of information published on social media sites each day and grading your ability to create buzz. The most powerful of these new “Citizen Influencers” are being rewarded by companies like
Audi, Disney, and American Express with trips, merchandise, and luxury cars. Today,
anyone can get behind the velvet rope … if you know how! In this fast-paced talk, the author of the best-selling book Return On Influence gives you the inside scoop on the revolutionary world of social influence marketing.
“Building Your Internal Publishing Department for Content/Social Success”Content Marketing World
Content and Social Media Marketing hold so many similarities to traditional publishing, but most companies don’t know how to think, act or consistently deliver like a publisher. This session will help attendees learn how to integrate their content and social
media strategies, break down internal barriers of communication and provide a solid framework for building their own internal publishing departments – from processes and workflow to team structure. We’ll also discuss some of the content and social publishing
tools that help companies adopt and build a sustainable publishing engine. Attendees will leave with a new org chart and a documented process for their new content and social media publishing department.
Sam Sebastian, Director, Local & B2B Markets, Google Inc. Audiences initiate connections with a brand long before they make a purchase decision. These connections, which include search queries, reviews,
site visits, video views and many more interactions with content, influence whether users eventually select a brand or a competitor’s brand. Google’s Sam Sebastian will discuss research and examples about what Google calls the Zero Moment of Truth and share fresh strategies of how Brands are winning and optimizing the Zero Moment of Truth.
It’s getting easier to find marketers and brands who have at least one solid case study on how Facebook has resulted in some type of uptick against their marketing KPI’s. Yet, in 2012, it seems that Twitter has been all but kicked to the back of the room as a tool we use to talk with our friends and share pictures of kittens. Yet, in a recent study, Edison Research projects that while only 10% of Americans
regularly interact with Twitter, some 89% of Americans ages 12 and up are at least familiar with the service. Another study conducted by Trendrr in March of this year found that Twitter dominates about 85% of all social media activity surrounding broadcast TV. In this session, Nate Riggs will show you why as a social network and marketing tool — Twitter will win. He’ll demonstrate why this micro-blogging market place is worthy of the investment of your time and dollars, and share strategic tips, insights and tactical tools that will help you take advantage of the serendipity of Twitter.
Just as every B2B company stakes a claim to a market position, each of them has a story to share. The challenge is in figuring out how to share that story in a way that aligns with the needs and priorities of prospects and customers. But, it’s not just sharing the story, it’s
about making it so compelling that it elevates perceptions of value and urgency resulting in more qualified leads and faster purchasing momentum. B2B marketers are facing a business environment with an increasingly complex mix
of channels and skills needed to create a content and eMarketing strategy that, when executed well, results in quantifiable proof to downstream revenues.
“How IBM’s Content Strategy Got IBM Midsize Insider into Google News and Sent...Content Marketing World
With the rise of “content marketing”, and an estimated average spend of $18 billion annual by marketers paying to reach people through search, everybody is in the pool–and companies need an edge to retain web traffic and mindshare with consumers.
To remain competitive, brands need to forecast consumer cycles, generate content and achieve good search/news engine placement. In this presentation, Leslie and Tom will address:
• What IBM had done right to be accepted into the Google News program
• Why hiring expert writers is crucial to success – and how to find them
• The importance of SEO and social promotion for content performance
• How to provide real value to your consumers with the content you create
• How to do everything right to get picked up by Google News
Read my lips! Print is not dead! Imagine your business partners, clients and
prospects inviting you into their bedroom, actively spending at least 20 minutes with your brand! Every marketer’s dream, right? You can achieve great results with a great custom magazine. In this session, we’ll look at how you can integrate print into your content strategy with results. Whether you’re a multinational corporation or a small local business, it doesn’t matter. The session will include the most surprising examples from round the world.
• A local historical society with a lifestyle magazine for teenagers.
• A pharmaceutical multinational corporation communicating with physicians via a fun magazine that doesn’t mention their products at all.
• A real estate firm with a magazine that has become a brand of the year.
“Don’t Bore Me: How Kraft Foods Mines Consumer Insights to Create Content tha...Content Marketing World
Companies are flocking to content marketing because they believe it gives them a leg up in the attention economy, but using a content-led approach isn’t enough to break through the media morass or stop consumers from clicking away, fast forwarding or zoning out. Great content marketing combines spot-on insights, a strong sense of value exchange, and distribution channels that maximize relationship while minimizing media
costs. Effective content must be captivating, meaningful, timely and sought after. And most importantly – effective content is never ever boring.
How do you create a content strategy and then execute content assets throughout the buying cycle? In this session, Curt will show you how his team at MasterControl has developed a process for content creation, and how that content is found and delivered
to prospects and customers. In this session, you’ll learn:
• Where the content marketing strategy starts and getting buy-in
• What types of content works best at different parts of the buying cycle
• The best way to integrate content marketing into the entire marketing strategy
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Recruiting in the Digital Age: A Social Media Masterclass
“Putting Social to Work: How to Rapidly Grow Your Fans, Your Prestige and Your Business”
1. Putting Social to Work:
How to Rapidly Grow Your
Fans, Your Prestige & Your
Business
Michael Stelzner
Social Media Examiner
@mike_stelzner • #cmworld
#cmworld
2. What you’ll learn...
• Why marketing must change
• How to eliminate reliance on marketing
channels
• Step-by-step strategy for massive growth
#cmworld
3. The road less traveled
• There is no easy path
• Success is hard work
– But you already know that!
• Social media is complicated
– So many options
– How does it all work?
– Where do I focus?
#cmworld
4. Marketing in the 1990s
• Yellow pages (for local
businesses)
• Magazine ads
• Radio spots
• Newspapers
• Direct mail
• Public relations
– Really means press relations
#cmworld
5. Marketing in the 2000s
• Web banner ads
• Google pay-per-click
• Email newsletters
• White papers
• Press on major websites
• Direct press releases
• Google news
• Experimenting with blogs
• Internet radio
• YouTube
#cmworld
6. Today
• Print newspapers, yellow pages
and magazines mostly dead
• Public/press relations gone (along
with press releases)
• Internet music replaces radio
• Email replaces direct mail
• Web-based video replaces much of
TV
• Social networks become source of
news and greatly reduce search
engines
#cmworld
7. How do you find customers
today?
•Two ways:
– 1. You pay someone who has access to them
• This is always how marketing worked
• VERY costly
• Always reliant on others
– 2. You build your own audience
• You become the publisher
• Less costly, but still an investment
• You become independent
#cmworld
11. Why become a publisher?
• Lower marketing costs
– Don’t pay big $ to others
– Invest small amount in
creating great content
• More traffic
– Each piece of content is a pull
• Independence
1 week traffic on
– No longer reliant on outsiders Social Media Examiner
to bring you traffic
• Rapidly build your business
• Can sell ad space
#cmworld
12. 4-step strategy to growth
• Become a publisher
– Create valuable content
• Integrate social media
– Make it easy to share
• Build a community using existing social networks
– Bring people together using popular networks
• Build your own community
– Own your turf
#cmworld
13. Becoming a publisher: First
steps
•Determine who you want to reach
•Ask them what they want to know
– U
s
e
d
a
t
a
t
o
#cmworld
14. Give your audience what they
want
• Produce content your audience
finds valuable
– How to
– Reviews
– Tips
• Recruit experts to help with your
content
– Craft posts
– Conduct interviews
#cmworld
15. Why work with outside
experts?
• They have extensive knowledge
– Something your readers seek
• They’ll often promote their content
– Brings you new readers
• Enhances credibility
– Can create a movement
(coopitition)
• Attracts other experts
– Power to peers!
• Can lead to alliances
#cmworld
16. How to recruit experts
• Step into their shoes
– Determine what they want
– Make it easy to say yes
• Typical desires:
– Exposure to right audience
– Promotion of new book/project
– Recognition
– Money
• Don’t ask for anything in return (nor
expect it)
– Gift mentality
#cmworld
17. What makes for great content
• Highly relevant
– Know your readers
• Educational
– Tell them how
• Easy to digest
– Conversational
– Short paragraphs
– Visuals
#cmworld
18. What makes for great content
•Visually appealing
– Eye is path to mind
•Conversation inviting
– Ask for thoughts
•Lacks sales angle
#cmworld
19. Creating an editorial
guide
• Write up a guide for writers:
– Original
– Audience profile
– Article length
– Tips on writing
•
#cmworld
20. Types of content
• How to articles
– Share details
– Show people
• Expert interviews
– On camera, via Skype or
over phone
– Ask questions your
audience is interested in
#cmworld
21. Types of content
• Reviews
– Books, products or
services
– Be honest
• Case studies
– Share success
stories of others
– Format: Challenge,
solution, results
#cmworld
22. Types of content
• News stories
– Can be tricky if you
chase news
– Do weekly wrap-ups
• Can eliminate need
for your readers to
look elsewhere
#cmworld
23. Integrating social
• Make it easy for people
to share your content
• Few things to think
about:
– Most people never
log out of social sites
– If you make an action
effortless, more
people will take it
#cmworld
24. Twitter integration
• Tweet button
– Typically highest social #s
– Good for social proof
– Built into iOS 5
– Place at top and bottom
– Include suggested follow
• Follow button
– Grays out if following
• https://twitter.com/about/resour
ces/buttons
#cmworld
25. Facebook integration
• Facebook Like box
– Major source of fan growth
– Faces = powerful social proof
• Facebook Like/Send button
– Send allows targeted sharing
• New verbs coming
– Love, watched, own
#cmworld
26. Facebook open graph protocol
• Tell Facebook how you want
content displayed
– Control image, title, link,
description
– LinkedIn also uses it
• Useful links
– http://ogp.me/
– http://developers.facebook.com/
tools/lint/
#cmworld
27. Google+
• Add badge to your page
– Google connects your content for
search benefits
– https://developers.google.com/
+/plugins/badge/config
• +1 button
– Very similar to Facebook
– Embed at bottom due to small
network size
– http://www.google.com/webmasters
/+1/button/
#cmworld
28. LinkedIn
• Many people connect
Twitter & LinkedIn
• Most popular shared
items show up on
LinkedIn Today
– Large source of traffic
for SME
• https://developer.linkedin.
com/plugins/share-button
#cmworld
30. Community building
• Once you have faithful
fans with common interest,
bring them together
– Surprised how fast it
happened
• Facebook is easiest
platform
– People spend time there
– You gain insights on
activity and fans
#cmworld
31. Our Facebook strategy
• Hired a community manager
– Answer all questions
• Break news on wall
– Keep folks informed
• Post third-party article daily
• Post our daily article
• Regularly ask questions
• Fan of the week
#cmworld
32. Building your own community
• Networking Clubs
– Facebook limits what
you can do with fans
– Hired developer
– Upgraded servers
• Gives fans a reason to
come back
• Creates more content on
your site!
#cmworld
35. Summary
• To become independent, become a publisher
– Reduces marketing expenses
– Generates more traffic
– Allows you to build a business
• Enable social sharing
• Build a community
– Start with free networks
– Build your own as you grow
#cmworld
36. Questions?
To learn more:
• SocialMediaExaminer.com
– Facebook.com/smexaminer
– Twitter: @mike_stelzner
• Suggested reading
– Launch: How to Quickly
Propel Your Business
Beyond the Competition
#cmworld