SlideShare a Scribd company logo
Putting Social to Work:
How to Rapidly Grow Your
Fans, Your Prestige & Your
        Business
                     Michael Stelzner
                  Social Media Examiner
                @mike_stelzner • #cmworld
                                   #cmworld
What you’ll learn...

• Why marketing must change
• How to eliminate reliance on marketing
  channels
• Step-by-step strategy for massive growth




                                         #cmworld
The road less traveled

• There is no easy path
• Success is hard work
   – But you already know that!
• Social media is complicated
   – So many options
   – How does it all work?
   – Where do I focus?


                                  #cmworld
Marketing in the 1990s

• Yellow pages (for local
  businesses)
• Magazine ads
• Radio spots
• Newspapers
• Direct mail
• Public relations
   – Really means press relations


                                    #cmworld
Marketing in the 2000s

•   Web banner ads
•   Google pay-per-click
•   Email newsletters
•   White papers
•   Press on major websites
•   Direct press releases
•   Google news
•   Experimenting with blogs
•   Internet radio
•   YouTube


                               #cmworld
Today

• Print newspapers, yellow pages
  and magazines mostly dead
• Public/press relations gone (along
  with press releases)
• Internet music replaces radio
• Email replaces direct mail
• Web-based video replaces much of
  TV
• Social networks become source of
  news and greatly reduce search
  engines



                                       #cmworld
How do you find customers
today?
•Two ways:
   – 1. You pay someone who has access to them
      • This is always how marketing worked
      • VERY costly
      • Always reliant on others
   – 2. You build your own audience
      • You become the publisher
      • Less costly, but still an investment
      • You become independent

                                                 #cmworld
Content drives social
media




                        #cmworld
Examples of publishers




                         #cmworld
More examples




                #cmworld
Why become a publisher?

• Lower marketing costs
   – Don’t pay big $ to others
   – Invest small amount in
     creating great content
• More traffic
   – Each piece of content is a pull
• Independence
                                         1 week traffic on
   – No longer reliant on outsiders    Social Media Examiner
     to bring you traffic
• Rapidly build your business
• Can sell ad space



                                                               #cmworld
4-step strategy to growth

• Become a publisher
   – Create valuable content
• Integrate social media
   – Make it easy to share
• Build a community using existing social networks
   – Bring people together using popular networks
• Build your own community
   – Own your turf

                                                 #cmworld
Becoming a publisher: First
steps
•Determine who you want to reach
•Ask them what they want to know
   –                               U
                                   s
                                   e

                                   d
                                   a
                                   t
                                   a

                                   t
                                   o
                                       #cmworld
Give your audience what they
want
• Produce content your audience
  finds valuable
    – How to
    – Reviews
    – Tips
• Recruit experts to help with your
  content
    – Craft posts
    – Conduct interviews




                                      #cmworld
Why work with outside
experts?
• They have extensive knowledge
   – Something your readers seek
• They’ll often promote their content
   – Brings you new readers
• Enhances credibility
   – Can create a movement
      (coopitition)
• Attracts other experts
   – Power to peers!
• Can lead to alliances



                                        #cmworld
How to recruit experts

• Step into their shoes
   – Determine what they want
   – Make it easy to say yes
• Typical desires:
   – Exposure to right audience
   – Promotion of new book/project
   – Recognition
   – Money
• Don’t ask for anything in return (nor
  expect it)
   – Gift mentality

                                          #cmworld
What makes for great content

• Highly relevant
  – Know your readers
• Educational
  – Tell them how
• Easy to digest
  – Conversational
  – Short paragraphs
  – Visuals

                               #cmworld
What makes for great content

•Visually appealing
   – Eye is path to mind
•Conversation inviting
   – Ask for thoughts
•Lacks sales angle




                               #cmworld
Creating an editorial
guide
• Write up a guide for writers:
  – Original
  – Audience profile
  – Article length
  – Tips on writing
      •




                                  #cmworld
Types of content

• How to articles
   – Share details
   – Show people
• Expert interviews
   – On camera, via Skype or
     over phone
   – Ask questions your
     audience is interested in



                                 #cmworld
Types of content

• Reviews
  – Books, products or
    services
  – Be honest
• Case studies
  – Share success
    stories of others
  – Format: Challenge,
    solution, results

                         #cmworld
Types of content

• News stories
  – Can be tricky if you
    chase news
  – Do weekly wrap-ups
     • Can eliminate need
       for your readers to
       look elsewhere



                             #cmworld
Integrating social

• Make it easy for people
  to share your content
• Few things to think
  about:
   – Most people never
     log out of social sites
   – If you make an action
     effortless, more
     people will take it

                               #cmworld
Twitter integration

• Tweet button
   – Typically highest social #s
   – Good for social proof
   – Built into iOS 5
   – Place at top and bottom
   – Include suggested follow
• Follow button
   – Grays out if following
• https://twitter.com/about/resour
  ces/buttons


                                     #cmworld
Facebook integration

• Facebook Like box
   – Major source of fan growth
   – Faces = powerful social proof
• Facebook Like/Send button
   – Send allows targeted sharing
• New verbs coming
   – Love, watched, own



                                     #cmworld
Facebook open graph protocol

• Tell Facebook how you want
  content displayed
   – Control image, title, link,
     description
   – LinkedIn also uses it
• Useful links
   – http://ogp.me/
   – http://developers.facebook.com/
     tools/lint/


                                       #cmworld
Google+

• Add badge to your page
   – Google connects your content for
     search benefits
   – https://developers.google.com/
     +/plugins/badge/config
• +1 button
   – Very similar to Facebook
   – Embed at bottom due to small
     network size
   – http://www.google.com/webmasters
     /+1/button/



                                        #cmworld
LinkedIn

 •   Many people connect
     Twitter & LinkedIn
 •   Most popular shared
     items show up on
     LinkedIn Today
       – Large source of traffic
         for SME
 •   https://developer.linkedin.
     com/plugins/share-button




                                   #cmworld
Share page




             #cmworld
Community building

• Once you have faithful
  fans with common interest,
  bring them together
   – Surprised how fast it
     happened
• Facebook is easiest
  platform
   – People spend time there
   – You gain insights on
     activity and fans
                               #cmworld
Our Facebook strategy

• Hired a community manager
   – Answer all questions
• Break news on wall
   – Keep folks informed
• Post third-party article daily
• Post our daily article
• Regularly ask questions
• Fan of the week

                                   #cmworld
Building your own community

• Networking Clubs
   – Facebook limits what
     you can do with fans
   – Hired developer
   – Upgraded servers
• Gives fans a reason to
  come back
• Creates more content on
  your site!

                              #cmworld
Networking Clubs




                   #cmworld
Enable discussion




                    #cmworld
Summary

• To become independent, become a publisher
   – Reduces marketing expenses
   – Generates more traffic
   – Allows you to build a business
• Enable social sharing
• Build a community
   – Start with free networks
   – Build your own as you grow

                                              #cmworld
Questions?

To learn more:
• SocialMediaExaminer.com
   – Facebook.com/smexaminer
   – Twitter: @mike_stelzner
• Suggested reading
   – Launch: How to Quickly
     Propel Your Business
     Beyond the Competition


                               #cmworld

More Related Content

What's hot

Brand Your Business on Pinterest
Brand Your Business on PinterestBrand Your Business on Pinterest
Brand Your Business on Pinterest
Webaholic
 
Future of content cration
Future of content crationFuture of content cration
Future of content cration
Andraz Tori
 
Using Social Media for Your Wedding Business
Using Social Media for Your Wedding BusinessUsing Social Media for Your Wedding Business
Using Social Media for Your Wedding Business
Lessing-Flynn
 
Marketing and Promoting your Writing Today
Marketing and Promoting your Writing TodayMarketing and Promoting your Writing Today
Marketing and Promoting your Writing Today
Andrew Walsh
 
Increasing Inbound Marketing With A Social Media Strategy
Increasing Inbound Marketing With A Social Media StrategyIncreasing Inbound Marketing With A Social Media Strategy
Increasing Inbound Marketing With A Social Media Strategy
Shona Mackin
 
Social Media for Nonprofits - An Update for 2014
Social Media for Nonprofits - An Update for 2014Social Media for Nonprofits - An Update for 2014
Social Media for Nonprofits - An Update for 2014
Here's My Chance
 
Online communications for the CEO: Challenges and Opportunities
Online communications for the CEO: Challenges and OpportunitiesOnline communications for the CEO: Challenges and Opportunities
Online communications for the CEO: Challenges and Opportunities
Firebrand Talent Search
 
Community at Docker
Community at DockerCommunity at Docker
Community at Docker
Julien Barbier
 
Pinterest and Facebook Timelines for Your Business
Pinterest and Facebook Timelines for Your BusinessPinterest and Facebook Timelines for Your Business
Pinterest and Facebook Timelines for Your Business
Jason Piasecki
 
Fearless engagement the next level of facebook marketing
Fearless engagement the next level of facebook marketingFearless engagement the next level of facebook marketing
Fearless engagement the next level of facebook marketing
Terry Eccles-Pettet
 
Oxytalk06 15 12
Oxytalk06 15 12Oxytalk06 15 12
Oxytalk06 15 12
Irene E. McDermott
 
Augmenting Content
Augmenting ContentAugmenting Content
Augmenting Content
Andraz Tori
 
Blogging Around a Digital Bonfire
Blogging Around a Digital BonfireBlogging Around a Digital Bonfire
Blogging Around a Digital Bonfire
Marissa Wasseluk
 
Last linklove presentation round-up
Last linklove presentation round-upLast linklove presentation round-up
Last linklove presentation round-up
Agnese Geka
 
Week 4. moat. promotion and sales
Week 4. moat. promotion and salesWeek 4. moat. promotion and sales
Week 4. moat. promotion and sales
James Cracknell
 
YP-Week
YP-WeekYP-Week
Introduction to Social Media (half day)
Introduction to Social Media (half day)Introduction to Social Media (half day)
Introduction to Social Media (half day)
Cosmic
 
Another slide deck on Pinterest
Another slide deck on PinterestAnother slide deck on Pinterest
Another slide deck on Pinterest
Karl Roche
 
Taunton Library 29th sept
Taunton Library 29th septTaunton Library 29th sept
Taunton Library 29th sept
Get up to Speed
 
Another deck on pinterest
Another deck on pinterestAnother deck on pinterest
Another deck on pinterest
Jason Jercinovic
 

What's hot (20)

Brand Your Business on Pinterest
Brand Your Business on PinterestBrand Your Business on Pinterest
Brand Your Business on Pinterest
 
Future of content cration
Future of content crationFuture of content cration
Future of content cration
 
Using Social Media for Your Wedding Business
Using Social Media for Your Wedding BusinessUsing Social Media for Your Wedding Business
Using Social Media for Your Wedding Business
 
Marketing and Promoting your Writing Today
Marketing and Promoting your Writing TodayMarketing and Promoting your Writing Today
Marketing and Promoting your Writing Today
 
Increasing Inbound Marketing With A Social Media Strategy
Increasing Inbound Marketing With A Social Media StrategyIncreasing Inbound Marketing With A Social Media Strategy
Increasing Inbound Marketing With A Social Media Strategy
 
Social Media for Nonprofits - An Update for 2014
Social Media for Nonprofits - An Update for 2014Social Media for Nonprofits - An Update for 2014
Social Media for Nonprofits - An Update for 2014
 
Online communications for the CEO: Challenges and Opportunities
Online communications for the CEO: Challenges and OpportunitiesOnline communications for the CEO: Challenges and Opportunities
Online communications for the CEO: Challenges and Opportunities
 
Community at Docker
Community at DockerCommunity at Docker
Community at Docker
 
Pinterest and Facebook Timelines for Your Business
Pinterest and Facebook Timelines for Your BusinessPinterest and Facebook Timelines for Your Business
Pinterest and Facebook Timelines for Your Business
 
Fearless engagement the next level of facebook marketing
Fearless engagement the next level of facebook marketingFearless engagement the next level of facebook marketing
Fearless engagement the next level of facebook marketing
 
Oxytalk06 15 12
Oxytalk06 15 12Oxytalk06 15 12
Oxytalk06 15 12
 
Augmenting Content
Augmenting ContentAugmenting Content
Augmenting Content
 
Blogging Around a Digital Bonfire
Blogging Around a Digital BonfireBlogging Around a Digital Bonfire
Blogging Around a Digital Bonfire
 
Last linklove presentation round-up
Last linklove presentation round-upLast linklove presentation round-up
Last linklove presentation round-up
 
Week 4. moat. promotion and sales
Week 4. moat. promotion and salesWeek 4. moat. promotion and sales
Week 4. moat. promotion and sales
 
YP-Week
YP-WeekYP-Week
YP-Week
 
Introduction to Social Media (half day)
Introduction to Social Media (half day)Introduction to Social Media (half day)
Introduction to Social Media (half day)
 
Another slide deck on Pinterest
Another slide deck on PinterestAnother slide deck on Pinterest
Another slide deck on Pinterest
 
Taunton Library 29th sept
Taunton Library 29th septTaunton Library 29th sept
Taunton Library 29th sept
 
Another deck on pinterest
Another deck on pinterestAnother deck on pinterest
Another deck on pinterest
 

Viewers also liked

Lect27 handout
Lect27 handoutLect27 handout
Lect27 handout
nomio0703
 
Lect02 handout
Lect02 handoutLect02 handout
Lect02 handout
nomio0703
 
Things Not To Do At Dreamforce: Tips & Tricks from Salesforce Success Community
Things Not To Do At Dreamforce: Tips & Tricks from Salesforce Success CommunityThings Not To Do At Dreamforce: Tips & Tricks from Salesforce Success Community
Things Not To Do At Dreamforce: Tips & Tricks from Salesforce Success Community
Ajeet Singh
 

Viewers also liked (7)

Śniadanie Daje Moc
Śniadanie Daje MocŚniadanie Daje Moc
Śniadanie Daje Moc
 
Lect27 handout
Lect27 handoutLect27 handout
Lect27 handout
 
Śniadanie Daje Moc
Śniadanie Daje MocŚniadanie Daje Moc
Śniadanie Daje Moc
 
Śniadanie Daje Moc
Śniadanie Daje MocŚniadanie Daje Moc
Śniadanie Daje Moc
 
Śniadanie Daje Moc
Śniadanie Daje MocŚniadanie Daje Moc
Śniadanie Daje Moc
 
Lect02 handout
Lect02 handoutLect02 handout
Lect02 handout
 
Things Not To Do At Dreamforce: Tips & Tricks from Salesforce Success Community
Things Not To Do At Dreamforce: Tips & Tricks from Salesforce Success CommunityThings Not To Do At Dreamforce: Tips & Tricks from Salesforce Success Community
Things Not To Do At Dreamforce: Tips & Tricks from Salesforce Success Community
 

Similar to “Putting Social to Work: How to Rapidly Grow Your Fans, Your Prestige and Your Business”

Web, PR & Social Media
Web, PR & Social MediaWeb, PR & Social Media
Web, PR & Social Media
Nigel Legg
 
NCACPA Social Trends 2012
NCACPA Social Trends 2012NCACPA Social Trends 2012
NCACPA Social Trends 2012
Kim Williams
 
Smarty Social Media: New Rules of Social Media Marketing
Smarty Social Media: New Rules of Social Media MarketingSmarty Social Media: New Rules of Social Media Marketing
Smarty Social Media: New Rules of Social Media Marketing
Jami Beaton Eidsvold
 
Social Media Marketing - How can you make the most of it?
Social Media Marketing - How can you make the most of it?Social Media Marketing - How can you make the most of it?
Social Media Marketing - How can you make the most of it?
Claire Lancaster
 
Social Media Marketing - Claire Lancaster
Social Media Marketing - Claire LancasterSocial Media Marketing - Claire Lancaster
Social Media Marketing - Claire Lancaster
madhouseassociates1
 
How to Successfully Tackle the Many Roles of the Social Media Manager
How to Successfully Tackle the Many Roles of the Social Media ManagerHow to Successfully Tackle the Many Roles of the Social Media Manager
How to Successfully Tackle the Many Roles of the Social Media Manager
Likeable Media
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
Sysminds IT Solutions
 
$ocial media marketing PPT
$ocial media marketing PPT$ocial media marketing PPT
$ocial media marketing PPT
Sysminds IT Solutions
 
Extending Your Voice Online: Navigating the Social Web
Extending Your Voice Online: Navigating the Social WebExtending Your Voice Online: Navigating the Social Web
Extending Your Voice Online: Navigating the Social Web
Sara Holoubek
 
A Few Things About Marketing
A Few Things About MarketingA Few Things About Marketing
A Few Things About Marketing
Herd Strategies, llc
 
BlueglassX - How to Build a Large, Passionate Audience From Scratch by Rob Woods
BlueglassX - How to Build a Large, Passionate Audience From Scratch by Rob WoodsBlueglassX - How to Build a Large, Passionate Audience From Scratch by Rob Woods
BlueglassX - How to Build a Large, Passionate Audience From Scratch by Rob Woods
BlueGlass Interactive, Inc.
 
Innovative Funding Alternatives - Wyoming Steam Conference
Innovative Funding Alternatives - Wyoming Steam ConferenceInnovative Funding Alternatives - Wyoming Steam Conference
Innovative Funding Alternatives - Wyoming Steam Conference
Brian Pichman
 
How to use content curation to build an audience placeholder
How to use content curation to build an audience placeholderHow to use content curation to build an audience placeholder
How to use content curation to build an audience placeholder
Socialmatica
 
GUTS DEVA presentation 25th october
GUTS DEVA presentation 25th octoberGUTS DEVA presentation 25th october
GUTS DEVA presentation 25th october
Get up to Speed
 
Digital Strategy Frame 5 Website alignment Part 2 - digital strategy trainin...
Digital Strategy Frame 5  Website alignment Part 2 - digital strategy trainin...Digital Strategy Frame 5  Website alignment Part 2 - digital strategy trainin...
Digital Strategy Frame 5 Website alignment Part 2 - digital strategy trainin...
Doyle Buehler
 
Sales & Marketing Presentation
Sales & Marketing PresentationSales & Marketing Presentation
Sales & Marketing Presentation
greeneel
 
Getting Social
Getting SocialGetting Social
Getting Social
Gary Hess
 
Finaltuftspreso11092
Finaltuftspreso11092Finaltuftspreso11092
Finaltuftspreso11092
guest872c894
 
Using social media in your job search by Barbara Bix, BB Marketing Plus
Using social media in your job search by Barbara Bix, BB Marketing PlusUsing social media in your job search by Barbara Bix, BB Marketing Plus
Using social media in your job search by Barbara Bix, BB Marketing Plus
bbmarketingplus
 
Finaltuftspreso11092
Finaltuftspreso11092Finaltuftspreso11092
Finaltuftspreso11092
bbmarketingplus
 

Similar to “Putting Social to Work: How to Rapidly Grow Your Fans, Your Prestige and Your Business” (20)

Web, PR & Social Media
Web, PR & Social MediaWeb, PR & Social Media
Web, PR & Social Media
 
NCACPA Social Trends 2012
NCACPA Social Trends 2012NCACPA Social Trends 2012
NCACPA Social Trends 2012
 
Smarty Social Media: New Rules of Social Media Marketing
Smarty Social Media: New Rules of Social Media MarketingSmarty Social Media: New Rules of Social Media Marketing
Smarty Social Media: New Rules of Social Media Marketing
 
Social Media Marketing - How can you make the most of it?
Social Media Marketing - How can you make the most of it?Social Media Marketing - How can you make the most of it?
Social Media Marketing - How can you make the most of it?
 
Social Media Marketing - Claire Lancaster
Social Media Marketing - Claire LancasterSocial Media Marketing - Claire Lancaster
Social Media Marketing - Claire Lancaster
 
How to Successfully Tackle the Many Roles of the Social Media Manager
How to Successfully Tackle the Many Roles of the Social Media ManagerHow to Successfully Tackle the Many Roles of the Social Media Manager
How to Successfully Tackle the Many Roles of the Social Media Manager
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
$ocial media marketing PPT
$ocial media marketing PPT$ocial media marketing PPT
$ocial media marketing PPT
 
Extending Your Voice Online: Navigating the Social Web
Extending Your Voice Online: Navigating the Social WebExtending Your Voice Online: Navigating the Social Web
Extending Your Voice Online: Navigating the Social Web
 
A Few Things About Marketing
A Few Things About MarketingA Few Things About Marketing
A Few Things About Marketing
 
BlueglassX - How to Build a Large, Passionate Audience From Scratch by Rob Woods
BlueglassX - How to Build a Large, Passionate Audience From Scratch by Rob WoodsBlueglassX - How to Build a Large, Passionate Audience From Scratch by Rob Woods
BlueglassX - How to Build a Large, Passionate Audience From Scratch by Rob Woods
 
Innovative Funding Alternatives - Wyoming Steam Conference
Innovative Funding Alternatives - Wyoming Steam ConferenceInnovative Funding Alternatives - Wyoming Steam Conference
Innovative Funding Alternatives - Wyoming Steam Conference
 
How to use content curation to build an audience placeholder
How to use content curation to build an audience placeholderHow to use content curation to build an audience placeholder
How to use content curation to build an audience placeholder
 
GUTS DEVA presentation 25th october
GUTS DEVA presentation 25th octoberGUTS DEVA presentation 25th october
GUTS DEVA presentation 25th october
 
Digital Strategy Frame 5 Website alignment Part 2 - digital strategy trainin...
Digital Strategy Frame 5  Website alignment Part 2 - digital strategy trainin...Digital Strategy Frame 5  Website alignment Part 2 - digital strategy trainin...
Digital Strategy Frame 5 Website alignment Part 2 - digital strategy trainin...
 
Sales & Marketing Presentation
Sales & Marketing PresentationSales & Marketing Presentation
Sales & Marketing Presentation
 
Getting Social
Getting SocialGetting Social
Getting Social
 
Finaltuftspreso11092
Finaltuftspreso11092Finaltuftspreso11092
Finaltuftspreso11092
 
Using social media in your job search by Barbara Bix, BB Marketing Plus
Using social media in your job search by Barbara Bix, BB Marketing PlusUsing social media in your job search by Barbara Bix, BB Marketing Plus
Using social media in your job search by Barbara Bix, BB Marketing Plus
 
Finaltuftspreso11092
Finaltuftspreso11092Finaltuftspreso11092
Finaltuftspreso11092
 

More from Content Marketing World

Content Marketing World 2013 Presentations
Content Marketing World 2013 PresentationsContent Marketing World 2013 Presentations
Content Marketing World 2013 Presentations
Content Marketing World
 
“The Ultimate Guide to Content Marketing Metrics”
“The Ultimate Guide to Content Marketing Metrics”“The Ultimate Guide to Content Marketing Metrics”
“The Ultimate Guide to Content Marketing Metrics”
Content Marketing World
 
Webinar Demand Creation for Content Marketers: From Start to Finish
Webinar Demand Creation for Content Marketers: From Start to FinishWebinar Demand Creation for Content Marketers: From Start to Finish
Webinar Demand Creation for Content Marketers: From Start to Finish
Content Marketing World
 
Content Marketing for Non-Profits & Associations
Content Marketing for Non-Profits & AssociationsContent Marketing for Non-Profits & Associations
Content Marketing for Non-Profits & Associations
Content Marketing World
 
Content Marketing for Non-Profits & Associations
Content Marketing for Non-Profits & AssociationsContent Marketing for Non-Profits & Associations
Content Marketing for Non-Profits & Associations
Content Marketing World
 
Building and Growing Your Content/Inbound Marketing Agency and Consulting Pra...
Building and Growing Your Content/Inbound Marketing Agency and Consulting Pra...Building and Growing Your Content/Inbound Marketing Agency and Consulting Pra...
Building and Growing Your Content/Inbound Marketing Agency and Consulting Pra...
Content Marketing World
 
“The Ultimate Guide to Content Marketing Metrics”
“The Ultimate Guide to Content Marketing Metrics”“The Ultimate Guide to Content Marketing Metrics”
“The Ultimate Guide to Content Marketing Metrics”
Content Marketing World
 
“How to Sell Your Content Marketing Investment to the VP of Sales”
“How to Sell Your Content Marketing Investment to the VP of Sales”“How to Sell Your Content Marketing Investment to the VP of Sales”
“How to Sell Your Content Marketing Investment to the VP of Sales”
Content Marketing World
 
“Getting the Choir to Sing: Selling & Developing the Process for Content Mark...
“Getting the Choir to Sing: Selling & Developing the Process for Content Mark...“Getting the Choir to Sing: Selling & Developing the Process for Content Mark...
“Getting the Choir to Sing: Selling & Developing the Process for Content Mark...
Content Marketing World
 
“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...
“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...
“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...
Content Marketing World
 
“Finding the Right Stories for Your Brand”
“Finding the Right Stories for Your Brand”“Finding the Right Stories for Your Brand”
“Finding the Right Stories for Your Brand”
Content Marketing World
 
“Understanding the New World of Klout, Social Sharing and Social Influence Ma...
“Understanding the New World of Klout, Social Sharing and Social Influence Ma...“Understanding the New World of Klout, Social Sharing and Social Influence Ma...
“Understanding the New World of Klout, Social Sharing and Social Influence Ma...
Content Marketing World
 
“Building Your Internal Publishing Department for Content/Social Success”
“Building Your Internal Publishing Department for Content/Social Success”“Building Your Internal Publishing Department for Content/Social Success”
“Building Your Internal Publishing Department for Content/Social Success”
Content Marketing World
 
“Google’s Zero Moment of Truth”
“Google’s Zero Moment of Truth”“Google’s Zero Moment of Truth”
“Google’s Zero Moment of Truth”
Content Marketing World
 
“Twitter Will Win — And With the Right Plan of Attack, So Will You”
“Twitter Will Win — And With the Right Plan of Attack, So Will You”“Twitter Will Win — And With the Right Plan of Attack, So Will You”
“Twitter Will Win — And With the Right Plan of Attack, So Will You”
Content Marketing World
 
“Applying Company Positioning to Power Storytelling in B2B”
“Applying Company Positioning to Power Storytelling in B2B” “Applying Company Positioning to Power Storytelling in B2B”
“Applying Company Positioning to Power Storytelling in B2B”
Content Marketing World
 
“How IBM’s Content Strategy Got IBM Midsize Insider into Google News and Sent...
“How IBM’s Content Strategy Got IBM Midsize Insider into Google News and Sent...“How IBM’s Content Strategy Got IBM Midsize Insider into Google News and Sent...
“How IBM’s Content Strategy Got IBM Midsize Insider into Google News and Sent...
Content Marketing World
 
“Content Marketing Strategy without Print? Who Are You Kidding?”
“Content Marketing Strategy without Print? Who Are You Kidding?”“Content Marketing Strategy without Print? Who Are You Kidding?”
“Content Marketing Strategy without Print? Who Are You Kidding?”
Content Marketing World
 
“Don’t Bore Me: How Kraft Foods Mines Consumer Insights to Create Content tha...
“Don’t Bore Me: How Kraft Foods Mines Consumer Insights to Create Content tha...“Don’t Bore Me: How Kraft Foods Mines Consumer Insights to Create Content tha...
“Don’t Bore Me: How Kraft Foods Mines Consumer Insights to Create Content tha...
Content Marketing World
 
“Crucial Content Elements to Drive Your Marketing”
“Crucial Content Elements to Drive Your Marketing”“Crucial Content Elements to Drive Your Marketing”
“Crucial Content Elements to Drive Your Marketing”
Content Marketing World
 

More from Content Marketing World (20)

Content Marketing World 2013 Presentations
Content Marketing World 2013 PresentationsContent Marketing World 2013 Presentations
Content Marketing World 2013 Presentations
 
“The Ultimate Guide to Content Marketing Metrics”
“The Ultimate Guide to Content Marketing Metrics”“The Ultimate Guide to Content Marketing Metrics”
“The Ultimate Guide to Content Marketing Metrics”
 
Webinar Demand Creation for Content Marketers: From Start to Finish
Webinar Demand Creation for Content Marketers: From Start to FinishWebinar Demand Creation for Content Marketers: From Start to Finish
Webinar Demand Creation for Content Marketers: From Start to Finish
 
Content Marketing for Non-Profits & Associations
Content Marketing for Non-Profits & AssociationsContent Marketing for Non-Profits & Associations
Content Marketing for Non-Profits & Associations
 
Content Marketing for Non-Profits & Associations
Content Marketing for Non-Profits & AssociationsContent Marketing for Non-Profits & Associations
Content Marketing for Non-Profits & Associations
 
Building and Growing Your Content/Inbound Marketing Agency and Consulting Pra...
Building and Growing Your Content/Inbound Marketing Agency and Consulting Pra...Building and Growing Your Content/Inbound Marketing Agency and Consulting Pra...
Building and Growing Your Content/Inbound Marketing Agency and Consulting Pra...
 
“The Ultimate Guide to Content Marketing Metrics”
“The Ultimate Guide to Content Marketing Metrics”“The Ultimate Guide to Content Marketing Metrics”
“The Ultimate Guide to Content Marketing Metrics”
 
“How to Sell Your Content Marketing Investment to the VP of Sales”
“How to Sell Your Content Marketing Investment to the VP of Sales”“How to Sell Your Content Marketing Investment to the VP of Sales”
“How to Sell Your Content Marketing Investment to the VP of Sales”
 
“Getting the Choir to Sing: Selling & Developing the Process for Content Mark...
“Getting the Choir to Sing: Selling & Developing the Process for Content Mark...“Getting the Choir to Sing: Selling & Developing the Process for Content Mark...
“Getting the Choir to Sing: Selling & Developing the Process for Content Mark...
 
“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...
“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...
“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...
 
“Finding the Right Stories for Your Brand”
“Finding the Right Stories for Your Brand”“Finding the Right Stories for Your Brand”
“Finding the Right Stories for Your Brand”
 
“Understanding the New World of Klout, Social Sharing and Social Influence Ma...
“Understanding the New World of Klout, Social Sharing and Social Influence Ma...“Understanding the New World of Klout, Social Sharing and Social Influence Ma...
“Understanding the New World of Klout, Social Sharing and Social Influence Ma...
 
“Building Your Internal Publishing Department for Content/Social Success”
“Building Your Internal Publishing Department for Content/Social Success”“Building Your Internal Publishing Department for Content/Social Success”
“Building Your Internal Publishing Department for Content/Social Success”
 
“Google’s Zero Moment of Truth”
“Google’s Zero Moment of Truth”“Google’s Zero Moment of Truth”
“Google’s Zero Moment of Truth”
 
“Twitter Will Win — And With the Right Plan of Attack, So Will You”
“Twitter Will Win — And With the Right Plan of Attack, So Will You”“Twitter Will Win — And With the Right Plan of Attack, So Will You”
“Twitter Will Win — And With the Right Plan of Attack, So Will You”
 
“Applying Company Positioning to Power Storytelling in B2B”
“Applying Company Positioning to Power Storytelling in B2B” “Applying Company Positioning to Power Storytelling in B2B”
“Applying Company Positioning to Power Storytelling in B2B”
 
“How IBM’s Content Strategy Got IBM Midsize Insider into Google News and Sent...
“How IBM’s Content Strategy Got IBM Midsize Insider into Google News and Sent...“How IBM’s Content Strategy Got IBM Midsize Insider into Google News and Sent...
“How IBM’s Content Strategy Got IBM Midsize Insider into Google News and Sent...
 
“Content Marketing Strategy without Print? Who Are You Kidding?”
“Content Marketing Strategy without Print? Who Are You Kidding?”“Content Marketing Strategy without Print? Who Are You Kidding?”
“Content Marketing Strategy without Print? Who Are You Kidding?”
 
“Don’t Bore Me: How Kraft Foods Mines Consumer Insights to Create Content tha...
“Don’t Bore Me: How Kraft Foods Mines Consumer Insights to Create Content tha...“Don’t Bore Me: How Kraft Foods Mines Consumer Insights to Create Content tha...
“Don’t Bore Me: How Kraft Foods Mines Consumer Insights to Create Content tha...
 
“Crucial Content Elements to Drive Your Marketing”
“Crucial Content Elements to Drive Your Marketing”“Crucial Content Elements to Drive Your Marketing”
“Crucial Content Elements to Drive Your Marketing”
 

Recently uploaded

❽❽❻❼❼❻❻❸❾❻ DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KA...
❽❽❻❼❼❻❻❸❾❻ DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KA...❽❽❻❼❼❻❻❸❾❻ DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KA...
❽❽❻❼❼❻❻❸❾❻ DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KA...
essorprof62
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
msthrill
 
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Niswey
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
IMG_20240615_091110.pdf dpboss guessing
IMG_20240615_091110.pdf dpboss  guessingIMG_20240615_091110.pdf dpboss  guessing
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
Kalyan Chart Satta Matka Dpboss Kalyan Matka Results
Kalyan Chart Satta Matka Dpboss Kalyan Matka ResultsKalyan Chart Satta Matka Dpboss Kalyan Matka Results
Kalyan Chart Satta Matka Dpboss Kalyan Matka Results
Satta Matka Dpboss Kalyan Matka Results
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Adani case
 
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
dpbossdpboss69
 
Enhancing Adoption of AI in Agri-food: Introduction
Enhancing Adoption of AI in Agri-food: IntroductionEnhancing Adoption of AI in Agri-food: Introduction
Enhancing Adoption of AI in Agri-food: Introduction
Cor Verdouw
 
一比一原版(lbs毕业证书)英国伦敦商学院毕业证如何办理
一比一原版(lbs毕业证书)英国伦敦商学院毕业证如何办理一比一原版(lbs毕业证书)英国伦敦商学院毕业证如何办理
一比一原版(lbs毕业证书)英国伦敦商学院毕业证如何办理
eaqmokn
 
8328958814KALYAN MATKA | MATKA RESULT | KALYAN
8328958814KALYAN MATKA | MATKA RESULT | KALYAN8328958814KALYAN MATKA | MATKA RESULT | KALYAN
8328958814KALYAN MATKA | MATKA RESULT | KALYAN
➑➌➋➑➒➎➑➑➊➍
 
TriStar Gold Corporate Presentation - June 2024
TriStar Gold Corporate Presentation - June 2024TriStar Gold Corporate Presentation - June 2024
TriStar Gold Corporate Presentation - June 2024
Adnet Communications
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
Arijit Dutta
 
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi_compressed.pdf
NewBase 20 June 2024  Energy News issue - 1731 by Khaled Al Awadi_compressed.pdfNewBase 20 June 2024  Energy News issue - 1731 by Khaled Al Awadi_compressed.pdf
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi_compressed.pdf
Khaled Al Awadi
 
Kalyan chart 6366249026 India satta Matta Matka 143 jodi fix
Kalyan chart 6366249026 India satta Matta Matka 143 jodi fixKalyan chart 6366249026 India satta Matta Matka 143 jodi fix
Kalyan chart 6366249026 India satta Matta Matka 143 jodi fix
satta Matta matka 143 Kalyan chart jodi 6366249026
 
20240609_ TJ Communications Credentials.pdf
20240609_ TJ Communications Credentials.pdf20240609_ TJ Communications Credentials.pdf
20240609_ TJ Communications Credentials.pdf
tjcomstrang
 
Science Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around UsScience Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around Us
PennapaKeavsiri
 

Recently uploaded (20)

❽❽❻❼❼❻❻❸❾❻ DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KA...
❽❽❻❼❼❻❻❸❾❻ DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KA...❽❽❻❼❼❻❻❸❾❻ DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KA...
❽❽❻❼❼❻❻❸❾❻ DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KA...
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
 
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
IMG_20240615_091110.pdf dpboss guessing
IMG_20240615_091110.pdf dpboss  guessingIMG_20240615_091110.pdf dpboss  guessing
IMG_20240615_091110.pdf dpboss guessing
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
Kalyan Chart Satta Matka Dpboss Kalyan Matka Results
Kalyan Chart Satta Matka Dpboss Kalyan Matka ResultsKalyan Chart Satta Matka Dpboss Kalyan Matka Results
Kalyan Chart Satta Matka Dpboss Kalyan Matka Results
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
 
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
 
Enhancing Adoption of AI in Agri-food: Introduction
Enhancing Adoption of AI in Agri-food: IntroductionEnhancing Adoption of AI in Agri-food: Introduction
Enhancing Adoption of AI in Agri-food: Introduction
 
一比一原版(lbs毕业证书)英国伦敦商学院毕业证如何办理
一比一原版(lbs毕业证书)英国伦敦商学院毕业证如何办理一比一原版(lbs毕业证书)英国伦敦商学院毕业证如何办理
一比一原版(lbs毕业证书)英国伦敦商学院毕业证如何办理
 
8328958814KALYAN MATKA | MATKA RESULT | KALYAN
8328958814KALYAN MATKA | MATKA RESULT | KALYAN8328958814KALYAN MATKA | MATKA RESULT | KALYAN
8328958814KALYAN MATKA | MATKA RESULT | KALYAN
 
TriStar Gold Corporate Presentation - June 2024
TriStar Gold Corporate Presentation - June 2024TriStar Gold Corporate Presentation - June 2024
TriStar Gold Corporate Presentation - June 2024
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
 
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi_compressed.pdf
NewBase 20 June 2024  Energy News issue - 1731 by Khaled Al Awadi_compressed.pdfNewBase 20 June 2024  Energy News issue - 1731 by Khaled Al Awadi_compressed.pdf
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi_compressed.pdf
 
Kalyan chart 6366249026 India satta Matta Matka 143 jodi fix
Kalyan chart 6366249026 India satta Matta Matka 143 jodi fixKalyan chart 6366249026 India satta Matta Matka 143 jodi fix
Kalyan chart 6366249026 India satta Matta Matka 143 jodi fix
 
20240609_ TJ Communications Credentials.pdf
20240609_ TJ Communications Credentials.pdf20240609_ TJ Communications Credentials.pdf
20240609_ TJ Communications Credentials.pdf
 
Science Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around UsScience Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around Us
 

“Putting Social to Work: How to Rapidly Grow Your Fans, Your Prestige and Your Business”

  • 1. Putting Social to Work: How to Rapidly Grow Your Fans, Your Prestige & Your Business Michael Stelzner Social Media Examiner @mike_stelzner • #cmworld #cmworld
  • 2. What you’ll learn... • Why marketing must change • How to eliminate reliance on marketing channels • Step-by-step strategy for massive growth #cmworld
  • 3. The road less traveled • There is no easy path • Success is hard work – But you already know that! • Social media is complicated – So many options – How does it all work? – Where do I focus? #cmworld
  • 4. Marketing in the 1990s • Yellow pages (for local businesses) • Magazine ads • Radio spots • Newspapers • Direct mail • Public relations – Really means press relations #cmworld
  • 5. Marketing in the 2000s • Web banner ads • Google pay-per-click • Email newsletters • White papers • Press on major websites • Direct press releases • Google news • Experimenting with blogs • Internet radio • YouTube #cmworld
  • 6. Today • Print newspapers, yellow pages and magazines mostly dead • Public/press relations gone (along with press releases) • Internet music replaces radio • Email replaces direct mail • Web-based video replaces much of TV • Social networks become source of news and greatly reduce search engines #cmworld
  • 7. How do you find customers today? •Two ways: – 1. You pay someone who has access to them • This is always how marketing worked • VERY costly • Always reliant on others – 2. You build your own audience • You become the publisher • Less costly, but still an investment • You become independent #cmworld
  • 10. More examples #cmworld
  • 11. Why become a publisher? • Lower marketing costs – Don’t pay big $ to others – Invest small amount in creating great content • More traffic – Each piece of content is a pull • Independence 1 week traffic on – No longer reliant on outsiders Social Media Examiner to bring you traffic • Rapidly build your business • Can sell ad space #cmworld
  • 12. 4-step strategy to growth • Become a publisher – Create valuable content • Integrate social media – Make it easy to share • Build a community using existing social networks – Bring people together using popular networks • Build your own community – Own your turf #cmworld
  • 13. Becoming a publisher: First steps •Determine who you want to reach •Ask them what they want to know – U s e d a t a t o #cmworld
  • 14. Give your audience what they want • Produce content your audience finds valuable – How to – Reviews – Tips • Recruit experts to help with your content – Craft posts – Conduct interviews #cmworld
  • 15. Why work with outside experts? • They have extensive knowledge – Something your readers seek • They’ll often promote their content – Brings you new readers • Enhances credibility – Can create a movement (coopitition) • Attracts other experts – Power to peers! • Can lead to alliances #cmworld
  • 16. How to recruit experts • Step into their shoes – Determine what they want – Make it easy to say yes • Typical desires: – Exposure to right audience – Promotion of new book/project – Recognition – Money • Don’t ask for anything in return (nor expect it) – Gift mentality #cmworld
  • 17. What makes for great content • Highly relevant – Know your readers • Educational – Tell them how • Easy to digest – Conversational – Short paragraphs – Visuals #cmworld
  • 18. What makes for great content •Visually appealing – Eye is path to mind •Conversation inviting – Ask for thoughts •Lacks sales angle #cmworld
  • 19. Creating an editorial guide • Write up a guide for writers: – Original – Audience profile – Article length – Tips on writing • #cmworld
  • 20. Types of content • How to articles – Share details – Show people • Expert interviews – On camera, via Skype or over phone – Ask questions your audience is interested in #cmworld
  • 21. Types of content • Reviews – Books, products or services – Be honest • Case studies – Share success stories of others – Format: Challenge, solution, results #cmworld
  • 22. Types of content • News stories – Can be tricky if you chase news – Do weekly wrap-ups • Can eliminate need for your readers to look elsewhere #cmworld
  • 23. Integrating social • Make it easy for people to share your content • Few things to think about: – Most people never log out of social sites – If you make an action effortless, more people will take it #cmworld
  • 24. Twitter integration • Tweet button – Typically highest social #s – Good for social proof – Built into iOS 5 – Place at top and bottom – Include suggested follow • Follow button – Grays out if following • https://twitter.com/about/resour ces/buttons #cmworld
  • 25. Facebook integration • Facebook Like box – Major source of fan growth – Faces = powerful social proof • Facebook Like/Send button – Send allows targeted sharing • New verbs coming – Love, watched, own #cmworld
  • 26. Facebook open graph protocol • Tell Facebook how you want content displayed – Control image, title, link, description – LinkedIn also uses it • Useful links – http://ogp.me/ – http://developers.facebook.com/ tools/lint/ #cmworld
  • 27. Google+ • Add badge to your page – Google connects your content for search benefits – https://developers.google.com/ +/plugins/badge/config • +1 button – Very similar to Facebook – Embed at bottom due to small network size – http://www.google.com/webmasters /+1/button/ #cmworld
  • 28. LinkedIn • Many people connect Twitter & LinkedIn • Most popular shared items show up on LinkedIn Today – Large source of traffic for SME • https://developer.linkedin. com/plugins/share-button #cmworld
  • 29. Share page #cmworld
  • 30. Community building • Once you have faithful fans with common interest, bring them together – Surprised how fast it happened • Facebook is easiest platform – People spend time there – You gain insights on activity and fans #cmworld
  • 31. Our Facebook strategy • Hired a community manager – Answer all questions • Break news on wall – Keep folks informed • Post third-party article daily • Post our daily article • Regularly ask questions • Fan of the week #cmworld
  • 32. Building your own community • Networking Clubs – Facebook limits what you can do with fans – Hired developer – Upgraded servers • Gives fans a reason to come back • Creates more content on your site! #cmworld
  • 33. Networking Clubs #cmworld
  • 34. Enable discussion #cmworld
  • 35. Summary • To become independent, become a publisher – Reduces marketing expenses – Generates more traffic – Allows you to build a business • Enable social sharing • Build a community – Start with free networks – Build your own as you grow #cmworld
  • 36. Questions? To learn more: • SocialMediaExaminer.com – Facebook.com/smexaminer – Twitter: @mike_stelzner • Suggested reading – Launch: How to Quickly Propel Your Business Beyond the Competition #cmworld