Uploaded byThom. Poole
Speed in Digital Marketing (Arabic)
The document contains information about Limelight Networks, focusing on web performance and CDN (Content Delivery Network) services. It discusses various metrics related to page load times, conversion rates, and the impact of optimization techniques on website performance. Additionally, it highlights the company's strategies for reducing latency and improving user experience through its private network and innovative technologies.
More Related Content
Similar to Speed in Digital Marketing (Arabic)
Speed in Digital Marketing (Arabic)
- 1. Thom Poole International MarketingDirector Limelight Networks Inc. rabie@llnw.com +971 56 244 6390 -
- 2.
- 3.
- 4.
- 5.
- 6.
- 7.
- 8.
- 9. www.limelight.com 0% 20% 40% 60% 80% 100% 120% 140% 160% 1000ms 3000ms 5000ms7500ms 11000ms 16000ms 22000ms bouncerate milliseconds -60% -50% -40% -30% -20% -10% 0% 1000ms 3000ms 5000ms 7500ms 11000ms 16000ms 22000ms visitorall-off
- 10. www.limelight.com XI -80% -70% -60% -50% -40% -30% -20% -10% 0% 1000ms 3000ms 5000ms7500ms 11000ms 16000ms 22000ms 2800ms conversionrate
- 11.
- 12. www.limelight.com XIV 0 0.005 0.01 0.015 0.02 0.025 0.03 0.035 0.04 0-1 1-2 2-33-4 4-5 5-10 10-20 20-30 30-40 40-50 Conversionrate Session Average Page Load Time (sec) 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 1 2 3 4 5 6 7 8 9 10
- 13.
- 14. www.limelight.com 1.Tesco UK0.692 2.BizRate0.750 3.IKEA UK0.916 2.188 1.MercateoDE0.735 2.Preisroboter DE0.810 3.Alternate DE0.855 2.341 1.Amazon1.076 2.Voyage-SNCF.com1.240 3.Darty1.394 3.017 1.Team Viewer0.573 2.Prixmoinscher0.763 3.LeShop0.918 2.596
- 15.
- 16. www.limelight.com 1.Komplett0.916 2.Expert International0.961 3.ValueClick Inc1.141 2.782 – Amazon.comXVI – GeneralFinance Company XVII – ebayXVIII - General NetworkXIX
- 17.
- 18. www.limelight.com XXII 1.Nextag3.218 2.Shopping UK3.279 3.Carphone Warehouse3.506 6.603 0%5% 10% 15% 20% 25% 30% 35% Less than 1 second 1-5 seconds 6-10 seconds 11-15 seconds 16-20 seconds 20+ seconds
- 19. www.limelight.com 1.Ciao DE8.665 2.Idealo DE8.903 3.NexTagDE9.005 17.994 1.Fnac1.598 2.Amazon3.788 3.Darty9.062 25.581 – XXIII – TWT TWTXXIV XXVXXVI XXVII -
- 20. www.limelight.com ISPISP ISP Browser Origin Web server Browser Origin Web server LLNWedgeLimelight Unoptimised TCP High #HTTP requests and #RT High latency and packet loss compared to LLNW private network Slow page render time Increase abandonment Decrease in revenue Rapid time to action Decrease in abandonment Increase in revenue Cacheable content Delivered from edgeTCP/IP tuning techniques results in the reduction in #RT and #HTTP requests running over LLNW private network Non optimised TCP Between origin and LLNW proxy Transparent Limelight Acceleration proxy Employs TCP and HTML optimisation techniques. Highly optimised and prioritised accelerated delivery over the last mile Visible Elements Invisible Elements ISP
- 21. www.limelight.com ISPISP ISP Browser Origin Web server Browser Origin Web server LLNWedgeLimelight Unoptimised TCP High #HTTP requests and #RT High latency and packet loss compared to LLNW private network Slow page render time Increase abandonment Decrease in revenue Rapid time to action Decrease in abandonment Increase in revenue Cacheable content Delivered from edgeTCP/IP tuning techniques results in the reduction in #RT and #HTTP requests running over LLNW private network Non optimised TCP Between origin and LLNW proxy Transparent Limelight Acceleration proxy Employs TCP and HTML optimisation techniques. Highly optimised and prioritised accelerated delivery over the last mile Visible Elements Invisible Elements Limelight private IP XXVIII XXIX CDN private IP networks --
- 22.
- 23.
- 24.
- 25.
- 26.
- 27.
- 28. www.limelight.com abbr abbr Error! Reference source notfound. XIX abbr POPabbr abbr SEO –
- 29. www.limelight.com XXXVI HTTP TCP/IP © 2012 LimelightNetworks, Inc. All rights reserved. Limelight Networks is a registered trademark of Limelight Networks, Inc. Other products and company names may be trademarks of their respective companies. All services are subject to change or discontinuance without notice. January 2012
- 30. www.limelight.com I E-Commerce Page Speed& Website Performance – Strangeloop Networks 2012 II Jackson, W. www.williejackson.com III Linden, 2006 IV Farber, 2006 V Kohavi & Longbotham, 2007 VI Aberdeen Group – The performance of Web Applications: Customers are won or lost in one second, November 2008 VII Jackson, W. www.williejackson.com VIII Nielsen, J. useit.com Alertbox June 21, 2010 IX Ecommerce Page Speed Survey – TagMan (www.tagman.com) July 18, 2011 X Beheshti, H – Strangeloop, July 1, 2010 XI E-Commerce Page Speed & Website Performance – Strangeloop Networks 2012 XII Customers are Won or Lost in One Second – Simic, B – Aberdeen Group, November 2008 XIII Kohavi, R & Longbotham, R – Online Experiments: Lessons Learned. September 2007 XIV Strangeloop Networks website blog - 2012 XV Alexa.com analysis of website load speeds XVI NVT, 2008 XVII Nextslt.org XVIII Internetnews, 1993 XIX Gartner, 2003 XX http://www.istockanalyist.com/finance/story/5654129/tablet-pc-growth-a-death-knell- for-desktop-pc XXI from WebPerformanceToday.com XXII How Loading Time Affects Your Bottom Line – Infographic from KISSmetrics.com XXIII JupiterResearch presented by Akamai, 2006 XXIV Nah, F – A Study On Tolerable Waiting Time: How Long Are Web Users Willing To Wait?, 2004. From Web Optimization – 30 May 2008 XXV Fogg, B.J., et al. – What Makes Websites Credible? A Report On A Large Quantitative Study. From Web Optimization – 30 May 2008 XXVI Bouch, A., Kuchinskey, A., and Bhatti, N – Quality s in the Eye of the Beholder: Meeting Users’ Requirements for Internet Quality. From Web Optimization – 30 May 2008 XXVII Akamai – Boosting Online Commerce Profitability…” 2007 XXVIII Wikipedia - http://en.wikipedia.org/wiki/Middle_mile XXIX About.com Broadband - http://broadband.about.com/od/glossary/g/Middle-Mile.htm XXX http://www.websiteoptimization.com/speed/tweak/ XXXI http://www.techterms.com XXXII http://searchcloudcomputing.techtarget.com XXXIII http://whatis.techtarget.com XXXIV http://www.thesitedoctor.com XXXV http://www.linfo.org XXXVI http://www.webopedia.com