http://bit.ly/powerhouse-digital-mktg-proposal
This free template provides a quick and easy outline for how to not only win in the digital marketplace across multiple channels, but also how you can get clients and team members on-board (beyond politics or who gets the credit).
Download this free guide to have a consistent reference for how to format, visualize and deliver online success in 2016.
Get it here: http://bit.ly/powerhouse-digital-mktg-proposal
Through this PPT we want our Clients to know the process we would follow to make their web platform's digital promotion and hence, they would easily see a plan in the form of a proposal.
Digital marketing, SEO, Social Media, Blogging CampaignTechnians
Digital Marketing, being the most crucial factor for any industry, must be handled with right strategy and creativity. At Technians, we understand how important is your face value on the Internet. Hence, we develop the right content for right audience at right time to promote your business on line.
Website foundations for a good digital marketing planPeter Bui
Foundations that you need to look at before setting up a digital marketing plan and things to look out for in the future that will effect your digital strategy.
How to create a Digital Marketing PlanEder Holguin
Step by step process to creating your digital marketing plan. Research, create, distribute, analyze and optimize. For more info or help with your digital marketing projects visit www.ederholguin.com
360° Digital marketing an online marketing firm, we combine advanced technology with smart talent to deliver our clients quality digital solutions that work for them. Providing a rich array of services that, we aim at creating suitable digital strategy that helps in attracting the target audience and increasing conversion figures. As a one-stop digital solutions provider, we cater to businesses of all shapes and sizes, and diverse industry verticals, helping them improve their web presence, optimize websites for better search results and sell more through marketing campaigns.
360° Digital Marketing delivers you the experience, technical know-how coupled with creativity to take your business a notch higher!
Our in-house services include:
• Search Engine Optimization (SEO)
• Social Media Marketing
• Paid Marketing
• Web Design & Development
• Data analytics
• YouTube Videos & Promotions
• E-mail marketing
• SMS Marketing
• Reputation Management
• Mobile App development
• Telemarketing
In today’s digital business world, you need a partner who can help you take advantage of marketing opportunities across a variety of channels in real-time. 360 ° Digital Marketing combines a data-driven approach with knowledge gained from years in digital marketing to deliver outstanding results to our clients.
Through this PPT we want our Clients to know the process we would follow to make their web platform's digital promotion and hence, they would easily see a plan in the form of a proposal.
Digital marketing, SEO, Social Media, Blogging CampaignTechnians
Digital Marketing, being the most crucial factor for any industry, must be handled with right strategy and creativity. At Technians, we understand how important is your face value on the Internet. Hence, we develop the right content for right audience at right time to promote your business on line.
Website foundations for a good digital marketing planPeter Bui
Foundations that you need to look at before setting up a digital marketing plan and things to look out for in the future that will effect your digital strategy.
How to create a Digital Marketing PlanEder Holguin
Step by step process to creating your digital marketing plan. Research, create, distribute, analyze and optimize. For more info or help with your digital marketing projects visit www.ederholguin.com
360° Digital marketing an online marketing firm, we combine advanced technology with smart talent to deliver our clients quality digital solutions that work for them. Providing a rich array of services that, we aim at creating suitable digital strategy that helps in attracting the target audience and increasing conversion figures. As a one-stop digital solutions provider, we cater to businesses of all shapes and sizes, and diverse industry verticals, helping them improve their web presence, optimize websites for better search results and sell more through marketing campaigns.
360° Digital Marketing delivers you the experience, technical know-how coupled with creativity to take your business a notch higher!
Our in-house services include:
• Search Engine Optimization (SEO)
• Social Media Marketing
• Paid Marketing
• Web Design & Development
• Data analytics
• YouTube Videos & Promotions
• E-mail marketing
• SMS Marketing
• Reputation Management
• Mobile App development
• Telemarketing
In today’s digital business world, you need a partner who can help you take advantage of marketing opportunities across a variety of channels in real-time. 360 ° Digital Marketing combines a data-driven approach with knowledge gained from years in digital marketing to deliver outstanding results to our clients.
Digital Marketing can be hard for Small Business owners. What platforms do you use? What is a funnel and a campaign all about? How can I use these tools to help grow my business. I answer these questions and more in this workshop.
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services. Reach and convert leads into customers and retain them.
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandAnthony Ragland
This presentation, by Smart Digital, Inc is a 2015 Digital Marketing Presentation for an eCommerce Website Client.
About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
Creating a perfect digital marketing proposal for clients - Dean infotechDeanInfotech Pvt. Ltd.
Dean Infotech is an india based Digital Marketing Company. We are Professional in Digital Marketing Search Engine marketing that offered dadicated search engine optimization, PPC Services.
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
Online Marketing, Google, Youtube and Facebook Advertising by ghanchimedia.comGhanchi Media
Ghanchi Media was established in 2012. Our specialization in Google, Facebook and youtube advertising, Media Planning, Media Designing, Media Advertising, Media Managing, Internet marketing, promotion, Graphic & Web Designing, Web development, 3D Interior/Exterior Designing and Wall painting Advertising of your products are key requirements to your exploration and entry strategies for markets. Our services include developing, multimedia presentation and websites. Our services facilitate you to communicate with your target market.
Key Elements of a Digital Marketing Proposal - margari.netPaolo Margari
What elements a client expect to see in a digital marketing agency proposal for a campaign aimed at promoting a certain product? Find out the essential elements in 12 slides.
You will get a better idea about wuestions should be answered by the proposal, an ideal structure to adopt and some details that you might want to outline.
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events.
If you are a business owner, or new to digital marketing, and understand the ecosystem of Digital Marketing and how all it's parts are connected to the whole, this with be a good place to begin.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Toshiba Laptops: An integrated digital marketing strategyArchana Nilaver
An integrated Digital Marketing strategy for Toshiba Laptops India. The objective is to create a digital presence through the social channels to promote the brand; its products, product innovation features & create engagement.
Best Ecommerce Digital Marketing Practices for SMBs and Start-Ups - SingaporeMelissa Wilfley
I presented this deck at the Singapore SPRING DBS Ecommerce Summit for small businesses and start-ups. Topics include digital marketing best practices and case studies for three key areas:
1. Get people to your online store
2. Get them to buy
3. Get them to come back
Digital Marketing can be hard for Small Business owners. What platforms do you use? What is a funnel and a campaign all about? How can I use these tools to help grow my business. I answer these questions and more in this workshop.
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services. Reach and convert leads into customers and retain them.
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandAnthony Ragland
This presentation, by Smart Digital, Inc is a 2015 Digital Marketing Presentation for an eCommerce Website Client.
About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
Creating a perfect digital marketing proposal for clients - Dean infotechDeanInfotech Pvt. Ltd.
Dean Infotech is an india based Digital Marketing Company. We are Professional in Digital Marketing Search Engine marketing that offered dadicated search engine optimization, PPC Services.
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
Online Marketing, Google, Youtube and Facebook Advertising by ghanchimedia.comGhanchi Media
Ghanchi Media was established in 2012. Our specialization in Google, Facebook and youtube advertising, Media Planning, Media Designing, Media Advertising, Media Managing, Internet marketing, promotion, Graphic & Web Designing, Web development, 3D Interior/Exterior Designing and Wall painting Advertising of your products are key requirements to your exploration and entry strategies for markets. Our services include developing, multimedia presentation and websites. Our services facilitate you to communicate with your target market.
Key Elements of a Digital Marketing Proposal - margari.netPaolo Margari
What elements a client expect to see in a digital marketing agency proposal for a campaign aimed at promoting a certain product? Find out the essential elements in 12 slides.
You will get a better idea about wuestions should be answered by the proposal, an ideal structure to adopt and some details that you might want to outline.
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events.
If you are a business owner, or new to digital marketing, and understand the ecosystem of Digital Marketing and how all it's parts are connected to the whole, this with be a good place to begin.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Toshiba Laptops: An integrated digital marketing strategyArchana Nilaver
An integrated Digital Marketing strategy for Toshiba Laptops India. The objective is to create a digital presence through the social channels to promote the brand; its products, product innovation features & create engagement.
Best Ecommerce Digital Marketing Practices for SMBs and Start-Ups - SingaporeMelissa Wilfley
I presented this deck at the Singapore SPRING DBS Ecommerce Summit for small businesses and start-ups. Topics include digital marketing best practices and case studies for three key areas:
1. Get people to your online store
2. Get them to buy
3. Get them to come back
Ideazfirst will represent elite artists from all facets of the entertainment industry, including motion pictures, television, music, theatre, digital, publishing, lifestyle, sports, and physical production
Pampering and assisting a top celebrity is not easy. Celebrity Management is successful only with experience and of course having contacts to get things done is an added advantage. http://www.theblueapple.in/celebrity_management.html
Celebrity partnerships can help move mountains for a brand – as long as the right partner is selected. At the 2014 Event Marketer Summit in Salt Lake City, our AD Kim Georgeff and partner Santiago Gallo of Constellation Brands, Beer Division explain how to find the perfect brand partner, and incorporate that partnership in every aspect of your marketing mix, from live, to digital and beyond.
The official case study of the viral phenomenon called 'Kolaveri'. The viral marketing of this campaign was strategised and executed by Jack in the Box Worldwide.
Cornerstone Sport & Entertainment credentialsCornerstone_CSE
Established in 2008, Cornerstone is an end-to-end solutions agency in the spectrum of Sport and Entertainment alike. A one-stop-shop from analysis, conceptualization, to evaluation and implementation, we offer integrated, commercially viable services covering all facets to our clients. As the success story and relevance of Sport and Entertainment becomes increasingly stronger everyday, we at Cornerstone present ourselves as a young, forward thinking agency that keeps abreast of the rapidly and constantly changing market. We are always innovating so as to stay ahead of the curve and our undisputed reputation built over such a short span of time is testament to our understanding of the Business.
Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) talks about how to do Digital Public Relations and how to manage crisis in this Mobile AGE. The seminar was organized by Hong Kong Retail Management Association (HKRMA) for brick-and-mortar companies of the retail industries.
Google Analytics Beginners: How to Measure Your Homepage DesignBop Design
After this presentation, you will understand:
- How to use In-Page Analytics
- When a high bounce rate matters
- User performance across multiple devices and browser types
- What changes can be made with the data you pull
Do you have an economic development website? Is it an effective marketing tool? How do you know if your website is dying? In 'Is Your Economic Development Website Dying,' we cover the following topics: best of the best in community branding online, tips for outstanding online content, functional website navigation and usability, how to use social media effectively, best practices in website analytics.
How to Use Data to Drive Product Decisions by PayPal PMProduct School
Product Managers spend a lot of time thinking about our product metrics, determining which KPIs best describe our progress and what measures we can take to accelerate our success. As a new Product Manager, parsing through the ocean of data can be overwhelming and using this data to make product decisions can be a challenging task.
Deb talked about how you can incorporate data through out your product life cycle to drive product decisions, feature prioritization and long term roadmap strategy. She walked through simple use cases where data has helped Product Managers break down complex problems and arrive at simple product decisions that directly impacted their KPIs. The industry is increasingly hiring data driven Product Managers.
Decoding Digital Week 2: Design & ImplementationSymphony3
In week two we discussed how businesses can go about designing and implementing a website. We look at a website brief, choosing and CMS and website design.
This presentation will present insights into web user psychology, how to think about and write for the web, how to identify common content mistakes and how writing for the web will improve your search engine rankings.
[DevDay 2017] Using analytics, focusing on SEO and unability - Keys to develo...DevDay.org
Competition for customers time and money is high and growing, especially in local and regional markets. Developers need to do more than just deliver functionality and good code. They must work with others on their teams to develop sites and apps with an eye on actual user data from Analytics, SEO research, and usability. We will talk about how a developer or a team can get into such a mindset.
Updated for the Vista UX/UI Summit in Dallas, TX
You can view a video of this presentation here: https://www.youtube.com/watch?v=NfASJamxjy4
User Experience has a direct impact on your bottom line, and it’s about time we start telling execs in their own language. I’m sure many of you spend a good amount of time evangelizing what it is that you do, and the value it adds. Over the past 15 years I’ve introduced User Experience to everyone from CEOs to developers — using storytelling, metrics, and case studies you can prove without a doubt the value that you bring.
In this talk I’ll explain what metrics to track, how to position your work, and stories where User Experience directly effected the bottom line.
Optimize Your Business Results: A look into Site Conversion Optimization & Di...Cemal Buyukgokcesu
I delivered this presentation in a Learn with Google advertiser event in Dublin in October 2014.
It focuses on optimizing business results by applying concepts of conversion optimization and by using benefiting from analytics insights. Some digital analytics segmentation and usability examples are shared in the presentation.
• WhyAnalytics
• Google Analytics Step by Step
• Who are the people who visit my website?
• What brought visitors to your site?
• What they do once they got on the website?
• Did they do what you wanted them to do?
Optimasi website dengan memanfaatkan layanan google analytic di mesin pencarian google.
Temukan juga tulisan-tulisan saya yang lainnya seperti :
1. Mengenal Java Sebagai Bahasa Pemrograman Berorientasi Objek dan Implementasi Thread di Lingkungan UNIX/ Linux
2. Panduan Sholat dan Hadist Shahih - Mengevaluasi Cara Sholat Kita
3. Cloud Computing dengan VMWare.
4. VCenter Server Appliance
5. Esensi Sholat Berjamaah
6. Raih Dunia dengan Superkomputer di Linux Native
7. Mengenal PL/ SQL
8. Implementasi SMS Gateway dengan Kannel di Linux OpenSuSE.
9. Ikhtisar Pengantar Akuntansi dan Manajemen Keuangan
10. Ayat Jurnal Penyesuaian dan Ayat Jurnal Balik.
11. dan lainnya.
Similar to 2018 Digital Marketing Strategy Proposal Template (20)
YouTube Traffic Building Campaign Checklist - Gary Vaynerchukunfunnel
Since Gary Vaynerchuk runs one of the fastest growing personal brands and social media agencies in the country, one would think he knows a thing or two about how to do Youtube and Twitter right? Turns out that is the case. Here is a strategy that he used today.
This case study details exactly how Gary Vaynerchuk increased his Youtube following by over 200% in 2013. Enjoy! :)
http://bit.ly/marketing-budget-templates-2018
How to Use This Template
Fill in your estimated costs. (Those "$100" entries are placeholders.)
These charts will update automatically. >>
--------------------------------
Sheet 1 is for projecting how much budget you'll need for your website redesign.
Sheet 2 is for recording the actual budget that was needed for your website redesign.
Sheet 3 is for comparing your projected budget to your actual budget.
Get the full Excel template HERE:
http://bit.ly/marketing-budget-templates-2018
Get the full Excel template HERE:
http://bit.ly/marketing-budget-templates-2018
This template will A) help you plan your content budget and B) let you compare that projected budget to what you actually end up spending.
Just fill in your projected expenses for the corresponding time periods and categories (e.g. Software, Publishing Tools, etc.) and totals will be calculated automatically. You can then update the actual expenses table to see how well you're sticking to your budget.
Sheet 2 (Budget - Monthly) is for budget planning on a month-by-month basis, while Sheet 3 (Budget - Quarterly) is for budget planning on a quarterly basis.
*Wondering how content affects your overall marketing budget? Take your totals from this template and plug them into the MASTER marketing budget template.
This template will A) help you plan your product marketing budget and B) let you compare that projected budget to what you actually end up spending.
Just fill in your projected expenses for the corresponding time periods and categories (e.g. Product/Market Fit, Product Testing, etc.) and totals will be calculated automatically. You can then update the actual expenses table to see how well you're sticking to your budget.
Sheet 2 (Budget - Monthly) is for budget planning on a month-by-month basis, while Sheet 3 (Budget - Quarterly) is for budget planning on a quarterly basis.
*Wondering how product marketing affects your overall marketing budget? Take your totals from this template and plug them into the MASTER marketing budget template.
You have your topic lists, now it’s time to figure out which topic is best to build your business on. Enter the matrix.
If you’ve never used a weighted average decision matrix before, you’re in for a treat. After learning how effective this
tool can be, you might just find yourself involving it in all kinds of important life decisions.
I have an example on the next page, but here’s basically how it works:
The concept is simple. Each topic that made your short list will be evaluated against a list of criteria. I’ll have a suggested criteria list, but you can feel free to add/subtract as you see fit.
Each criteria is assigned a weighting from 1 to 10, which indicates how important it is in building a successful business.
Then, each topic receives a score for each criteria. For example, if the criteria is “personal interest in this topic,” you
would assign 0 if you’re not interested at all, 10 if it’s all you think about, night and day, or something in between.
After assigning your weights and scores, you multiply weight x raw score for each, then you add all the weighted scores for
each topic. The sum of each is your total score for each topic.
Whichever has the highest score wins.
Let’s look at an example to see how it works:
The Ultimate Niche Market Research Blueprint for 2018unfunnel
http://bit.ly/niches-report
So… you’ve got a product or service and you’re ready to use all the cool Unfunnel stuff to build out your marketing funnel and create your follow up email sequences. The only challenge is, you’re not sure about exactly how to get started.
You know you need a Lead Magnet, that little irresistible freebie that people will want badly enough to trade you their email addresses for it.
You also know that having a little low-cost something that can turn prospects into customers (we call that a “Tripwire”) will give you a 5 to 23 times bump in your conversions. Last, but not least, you know that you need something else to sell them after they buy your core product (we calls this a “Revenue Maximizer”).
Okay, great.
But, how do find out what you should use for each of these parts of your marketing funnel? Also, how do you know where your target audience is already hanging out and buying stuff (that is, how do you know the best place to advertise your stuff?)
Well, just a few years ago those were really tough questions to answer, but fortunately, with the emergence of “Big Data” and all sorts of cool, and legal, spy tools, you no longer have to guess at the answers. In fact, we’re going to show you just exactly how to find out all of the following:
1- Who are your biggest competitors?
2- Who is your target market and where are they currently hanging out and buying?
3- What kind of ads, ad copy and creative is working best to sell things to that market?
4- What a) lead magnets, b) tripwires, c) core offers, d) revenue maximizers and e) return paths are working the best. Together, we call items 4(a)-(e) the “5 Things.”
Where can you source any physical products you may need for any of the Five Things.
When you’re done, you will have answers to the five questions presented above, as well as a whole lot better understanding of your audience and market.
Best of all, every answer you discover will be based on actual data and purchasing behavior, so you won’t be guessing at all.
You’ll be finding out the answers to these questions based on real money spent by your competitors to run real ads that the customers you want actually clicked on and made purchases from...
http://bit.ly/niches-report
http://bit.ly/revenue-launchpad
http://bit.ly/revenue-launchpad
Successfully launching a new product or feature is no simple feat.
This free template outlines a simple 4-stage product launch process and provides an overview of what should happen during each one:
+ STAGE 1: Launch Planning
+ STAGE 2: Pre-Launch
+ STAGE 3: Launch
+ STAGE 4: Post-Launch
Once you’ve read this guide you’ll be ready to start planning your next launch with the printable product launch checklist template you downloaded with this guide, or online with our customizable Excel template.
Start your stopwatch because you’re about to learn to create a content marketing plan in 60 seconds or less by filling in the blanks in this sentence…
Ready?
On [DATE], [WRITER] will publish a [POST TYPE] using [VEHICLE] about [CATEGORY].
There are 5 elements you need to include in an effective content marketing plan...
1- Date
2- Author
3- Post Type (How-To Post, List Post, etc)
4- Vehicle (text, video, audio, image)
5- Category (The broad topic of the post)
The key to a healthy blog is to mix up the POST TYPE, VEHICLE, CATEGORY and even the WRITER to create a rich and interesting collection of content.
To learn more about the various POST TYPES available to you click the ‘POST TYPES’ tab in the Content Marketing Plan spreadsheet.
Once you’ve filled in the blanks in this sentence, transfer it to the Content Marketing Plan Spreadsheet like this one...
Use the "Content Aggregator" template to create viral blog posts - FAST (without ever having to "write" a single line of text)
- How to find popular content your audience will love (that stuff that people are already sharing) in 5 minutes or less.
0 5 Steps to turn other people's content into a viral post on your site (don’t worry it’s 100% "white hat"… in fact Google sends lots of love to these type of posts)
- The 12 must-have elements of a true "viral" blog post (miss just one of these and you’ll be sorry)...
- Works in any industry or vertical and we can prove it! (we've used it in women’s makeup, financial, preparedness, DIY and more… you’ll see real life examples AND results)
...plus you'll see the FREE tool we use to crank these posts out FAST.
Talk Tracks Selling System - 2016 Workbookunfunnel
Talk Tracks communicate what you do, how you do it, what results you deliver and for whom you work with.
The goal is to begin a relationship with your messages that turns prospects into customers.
By nailing the “what, how, why and for whom”, in a clear, concise and relevant way, you build a powerful foundation for all your sales and marketing communications.
You can build your brand touch points consistently and deeply demonstrate your unique expertise.
A comprehensive Facebook Profit Tracking Dashboard to set your goals and track your results every month.
See more free downloads here:
http://unfunnel.com/free-downloads/
Download this proven worksheet to determine who your ideal customer is, where they are and what they will buy.
Use your customer avatar to drive your content marketing, SEO, paid traffic, brand positioning and copywriting (the Customer Avatar is the Swiss Army Knife of marketing tools)…
Employ the “But no one else would” hack to determine your ideal customer’s “hang outs” so you can reach them with your marketing…
Get crystal clear on the 6 characteristics you’ll need to determine why your customer will buy (and why they won’t)…
Bring your ideal customer to life so you can tailor your marketing to address their goals, challenges and objections to the sale.
Use this multi-sheet Excel template to evaluate the success of each of your affiliate marketing promotions.
Includes dynamic calculations, cross-tab linking and expert tips from Affiliate Marketing experts to the right of each tab in Excel template.
Use this free Social Media Marketing Audit from Digital Marketer to Grade Your Social Efforts and Identify Opportunities to Get More Followers, Increase Engagement, and Drive More Traffic
Learn the 4 critical elements of social media marketing and how to apply them (for example, if you want to generate leads, you’ll need to focus on “Social Selling”)….
Grade your current social media efforts to reveal gaps and opportunities to drive results (you’ll see real life examples of everything from lead generation to selling, to branding and even proactive customer service)…
Measure your “grade” against all 15 possible goals to determine exactly where to focus your social media efforts moving forward. (TIP: Measure these monthly to make sure you stay on track and hit your goals)
Use this information to get more followers, increase social engagement, and drive more traffic!
Monthly digital marketing report (free template)unfunnel
Reporting can be one of the most tedious parts of a marketer's job, but it's also one of the most critical. Your metrics prove your work's worth: How much traffic are you driving to your website? How many customers did your marketing efforts generate? Now, you never have to miss another deadline.
To make your reporting way easier, we've created a template complete with an Excel spreadsheet and PowerPoint deck, so you don't have to start from scratch. Using this template should make your monthly reporting much faster, so you can get back to driving results.
For a limited time we're giving away this template so you will be able to:
- Track monthly growth of your visits, leads, and customers
- Measure your website's visit-to-lead conversion rate
- Accurately track which channels are performing best
- Plug your metrics into a PowerPoint deck to present to your boss
Social Media Auditing - Free Excel Worksheetunfunnel
In the 10-Minute Social Media Audit worksheet, you’ll record the following for at least the last 10 social media updates:
1- The date of the update
2- A quick description of the update
3- The type of update (Is it Social Listening, Social Influencing, Social Networking or Social Selling?)
At the bottom of the audit, you’ll calculate the percentage of updates that fall in each category.
For example, if four of the last 10 updates on Twitter are distributing your blog content, your current activity on that channel is 40% Social Influencing.
Repeat the process for each of your active social channels...
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSunfunnel
http://unfunnel.com/facebook-ads-guide
A successful Facebook Ad is made of 2 components: a great design, targeted to the right audience. By analyzing over 100,000 real world ads we’ll show you what’s trending right now.
We not only provide you with the science and data behind a successful Facebook ad, but we also give you actionable best practices and highlight examples of companies doing it right.
Download this guide from Adspresso and HubSpot to learn how to create perfect Facebook ads based on real data on headlines, popular words, numbers and sentiments, and more!
SOCIAL PROSPECTING WORKBOOK: HOW TO USE SOCIAL MEDIA TO FIND NEW LEADSunfunnel
“It’s time to fire up your social media lead generation.
With millions of users on social sites like Facebook and Twitter today, social media marketing is now much more than monitoring keywords.
It’s all about learning to engage people that may or may not know what your business can do for them.
By downloading this social prospecting workbook, you’ll learn the fundamentals of listening to social media conversations in order to generate new leads for your business.
Every worksheet includes:
-Short preparatory work to make the actual prospecting easy
-Visual instructions on how and where to find prospects
-Pro tips that will help you get the best results
-Prescriptions (Marketing Rx) for success
-Take-home exercises for follow-up prospecting
Believe it or not, Facebook isn't just for cat photos, news articles, selfies, and ads. Businesses like yours can actually generate customers from Facebook – as long as you're using the right approach.
In this guide, you'll learn:
How to determine your Facebook marketing objective
Practical tips for building your Facebook audience
What content to create and share on Facebook to attract customers
How to optimize your Facebook posts to get the most interaction
How to maximize reach and lead generation using Facebook ads
Start reeling in new customers with Facebook!
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
2. 1. OVERVIEW
•
•
Tactic 1
Current State – Performance
Conversion Chart (Visual)
2. GROWTH OPPORTUNITIES
•
Recommendation 1
•
Recommendation 2
•
Recommendation 3
3. TRAFFIC FLOWMAP
•
User Flow Across Channels
•
Digital
Strategy
Tactic 5
Tactic 2
App User Experience
4. CONTENT STRATEGY
•
Audience & Personas
•
Creative Messaging
5. SUMMARY
•
Timeline
•
Estimated Costs
Tactic 4
Tactic 3
3. • WHAT’S WORKING – i.e. High Traffic
-
Over 1 Million page views in the last 90 days
From more than XXX visits
XX% traffic to top XX pages
• WHAT’S NOT – i.e. Low Engagement or Conversion
-
Average visitor sees only X pages before exiting
More than XX% of those visitors are unique
X % of them leave immediately
The remaining visitors will go XX pages deep before exiting
Average time spent = XX minutes
4. Take one or two metric conversions from prior slide and make visual
Source: http://unfunnel.com/blog/how-to-apply-social-media-to-lead-generation-objectives/ (Make sure you give your source credit)
6. Business Goal (i.e. capture leads)
Solution (i.e. Home Page Banner)
Steps to improve experience:
Why this is important:
-
Step 1
-
Step 2
-
Step 3
-
Step 4
•
Integrating Google+ will also significantly improve
SEO rankings (local and mobile especially)
•
Reduce the bounce rate with relevance via direct &
organic traffic
8. Rule #1: Something similar to “Related
content must be highly relevant”.
Call out a main goal conversion here
• Example 1
• Example 2
• Example 3
• Example 4
• Example 5
…and hammer it home.
10. Spell out Optimization Ideas
-
Idea example here: Use the right colors for your
audience to draw attention to select elements.
Don’t try to make everything jump out – or
nothing will stand out. Do A/B testing variations 2
vs 4 colors for your web templates.
-
Idea example here: Avoid anything
unnecessary. No Flash animations, no animated
background and NO background music.
-
Idea example here: Create a clear navigation
structure and prioritize page elements in a grid
fashion (based on CTAs & Business Goals).
Highlight an area that could use the
most improvement, could be a form…
1.
Are there any barriers?
2.
How many fields should be required?
3.
Does the form look secure?
4.
Does it automatically populate?
5.
What happens after you submit?
6.
Any industry benchmarks?
And drive home another main point – here!
16. Do you know who your audience is? If not, what is the plan to find out?
Develop personas & how they are influenced…
17. Bucket your content into categories, what is
your mix? For example:
1.
Recycled Content
2.
User Generated Content
3.
Innovative Content
4.
Influencer Content
5.
Partner/Sponsor Content
Spell out Your Content Strategy
Example: Our content strategy will be
defined by both historical data and
behavior analysis of current audience &
segments to determine messaging the will
trigger a goal response.
19. Phase 1
What Phase 1 includes, i.e. strategy,
concepting, layouts etc.
$$$$ - Range
Phase 2
What Phase 2 includes, content
development, testing, website launch etc.
$$$$ - Range
Phase 3
What Phase 2 includes, monthly
optimization, reporting & media costs etc.
$$$$ - Range
Copyright information goes here…. “All rights and intellectual property reserved. Ideas and recommendations in this proposal
may not be used or reproduced without the consent of blah blah blah.