SlideShare a Scribd company logo

Entrepreneurial Marketing

•Download as PPT, PDF•
•
R
rajeev roy

This discusses theoritcal and practical aspects of marketing for an entrepreneur

BusinessNews & Politics
1 of 46
ENTREPRENEURIAL MARKETING Rajeev Roy
Relationship marketing ,[object Object],[object Object],[object Object]
Expeditionary marketing ,[object Object],[object Object],[object Object],[object Object]
One-to-one marketing ,[object Object],[object Object]
Real-time marketing ,[object Object]
Disruptive marketing ,[object Object],[object Object]
Viral marketing ,[object Object],[object Object],[object Object]
Digital marketing ,[object Object],[object Object],[object Object]
Permission marketing ,[object Object]
Radical marketing ,[object Object],[object Object],[object Object],[object Object]
Buzz marketing ,[object Object],[object Object]
Customer-centric marketing ,[object Object],[object Object],[object Object]
Convergence marketing ,[object Object]
Dimensions of entrepreneurial marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Leveraging resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand building ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Price sensitivity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Skimming ,[object Object],[object Object],[object Object],[object Object],[object Object]
Skimming ,[object Object],[object Object],[object Object]
Penetration pricing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing precepts ,[object Object],[object Object],[object Object]
Pricing precepts ,[object Object],[object Object],[object Object],[object Object]
Channel strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Promotions: Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning a promo campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contests ,[object Object],[object Object],[object Object],[object Object],[object Object]
Coupons ,[object Object],[object Object],[object Object],[object Object],[object Object]
Discounts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of discounts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Continuity ,[object Object],[object Object],[object Object],[object Object],[object Object]
POP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sampling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sampling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Event ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What can you do at an event? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Free gifts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tie-ins ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trade promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
VIRAL MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Myths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Myths ,[object Object],[object Object],[object Object]
Drivers of buzz ,[object Object],[object Object],[object Object],[object Object],[object Object]
6 buttons of buzz ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended

Entrepreneurship & New Venture Creation-(3.1)-Module-1
Entrepreneurship & New Venture Creation-(3.1)-Module-1Entrepreneurship & New Venture Creation-(3.1)-Module-1
Entrepreneurship & New Venture Creation-(3.1)-Module-1VisualBee.com
 
Entrepreneurial Marketing
Entrepreneurial MarketingEntrepreneurial Marketing
Entrepreneurial Marketingguest435ee66
 
Entrepreneurship and entrepreneurial marketing
Entrepreneurship and entrepreneurial marketing Entrepreneurship and entrepreneurial marketing
Entrepreneurship and entrepreneurial marketing Maxwell Ranasinghe
 
Porter's Generic Strategies
Porter's Generic Strategies Porter's Generic Strategies
Porter's Generic Strategies Ryan Braganza
 
Managing retailing, wholesaling and logistics
Managing retailing, wholesaling and logisticsManaging retailing, wholesaling and logistics
Managing retailing, wholesaling and logisticsjiten parmar
 
Porter's Five Forces Model
Porter's Five Forces ModelPorter's Five Forces Model
Porter's Five Forces ModelSheetal Wagh
 
Customer relationship marketing
Customer relationship marketingCustomer relationship marketing
Customer relationship marketingravneetubs
 
Promotional strategy
Promotional strategyPromotional strategy
Promotional strategyShivam Gupta
 

Recommended

Entrepreneurship & New Venture Creation-(3.1)-Module-1
Entrepreneurship & New Venture Creation-(3.1)-Module-1Entrepreneurship & New Venture Creation-(3.1)-Module-1
Entrepreneurship & New Venture Creation-(3.1)-Module-1VisualBee.com
 
Entrepreneurial Marketing
Entrepreneurial MarketingEntrepreneurial Marketing
Entrepreneurial Marketingguest435ee66
 
Entrepreneurship and entrepreneurial marketing
Entrepreneurship and entrepreneurial marketing Entrepreneurship and entrepreneurial marketing
Entrepreneurship and entrepreneurial marketing Maxwell Ranasinghe
 
Porter's Generic Strategies
Porter's Generic Strategies Porter's Generic Strategies
Porter's Generic Strategies Ryan Braganza
 
Managing retailing, wholesaling and logistics
Managing retailing, wholesaling and logisticsManaging retailing, wholesaling and logistics
Managing retailing, wholesaling and logisticsjiten parmar
 
Porter's Five Forces Model
Porter's Five Forces ModelPorter's Five Forces Model
Porter's Five Forces ModelSheetal Wagh
 
Customer relationship marketing
Customer relationship marketingCustomer relationship marketing
Customer relationship marketingravneetubs
 
Promotional strategy
Promotional strategyPromotional strategy
Promotional strategyShivam Gupta
 
Marketing management complete PPT
Marketing management complete PPTMarketing management complete PPT
Marketing management complete PPTYatin Sharma
 
Strategic marketing management
Strategic marketing managementStrategic marketing management
Strategic marketing managementHailemariam Kebede
 
Strategic managemnet process ppt
Strategic managemnet process pptStrategic managemnet process ppt
Strategic managemnet process pptMUHAMMAD HASRATH
 
Services Marketing Notes(PPT)
Services Marketing Notes(PPT) Services Marketing Notes(PPT)
Services Marketing Notes(PPT) Miriam Abraham
 
Service Encounter
Service Encounter Service Encounter
Service Encounter NirajChaudhari23
 
Cost leadership strategy
Cost leadership strategyCost leadership strategy
Cost leadership strategyProf.(Dr.) Nitin Zaware
 
Blue Ocean Strategy
Blue Ocean Strategy Blue Ocean Strategy
Blue Ocean Strategy Yodhia Antariksa
 
Distribution strategy
Distribution strategyDistribution strategy
Distribution strategymidhun chandran
 
Differentiation strategy
Differentiation strategyDifferentiation strategy
Differentiation strategyProf.(Dr.) Nitin Zaware
 
Business level strategies
Business level strategiesBusiness level strategies
Business level strategiesJithin Zcs
 
New venture creation
New venture creationNew venture creation
New venture creationPriya Srinivas
 
Blue ocean strategy & red ocean strategy
Blue ocean strategy & red ocean strategyBlue ocean strategy & red ocean strategy
Blue ocean strategy & red ocean strategyProf.(Dr.) Nitin Zaware
 
Marketing Planning Process
Marketing Planning ProcessMarketing Planning Process
Marketing Planning ProcessSushant Murarka
 
Entrepreneurial Management (EM 01) - Entrepreneurship
Entrepreneurial Management (EM 01) - EntrepreneurshipEntrepreneurial Management (EM 01) - Entrepreneurship
Entrepreneurial Management (EM 01) - EntrepreneurshipSuhas Dutta
 
Direct marketing
Direct marketingDirect marketing
Direct marketingAulia Hakim
 
Core competencies
Core competenciesCore competencies
Core competenciesSHUBHAM MANTRI
 
Strategic Alliance
Strategic AllianceStrategic Alliance
Strategic AllianceMohamed Mohamed
 
Entrepreneurship And Innovation
Entrepreneurship And InnovationEntrepreneurship And Innovation
Entrepreneurship And InnovationNajmus-Saquib Khan
 
Value based marketing
Value based marketingValue based marketing
Value based marketingBermand Hutagalung
 
Porter's Value Chain Presentation 1
Porter's Value Chain Presentation 1Porter's Value Chain Presentation 1
Porter's Value Chain Presentation 1Bryant Pham
 
Entrepreneurial Marketing
Entrepreneurial Marketing Entrepreneurial Marketing
Entrepreneurial Marketing Marieta_Mihaylova
 
Entrepreneur 3: Marketing Plan, Strategies, Distribution and Channels
Entrepreneur 3: Marketing Plan, Strategies, Distribution and ChannelsEntrepreneur 3: Marketing Plan, Strategies, Distribution and Channels
Entrepreneur 3: Marketing Plan, Strategies, Distribution and ChannelsBernard Leong
 

More Related Content

What's hot

Marketing management complete PPT
Marketing management complete PPTMarketing management complete PPT
Marketing management complete PPTYatin Sharma
 
Strategic marketing management
Strategic marketing managementStrategic marketing management
Strategic marketing managementHailemariam Kebede
 
Strategic managemnet process ppt
Strategic managemnet process pptStrategic managemnet process ppt
Strategic managemnet process pptMUHAMMAD HASRATH
 
Services Marketing Notes(PPT)
Services Marketing Notes(PPT) Services Marketing Notes(PPT)
Services Marketing Notes(PPT) Miriam Abraham
 
Business level strategies
Business level strategiesBusiness level strategies
Business level strategiesJithin Zcs
 
Marketing Planning Process
Marketing Planning ProcessMarketing Planning Process
Marketing Planning ProcessSushant Murarka
 
Entrepreneurial Management (EM 01) - Entrepreneurship
Entrepreneurial Management (EM 01) - EntrepreneurshipEntrepreneurial Management (EM 01) - Entrepreneurship
Entrepreneurial Management (EM 01) - EntrepreneurshipSuhas Dutta
 
Entrepreneurship And Innovation
Entrepreneurship And InnovationEntrepreneurship And Innovation
Entrepreneurship And InnovationNajmus-Saquib Khan
 
Porter's Value Chain Presentation 1
Porter's Value Chain Presentation 1Porter's Value Chain Presentation 1
Porter's Value Chain Presentation 1Bryant Pham
 

What's hot (20)

Marketing management complete PPT
Marketing management complete PPTMarketing management complete PPT
Marketing management complete PPT
 
Strategic marketing management
Strategic marketing managementStrategic marketing management
Strategic marketing management
 
Strategic managemnet process ppt
Strategic managemnet process pptStrategic managemnet process ppt
Strategic managemnet process ppt
 
Services Marketing Notes(PPT)
Services Marketing Notes(PPT) Services Marketing Notes(PPT)
Services Marketing Notes(PPT)
 
Service Encounter
Service Encounter Service Encounter
Service Encounter
 
Cost leadership strategy
Cost leadership strategyCost leadership strategy
Cost leadership strategy
 
Blue Ocean Strategy
Blue Ocean Strategy Blue Ocean Strategy
Blue Ocean Strategy
 
Distribution strategy
Distribution strategyDistribution strategy
Distribution strategy
 
Differentiation strategy
Differentiation strategyDifferentiation strategy
Differentiation strategy
 
Business level strategies
Business level strategiesBusiness level strategies
Business level strategies
 
New venture creation
New venture creationNew venture creation
New venture creation
 
Blue ocean strategy & red ocean strategy
Blue ocean strategy & red ocean strategyBlue ocean strategy & red ocean strategy
Blue ocean strategy & red ocean strategy
 
Marketing Planning Process
Marketing Planning ProcessMarketing Planning Process
Marketing Planning Process
 
Entrepreneurial Management (EM 01) - Entrepreneurship
Entrepreneurial Management (EM 01) - EntrepreneurshipEntrepreneurial Management (EM 01) - Entrepreneurship
Entrepreneurial Management (EM 01) - Entrepreneurship
 
Direct marketing
Direct marketingDirect marketing
Direct marketing
 
Core competencies
Core competenciesCore competencies
Core competencies
 
Strategic Alliance
Strategic AllianceStrategic Alliance
Strategic Alliance
 
Entrepreneurship And Innovation
Entrepreneurship And InnovationEntrepreneurship And Innovation
Entrepreneurship And Innovation
 
Value based marketing
Value based marketingValue based marketing
Value based marketing
 
Porter's Value Chain Presentation 1
Porter's Value Chain Presentation 1Porter's Value Chain Presentation 1
Porter's Value Chain Presentation 1
 

Viewers also liked

Entrepreneur 3: Marketing Plan, Strategies, Distribution and Channels
Entrepreneur 3: Marketing Plan, Strategies, Distribution and ChannelsEntrepreneur 3: Marketing Plan, Strategies, Distribution and Channels
Entrepreneur 3: Marketing Plan, Strategies, Distribution and ChannelsBernard Leong
 
Basics of Entrepreneurial Marketing
Basics of Entrepreneurial MarketingBasics of Entrepreneurial Marketing
Basics of Entrepreneurial MarketingJames Bendiner Weiss
 
Entrepreneurial Marketing & Strategic Growth; A Presentation to the CU Busine...
Entrepreneurial Marketing & Strategic Growth; A Presentation to the CU Busine...Entrepreneurial Marketing & Strategic Growth; A Presentation to the CU Busine...
Entrepreneurial Marketing & Strategic Growth; A Presentation to the CU Busine...Escalate Solutions
 
Social enterpreneurship ppt
Social enterpreneurship pptSocial enterpreneurship ppt
Social enterpreneurship pptDaxesh Kanani
 
Entrepreneurial Marketing
Entrepreneurial MarketingEntrepreneurial Marketing
Entrepreneurial MarketingFarzan Sheikh
 
Exit strategies (1)final
Exit strategies (1)finalExit strategies (1)final
Exit strategies (1)finalIman Ibrahim
 
Business exit strategy presentation
Business exit strategy presentationBusiness exit strategy presentation
Business exit strategy presentationAnirban Chakraborty
 
DISTRIBUTION CHANNELS
DISTRIBUTION CHANNELSDISTRIBUTION CHANNELS
DISTRIBUTION CHANNELSRajesh kumar
 
Traditional marketing vs e-marketing..
Traditional marketing vs e-marketing..Traditional marketing vs e-marketing..
Traditional marketing vs e-marketing..Amit Gupta
 
Geek Girl Meetup Öresund - Entrepreneurial Marketing
Geek Girl Meetup Öresund - Entrepreneurial MarketingGeek Girl Meetup Öresund - Entrepreneurial Marketing
Geek Girl Meetup Öresund - Entrepreneurial MarketingEvelise Biviatello
 
Entrepreneurial Marketing - MITPortugal Program May 2013
Entrepreneurial Marketing - MITPortugal Program May 2013Entrepreneurial Marketing - MITPortugal Program May 2013
Entrepreneurial Marketing - MITPortugal Program May 2013Frank Days
 
Pricing strategies in marketing
Pricing strategies in marketingPricing strategies in marketing
Pricing strategies in marketingSamitha Jayaweera
 
Entrepreneurial Finance
Entrepreneurial FinanceEntrepreneurial Finance
Entrepreneurial Financerajeev roy
 
Entrepreneurial Marketing; Starbucks Business Model
Entrepreneurial Marketing; Starbucks Business ModelEntrepreneurial Marketing; Starbucks Business Model
Entrepreneurial Marketing; Starbucks Business Modelclsmith652
 
The entrepreneurial process
The entrepreneurial processThe entrepreneurial process
The entrepreneurial processZulkefle Idris
 
Perceptual mapping
Perceptual mappingPerceptual mapping
Perceptual mappinganuragsoni21
 

Viewers also liked (20)

Entrepreneurial Marketing
Entrepreneurial Marketing Entrepreneurial Marketing
Entrepreneurial Marketing
 
Entrepreneur 3: Marketing Plan, Strategies, Distribution and Channels
Entrepreneur 3: Marketing Plan, Strategies, Distribution and ChannelsEntrepreneur 3: Marketing Plan, Strategies, Distribution and Channels
Entrepreneur 3: Marketing Plan, Strategies, Distribution and Channels
 
Basics of Entrepreneurial Marketing
Basics of Entrepreneurial MarketingBasics of Entrepreneurial Marketing
Basics of Entrepreneurial Marketing
 
Entrepreneurial Marketing & Strategic Growth; A Presentation to the CU Busine...
Entrepreneurial Marketing & Strategic Growth; A Presentation to the CU Busine...Entrepreneurial Marketing & Strategic Growth; A Presentation to the CU Busine...
Entrepreneurial Marketing & Strategic Growth; A Presentation to the CU Busine...
 
Social enterpreneurship ppt
Social enterpreneurship pptSocial enterpreneurship ppt
Social enterpreneurship ppt
 
Entrepreneurial Marketing
Entrepreneurial MarketingEntrepreneurial Marketing
Entrepreneurial Marketing
 
Exit strategies (1)final
Exit strategies (1)finalExit strategies (1)final
Exit strategies (1)final
 
Business exit strategy presentation
Business exit strategy presentationBusiness exit strategy presentation
Business exit strategy presentation
 
DISTRIBUTION CHANNELS
DISTRIBUTION CHANNELSDISTRIBUTION CHANNELS
DISTRIBUTION CHANNELS
 
Traditional marketing vs e-marketing..
Traditional marketing vs e-marketing..Traditional marketing vs e-marketing..
Traditional marketing vs e-marketing..
 
Geek Girl Meetup Öresund - Entrepreneurial Marketing
Geek Girl Meetup Öresund - Entrepreneurial MarketingGeek Girl Meetup Öresund - Entrepreneurial Marketing
Geek Girl Meetup Öresund - Entrepreneurial Marketing
 
Entrepreneurial Marketing - MITPortugal Program May 2013
Entrepreneurial Marketing - MITPortugal Program May 2013Entrepreneurial Marketing - MITPortugal Program May 2013
Entrepreneurial Marketing - MITPortugal Program May 2013
 
Marketing for entrepreneurial ventures
Marketing for entrepreneurial venturesMarketing for entrepreneurial ventures
Marketing for entrepreneurial ventures
 
Fundamentals of Entrepreneurship
Fundamentals of EntrepreneurshipFundamentals of Entrepreneurship
Fundamentals of Entrepreneurship
 
Entrepreneurial Finance
Entrepreneurial FinanceEntrepreneurial Finance
Entrepreneurial Finance
 
Pricing strategies in marketing
Pricing strategies in marketingPricing strategies in marketing
Pricing strategies in marketing
 
Entrepreneurial Finance
Entrepreneurial FinanceEntrepreneurial Finance
Entrepreneurial Finance
 
Entrepreneurial Marketing; Starbucks Business Model
Entrepreneurial Marketing; Starbucks Business ModelEntrepreneurial Marketing; Starbucks Business Model
Entrepreneurial Marketing; Starbucks Business Model
 
The entrepreneurial process
The entrepreneurial processThe entrepreneurial process
The entrepreneurial process
 
Perceptual mapping
Perceptual mappingPerceptual mapping
Perceptual mapping
 

Similar to Entrepreneurial Marketing

Mmi marketing 3
Mmi marketing 3Mmi marketing 3
Mmi marketing 3gatecomro
 
Introduction to marketing
Introduction to marketingIntroduction to marketing
Introduction to marketingrajeev roy
 
Introduction to marketing
Introduction to marketingIntroduction to marketing
Introduction to marketingguest3bba0e5
 
Q N Y Marketing
Q N Y MarketingQ N Y Marketing
Q N Y Marketingagrinbaum
 
18. sales promotion
18. sales promotion18. sales promotion
18. sales promotionAlfraz Shah
 
Affordable Databases Can You Afford Not to be using a Marketing Database
Affordable Databases Can You Afford Not to be using a Marketing DatabaseAffordable Databases Can You Afford Not to be using a Marketing Database
Affordable Databases Can You Afford Not to be using a Marketing DatabaseVivastream
 
Chp 6 sales knowledge ppt
Chp 6 sales knowledge pptChp 6 sales knowledge ppt
Chp 6 sales knowledge pptswhitman1
 
Chp 6 Sales Knowledge ppt
Chp 6 Sales Knowledge pptChp 6 Sales Knowledge ppt
Chp 6 Sales Knowledge pptswhitman1
 
Aqa bus2-marketingpromotion
Aqa bus2-marketingpromotionAqa bus2-marketingpromotion
Aqa bus2-marketingpromotionPeter Sammons
 
Go to Market 101
Go to Market 101Go to Market 101
Go to Market 101vinodharith
 
4.5 IB Business The four P's
4.5 IB Business The four P's 4.5 IB Business The four P's
4.5 IB Business The four P's Chrissy Sikiaridi
 
Product: Four Ps of Marketin
Product: Four Ps of MarketinProduct: Four Ps of Marketin
Product: Four Ps of MarketinJC
 
Malang Digital Core - Business Model Navigator
Malang Digital Core - Business Model NavigatorMalang Digital Core - Business Model Navigator
Malang Digital Core - Business Model NavigatorEvans Winata
 
The marketing mix
The marketing mixThe marketing mix
The marketing mixCollege
 

Similar to Entrepreneurial Marketing (20)

Mmi marketing 3
Mmi marketing 3Mmi marketing 3
Mmi marketing 3
 
Introduction to marketing
Introduction to marketingIntroduction to marketing
Introduction to marketing
 
Introduction to marketing
Introduction to marketingIntroduction to marketing
Introduction to marketing
 
Retail Promotions
Retail PromotionsRetail Promotions
Retail Promotions
 
Unit iv pricing
Unit iv pricingUnit iv pricing
Unit iv pricing
 
Q N Y Marketing
Q N Y MarketingQ N Y Marketing
Q N Y Marketing
 
18. sales promotion
18. sales promotion18. sales promotion
18. sales promotion
 
Affordable Databases Can You Afford Not to be using a Marketing Database
Affordable Databases Can You Afford Not to be using a Marketing DatabaseAffordable Databases Can You Afford Not to be using a Marketing Database
Affordable Databases Can You Afford Not to be using a Marketing Database
 
Chp 6 sales knowledge ppt
Chp 6 sales knowledge pptChp 6 sales knowledge ppt
Chp 6 sales knowledge ppt
 
Chp 6 Sales Knowledge ppt
Chp 6 Sales Knowledge pptChp 6 Sales Knowledge ppt
Chp 6 Sales Knowledge ppt
 
Aqa bus2-marketingpromotion
Aqa bus2-marketingpromotionAqa bus2-marketingpromotion
Aqa bus2-marketingpromotion
 
Promotion
PromotionPromotion
Promotion
 
Go to Market 101
Go to Market 101Go to Market 101
Go to Market 101
 
Sp
SpSp
Sp
 
4.5 IB Business The four P's
4.5 IB Business The four P's 4.5 IB Business The four P's
4.5 IB Business The four P's
 
Sales promotion
Sales promotionSales promotion
Sales promotion
 
Nyenrode bgcx 4 john stetic
Nyenrode bgcx 4 john steticNyenrode bgcx 4 john stetic
Nyenrode bgcx 4 john stetic
 
Product: Four Ps of Marketin
Product: Four Ps of MarketinProduct: Four Ps of Marketin
Product: Four Ps of Marketin
 
Malang Digital Core - Business Model Navigator
Malang Digital Core - Business Model NavigatorMalang Digital Core - Business Model Navigator
Malang Digital Core - Business Model Navigator
 
The marketing mix
The marketing mixThe marketing mix
The marketing mix
 

More from rajeev roy

10 Greatest Sports Polymaths
10 Greatest Sports Polymaths10 Greatest Sports Polymaths
10 Greatest Sports Polymathsrajeev roy
 
Ten greatest Indian sportspersons
Ten greatest Indian sportspersonsTen greatest Indian sportspersons
Ten greatest Indian sportspersonsrajeev roy
 
Using consumer behaviour knowledge
Using consumer behaviour knowledgeUsing consumer behaviour knowledge
Using consumer behaviour knowledgerajeev roy
 
Behavioural dimensions
Behavioural dimensionsBehavioural dimensions
Behavioural dimensionsrajeev roy
 
Choice and decision
Choice and decisionChoice and decision
Choice and decisionrajeev roy
 
10 entrepreneurial business models
10 entrepreneurial business models10 entrepreneurial business models
10 entrepreneurial business modelsrajeev roy
 
Buying a business
Buying a businessBuying a business
Buying a businessrajeev roy
 
Global strategy
Global strategyGlobal strategy
Global strategyrajeev roy
 
Making a business plan
Making a business planMaking a business plan
Making a business planrajeev roy
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communicationrajeev roy
 
Services marketing
Services marketingServices marketing
Services marketingrajeev roy
 
Product strategy
Product strategyProduct strategy
Product strategyrajeev roy
 
Brand Management
Brand ManagementBrand Management
Brand Managementrajeev roy
 
B2 B Marketing
B2 B MarketingB2 B Marketing
B2 B Marketingrajeev roy
 

More from rajeev roy (20)

10 Greatest Sports Polymaths
10 Greatest Sports Polymaths10 Greatest Sports Polymaths
10 Greatest Sports Polymaths
 
Ten greatest Indian sportspersons
Ten greatest Indian sportspersonsTen greatest Indian sportspersons
Ten greatest Indian sportspersons
 
Using consumer behaviour knowledge
Using consumer behaviour knowledgeUsing consumer behaviour knowledge
Using consumer behaviour knowledge
 
Segmentation
SegmentationSegmentation
Segmentation
 
Behavioural dimensions
Behavioural dimensionsBehavioural dimensions
Behavioural dimensions
 
Choice and decision
Choice and decisionChoice and decision
Choice and decision
 
Cb intro
Cb introCb intro
Cb intro
 
10 entrepreneurial business models
10 entrepreneurial business models10 entrepreneurial business models
10 entrepreneurial business models
 
Buying a business
Buying a businessBuying a business
Buying a business
 
Analytics
AnalyticsAnalytics
Analytics
 
Global strategy
Global strategyGlobal strategy
Global strategy
 
Intro to ent
Intro to entIntro to ent
Intro to ent
 
Making a business plan
Making a business planMaking a business plan
Making a business plan
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communication
 
Retail
RetailRetail
Retail
 
Pricing
PricingPricing
Pricing
 
Services marketing
Services marketingServices marketing
Services marketing
 
Product strategy
Product strategyProduct strategy
Product strategy
 
Brand Management
Brand ManagementBrand Management
Brand Management
 
B2 B Marketing
B2 B MarketingB2 B Marketing
B2 B Marketing
 

Recently uploaded

Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 
Non Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptxNon Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptxAbhayThakur200703
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc.../:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...lizamodels9
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...lizamodels9
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 

Recently uploaded (20)

Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 
Non Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptxNon Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptx
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Best Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting PartnershipBest Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting Partnership
 
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc.../:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 

Entrepreneurial Marketing

  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.