The document discusses developing marketing strategies and plans. It covers topics such as strategic planning at different organizational levels, the marketing plan components, and value creation for customers. Specifically, it examines how strategic planning is carried out from the corporate headquarters level down to individual business units. It also provides details on the typical contents of a marketing plan, including an executive summary, situation analysis, and financial projections.
36. Mission Statements
NIKE
To Bring Inspiration and innovation to
every athlete in the world.
Microsoft
We work to help people and businesses
throughout the world realize their full
potential
CVS
We will be the easiest pharmacy retailer for
customers to use.
Disney
We create happiness by providing the finest
in entertainment for people of all ages,
everywhere.