Push PPC Proposal. The document provides an overview of Push's digital advertising strategy development process, prices and packages, and a quick overview of their Push PPC proposal service. It details their global experience, values, awards, tools like the Push Analyser for optimizing accounts, and strategies for search, display, video/remarketing, and new opportunities like smart display and responsive search ads.

1. Push PPC Proposal.

2. WelcomeYour presentation will begin shortly

3. Our Agenda
▪ Our Strategy Development Process
▪ Our Prices & Packages
▪ Quick Overview of Push
▪ Your PPC Proposal
▪ New Opportunities

4. Pure Focus On
Digital Advertising Since 2007
50+ specialists in London, Manchester, Bucharest, Athens and Copenhagen

5. Our Values

6. 35,000Google Agency Partners

7. 1,000Premier Partners

8. 10Contracted UK Channel Partners

9. So what?
Access to beta
tests before
your competition

10. So what?We run seminars every month at Google’s Head Offices

11. So what?Support to help customers expand internationally.

12. Global expansion
Lots of our customers operate globally and have expanded into new territories working with us.
Customer Areas we run campaigns in
Mountain Store
Hair Transplant Clinic
Golf Holiday Company
Diabetes Management
company
UK, SPAIN, FRANCE, GERMANY, USA, SWEDEN, AUSTRIA, AUSTRALIA, CANADA,
SWITZERLAND, DENMARK, NORWAY, FINLAND, JAPAN
BRAZIL, MIAMI, SCOTLAND, SYDNEY, GERMANY, AMSTERDAM, PERTH, ITALY, SAN
DIEGO,
LEBANON, SAUDI ARABIA, DENMARK, UK, NIGERIA
SWEDEN, DENMARK, UK, USA
UK, DENMARK, POLAND, CZECH REPUBLIC, FINLAND, NORWAY, GERMANY, HOLLAND,
AUSTRIA, SPAIN, GREECE, ITALY, SWITZERLAND, FRANCE

13. Winner
Best Customer Satisfaction
Award - Google Premier
Partner EMEA Awards
2016
Winner
Mobile Innovation Award -
Google Premier Partner
EMEA Awards 2017
The only agency to win a Google
Premier Partner Award 3 years in a row
Winner
Mobile Innovation Award -
Google Premier Partner
Global Awards 2017
Winner
Growing Business Online
Award - Google Premier
Partner EMEA Awards
2018
The most highly nominated European agency

14. Over 300 customers

15. In multiple industries

17. See what our clients have to say

18. Push Analyser
The push analyser puts together reports that would take us 3-4 hours to put together manually. It
saves time analysing and leaves us with more time to actually do work on your account.

19. We’re a
process driven
PPC agency

20. How we’re always ahead

21. How we keep you ahead

22. We Can Help Your Business Grow
Through Multiple Channels

23. Our Agenda
▪ Our Strategy Development Process
▪ Our Prices & Packages
▪ Quick Overview of Push
▪ Your PPC Audit
▪ New Opportunities

24. The Market Demand

25. Search Trends
▪ We are able to see search trends for keywords in any country at any time to plan your budget for the year.

26. There are hundreds of
keyword variations by Trends

27. We can see locations people
search from

28. We can see the devices
they use

29. Procurement Process/Business/Cycle

30. Strategy Training/Courses/Planning

31. Strategic Management Course/Planning
Training/ Best Strategy Courses

32. Business Training/Corporate
Training/Business Innovation

33. Corporate Strategy Training/Supply Chain
Strategy/ Best Strategy Courses

34. Procurement Training/
Procurement Course

35. Purchase Training/Purchase Courses

36. Budget Training Courses/Budgeting
Courses/Budget Management Course

37. Supply Chain Courses/Management
Courses/Supplier Management Training

38. Risk Management Course/Training/Financial
Risk Management Course

39. Competitive Analysis

40. Competitor Data

41. Competitor Data

42. Competitor Data

43. Competitor Data

44. Competitor Data

45. Competitor Data

46. Our scripts identify competitors
keywords not in your account

47. We use Google alerts to keep
up to date with industry news

48. Benchmark CPA’s
We have our own benchmarks out of our 300 clients to estimate conversion rates in your industry.
Category Clicks Impressions CTR Avg. CPC Conversions Cost / conv. Conv. rate Cost
Advertising & Marketing 6053 453794 1.33% £2.70 155 £105.28 2.56%
£16,319.0
3
Transportation & Logistics > Self Storage 2509 444491 0.56% £1.17 11 £265.85 0.44% £2,924.30
Transportation & Logistics 9005 575518 1.56% £2.27 670 £30.48 7.44%
£20,422.2
4
Business Services > Office Services 19615 646479 3.03% £1.63 1019 £31.36 5.20%
£31,957.9
5
Business Services 19629 648034 3.03% £1.63 1019 £31.37 5.19%
£31,962.2
3
Business Operations > Management > Strategic
Planning 1114 29025 3.84% £2.79 15 £207.06 1.35% £3,105.86
Business Operations > Management 1114 29025 3.84% £2.79 15 £207.06 1.35% £3,105.86
Business Operations 1114 29025 3.84% £2.79 15 £207.06 1.35% £3,105.86

49. How we develop your strategy

50. We separate
Out the keyword variations into
campaigns and ad groups

51. Targeting your audience

52. Geographic Targeting
We can target any location and bid more or less based on performance.

53. Demographic Targeting
Demographic targeting allow us to tailor our ad copy and target specific people based on age, gender and income.

54. Device Targeting
Device targeting allow us tailor our ad copy based on the devices that people are searching.

55. In-Market Audiences
In-market audiences identify lists of people based on their behaviour.

56. Optimising results = Push Analyser

57. Keyword analysis
The Push Analyser allows us to look at the match type performance and help us make decisions based on data.

58. Impression Share analysis
The Push Analyser allows us to look at which campaigns have impression share under 80% and fix them.

59. Ad copy analysis
Push Analyser can be used to show us when there is a difference between the click through rates of ads.

60. Wastage analysis
The Push Analyser can show us all searches that have not led to a conversion in the last 30 days.

61. Non Converting Keywords

62. Conversion analysis
The Push Analyser shows the phrases that lead to conversions, so we can add them as keywords in the account.

63. Scripts
Save More Than Just Time
Benefits Other Than Time
■ Minimise human errors
■ Analyse more data
■ Deliver better results
■ Create competitive advantage
■ Time to focus on strategy

64. We Use Building Scripts
Build Millions of Combinations
Minimise Problem
■ Millions of people searching in millions of
ways.
Solution
■ Input keyword themes and Script builds every
possible combination.

65. We Also Use Bidding Scripts
Bid Dynamically in Auctions
Minimise Problem
■ Millions of auctions in a very dynamic game.
Solution
■ Scripts are monitor market bids and optimise.

66. Our Quality Assurance Scripts...
… Ensure Things Run Smoothly
Minimise Problem
■ Too many things can go wrong on your website or your adwords account.
Solution
■ Scripts scan the account flagging abnormalities.

67. Optimisation Scripts
Adding/Excluding Keywords
Minimise Problem
■ Wider audiences and keywords
means discovering opportunities but
also accepting wastage.
Solution
■ Scripts include keywords generating
value - excluding keywords creating
wastage.

68. Optimisation Scripts
Optimise Bids per hour per day

69. Other Examples
■ Airline company: fewer spots
available, higher profit
■ Forex platform: your favourable
couple gets fluctuation
■ Recruitment company: job vacancies
getting filled
■ Food company: increased demand in
champions league days
■ Hotels company: hotel around
airport, flight delays, put your bids up

70. We place the call tracking
code on the website.
The code recognises when a
person visits the website via a
PPC advert and the number
dynamically changes.
If a visitor calls the number we
can then track which keyword
led to the call.
1 2 3
We use call tracking to improve
marketing effectiveness

71. Bing

72. Bing Keyword Research

73. Bing Keyword Research

74. Bing Keyword Research

75. Bing offers lower CPC’s

76. Display Advertising

78. Google Display Network
Place ads on a variety of news sites, blogs and other websites that are relevant to what you’re selling.

79. Why Display Advertising?
▪ 71% of time spent your potential
customers are:
▪Reading Articles
▪Emails
▪Watching Video
▪Browsing.

80. CPA costs reduce whilst
volumes rise
Spend Display CPA Search CPA % Difference
Model Account £151,000 £5.3 £6.2 16.40%
Baby Products £77,000 £1.8 £2.8 59.40%
Immigration Lawyers £222,450 £15.5 £26.9 73.70%
Property Investment £109,600 £42.6 £65.6 54.00%
Education Client £40,500 £5.3 £7.4 41.00%
Life Insurance Client £326,400 £44.7 £59 32.10%

81. How can we target?

82. Targeting Affinity Audience

83. Targeting Custom Intent & In-
Market Audience

84. Re-Targeting Different
Audiences

85. Targeting By Keywords

86. Targeting By Topics

87. Targeting By Placements

88. Sites You Appear On

89. Sites You Appear On

90. Video

91. Video is an important part of
strategy

92. Who You Can Target
Get in front of your target audience with Youtube Video targeting & Youtube remarketing

93. Youtube Bumper Ads
6 second video ads which can generate a great deal of awareness at a low cost.

94. Keeping you ahead with
Google Betas

95. Smart display
▪ Smart display is a fully automated display campaign which uses Google’s artificial intelligence to control
bids, targeting and ad testing.
▪ Google internally report 20% increases in conversions with the same CPA and we have seen it halve the
CPA for some of our customers.

96. Responsive ads
▪ Responsive search ads are very powerful as they tailor the ad copy based on the profile of each user.

97. Enhanced CPC for
Conversion Value
■ Now Google have introduced
enhanced CPC for conversion values
on the beta program.
■ The objective is to give you more
value for the same ROAS. A lot of
businesses however have no value
attributed to their conversions.

98. Smart display
▪ Smart display is a fully automated display campaign which uses Google’s artificial intelligence to control
bids, targeting and ad testing.
▪ Google internally report 20% increases in conversions with the same CPA and we have seen it halve the
CPA for some of our customers.

99. Responsive ads
▪ Responsive search ads are very powerful as they tailor the ad copy based on the profile of each user.

100. Dynamic Prospecting
▪ Show adverts to qualified, in market prospects.

101. Enhanced CPC for
Conversion Value
■ Now Google have introduced enhanced CPC for conversion values on the beta program.
■ The objective is to give you more value for the same ROAS. A lot of businesses however have no value
attributed to their conversions.

102. Build relationships with your
audience via Remarketing

103. Remarketing

104. Remarketing Helps

105. Remarketing

106. Video Remarketing

107. Video Remarketing
The number of views
How long people
watch the video for
The number of clicks from
the video to the website
We can measure:
Video remarketing has very cheap costs per click.

108. Making the most of your traffic
with landing page optimisation

109. 50% of Your Traffic
Will leave if your mobile site takes over 3 seconds to load.

110. Mobile Speed

111. Mobile Speed

112. Mobile Speed

113. Mobile Speed

114. What is your Target CPA?
CPC and Conversion Rates

115. Variables that can affect your
CPC & Conversion Rate
Websites structure
Website content
Products /pricing
Product feed
Bids set on the account using intelligent solutions
Quality score from Google through optimisation
Click through rates of your ads through ad testing
Impact of ad extensions on your adverts
through testing
Economic changes
Competitors adjusting their bids /ad copy / pricing / offers
Google’s algorithms
Inflation of CPC’s on the Google AdWords platform
Internal changes to the Google platform and policies
New Beta’s/features
Changes to the Google.com search page
Seasonality
Weather
Your audience behavior
World events – World cup etc.
Things you can impact
Things we can impact
Out of our control

116. Landing Page Analysis
Patented neuroscience AI predicts how users will look at
a website, newsletter, or landing page during the first few
seconds of arriving, with 90% accuracy...all via a SaaS!
The result of 20 years of attention research at Caltech, USC,
and UOS in Germany.
Eye tracking software accurately predicts how
users look at your websites using
neuroscientific models of human attention.
Improves conversion rates on pages by up to 170%
Eye Tracking Software

117. The Three 3 W’s
What? Why? Where Next?
What? Why? What next?
Main Message Explanation Call to action

118. Image - Desktop

119. Image - Mobile

120. Perception Map
▪ This perception map shows visually what stands out to users when they land on your page.

121. Perception Map
▪ This perception map shows visually what stands out to users when they land on your page.

122. HY-TEN developed a new site but wanted to improve
conversion rates further.
Landing Pages

123. The “Why” was missing from their website.
Landing Pages

124. We create landing pages to ensure that get What, Why & Where
Next noticed above the fold.
Landing Pages

125. Using our eye tracking software we are able to check
the page fulfils the key user needs.
Landing Pages

126. We ensure landing pages are mobile friendly too.
Landing Pages

127. Select oven cleaning
Case Study 1

128. Select oven cleaning
Case Study 1

129. Vacuum Save
Case Study 2

130. Vacuum Save
Case Study 2

131. Google AdWords industry benchmarks
Average conversion rates
The average conversion rate in AdWords across all industries is 3.75% on the search network and 0.77% on the display network

132. Conversion Rate%
Lead Generation for Search Campaigns

133. Exit Overlays
We employ exit overlays on pages to persuade customers to
engage with you before leaving the website.
B2B

134. Summary

135. Our strategy development team will
arrange an initial call to discuss the
next steps and ensure they fully
understand your business objectives.
What
happens next

136. What happens next
An account plan is created and approved before we built or optimise the account.

137. What happens next
Intelligent scripts are set up to improve account management efficiency (there are over 50)

138. What happens next
We work with you to get tracking, reporting and the Push analyser set up

139. What
happens next
Based on your plan we build new
AdWords campaigns and/or optimise
your existing campaigns.

140. What happens next
Before you go live you will have a call
with your Strategy Development
Manager and your new account
manager.
There will be a screen share and they will
take you through the all the work that’s
been done to check you are happy.

141. New accounts need lots of love and our teams work together
to ensure we find the winning formula to grow your business.
Your account manager, salesperson and strategy
development manager will meet monthly for the first three
months to review your account together and update you on
progress.
What
happens next

142. Our commitment
■ Comprehensive weekly and monthly reports written in a style to suit you.
■ Performance reviewed and improved on a daily basis.
■ Dedicated certified account manager.
■ Agree clear goals with you each month.
■ We take responsibility for the final result (not just the traffic!)... Sales, tel calls etc

143. Your commitment
■ Understand that campaign improvements can take time.
We need a minimum 3 month commitment.
■ Provide us with feedback on sales uplifts, lead quality
and any other measure that is relevant.
■ Treat us as part of the team. We’re here to help.

144. Prices
■ Optional Landing Page Support
■ One off set up cost
■ Monthly price plans

145. £997
■ Unique Push PPC strategy overseen by a team with over
20 years PPC experience (worth £750)
■ Account build/ optimisation by Google Certified Professional with
up to 50 steps completed
■ Check/ Implement conversion tracking including call tracking (worth £100+)
■ Boost conversions with our exit overlay (worth £291)
■ Free Google Ads voucher for new accounts (worth £75+)
Reduce your cost per acquisition
through our Push analyser
software
Conversion Booster
Wastage Reduction
Ad Performance Testing
New Keyword Discovery
Quality Score Optimsation
PPC Set Up
Push PPC set up includes
Push Push Analyser
Includes set up on
One off cost
+ Vat

146. £2997
■ Google Ads campaign management (includes Google Shopping)
■ Bing ad campaign management (includes Bing Shopping)
■ Display network targeting
■ Native advertising
■ Video advertising
■ Remarketing, search remarketing, video remarketing, dynamic remarketing
■ Face to Face quarterly business reviews
■ Bespoke Report Dashboards
■ Bespoke Script Dashboards
All Push customers have access
to our unique technology (worth
£297)
Push analyser
Call Tracking
Push Scripts
Exit overlays
Monster Forms
PPC Premier
Push PPC Premier offers all Google Ads
features including:
Push Push Technology
Ad spends up to £30,000
+ Vat

147. £1997
■ Google Ads campaign management (includes Google Shopping)
■ Bing ad campaign management (includes Bing Shopping)
■ Display network targeting
■ Remarketing
■ Search Remarketing
■ Video Remarketing
■ Dynamic Remarketing
■ Segmented customer audience list creation
All Push customers have access
to our unique technology (worth
£297)
Push analyser
Call Tracking
Push Scripts
Exit overlays
Monster Forms
PPC Plus
Push PPC Plus offers all Google & Bing Ads
features including:
Push Push Technology
Ad spends up to £20,000
+ Vat

148. £1497
■ Google Ads search & shopping campaign management
■ Bing Ads search & shopping campaign management
■ Remarketing (with Google Banner Advertisements)
■ Segmented customer audience list creation
■ Performance reviewed on a daily basis
■ Dedicated certified PPC account manager
■ Comprehensive reports written in a style that suits you
All Push customers have access
to our unique technology (worth
£597)
Push analyser
Call Tracking
Push Scripts
Exit overlays
Monster Form
PPC
Push PPC offers all Google & Bing Ads
features including:
Push Push Technology
Ad spends up to £15,000
+ Vat

149. Push PPC
Google & Bing search
& shopping campaigns
Remarketing
Does not include
Display Advertising
Does not include
Native Advertising
£1497
Monthly Report
Push PPC Plus
Google & Bing search
& shopping campaigns
Remarketing
Display Advertising
Does not include
Native Advertising
£1997
Monthly Report
Push PPC Premier
Google & Bing search
& shopping campaigns
Remarketing
Display Advertising
£2997
Monthly Report
Native Advertising

150. £997
■ Account build/ optimisation by Facebook specialist with
over 50 steps completed
■ Unique Push social strategy overseen by a Facebook specialist
■ Check/ Implement conversion tracking including call tracking
■ Integration with ROI hunter to maximise catalogue sales
Reduce your cost per
Acquisition through our
ROI Hunter software
Conversion Booster Wastage
Reduction Ad Performance Testing
New Persona Discovery
Improved Ad Relevancy
Facebook Set Up
Push Facebook set up includes
Push ROI Hunter
Includes set up on
One off cost
+ Vat

151. £9997
■ Google Ads campaign management including all features and Betas
■ Facebook campaign management
■ Bing campaign management
■ SEO
■ Content marketing
■ Digital PR
■ Email automation sequences
■ Monthly face to face meetings
All Push customers have access
to our unique technology (worth
£297)
Push analyser
Call Tracking
Push Scripts
Exit overlays
Monster Forms
PPC Premier Gold
Push PPC Premier Gold offers:
Push Push Technology
Ad spends up to £100,000
+ Vat

152. £4997
■ Google Ads campaign management including all features and Betas
■ Facebook campaign management
■ Bing campaign management
■ SEO
■ Monthly face to face meetings
All Push customers have access
to our unique technology (worth
£297)
Push analyser
Call Tracking
Push Scripts
Exit overlays
Monster Forms
PPC Premier +
Push PPC Premier + offers:
Push Push Technology
Ad spends up to £50,000
+ Vat

153. £2497
■ Google Ads campaign management
■ Display network targeting
■ Native advertising
■ Video advertising
■ Bing campaign management
■ Remarketing, search remarketing, video remarketing, dynamic remarketing
■ Face to Face quarterly business reviews
■ Bespoke Report Dashboards
■ Bespoke Script Dashboards
All Push customers have access
to our unique technology (worth
£297)
Push analyser
Call Tracking
Push Scripts
Exit overlays
Monster Forms
PPC Premier
Push PPC Premier offers all Google Ads
features including:
Push Push Technology
Ad spends up to £25,000
+ Vat

154. £1497
■ Google Ads campaign management
■ Display network targeting
■ Native advertising
■ Remarketing
■ Search Remarketing
■ Video Remarketing
■ Dynamic Remarketing
■ Segmented customer audience list creation
All Push customers have access
to our unique technology (worth
£297)
Push analyser
Call Tracking
Push Scripts
Exit overlays
Monster Forms
PPC Plus
Push PPC Plus offers all Google Ads
features including:
Push Push Technology
Ad spends up to £15,000
+ Vat

155. £997
■ Google Ads campaign management (includes Google Shopping)
■ Remarketing (with Google Banner Advertisements
■ Performance reviewed and improved on a daily basis
■ Dedicated certified PPC account manager
■ Comprehensive reports written in a style that suits you
All Push customers have access
to our unique technology (worth
£297)
Push analyser
Call Tracking
Push Scripts
Exit overlays
Monster Forms
PPC
Push PPC offers all Google Ads features
including:
Push Push Technology
Ad spends up to £10,000
+ Vat