Mono event agency credential

1. CREDENTIAL
C o m p a n y C r e d e n t i a l s 2 0 1 7 I C o p y r i g h t © M o n o E v e n t s . A l l R i g h t R e s e r v e d

2. ABOUT US
Mono Events built on passion with the core purpose is to help brands succeed and grow through creative idea.
This way, In every project, we do "combine creative ideas with the flawless execution
We always focus on quality, originality and deliver the brand experience.
Mono Events is a dedicated to address your Communications needs — from Events Organizing, Brand Activations To Digital
Marketing campaign.

3. VISION
MISSIONCREATING VALUE for stakeholders
(customers, investors, employees, community)
through delivering profitable value to customers
maximize their satisfaction.
To Be A Leading Agency In BTL Industries

4. CREATIVE & INNOVATIVE
PROJECT MANAGEMENT
COMPETITIVE AGENCY
 Creative and innovative ideas adding to projects.
 Implementation of the highest quality campaigns.
Commitment to well thought-out process.
 A clear and precise planning process whereby client is kept
fully informed from planning to evaluation.
 Closely accompany and assist client in crisis management
 Competitive agency fees
 Ensure results and cost effectiveness
PASSION COMMITMENT
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2
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5. Teamwork Ideas Strategy
Research Analysis Channels
Planning Solution/ Execution
DIFFERENT
& UNIQUE
WE BUILD & MAKE
POSSIBLE
EVERYTHINGS
IN COMMUNICATIONS

6. Below is a list of our main areas of expertiseOUR SERVICE
Activation
Events
Digital
Marketing
Other
Services

7. o Brand Activation
o Product Demonstration
o Roadshow/ Sampling
o Door To Door
TRADE MARKETING
o Product Activation
o Trade Promotion/ Redemption
o Exhibition
o Product Display Contest
o Audit
o Mystery Shoppers
DIRECT MARKETING
WHAT WE DO?
BRAND
ACTIVATION
01
Activation

8. CORPORATE EVENT
o Year End Party
o Annual Anniversary
o Employee Program /Team Building Activity
o Sports Day
o Ground Breaking Ceremony
o Foundation inauguration
CONSUMER EVENT
o New Product Launching
o Press Conference/ Workshop
o Dealer Convention
o Grand Opening Ceremony
o Exhibition Management
o Public Event
o Music Concerts
o Trade And VIP Dinner
WHAT WE DO?
EVENTS
ORGANIZING
02
Events

9. o Digital Marketing Strategic Planning
o Performance Based Ads Strategy
o Branding Strategy
o Management, Reporting Analysis & Tracking
o Banner/ Print Ad Design
o Copy Write (PR Article/ Fan page)
o Website/ Micro Site/ App Design
CONTENT BUILDING
STRATEGIC PLANNING
BASED ADs: CPM, CPC, CPD, CPA
CORE PRODUCT: SEM/SEO/ GDN. BANNER ADS IN SYSTEM. PR ARTICLE. TVC ONLINE. CONTENT MARKETING
WHAT WE DO?
DIGITAL
MARKETING
03
Digital
Marketing

10. o Google Display Network (GDN)
o Google AdWords (SEM/SEO)
o CRM Retargeting
o Re-Targeting/ CRM Retargeting
o Gmail Ads/ Email Marketing
SOCIAL NETWORK
o True view In-Display
o True view In-Search
o Pre-roll Ads (Non Skip able)
o True view In-Stream (Skip able)
o You tube Masthead
o Like Increasing/ Boost Post
o App Installation
o Carousel Ads
o KOLs/ Influences
o Live Stream/ InstagramAds
o Banner Ads/ SearchAds
o Browser skin Ads/ ContextualAds
o Link to PR Ads/ IconAds
o Zalo Page (OA)
o Feed Ads
o Native Ads on Zalo Network
o Standard Banner
o Rich Media (video)
o Expandable banner

11. OVER ++100 PUBLISHERS REACH >95% INTERNET USERS INVIETNAM
News
Ecommerce
CPC-CPM-CPC-CPA. MOBILE Ads. . PR ARTICLE. TVC ONLINE. CONTENT
MARKETING
MEDIA CHANNLES
Family
Economy
Young - Technology
Social Network

12. o Print Ads/ PR Article
o Banner Ads (Social network)
o TVC Booking/ Interview Booking (Television)
o Copy Write: PR Article/ Tagline/ Slogan
o TVC (Television Commercial Production)
o Anniversary Video Clip Production
o Viral Clip/ Brandbeats
o 2D/ 3D Video Clip
o Motion Graphic Video Clip Production
MEDIA BOOKING
PRODUCTION HOUSE
DESIGN
o Logo/ Corporate Brand Identity
o Print Ads
o Website/ Micro Site/App Design
o POSM Design
WHAT WE DO?
OTHER
SERVICES
04
Other
Services

13. Event/ Brand Activation/ Digital Marketing
Concept Development
Display Ads
Search
Content & Social
PC/ Mobile/ Offline Location
Manage Timeline & Checklist
Details plan & follow
Crisis Management
Risk Management
SOLUTION & OPERATION
Performance Maximize
Reach Maximize
View Maximize
KPIs Maximize
Tracking Campaign Performance
INTEGRATED STRATEGIC PLANNING
REPORT & ANALYSIS
Daily Report/ All Platform Report
Strictly Follow With Committed KPIs
Continuously Updating
1
3
2
CAMPAIGN MANAGEMENT
Operation
4
OUR EXPERIENCE

14. Health & Beauty Technology, Automobile, Service Food & Beverage Real Estate & Industry
OUR EXPERIENCE

15. CASE STUDY
EVENTS ORGANIZING
ACTIVATION
DIGITAL MARKETING

16. Case Study
FIELD WORK
Large scale fieldwork coverage 40 provinces/ cities coverage
HORECA MODERN TRADE
CINEMA
OFFICE BULDING
GENERAL TRADE
GENERAL TRADE MODERN TRADE
ACTIVATION
SCHOOL/ UNIVERSITY
GENERAL TRADE
SCHOOL/ UNIVERSITY
SCHOOL/ UNIVERSITY
GENERAL TRADE
MODERN TRADE HORECA
OFFICE BULDING
CINEMA
HORECA
SCHOOL/ UNIVERSITY
MODERN TRADE
HORECA
CINEMA
INDUSTRIAL PARK
INDUSTRIAL PARK
INDUSTRIAL PARK
SCHOOL/ UNIVERSITY
1

17. Case Study
ActivationBRAND ACTIVATION
Brand Activation/ Product Trial/ Gifts for Audiences
2016
Brand/ Product
Objective Brand Awareness
Concept/ Program Touch The Mirror
Channel Shopping Mall: Crescent Mall
Location HCMC
Target Consumer A, B, B+, C
KPI Reach 900 Person/Campaign

18. Activation at school/ Sampling For Student
Case Study
ActivationSAMPLING 2016
Brand/ Product
Objective Brand Awareness
Concept/ Program Sampling For Student
Channel Universities
Location Hanoi City
Target Consumer Student
KPI Reach 10,000 Product/Campaign

19. Case Study
ActivationBRAND ACTIVATION
Activation at cinema/ Product Trial/ Gifts for Audiences
2015
Brand/ Product
Objective Brand Awareness
Concept/ Program Product Experiental
Channel Cinemas
Location HCMC & HN
Target Consumer A, B+
KPI Reach 1.500 Person/Campaign

20. Case Study
ActivationSALE PROMOTION
Activation at Modern trade & General Trade/ Sale promotion & redemption
2011
Brand/ Product Huggies Dry Pant
Objective Boost Sale
Concept/ Program Promotion & Redemption
Channel GT & MT
Location HCMC
Target Consumer A, B+, B, C
KPI Reach 3,000 Product/Campaign

21. Roadshow on the main streets/ Activation at school & Sampling
Case Study
Activation
ROADSHOW - SAMPLING 2008
Brand/ Product
Objective Brand Awareness
Concept/ Program Roadshow, Sampling
Channel Schools
Location HCM, HN, HP, ĐN, CT
Target Consumer Student
KPI Reach 80,000 Person/Campaign

22. EVENTS ORGANIZING
Case Study
2

23. Brand/ Product Yara
Concept/ Program Dealer Convention
Venue Park Hyatt
Guest 150 Pax
DEALERS CONVENTION 2016 Case Study
Event Management

24. Brand/ Product
Concept/ Program Fantasia
Venue AB Tower
Guest 400 Pax
Case Study
Event ManagementNEW YEAR E’VE PARTY 2016

25. Brand/ Product Font Active Diabest
Font Active Complete
Concept/ Program Spain Royal
Venue
Hcm: Gem Center
Hn: Pullman Hotel
Guest 400 Pax
Case Study
Event ManagementPRODUCT LAUNCHING 2016

26. Brand/ Product L’oreal
Concept/ Program Acceleration
Venue Caravelle Hotel Sai Gon
Guest 400 Pax
Case Study
Event ManagementYEAR END PARTY 2015

27. Brand/ Product Fashion
Concept/ Program The Global Men’s Suit
Association - 2011
Venue
Park Hyatt Hotel
Guest
150 Pax
Case Study
Event ManagementCONVENTION – GALA 2011

28. Brand/ Product Fashion
Concept/ Program Fashion House
Venue
Hoà Bình Theater
Guest 1000 Pax
Case Study
Event ManagementANNIVERSARY 2010

29. Case Study
Event Management
BIG EVENT - CONSUMER 2008
Brand/ Product Kotex Style
Concept/ Program Buoc Nhay Xì Tin
Venue 21 Provinces
Guest 3000 – 5000

30. Case Study
DIGITAL MARKETING3

31.  Client: Home Electric Appliances Brand
 Channel: Google Search Network
 Target: Reach the KPI of Click, Impression and Average position
 What we did?
• Consulting Ads Text for 4 main keyword groups: Washing
machine, Refrigerator, Air Conditioner, E-Warranty.
• Running the keywords using Google Adwords in TOP 5 to
optimize the authority of user when searching keywords
related to electronic devices
 What we got?
• Over 25.000 clicks in total (Over 23.000 clicks committed)
• Over 450.000 impression in total (450.000 impression
• committed), 4 times higher than the previous agency result
• with the same click amount
• >5.5 of CTR
• <3.4 in Average position (TOP 5 committed)
• The Client was very happy with the service and caring
HOME ELECTRIC
BRAND
Case Study
Digital MarketingSEM CAMPAIGN 2016

32.  Client: Home Electric Appliances Brand
 Channel: Youtube
 Video: an MV by Singer Hien Thuc telling about the progress
 from a young girl becoming a mother. She uses Home Electric
 Appliances to take care of her family
 Target: Reach the KPI of Trueview in Ads to have total view in
 Watch page around 600.000 views
 What we did?
• Run the Youtube Ads for MV to celebrate the Mother’s Day
• Optimize the video to viral more people, the aim is to get more
organic view without Ads.
 What we got?
• Over 500.000 Trueviews in Ads
• Over 610.000 Views in Watch page after the Campaign
• Get nearly 13.000.000 Impression
• The Client was very happy with the service and caring
HOME ELECTRIC
BRAND
Case Study
Digital MarketingYOUTUBE CAMPAIGN 2016

33.  Client: Instant Noodle Cup Brand
 Channel: Facebook Video Ads
 Video: an MV by Singer Noo Phuoc Thinh, who is so funny, strong to sing,
dance for a school
 day after tasting a cup of noodle
 Target: Reach the KPI of View by 300.000 using Video Ads of Facebook
 What we did? Run and optimize the video to get as many the organic view
as possible.
 What we got?
• Over 190.000 paid views
• Over 480.000 views in total (view shown outside of the video)
• Organic view is higher than 2.5 times than paid views
• VTR is nearly 20
• The Client was very happy with the service and caringar
NOODLE
BRAND
Case Study
Digital MarketingFACEBOOK ADS 2016

34.  Client: Financial Service
 Channel: Google, Facebook
 What we did?
• Running Ads on SEM, GDN, Fanpage Like Increasing, Facebook Link
to website Ads, Zalo and Coc Coc Ads
• Consulting the methods to optimize the campaign constantly
 What we got?
• Reach almost all of the people in Ho Chi Minh city, who are the
target audiences of the campaign
• Get over 6 Million impression each month of Ads on all channels
• Get over 1000 contacts/month of people registering or emailing or
calling to the center to ask for financial service.
• Get over 70 contracts every month of people who are qualified of
loaning money from this service
• Open 14 branches of the company at almost every district in Ho Chi
Minh City and new branches in Hanoi.
FINANCIAL
BRAND
Case Study
Digital MarketingINTEGRATED CAMPAIGN 2016

35. Board of Directors
Client Service Creative Account Operation
Business Development Strategy & Planning Event & Activation Production
Consultant Design Digital Marketing Field Work
Finance
Legal
HR & Office
Business - Operation Back office
OUR TEAM