The document discusses the use of marketing analytics dashboards to improve marketing performance. Some key points:
- Koen Pauwels, a marketing professor, will present on remodeling marketing with analytics and dashboards.
- Dashboards can integrate data from online and offline sources to provide a concise set of metrics to guide decisions. Case studies show companies improving returns 8% on average by using dashboards.
- Successful dashboards are aligned with business goals, have executive support, and engage employees. They integrate data to convert insights into productive actions.
Measure Your Product Management Effectiveness And SuccessRegalix
Title: Measure Your Product Management Effectiveness and Success
Presenter: Greg Geracie
Description:
In this webinar, ‘Measure Your Product Management Effectiveness and Success’, Greg Geracie, a recognized thought leader in the field of product management and the President of Actuation Consulting shares his insights on the importance of Product Management and the key factors to statistically optimize product team performance.
Key Takeaways:
• What product teams say about their performance and efforts or lack thereof to improve (trend one)
• Product methodology adoption trends and profitability
• Factors that positively impact product team performance
How do you know you're ready for a Design Sprint?Highland
For leaders who want their teams to embrace human-centered approaches and collaborate in new ways, Sprints are a fantastic way to start.
Join Highland’s CX Practice Director David Whited and Lead Experience Designer Amrita Kulkarni as they share how Research Sprints and Design Sprints make Design Thinking—a reliable methodology to address complex, ambiguous problems—accessible in a way they have never been before. David and Amrita will introduce the purpose and philosophy of Sprints, talk through the differences between Research and Design Sprints, and what kind of issues, problems, or opportunities are the right fit for each.
We’ll be joined by Jennifer Severns, CXO, and Jennifer O’Brien, Innovation and Insights Manager, from the American Marketing Association, who will share how their organization has used Sprints to catalyze a culture of Design Thinking at the AMA. They will reflect on the realities of introducing Sprints and Design Thinking into an established organization, sharing advice for helping others think and work in new ways.
Attendees will learn:
- How are Research Sprints different from Design Sprints
- When is the right time or moment to conduct a Sprint
- What it takes for Sprints to be successful
- How to amplify Sprint outcomes for change in your organization
Digital transformation-It's not all about Digital Technologiespradeeppatelpmp
Digital Transformation is not just about digital Technologies.It's a gamut of technologies, processes, vision and mindset, which empowers enterprises to understand and serve customer needs in the ever growing Industry 4.0
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a collection of PowerPoint diagrams and templates used to convey 20 different digital transformation frameworks and models.
INCLUDED FRAMEWORKS/MODELS:
1. Ten Guiding Principles of Digital Transformation
2. The BCG Strategy Palette
3. Digital Value Chain Model
4. Four Levels of Digital Maturity
5. Customer Experience Matrix
6. Design Thinking Framework
7. Business Model Canvas
8. Customer Journey Map
9. OECD Digital Government Transformation Framework
10. Accenture's Nonstop Customer Experience Model
11. MIT's Digital Transformation Framework
12. McKinsey's Digital Transformation Framework
13. Capgemini's Digital Transformation Framework
14. DXC Technology's Digital Transformation Framework
15. Gartner's Digital Transformation Framework
16. Cognizant's Digital Transformation Framework
17. PwC's Digital Transformation Framework
18. Ionolgy's Digital Transformation Framework
19. Accenture's Digital Business Strategy Framework
20. Deloitte's Digital Industrial Transformation Framework
Measure Your Product Management Effectiveness And SuccessRegalix
Title: Measure Your Product Management Effectiveness and Success
Presenter: Greg Geracie
Description:
In this webinar, ‘Measure Your Product Management Effectiveness and Success’, Greg Geracie, a recognized thought leader in the field of product management and the President of Actuation Consulting shares his insights on the importance of Product Management and the key factors to statistically optimize product team performance.
Key Takeaways:
• What product teams say about their performance and efforts or lack thereof to improve (trend one)
• Product methodology adoption trends and profitability
• Factors that positively impact product team performance
How do you know you're ready for a Design Sprint?Highland
For leaders who want their teams to embrace human-centered approaches and collaborate in new ways, Sprints are a fantastic way to start.
Join Highland’s CX Practice Director David Whited and Lead Experience Designer Amrita Kulkarni as they share how Research Sprints and Design Sprints make Design Thinking—a reliable methodology to address complex, ambiguous problems—accessible in a way they have never been before. David and Amrita will introduce the purpose and philosophy of Sprints, talk through the differences between Research and Design Sprints, and what kind of issues, problems, or opportunities are the right fit for each.
We’ll be joined by Jennifer Severns, CXO, and Jennifer O’Brien, Innovation and Insights Manager, from the American Marketing Association, who will share how their organization has used Sprints to catalyze a culture of Design Thinking at the AMA. They will reflect on the realities of introducing Sprints and Design Thinking into an established organization, sharing advice for helping others think and work in new ways.
Attendees will learn:
- How are Research Sprints different from Design Sprints
- When is the right time or moment to conduct a Sprint
- What it takes for Sprints to be successful
- How to amplify Sprint outcomes for change in your organization
Digital transformation-It's not all about Digital Technologiespradeeppatelpmp
Digital Transformation is not just about digital Technologies.It's a gamut of technologies, processes, vision and mindset, which empowers enterprises to understand and serve customer needs in the ever growing Industry 4.0
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a collection of PowerPoint diagrams and templates used to convey 20 different digital transformation frameworks and models.
INCLUDED FRAMEWORKS/MODELS:
1. Ten Guiding Principles of Digital Transformation
2. The BCG Strategy Palette
3. Digital Value Chain Model
4. Four Levels of Digital Maturity
5. Customer Experience Matrix
6. Design Thinking Framework
7. Business Model Canvas
8. Customer Journey Map
9. OECD Digital Government Transformation Framework
10. Accenture's Nonstop Customer Experience Model
11. MIT's Digital Transformation Framework
12. McKinsey's Digital Transformation Framework
13. Capgemini's Digital Transformation Framework
14. DXC Technology's Digital Transformation Framework
15. Gartner's Digital Transformation Framework
16. Cognizant's Digital Transformation Framework
17. PwC's Digital Transformation Framework
18. Ionolgy's Digital Transformation Framework
19. Accenture's Digital Business Strategy Framework
20. Deloitte's Digital Industrial Transformation Framework
Revenue Growth or Cost Control? Strike the Right Balance with S&OP and Demand...Steelwedge
In the years after The Great Recession of 2008, companies focused their energy and attention in driving efficiency and being more cost effective. Forecast accuracy became even more important. However, in the last 2 years the global economy has shown revival signs and growth is now both a possibility and a priority. But, how can companies continue to drive cost efficiency and, at the same time, foster growth?
Revenue Growth or Cost Control? Strike the Right Balance with S&OP and Demand Planning TechnologyThis webinar will discuss S&OP in the context of balancing control vs. growth—with a look at the prospects and pitfalls of balancing global, regional and local planning and decision making. We will discuss how an established S&OP process and the right technology:
Enables top executives to drive their strategic agenda all the way to the operational and transactional layers
Helps companies to maintain financial and operational control while fostering revenue growth
Creates the agility to pursue both external growth opportunities and internal drive for growth through innovation
Join us to learn how to optimize your company’s approach to drive growth, whether you are new to S&OP and Demand Planning or you are evolving your strategy and process.
Citizen Experience Design Masterclass
Overview
Quality of life correlates to the quality of government services and policies. Citizen Experience explores how to improve public sector using the power of design and innovation
Public sector leaders will learn to apply various design practices to introduce better policies, services, and strategies to transform into innovative governments
Topics covered:
* Introduction about Citizen Experience trends and drivers
* The Landscape of Public Sector Innovation and Design practices
* Develop a framework to transform government agencies into citizen-centered organizations
Steelwedge Launches Next-Generation S&OP Technology Platform with New Mobile, Analytics and Big Data Capabilities. For more Information on S&OP, visit http://www.steelwedge.com/resources/s-and-op-intro
The current business model of almost every organisation won’t survive the next 10-20 years.
How can you future-proof your organisation, and how do you transition?
Most of us know why business model innovation is essential. Not many know how to do it. These slides are from the webinar: Transform your Business Model to Stay Ahead of The Curve by Dr. Jeffrey Tobias, Managing Director of The Strategy Group. https://www.thestrategygroup.com.au/transform-your-business-model-to-stay-ahead-of-the-curve/7/
Your Sales and Operations Planning (S&OP) Analytics: Crystal Ball or Ball and...Steelwedge
Featured Presenter: Bob Ferrari, Ferrari Consulting and Research Group
Rising corporate risk and reward - around the ever-trickier gambit to balance supply and demand is producing a world of new opportunity:
• New Skills: Supply Chain MBAs top Wall Street Journal list in 2013
• New Tools: Cloud-based analytics and planning solutions are delivering today on visibility not previously possible
• New Way of Thinking: 'What if' scenarios are helping mitigate risk and reward for those agile enough to connect plan with execution
Do your S&OP team, process and technologies give you a holistic, predictive look at your business potential, like a Crystal Ball, to get in front of demand shifts, new product prospects and supply cost factors? Or are you stuck in an articulated, but sequential monthly S&OP process that weighs down decision-making within the confines of the schedule and a rigid software system, like a ball and chain?
Please join noted Supply Chain thought leader and analyst, Bob Ferrari, in an interactive webinar on Tuesday, August 13th to learn more about how you can build and polish your corporate Crystal Ball with the right focus and leverage of advanced planning analytics that can blend the best of backward and forward looking context on your business.
For more information about Steelwedge's analytics, please visit: http://www.steelwedge.com/solutions/insight/
Strategy, Business models & Service designJoel Sandén
My slides from a 2 part lecture at Halmstad University about business strategy and how changing customer behaviours and social changes has paved the way for service design and a new kind of focus on the customer.
PROCUREMENT IN 2021 & BEYOND: PEOPLE, PROCESS, AND TECHNOLOGYJon Hansen
While technology obviously has an important role to play in laying the foundation for procurement’s transformation over the next year and beyond, it is one part of a trifecta for future success that also includes the evolution of talent (people) and
operating models (process).
To explore this further, Jon Hansen caught up with seasoned procurement and supply chain experts Dr. John Gattorna and Peter Woon on Zycus’ Expert Talk Series.
We’ve taken down the best bits from their engaging discussion and created this action-packed eBook for you.
One of the most challenging and trouble-prone aspects of Agile product development is discovering the right product requirements to deliver at the right time, for the right customer, and refining them for delivery. This session will share a commonsense, tested approach for defining and refining backlog items so they are “ready” to get to “done.” Explore how refinement is crucial to smooth Scrum flow, shared understanding, and healthy product development team.
(Ellen's slides presented at April 2018 Global Scrum Gathering).
Revenue Growth or Cost Control? Strike the Right Balance with S&OP and Demand...Steelwedge
In the years after The Great Recession of 2008, companies focused their energy and attention in driving efficiency and being more cost effective. Forecast accuracy became even more important. However, in the last 2 years the global economy has shown revival signs and growth is now both a possibility and a priority. But, how can companies continue to drive cost efficiency and, at the same time, foster growth?
Revenue Growth or Cost Control? Strike the Right Balance with S&OP and Demand Planning TechnologyThis webinar will discuss S&OP in the context of balancing control vs. growth—with a look at the prospects and pitfalls of balancing global, regional and local planning and decision making. We will discuss how an established S&OP process and the right technology:
Enables top executives to drive their strategic agenda all the way to the operational and transactional layers
Helps companies to maintain financial and operational control while fostering revenue growth
Creates the agility to pursue both external growth opportunities and internal drive for growth through innovation
Join us to learn how to optimize your company’s approach to drive growth, whether you are new to S&OP and Demand Planning or you are evolving your strategy and process.
Citizen Experience Design Masterclass
Overview
Quality of life correlates to the quality of government services and policies. Citizen Experience explores how to improve public sector using the power of design and innovation
Public sector leaders will learn to apply various design practices to introduce better policies, services, and strategies to transform into innovative governments
Topics covered:
* Introduction about Citizen Experience trends and drivers
* The Landscape of Public Sector Innovation and Design practices
* Develop a framework to transform government agencies into citizen-centered organizations
Steelwedge Launches Next-Generation S&OP Technology Platform with New Mobile, Analytics and Big Data Capabilities. For more Information on S&OP, visit http://www.steelwedge.com/resources/s-and-op-intro
The current business model of almost every organisation won’t survive the next 10-20 years.
How can you future-proof your organisation, and how do you transition?
Most of us know why business model innovation is essential. Not many know how to do it. These slides are from the webinar: Transform your Business Model to Stay Ahead of The Curve by Dr. Jeffrey Tobias, Managing Director of The Strategy Group. https://www.thestrategygroup.com.au/transform-your-business-model-to-stay-ahead-of-the-curve/7/
Your Sales and Operations Planning (S&OP) Analytics: Crystal Ball or Ball and...Steelwedge
Featured Presenter: Bob Ferrari, Ferrari Consulting and Research Group
Rising corporate risk and reward - around the ever-trickier gambit to balance supply and demand is producing a world of new opportunity:
• New Skills: Supply Chain MBAs top Wall Street Journal list in 2013
• New Tools: Cloud-based analytics and planning solutions are delivering today on visibility not previously possible
• New Way of Thinking: 'What if' scenarios are helping mitigate risk and reward for those agile enough to connect plan with execution
Do your S&OP team, process and technologies give you a holistic, predictive look at your business potential, like a Crystal Ball, to get in front of demand shifts, new product prospects and supply cost factors? Or are you stuck in an articulated, but sequential monthly S&OP process that weighs down decision-making within the confines of the schedule and a rigid software system, like a ball and chain?
Please join noted Supply Chain thought leader and analyst, Bob Ferrari, in an interactive webinar on Tuesday, August 13th to learn more about how you can build and polish your corporate Crystal Ball with the right focus and leverage of advanced planning analytics that can blend the best of backward and forward looking context on your business.
For more information about Steelwedge's analytics, please visit: http://www.steelwedge.com/solutions/insight/
Strategy, Business models & Service designJoel Sandén
My slides from a 2 part lecture at Halmstad University about business strategy and how changing customer behaviours and social changes has paved the way for service design and a new kind of focus on the customer.
PROCUREMENT IN 2021 & BEYOND: PEOPLE, PROCESS, AND TECHNOLOGYJon Hansen
While technology obviously has an important role to play in laying the foundation for procurement’s transformation over the next year and beyond, it is one part of a trifecta for future success that also includes the evolution of talent (people) and
operating models (process).
To explore this further, Jon Hansen caught up with seasoned procurement and supply chain experts Dr. John Gattorna and Peter Woon on Zycus’ Expert Talk Series.
We’ve taken down the best bits from their engaging discussion and created this action-packed eBook for you.
One of the most challenging and trouble-prone aspects of Agile product development is discovering the right product requirements to deliver at the right time, for the right customer, and refining them for delivery. This session will share a commonsense, tested approach for defining and refining backlog items so they are “ready” to get to “done.” Explore how refinement is crucial to smooth Scrum flow, shared understanding, and healthy product development team.
(Ellen's slides presented at April 2018 Global Scrum Gathering).
Quería compartir esta presentación del nuevo producto TMC que creo que puede ser muy interesante para algunas organizaciones: Our approach to Customer Engagement.
Sabemos la cantidad de dinero invertido (o mal invertido) en actividades para incentivar a los clientes a comprar más de nuestros productos, en ocasiones para que no dejen de comprarlos y en otras para fortalecer la relación comercial. Sin embargo, la evidencia indica, como veras en la presentación, que la mayoría de estos programas, por una u otra razón, fracasan.
Este nuevo modelo, simple pero a la vez contundente, busca minimizar los factores que han generado el fracaso de la mayoría de estos programas.
www.trinityp3.com
Company Credentials Presentation for TrinityP3 Marketing Management Consultants November 2017
For more than a decade, marketing has had its costs reduced, while expectations for delivering company growth have grown. Meanwhile technology has been providing greater opportunities and at the same time greater challenges. No wonder marketers are facing more complex problems than ever before.
TrinityP3 has developed new ways to solve these new and complex marketing problems.
So what are your major marketing challenges?
1. Do you need to improve marketing performance?
2. Or optimise your agency roster and agency performance?
3. Is media transparency, value and performance an issue?
4. Or is digital transformation and technology proving a challenge?
5. Perhaps you simply want to be more agile in your delivery?
6. Or reduce waste to deliver environmentally sustainable marketing?
No matter what your problem or challenge, we have the solutions and services to provide an informed and robust analytical approach to your marketing needs.
B2B Health Check: 5 Steps to eCommerce Fitness [WEBINAR]Four51, Inc.
Webinar Slides from 2/4/16 webinar
73% of B2B buyers now research at least half of their purchases online. Increasingly, they buy online as well. But too many of the websites of manufacturers, wholesalers and distributors aren’t in shape to make the most of this big opportunity to grow sales.
Today, agility, speed and rich features are what distinguish successful B2B e-commerce sites and empower them to deliver an online experience that mirrors what B2B buyers have come to expect from shopping retail websites.
From data management to streamlining key processes to mobile's role, this webinar will cover the tactics and technology online B2B sellers must prioritize to become best-in-class, driving sales and profits.
Hear from Aberdeen Group's Omer Minkara, Newegg's Ross Higgins, Four51's Chip House and Internet Retailer's Don Davis as we explore exactly what must be done to ensure your site is ready for 2016 and beyond.
Questions? Email marketing@four51.com
Account Planning in Salesforce: Trending in 2015 Altify
In every large customer account there is hidden white space where you can sell your existing products to new divisions and sell more solutions to the same business units, for complete penetration across the account.
In this webinar we reveal the secrets we have learned since early 2013 when we launched the Amazon #1 Bestseller Account Planning in Salesforce.
Since then we have seen thousands of account managers grow their business with their major customers, while also increasing the value that they deliver.
We have seen account and territory plans fully completed in just 6 hours, a large enterprise company add $400 million to their pipeline in just weeks, and an increase in win rate of 300%.
We will revisit the fundamentals of this surefire revenue growth strategy and share the insights we have gleaned since we first launched Account Planning in Salesforce.
Sales, Marketing & Service Optimization: Strategies for Accelerating GrowthCognizant
Revenue growth requires more than IT cost-cutting and increased efficiencies. Across industries, top-line growth requires a focus on customer relevance and on sales, marketing and service effectiveness.
New Madison Ave: Data & Marketing Technology Solutions – April 2015New Madison Ave
New Madison Ave., is a professional services firm, founded in 2003, delivering strategic and tactical data and technology enabled marketing solutions to encourage behaviors, create competitive advantage and drive top line growth for marketing organizations.
Breakfast Event: Media Agency Financial TransparencyEbiquity
Commercial relationships between clients and media agencies have fundamentally changed over the last few years, with advertisers demanding ever greater accountability and transparency in contracts and agency management of their funds. Through the compliance audits we conduct FirmDecisions have unfortunately discovered empirical evidence that some agencies are responding to this call for transparency by changing their operating models, often to the detriment of the client.
"What's in Your Marketing Cloud? How to Maximize Technology Investments" - In...Tealium
See how InsideView and Legal Zoom are using Tealium as the foundation of their digital marketing operations to drive superior results, including faster campaign time to market, and real-time engagement.
How to Prepare for a Cross-Channel Future: Action Steps for MarketersSignal
A whopping 65% of CMOs are expected to spend more money on marketing technology this year. But what technology should you buy and what should you prioritize when building your own marketing stack?
Marketing experts Jonathan Margulies of the Winterberry Group and Joe Stanhope, SVP of Signal, present action steps marketers can take to align their technology and data investments with their cross-channel marketing goals.
You’ll learn:
- Key survey findings that detail how executive-level marketers are grappling with the marketing technology ecosystem
- Steps marketers can take to get the most ROI out of their marketing technology investments to power cross-channel capabilities
- How marketers can break down organizational silos and use people and processes to power their data strategy
Agile Capitalization For Greater Business ValueCA Technologies
With disruptive technology advances, software assets play an increasingly important role in creating a competitive advantage. It’s time for organizations to recognize and manage business software as a strategic corporate asset.
To keep up with the speed of business, companies turn to agile practices to deliver better customer value faster.
Challenge: agile software development is too often misunderstood and misreported, impacting taxation, higher volatility in Profit and Loss (P&L) statements, and dramatic, unnecessary staff cuts in an economy where talent retention is paramount to foster innovation.
To avoid those negative implications, companies can evolve their financial reporting practices to leverage the financial advantage of agile so they can benefit from the significantly increased tax savings and investor interest associated with agile capitalization.
This session will unravel the benefits of agile capitalization and explain how to appropriately interpret and apply generally accepted accounting standard (GAAP SOP 98-1 and ASC 350-40) so your organization can increase its agile adoption to deliver more business value faster to customers.
For more information, please visit http://cainc.to/Nv2VOe
Customers are the heart and soul of every organization. As a company grows, it becomes increasingly important to streamline processes while improving the customer experience.
For many companies resolving customer issues and seeking areas for improvement is labor intensive, manual, and unstructured. Statistically, inefficiencies like these increase costs and decrease overall company profitability.
How To Unify Data with Bespoke Dashboards for True InsightsTinuiti
Today’s landscape requires Marketing leaders to stay informed on a daily basis and act with purposeful agility. With an adaptive, frequently updated look across all channels and budget performance, marketers can expose inefficiencies and seize opportunities faster than their competitors to drive real business results. Join our insights experts to see how they empower clients with a fully customized and automated dashboard so they can spend more time acting on data opposed to pulling it.
Six practical and simple steps to build a great marketing plan: understand the market, choose your go-to-market, build your marketing engine, know your success factors, develop a playbook, get to execution. Another chapter from the Marketing Academy Series by GA.
Mobile Marketing in the CPA profession shares information and tips about the immediate and long-term mobile trends in the CPA profession.
This deck covers:
- Behavioral changes taking place due to mobile tech;
- Best practices for collecting and analyzing data;
- Stochastic models for conversion, targeting, and cross-selling;
- Mobile strategies that integrate analytics; and the
- Critical role of analytics in responding to customer needs.
Similar to Remodel Your Marketing With Analytics And Dashboards (20)
We got in touch with both product and service companies. While the research was done globally, a sizeable number of companies in our survey were from US and India. Download our ppt to know more
State of B2B mobile marketing 2015 slideshareRegalix
we spoke with B2B marketers to find out how extensively they were using mobile marketing in their overall marketing program; and what were the challenges they were facing to implementing an effective mobile marketing strategy in their organization.
Given the increasing pressure that B2B marketers are facing in meeting sales revenue objectives, it is not surprising to find more and more of them implementing a marketing automation solution to streamline their marketing activities. The complexity of the situation is made more vivid by the increasing number of channels that marketers have to engage with customers today.
State Of B2B Marketing Metrics And Analytics 2015Regalix
This report analyzes the current state of B2B marketing metrics and analytics, and provides marketers actionable insights to design programs that are measurable and focus on the decisions that will improve marketing performance. The report further talks about marketing metrics that matter most, benefits of marketing analytics, impact of marketing analytics on sales revenue, tools used, budget allocations, obstacles, and much more. This data will help marketers use analytics to optimize user experience and drive higher ROI.
KEY FINDINGS:
• 84% marketers say they are currently investing in analytics
• 70% marketers sighted lack of resources to execute as the biggest obstacle to investing in analytics
• 65% respondents say analytics has helped increase sales revenue by over 10%
• 65% executives use analytics regularly for insights
• 56% marketers expect their analytics budget to increase in the next 12 months
Download the full report at bit.ly/1at0Bnq
Google is the mother-lode of free targeted traffic, and how you cash in on this jackpot boils down to your SEO prowess. But Google SEO is a tricky cookie to crack, and Google is notoriously mysterious about letting people in on all the nuances of how their algorithm really works.
Sam Adodra, Author of the best-selling book “SEO Expert Strategies” and Founder of Imageshield discussed:
• Difference between Paid and Organic Traffic
• How to get started with SEO
• How to flood your site with traffic
Content marketing, we believe, is the emerging face of digital marketing and content will be at the core of all meaningful consumer engagements. Companies need to address the challenges and opportunities that this will throw up. The key to success is making content meaningful and relevant to the consumer. Understanding the consumer journey and mapping content to the different stages of that journey is a task that companies need to undertake. Currently, content marketing is being primarily used as a pre-sales tool with an emphasis on lead generation. We believe companies need to learn to engage customers post-sales as well, using content to build long terms relationships. Given the emergence of smart phones and other mobile devices in our everyday lives, B2B marketers along with their digital partners need to unscramble the code on how to effectively use mobile as a powerful tool in their content strategy.
We also feel that newer channels and content types need to be explored and marketers who discover and adopt them will stand to gain. To leverage the emerging trend of videos, and innovate on content delivery, marketers need to convince their boards to loosen the purse strings and invest in content marketing. The companies that succeed in this endeavour will emerge as winners in what we think will be the next revolution in marketing.
Key Findings:
98% marketers say content marketing is core to their marketing strategy
90% respondents choose nurturing prospects as the key objective of their content marketing program
78% respondents identify videos as the most leveraged content type
95% marketers identify website as the most leveraged content channel
80% respondents have no exclusive content marketing strategy for mobile
61% marketers expect to invest more into content marketing in 2015
Access the full report at - http://bit.ly/1zMAinq
Content Marketing 2015: Welcome To The 7th Era of MarketingRegalix
Put aside everything you think you already know about Content Marketing, because it’s changing every day. Let’s look at getting past the hype and instead, look at getting busy with a plan for 2015 — and the next five years. We are entering a new era of marketing, and it’s based on our ability to deliver experiences. How does content, and our ability to create value with it, play into that?
Robert Rose, Chief Strategy Officer for the Content Marketing Institute addresses the following:
· The latest trends in Content Marketing – fresh from CMI’s 2015 research
· The future of Content Marketing and how it’s changing for both B2B and B2C companies
· Key challenges and best practices with case studies from real companies
Video Marketing and Advertising : Tactics, Measurements, & Trends Regalix
Videos are perhaps the most powerful and compelling instrument for marketing, and after initial hesitation, B2B organization have now started increasing video marketing investments seeing the results they can deliver. Find out how you can leverage the latest trends and best practices to improve your video marketing and advertising effort.
Product Marketing to B2B customers has evolved quite swiftly in the past few years.
B2B customers increasingly demand cross-channel integration. They want to the brands to be accessible to them at their time of need at the channel of their choice, from being able to research on the products to, making a buying decision, to purchasing the product, to getting customer support via mobile, website, or social network. They look for a seamless brand experience at every touch point. This report reveals how you can deliver that experience.
The Marketing Automation sphere is expanding at a whirlwind rate. 88% of the B2B marketers are either currently using or considering implementing Marketing Automation tools. Yet there remains gap between the strategy and the execution across the broad spectrum of marketing automation tactics. This Market leadership report delves into factors that can help you leverage Marketing automation for higher lead-to-sale conversion rate and stronger rate of customer acquisition.
Search Marketing has undergone a dynamic shift for the better in the recent past. SEO has become content centric, so the key differentiator now is fresh, original, regularly updated content. And Mobile advertising has fundamentally altered Paid Search with their higher click-through rates than desktop PPC campaigns. This report helps you traverse the changes Search Marketing with actionable tips and recommendations.
91% of the B2B organizations swear by event marketing as their choice medium of generating leads. And even though virtual events are increasingly gaining popularity amongst marketers because of their cost and time advantages, physical events remain the main area of interest and investment. The State of B2B Event Marketing the challenges, trends, and best practices that make events successful.
It’s the Age of the Customer, and a prized B2B customer expects ongoing engagement from a customer-obsessed organization, which calls for greater agility in delivering a well rounded customer experience (CX). CX Technology enables you to streamline customer experience and optimize the customer value. Yet CX remains a sticky ground for most organizations. This market leadership report reveals insights and tactics that will enable you to maximize the ROI on CX with a measurable approach.
99% B2B organization use social media and the main objective for majority of them surprisingly is not brand awareness customer acquisition. Infact some statistics point that Social marketing generated twice as many marketing leads as trade shows, direct mail, telemarketing, and PPC. This Benchmark Social Marketing Trends Report examines the top challenges, trends and metrics that B2B marketers need to focus on.
88% B2B marketers use Content Marketing as the central function of their marketing mix to generate leads and drive conversions. But the success of a content marketing initiative depends on a defined strategy across the range of tactics. This Exclusive Content Marketing Insight indentifies the trends that will help you improve pre sales content marketing effectiveness.
Our research has revealed there the six most significant post-sales stages for a B2B CMO: Aiding Consumption, Increasing Satisfaction, Activating Engagement, Ensuring Repurchase, Driving Loyalty and Enabling Advocacy. And having a comprehensive Post Sale content Marketing strategy is critical to deliver a compelling, nurturing brand experience across all stages. Find out the Trends that are driving Post sale content marketing strategies in this benchmark report.
Consumers interface with the brands across multiple screens, and mobile is increasingly becoming the first consumer touch point for brands. This dynamic shift in consumption of information demands compelling mobile marketing strategies to optimize brand experience and achieve deeper engagement and higher conversion rates. This report examines the trends and best practices to successfully approach mobile marketing.
Enterprise Mobilty Trends 2013- An Agenda for the CIORegalix
In this multi-instrumented, BYOD business era, Enterprise Mobility Management (EMM) has become a key focus area for CIOs, and they are scrambling for strategies to maximize their investments in mobility and minimizing the risks. This report explores the key enterprise mobility trends and best practices to help organizations negotiate the evolving EMM landscape.
B2B Cross-Channel Marketing and Attribution Trends 2013Regalix
In today’s hyper connected, channel agnostic environment, enabling optimized cross-channel experiences leveraging integrated attribution models can prove critical to gain a competitive advantage. Find out key insights on how you can develop and implement successful cross channel execution strategies.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
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SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.