Credentials of The Schaefer Group: a leading agency of strategic marketing and sales strategy through promotions, social selling and advertising

2. ABOUT US
OUR AGENCY
The Schaefer Group is a full service
marketing and promotional agency
dedicated to supporting businesses
within the FMCG, retail and
consumer brands space.
From promotional support to
strategic advice, we are here to
help.

3. EXPERIENCE THAT COUNTS
OUR TEAM
125+
YEARS OF
EXPERIENCE

4. WHAT WE DO
PLANNING & STRATEGY
SALES PROMOTIONS
GRAPHIC DESIGN
ADVERTISING
DIRECT MARKETING
WEBSITE DEVELOPMENT
SOCIAL MEDIA
EVENT MANAGEMENT

5. PROMOTIONAL EXPERTISE
SPECIALIST SKILLS
Our team has extensive experience in the
development and execution of promotional
campaigns across a variety of industries. In
particular:
 Gift with purchase promotions
 Competition promotions
 Cash back promotions
 Social media promotions
 Online entry

6. SPECIALIST SKILLS
PROMOTIONAL
EXPERTISE
Our dedicated promotional campaign
specialists remain at the forefront of
industry regulations and best practice
management. Areas of expertise include:
 Consumer promotion rules &
regulations by state
 Permit applications
 Entry mechanics – post, online, social
& SMS entry
 Receipt verification procedures
 Game of skill and game of chance
 Mass sampling programs

7. OUR CLIENTS

8. WHITEGOODS EXPERIENCE
WHIRLPOOL
As a consulting resource and
national promotional agency to
Whirlpool Australia (including
Maytag) from 2004 until 2011,
we supported Whirlpool and
Maytag across several product
categories including
refrigeration, kitchen, and
laundry.

9. WHIRLPOOL

10. WHIRLPOOL

11. WHIRLPOOL
WE
MANAGED
Concept
Development
Sourcing &
Negotiation
Photography
POS Design &
ProductionPOS Distribution
& In-store
Activation
Entry
Management
Fulfilment
Management
Reports
NATIONAL
PROMOTIONS
The Schaefer Group successfully
developed and activated over 30
consumer promotions designed
to engage retailers, drive brand
switching and generate
additional sales.

12. WHIRLPOOL
WE
MANAGED
Consumer
Research
Strategic
Planning
Product
Sourcing
Marketing Plan
Development &
Execution
Key Account
Presentations
Sales Team
Activation
Management
Reporting
Commercial
Strategy
Development
CATEGORY
MANAGEMENT
The Schaefer Group was retained
to provide ongoing consultation
to develop and drive marketing
plans for various product
categories including
refrigeration, cooking,
dishwashers and laundry.

13. WHIRLPOOL
WE
MANAGED
Event
Planning
Talent
Sourcing
Invitation
Co-ordination
Travel &
Logistics
On-site
Management
Post Event
Communication
Management
Reporting
NATIONAL LAUNCH
PROGRAMS
The Schaefer Group developed and
managed eight launch and
celebration events to support the
on-going international activation
program.
These included both State x State
and one-off National events.

14. PROMOTIONAL EXPERIENCE
EURO APPLIANCES
The Schaefer Group began
working with Euro appliances in
2013 on a number of projects
including a new website and a six
month Facebook competition.
Each month a winner was
selected, as determined by votes,
and a grand prize awarded at the
conclusion of the campaign.

15. EURO APPLIANCES

16. EURO APPLIANCES
FACEBOOK
COMPETITION
Our team managed the entire
competition, from set up and
entry management right
through to communication with
entrants and winners.
WE
MANAGED
Competition
Set Up
Terms &
Conditions
Entry App via
Facebook
Management of
Entries
Ongoing
Communication
with Entrants
Campaign
Reporting

17. PROMOTIONAL EXPERIENCE
MARS - NUTRO
In collaboration with the
Mars/Nutro ATL and digital
agencies, The Schaefer Group co-
ordinated the in-store activation
of a national sampling campaign.
Following completion of the
campaign we also completed in-
store research across multiple
states to report on results.

18. MARS - NUTRO

19. MARS - NUTRO
MASS SAMPLING
Working alongside three other
agencies, The Schaefer Group
successfully completed our four
key components of the
campaign.
WE
MANAGED
In-store
Activation
POS
Production
Residential
Distribution
Post
Campaign
Research

20. PROMOTIONAL EXPERIENCE
KRAFT
The Schaefer Group worked
closely with Kraft to develop and
execute nationwide promotional
competitions in conjunction with
major supermarkets.

21. KRAFT

22. KRAFT
COMPETITIONS
The Kraft promotion required consumers
to submit recipes using Kraft peanut
butter with a photo (featuring a jar of
Kraft peanut butter).
The entries were then judged and the
best recipe for each state won a prize,
with an additional grand prize for the
overall winner.
WE
MANAGED
Concept
Development
POS
Material
Direct
Marketing
Prize Fulfilment
Management
Reporting
Entry
Judging
Media
Negotiation &
Placement

23. PROMOTIONAL EXPERIENCE
VILEDA / ANSELL
The Schaefer Group has been
working with Vileda / Ansell for
7+ years to effectively manage
their social media and online
presence including numerous
competitions, giveaways and
cashback promotions.

24. VILEDA / ANSELL

25. VILEDA / ANSELL

26. VILEDA / ANSELL

27. VILEDA / ANSELL
COMPETITIONS
Facebook competitions feature
purchase driven mechanics with
eligibility via Facebook enabled
entry form app.
Competitions are promoted via
digital media (social, eDM, online
networks) to grow social audiences
and entry numbers.
WE
MANAGED
Competition
Set Up
Terms &
Conditions
Entry App via
Facebook
Management of
Entries
Fulfilment
Campaign
Reporting

28. VILEDA / ANSELL
CASH BACK OFFERS
To generate immediate sales uplift
and retailer support for new
products, cash back offers were
implemented on selected SKUs.
By managing the complete process,
from online form set up, promotion,
entry monitoring, receipt
verification, and fulfilment, we were
able to ensure a seamless process.
WE
MANAGED
Online
Set Up
Cash Back
Fulfilment
Terms &
Conditions
Entry form via
Websote
Verification &
Management of
Entries
Reporting

29. WORKING WITH US
WHAT TO EXPECT
We pride ourselves on honest, open
communication with our clients at all
times. Our down-to-earth, pragmatic
approach enables us to provide cost
effective marketing solutions that
really make a difference.
Ultimately our core purpose is to
make your life easier by delivering
exceptional results and continuously
improving your ROMI (Return on
Marketing Investment).

30. TESTIMONIALS
MARS PETCARE
“I had the pleasure of being a client of The
Schaefer Group when the agency contributed to a
successful NUTRO Natural Choice national
campaign. Jim’s combination of extensive
experience, insightful and pragmatic ideas,
detailed execution and effective yet efficient
campaign contributions were important to the
overall success of the campaign and the brand.
Jim is an affable, approachable character for
whom no request is ever turned down and who is
always looking for opportunities to go that one
step further. I have no doubts in recommending
his services to any business in need of his skills
Hugh McIntosh – Brand Manager
”

31. TESTIMONIALS
WHIRLPOOL
“I can thoroughly recommend Jim & The
Schaefer Group to a business that is
looking for an innovative & astute
business professional. They provided
some excellent ideas and work where a
unique approach was required and
timelines tight. Jim and his team always
delivered on time and to a very high
standard.
I would have no hesitation in
recommending Jim to any business that is
wanting someone that is very personable,
attentive to detail, can develop very
strong marketing programs & provides
excellent service
Steve Curtin – National Account Manager
”

32. TESTIMONIALS
FLAVORITE
“Flavorite contracted The Schaefer Group to
support our national marketing program over
many years and we found Jim to be
dependable, professional and effective in
developing & implementing successful
strategies. He assisted us in gaining distribution
of our products in supermarkets throughout
Australia and represented our brand efficiently
at head office level.
I would recommend Jim and his team to any
business that requires an effective sales and
marketing solution that delivers tangible
outcomes.
Michael Nichol - Managing Director
”

33. THANK YOU
CONTACT US
If you have any questions or would
like further information please
contact our team using the details
below.
P: 1300 855 410
E: jims@theschaefergroup.com.au
W: www.theschaefergroup.com.au