Post-Sales Content Marketing Trends 2013
•Download as PPTX, PDF•
0 likes•387 views
Our research has revealed there the six most significant post-sales stages for a B2B CMO: Aiding Consumption, Increasing Satisfaction, Activating Engagement, Ensuring Repurchase, Driving Loyalty and Enabling Advocacy. And having a comprehensive Post Sale content Marketing strategy is critical to deliver a compelling, nurturing brand experience across all stages. Find out the Trends that are driving Post sale content marketing strategies in this benchmark report.
Report
Share
Report
Share
Recommended
il Funaro di Pistoia - Season 2015 - 2016
Il Funaro: a theatre in many, different ways.
English version of the website here: www.ilfunaro.org/?lang=en
Miriam College 2015 Product Design and Development Portfolio
This is a compilation of the portfolios of BS Entrepreneurship minor in Product Design and Development students from Miriam College batch 2015.
2016 K38 Background
K38 is a legacy training company that encompasses a full spectrum of personal water craft support and education
ASP.NET Routing Deep Dive
ASP.NET Routing gives us the ability to forge our own paths towards a more expressive search friendly web. In this presentation we’ll take a look at the ins and outs of ASP.NET Routing as it is used in both ASP.NET MVC and ASP.NET WebForms and how to customize your web routes to your tailored needs.
Finding Experts: Why & How Clients Seek Visible Experts
Our previous research detailed in Inside the Buyer’s Brain revealed the importance of expertise to professional services purchasers. This finding raised the question: Why and how are prospective clients seeking out Visible Experts?
In a new research study on over 1,000 professional services purchasers, we sought to answer this question. We’ve detailed the results in a new research report, “Finding Experts: Why and How Clients Seek Visible Experts.”
This presentation highlights the main takeaways from this research report. Enjoy!
Mobile Marketing Trends 2013
Consumers interface with the brands across multiple screens, and mobile is increasingly becoming the first consumer touch point for brands. This dynamic shift in consumption of information demands compelling mobile marketing strategies to optimize brand experience and achieve deeper engagement and higher conversion rates. This report examines the trends and best practices to successfully approach mobile marketing.
Recommended
il Funaro di Pistoia - Season 2015 - 2016
Il Funaro: a theatre in many, different ways.
English version of the website here: www.ilfunaro.org/?lang=en
Miriam College 2015 Product Design and Development Portfolio
This is a compilation of the portfolios of BS Entrepreneurship minor in Product Design and Development students from Miriam College batch 2015.
2016 K38 Background
K38 is a legacy training company that encompasses a full spectrum of personal water craft support and education
ASP.NET Routing Deep Dive
ASP.NET Routing gives us the ability to forge our own paths towards a more expressive search friendly web. In this presentation we’ll take a look at the ins and outs of ASP.NET Routing as it is used in both ASP.NET MVC and ASP.NET WebForms and how to customize your web routes to your tailored needs.
Finding Experts: Why & How Clients Seek Visible Experts
Our previous research detailed in Inside the Buyer’s Brain revealed the importance of expertise to professional services purchasers. This finding raised the question: Why and how are prospective clients seeking out Visible Experts?
In a new research study on over 1,000 professional services purchasers, we sought to answer this question. We’ve detailed the results in a new research report, “Finding Experts: Why and How Clients Seek Visible Experts.”
This presentation highlights the main takeaways from this research report. Enjoy!
Mobile Marketing Trends 2013
Consumers interface with the brands across multiple screens, and mobile is increasingly becoming the first consumer touch point for brands. This dynamic shift in consumption of information demands compelling mobile marketing strategies to optimize brand experience and achieve deeper engagement and higher conversion rates. This report examines the trends and best practices to successfully approach mobile marketing.
The Cumulative Customer Experience
Join on a journey from the customer's viewpoint as we define the four dimensions of the cumulative customer experience. Learn how agencies and marketers can understand, elevate and enhance the customer's experience over time with the brand.
Perry Township Emergency Assistance
Basics of how Perry Township of Monroe County, Indiana provides emergency assistance with an analysis of how that assistance breaks down by different categories of housing.
Demystifying Image SaaS Solutions
Image analysis is hot topic and we've decided to share some thought on what's currently available on the market for image analysis services
Khud ko taraqqi dijye
taraqqi ki rahen talaash karte rahye taraqqi ki rahen talaash karte rahye taraqqi ki rahen talaash karte rahye taraqqi ki rahen talaash karte rahye taraqqi ki rahen talaash karte rahye
Introduction to R
A brief introduction to the R ecosystem for absolute beginners. You will learn about the history and capabilities of R as a modern language for data science.
Game theory
Breakeven Analysis- A decision-making aid that enables a manager to determine whether a particular volume of sales will result in losses or profits.
Made up of four basic concepts
Fixed costs- costs that do not change
Variable costs- costs that rise in propitiation to sales
Revenue- the total income received
Profit- the money you have after subtracting fixed and variable cost from revenue
Beanair catalog of products 2017
Beanair GmbH, a leading company in sensing technology, offers outstanding wireless sensor networks (WSN) technology shaping the future of Industrial IOT.
BeanAir GmbH has been supplying thousands of industrial customers by providing high-performance, innovative and turnkey wireless monitoring solutions for different applications:
- Structural Health Monitoring (SHM)
- Condition Monitoring
- Flight Test Measurement
- Automotive Testing
- Smart Grids
- Environmental Monitoring
More info on our website: www.beanair.com
Online Housewife reselling of Clothing & Lifestyle in India - A study
This study, in collaboration with Meesho assesses the number of such sellers as well as the volume of commerce developed through channels like Whatsapp and Facebook and projects the future growth for this channel. It also gives insights on the kind of locations where such services are working, and where not.
Further reads:
Attributes affecting online reselling business for Housewives : https://www.slideshare.net/zinnov/attributes-affecting-online-reselling-business-by-housewives-in-india
Online reselling landscape in India : https://www.slideshare.net/zinnov/online-reselling-landscape-in-india
Innovation @ Barry Callebaut / Trends
Presentation of Peter Boone, Chief Innovation Officer, Barry Callebaut Group
Innovation Day 2015, May 28, 2015
Pr & Sociale Medier
Præsentation fra oplæg om pressehåndtering, pr, Sociale Medier og en hel masse andet snik snak. Tak for en hyggelig aften til netværksgruppen i mødelokale 1 på Novi den 8. marts 2011
Den meningsfulde relation - fagforeningernes identitet og fremtid
Oplæg på "Organisationernes dag" om identitet, fortælling og relationer.
Susanne biltoft branding og strategi kommunikationsdagen (2)
Susanne Biltofts præsentation til Finanskommunikation 2014.
Bliv konge af de sociale medier - Anne Jensen
Anne Jensen fra Northside Festival kommer med deres strategi for brug af de sociale medier.
Pre sale content marketing trends 2013
This report details our findings about which content tactics B2B marketing organizations are using, and which distribution channels are most effective based on measurements of reach, conversion and ROI. This data should help CMOs invest in the right content marketing tactics for executing their content marketing strategy.
More Related Content
What's hot
The Cumulative Customer Experience
Join on a journey from the customer's viewpoint as we define the four dimensions of the cumulative customer experience. Learn how agencies and marketers can understand, elevate and enhance the customer's experience over time with the brand.
Perry Township Emergency Assistance
Basics of how Perry Township of Monroe County, Indiana provides emergency assistance with an analysis of how that assistance breaks down by different categories of housing.
Demystifying Image SaaS Solutions
Image analysis is hot topic and we've decided to share some thought on what's currently available on the market for image analysis services
Khud ko taraqqi dijye
taraqqi ki rahen talaash karte rahye taraqqi ki rahen talaash karte rahye taraqqi ki rahen talaash karte rahye taraqqi ki rahen talaash karte rahye taraqqi ki rahen talaash karte rahye
Introduction to R
A brief introduction to the R ecosystem for absolute beginners. You will learn about the history and capabilities of R as a modern language for data science.
Game theory
Breakeven Analysis- A decision-making aid that enables a manager to determine whether a particular volume of sales will result in losses or profits.
Made up of four basic concepts
Fixed costs- costs that do not change
Variable costs- costs that rise in propitiation to sales
Revenue- the total income received
Profit- the money you have after subtracting fixed and variable cost from revenue
Beanair catalog of products 2017
Beanair GmbH, a leading company in sensing technology, offers outstanding wireless sensor networks (WSN) technology shaping the future of Industrial IOT.
BeanAir GmbH has been supplying thousands of industrial customers by providing high-performance, innovative and turnkey wireless monitoring solutions for different applications:
- Structural Health Monitoring (SHM)
- Condition Monitoring
- Flight Test Measurement
- Automotive Testing
- Smart Grids
- Environmental Monitoring
More info on our website: www.beanair.com
Online Housewife reselling of Clothing & Lifestyle in India - A study
This study, in collaboration with Meesho assesses the number of such sellers as well as the volume of commerce developed through channels like Whatsapp and Facebook and projects the future growth for this channel. It also gives insights on the kind of locations where such services are working, and where not.
Further reads:
Attributes affecting online reselling business for Housewives : https://www.slideshare.net/zinnov/attributes-affecting-online-reselling-business-by-housewives-in-india
Online reselling landscape in India : https://www.slideshare.net/zinnov/online-reselling-landscape-in-india
Innovation @ Barry Callebaut / Trends
Presentation of Peter Boone, Chief Innovation Officer, Barry Callebaut Group
Innovation Day 2015, May 28, 2015
What's hot (13)
Online Housewife reselling of Clothing & Lifestyle in India - A study
Online Housewife reselling of Clothing & Lifestyle in India - A study
Viewers also liked
Pr & Sociale Medier
Præsentation fra oplæg om pressehåndtering, pr, Sociale Medier og en hel masse andet snik snak. Tak for en hyggelig aften til netværksgruppen i mødelokale 1 på Novi den 8. marts 2011
Den meningsfulde relation - fagforeningernes identitet og fremtid
Oplæg på "Organisationernes dag" om identitet, fortælling og relationer.
Susanne biltoft branding og strategi kommunikationsdagen (2)
Susanne Biltofts præsentation til Finanskommunikation 2014.
Bliv konge af de sociale medier - Anne Jensen
Anne Jensen fra Northside Festival kommer med deres strategi for brug af de sociale medier.
Pre sale content marketing trends 2013
This report details our findings about which content tactics B2B marketing organizations are using, and which distribution channels are most effective based on measurements of reach, conversion and ROI. This data should help CMOs invest in the right content marketing tactics for executing their content marketing strategy.
IKEA Marketing Strategy Presentaion
A case study on IKEA giving a brief description of its marketing strategy
Power-user l Productivity add-in for PowerPoint and Excel
Power-user is a productivity add-in for PowerPoint and Excel with dozens of features to save time and create beautiful presentations.
Designing Teams for Emerging Challenges
The technologies and people we are designing experiences for are constantly changing, in most cases they are changing at a rate that is difficult keep up with. When we think about how our teams are structured and the design processes we use in light of this challenge, a new design problem (or problem space) emerges, one that requires us to focus inward. How do we structure our teams and processes to be resilient? What would happen if we looked at our teams and design process as IA’s, Designers, Researchers? What strategies would we put in place to help them be successful? This talk will look at challenges we face leading, supporting, or simply being a part of design teams creating experiences for user groups with changing technological needs.
Viewers also liked (12)
Den meningsfulde relation - fagforeningernes identitet og fremtid
Den meningsfulde relation - fagforeningernes identitet og fremtid
Introduction to integrated marketing sales and marketing alignment
Introduction to integrated marketing sales and marketing alignment
Susanne biltoft branding og strategi kommunikationsdagen (2)
Susanne biltoft branding og strategi kommunikationsdagen (2)
Power-user l Productivity add-in for PowerPoint and Excel
Power-user l Productivity add-in for PowerPoint and Excel
More from Regalix
State of B2B Search Marketing 2015
We got in touch with both product and service companies. While the research was done globally, a sizeable number of companies in our survey were from US and India. Download our ppt to know more
State of B2B mobile marketing 2015 slideshare
we spoke with B2B marketers to find out how extensively they were using mobile marketing in their overall marketing program; and what were the challenges they were facing to implementing an effective mobile marketing strategy in their organization.
State of B2B marketing automation 2015
Given the increasing pressure that B2B marketers are facing in meeting sales revenue objectives, it is not surprising to find more and more of them implementing a marketing automation solution to streamline their marketing activities. The complexity of the situation is made more vivid by the increasing number of channels that marketers have to engage with customers today.
Measure Your Product Management Effectiveness And Success
Title: Measure Your Product Management Effectiveness and Success
Presenter: Greg Geracie
Description:
In this webinar, ‘Measure Your Product Management Effectiveness and Success’, Greg Geracie, a recognized thought leader in the field of product management and the President of Actuation Consulting shares his insights on the importance of Product Management and the key factors to statistically optimize product team performance.
Key Takeaways:
• What product teams say about their performance and efforts or lack thereof to improve (trend one)
• Product methodology adoption trends and profitability
• Factors that positively impact product team performance
Remodel Your Marketing With Analytics And Dashboards
Title: Remodel Your Marketing With Analytics and Dashboards
Presenter: Koen Pauwels
Description:
In this webinar, Remodel Your Marketing With Analytics and Dashboards, Koen Pauwels shares in-depth, best-in-class approaches and how you can leverage the full spectrum of analytics and dashboards to be proactive in uncovering meaningful insights to add to your decision making firepower so that you can achieve above-market growth.
Key Takeaways:
· How to convert data into productive action
· Ways to use marketing analytics to improve decisions and reap rewards
· Which metrics industry leaders rely on to make decisions
· Ways to measure your marketing success
State Of B2B Marketing Metrics And Analytics 2015
This report analyzes the current state of B2B marketing metrics and analytics, and provides marketers actionable insights to design programs that are measurable and focus on the decisions that will improve marketing performance. The report further talks about marketing metrics that matter most, benefits of marketing analytics, impact of marketing analytics on sales revenue, tools used, budget allocations, obstacles, and much more. This data will help marketers use analytics to optimize user experience and drive higher ROI.
KEY FINDINGS:
• 84% marketers say they are currently investing in analytics
• 70% marketers sighted lack of resources to execute as the biggest obstacle to investing in analytics
• 65% respondents say analytics has helped increase sales revenue by over 10%
• 65% executives use analytics regularly for insights
• 56% marketers expect their analytics budget to increase in the next 12 months
Download the full report at bit.ly/1at0Bnq
SEO Mastery in 2015
Google is the mother-lode of free targeted traffic, and how you cash in on this jackpot boils down to your SEO prowess. But Google SEO is a tricky cookie to crack, and Google is notoriously mysterious about letting people in on all the nuances of how their algorithm really works.
Sam Adodra, Author of the best-selling book “SEO Expert Strategies” and Founder of Imageshield discussed:
• Difference between Paid and Organic Traffic
• How to get started with SEO
• How to flood your site with traffic
State of B2B Content Marketing 2015
Content marketing, we believe, is the emerging face of digital marketing and content will be at the core of all meaningful consumer engagements. Companies need to address the challenges and opportunities that this will throw up. The key to success is making content meaningful and relevant to the consumer. Understanding the consumer journey and mapping content to the different stages of that journey is a task that companies need to undertake. Currently, content marketing is being primarily used as a pre-sales tool with an emphasis on lead generation. We believe companies need to learn to engage customers post-sales as well, using content to build long terms relationships. Given the emergence of smart phones and other mobile devices in our everyday lives, B2B marketers along with their digital partners need to unscramble the code on how to effectively use mobile as a powerful tool in their content strategy.
We also feel that newer channels and content types need to be explored and marketers who discover and adopt them will stand to gain. To leverage the emerging trend of videos, and innovate on content delivery, marketers need to convince their boards to loosen the purse strings and invest in content marketing. The companies that succeed in this endeavour will emerge as winners in what we think will be the next revolution in marketing.
Key Findings:
98% marketers say content marketing is core to their marketing strategy
90% respondents choose nurturing prospects as the key objective of their content marketing program
78% respondents identify videos as the most leveraged content type
95% marketers identify website as the most leveraged content channel
80% respondents have no exclusive content marketing strategy for mobile
61% marketers expect to invest more into content marketing in 2015
Access the full report at - http://bit.ly/1zMAinq
Content Marketing 2015: Welcome To The 7th Era of Marketing
Put aside everything you think you already know about Content Marketing, because it’s changing every day. Let’s look at getting past the hype and instead, look at getting busy with a plan for 2015 — and the next five years. We are entering a new era of marketing, and it’s based on our ability to deliver experiences. How does content, and our ability to create value with it, play into that?
Robert Rose, Chief Strategy Officer for the Content Marketing Institute addresses the following:
· The latest trends in Content Marketing – fresh from CMI’s 2015 research
· The future of Content Marketing and how it’s changing for both B2B and B2C companies
· Key challenges and best practices with case studies from real companies
Video Marketing and Advertising : Tactics, Measurements, & Trends
Videos are perhaps the most powerful and compelling instrument for marketing, and after initial hesitation, B2B organization have now started increasing video marketing investments seeing the results they can deliver. Find out how you can leverage the latest trends and best practices to improve your video marketing and advertising effort.
The State of Product Marketing
Product Marketing to B2B customers has evolved quite swiftly in the past few years.
B2B customers increasingly demand cross-channel integration. They want to the brands to be accessible to them at their time of need at the channel of their choice, from being able to research on the products to, making a buying decision, to purchasing the product, to getting customer support via mobile, website, or social network. They look for a seamless brand experience at every touch point. This report reveals how you can deliver that experience.
The State of Marketing Automation
The Marketing Automation sphere is expanding at a whirlwind rate. 88% of the B2B marketers are either currently using or considering implementing Marketing Automation tools. Yet there remains gap between the strategy and the execution across the broad spectrum of marketing automation tactics. This Market leadership report delves into factors that can help you leverage Marketing automation for higher lead-to-sale conversion rate and stronger rate of customer acquisition.
The State of Search Marketing
Search Marketing has undergone a dynamic shift for the better in the recent past. SEO has become content centric, so the key differentiator now is fresh, original, regularly updated content. And Mobile advertising has fundamentally altered Paid Search with their higher click-through rates than desktop PPC campaigns. This report helps you traverse the changes Search Marketing with actionable tips and recommendations.
The State of B2B Event Marketing
91% of the B2B organizations swear by event marketing as their choice medium of generating leads. And even though virtual events are increasingly gaining popularity amongst marketers because of their cost and time advantages, physical events remain the main area of interest and investment. The State of B2B Event Marketing the challenges, trends, and best practices that make events successful.
State of B2B Customer Experience 2014
It’s the Age of the Customer, and a prized B2B customer expects ongoing engagement from a customer-obsessed organization, which calls for greater agility in delivering a well rounded customer experience (CX). CX Technology enables you to streamline customer experience and optimize the customer value. Yet CX remains a sticky ground for most organizations. This market leadership report reveals insights and tactics that will enable you to maximize the ROI on CX with a measurable approach.
B2B Social Media Marketing Trends 2013
99% B2B organization use social media and the main objective for majority of them surprisingly is not brand awareness customer acquisition. Infact some statistics point that Social marketing generated twice as many marketing leads as trade shows, direct mail, telemarketing, and PPC. This Benchmark Social Marketing Trends Report examines the top challenges, trends and metrics that B2B marketers need to focus on.
Pre Sale Content Marketing Trends 2013
88% B2B marketers use Content Marketing as the central function of their marketing mix to generate leads and drive conversions. But the success of a content marketing initiative depends on a defined strategy across the range of tactics. This Exclusive Content Marketing Insight indentifies the trends that will help you improve pre sales content marketing effectiveness.
Enterprise Mobilty Trends 2013- An Agenda for the CIO
In this multi-instrumented, BYOD business era, Enterprise Mobility Management (EMM) has become a key focus area for CIOs, and they are scrambling for strategies to maximize their investments in mobility and minimizing the risks. This report explores the key enterprise mobility trends and best practices to help organizations negotiate the evolving EMM landscape.
B2B Cross-Channel Marketing and Attribution Trends 2013
In today’s hyper connected, channel agnostic environment, enabling optimized cross-channel experiences leveraging integrated attribution models can prove critical to gain a competitive advantage. Find out key insights on how you can develop and implement successful cross channel execution strategies.
More from Regalix (20)
Measure Your Product Management Effectiveness And Success
Measure Your Product Management Effectiveness And Success
Remodel Your Marketing With Analytics And Dashboards
Remodel Your Marketing With Analytics And Dashboards
Content Marketing 2015: Welcome To The 7th Era of Marketing
Content Marketing 2015: Welcome To The 7th Era of Marketing
Video Marketing and Advertising : Tactics, Measurements, & Trends
Video Marketing and Advertising : Tactics, Measurements, & Trends
Enterprise Mobilty Trends 2013- An Agenda for the CIO
Enterprise Mobilty Trends 2013- An Agenda for the CIO
B2B Cross-Channel Marketing and Attribution Trends 2013
B2B Cross-Channel Marketing and Attribution Trends 2013
Recently uploaded
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recoverUnknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive EdgeDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
5 Big Bets for 2024 - Jamie A. Lee, Stripes CoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly NathanDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas15 ideas and frameworks on the art of storytelling
Shaan Puri and David Perell break down the art of storytelling with frameworks, ideas, and best practices.
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performanceSEO as the Backbone of Digital Marketing
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Adapt or Die - Jon Lakefish, Lakefish Group LLC
Adapt or Die - Jon Lakefish, Lakefish Group LLCDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.ThinkNow 2024 Consumer Financial Wellness Report
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recoverIs AI-Generated Content the Future of Content Creation?
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platformsDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategyTop digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
Recently uploaded (20)
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]
10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan
15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Is AI-Generated Content the Future of Content Creation?
Is AI-Generated Content the Future of Content Creation?
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023