The Anatomy of a High-Impact Marketing Operations TeamDemandGen
Baxter Denney, Director of Marketing Operations at New Relic, gives you a view into the anatomy of a high-impact Marketing Operations team. Learn how a world-class Marketing Operations team can drive high growth within your organization.
For an updated version of this presentation: https://www.slideshare.net/clearaction/applying-marketing-operations-best-practice-framework-127189811
How to accelerate your roadmap to marketing operations excellence to optimize return on marketing investment.
See https://ClearAction.com
Marketing Operations teams play a critical role in building alignment across teams, processes and programs in the marketing organization. They manage everything from improving operational efficiencies to streamlining technologies and reporting on analytics to the CMO. But, what does a Marketing Operations professional do all day?
Here are 8 pieces of advices from Marketing Operations professionals in the grind.
The Anatomy of a High-Impact Marketing Operations TeamDemandGen
Baxter Denney, Director of Marketing Operations at New Relic, gives you a view into the anatomy of a high-impact Marketing Operations team. Learn how a world-class Marketing Operations team can drive high growth within your organization.
For an updated version of this presentation: https://www.slideshare.net/clearaction/applying-marketing-operations-best-practice-framework-127189811
How to accelerate your roadmap to marketing operations excellence to optimize return on marketing investment.
See https://ClearAction.com
Marketing Operations teams play a critical role in building alignment across teams, processes and programs in the marketing organization. They manage everything from improving operational efficiencies to streamlining technologies and reporting on analytics to the CMO. But, what does a Marketing Operations professional do all day?
Here are 8 pieces of advices from Marketing Operations professionals in the grind.
Advancing Through the 5 Stages of Marketing Performance Webinar w/ Matt HeinzAllocadia Software
This webinar helps you to come away with a clear picture of where your organization stands on Allocadia’s Marketing Performance Maturity Model and gain practical advice for advancing up the 5 stages of marketing performance.
You'll also learn:
- The inputs and steps needed to create a high performing marketing organization
- Advice on improving and advancing through each stage of the maturity model
- Which areas of improvement to focus on as you head into 2017 planning season
To watch the webinar on demand visit: http://resources.allocadia.com/5-stages-in-marketing-performance-heinz-webinar.html
How to choose the right Martech stack and Data for your organization DemandGen
There are 3,874 vendors listed in the 2016 Marketing Technology Landscape, and the phrase “MarTech stack” yields over 50,000 Google results. What’s a rational way to decide what you actually need?
Join experts from DemandGen and Openprise as they provide a strategic framework for deciding what systems and what data you need to be successful.
B2B Demand Generation for 2018 - Launching new markets - StrategyYannis Karagiannidis
Here's an example of a demand generation strategy for B2B Brands / Startups for 2018.
The deck covers market opportunities, demand generation processes based on Growth Hacking principles, an example of a market launch team, timeline from inception to profitability and marketing technology stack.
Getting Started with Marketing Automation with Tania O'Connor, Business Consultant, Marketo, Kato Oosthuizen, Marketing Operations Director, Asset Management, Sungard and Kelsey Joyce, Head of Global Sales Operations and Development, Huddle
Is Your ABM Strategy Ready for Technology?Demandbase
So you’ve started with Account-Based Marketing. You might have used the 1:1 approach or piloted it with a small group of accounts and are ready to take your strategy to the next level.
Whether you’re looking to expand ABM within your organization or optimize your strategy for even greater results, there’s technology out there to help you!
Join us for a discussion with OutSystems, the number one low-code platform for developers, and learn how:
- ABM technology can fill in the strategy gaps and amplify your results
- Other B2B organizations arrange their tech stacks to get the most out of their ABM strategy
- How the Demandbase Marketing team leveraged ABM technologies to achieve 2x pipeline
Vistaprint has created a set of agile values and principles for our Marekting and Creatives teams derived from the Agile Marketing Manifesto. They are included in this presentation.
Partner Program for Tech Startups - and not onlyJustyna Bak
The vast majority of the world’s most successful Tech companies have a thriving ecosystem of partners, ranging from systems integrators, consultancies, independent software vendors, developer communities to value added resellers and distributors.
“Partner Program Template” helps you prepare a compelling partnership pitch:
- Demonstrate understanding of your partner business and position your company as a valuable asset
- Scope out collaboration areas with concrete milestones
- Define success metrics and strategies to achieve them
A panel of 8 best-of-breed MarTech leaders share their thoughts on how B2B marketing operations professionals can best navigate the complex MarTech landscape.
For an updated version of this presentation: https://www.slideshare.net/clearaction/embracing-marketing-operations-what-is-it-and-why-bother-127189818
Originally presented by Gary Katz
BrightTALK Marketing Operations Channel
September 26, 2008
See https://ClearAction.com
Building Your Marketo Mansion With WorkspacesMarketo
For large and growing organizations, different business units or regions have different needs. With the segmenting power of Workspaces and Lead Partitions, you won't have to worry about hitting the wrong person (or thousands of persons!) with the wrong message!
Preparing and Delivering an Effective PresentationFadhel Alsheikh
How to prepare and deliver an effective presentation to succeed in the LEAP Competition -
The Arabic version of this presentation can be found on : http://www.slideshare.net/Fadhlab/ss-8831370
Practical guidance on how to present data using PowerPoint. This presentation covers best practices taught in management consultancies and visual cognition. Based on a lecture given at Tsinghua University, Beijing in December 2011.
If you have feedback or suggestions (especially specific examples of great or terrible slides you think could be included in a future version), please email professionalenquiries@gmail.com or leave comments below.
What happens when the digital tools and platforms we make and use for communication and entertainment are hijacked for terrorism, violence against the vulnerable and nefarious transactions? What role do designers and developers play? Are we complicit as creators of these technologies and products? Should we police them or fight back? As Portfolio Lead for Northern Lab, Northern Trust's internal innovation startup focused on client and partner experience, Antonio will share a mix of provocative scenarios torn from today's headlines and compelling stories where activism and technology facilitated peace—and war.
As a call-to-action for designers and developers to engage in projects capable of transformational change, he'll explore the question: How might technology foster new experiences to better accelerate social activism and make the world a smarter, safer place?
Advancing Through the 5 Stages of Marketing Performance Webinar w/ Matt HeinzAllocadia Software
This webinar helps you to come away with a clear picture of where your organization stands on Allocadia’s Marketing Performance Maturity Model and gain practical advice for advancing up the 5 stages of marketing performance.
You'll also learn:
- The inputs and steps needed to create a high performing marketing organization
- Advice on improving and advancing through each stage of the maturity model
- Which areas of improvement to focus on as you head into 2017 planning season
To watch the webinar on demand visit: http://resources.allocadia.com/5-stages-in-marketing-performance-heinz-webinar.html
How to choose the right Martech stack and Data for your organization DemandGen
There are 3,874 vendors listed in the 2016 Marketing Technology Landscape, and the phrase “MarTech stack” yields over 50,000 Google results. What’s a rational way to decide what you actually need?
Join experts from DemandGen and Openprise as they provide a strategic framework for deciding what systems and what data you need to be successful.
B2B Demand Generation for 2018 - Launching new markets - StrategyYannis Karagiannidis
Here's an example of a demand generation strategy for B2B Brands / Startups for 2018.
The deck covers market opportunities, demand generation processes based on Growth Hacking principles, an example of a market launch team, timeline from inception to profitability and marketing technology stack.
Getting Started with Marketing Automation with Tania O'Connor, Business Consultant, Marketo, Kato Oosthuizen, Marketing Operations Director, Asset Management, Sungard and Kelsey Joyce, Head of Global Sales Operations and Development, Huddle
Is Your ABM Strategy Ready for Technology?Demandbase
So you’ve started with Account-Based Marketing. You might have used the 1:1 approach or piloted it with a small group of accounts and are ready to take your strategy to the next level.
Whether you’re looking to expand ABM within your organization or optimize your strategy for even greater results, there’s technology out there to help you!
Join us for a discussion with OutSystems, the number one low-code platform for developers, and learn how:
- ABM technology can fill in the strategy gaps and amplify your results
- Other B2B organizations arrange their tech stacks to get the most out of their ABM strategy
- How the Demandbase Marketing team leveraged ABM technologies to achieve 2x pipeline
Vistaprint has created a set of agile values and principles for our Marekting and Creatives teams derived from the Agile Marketing Manifesto. They are included in this presentation.
Partner Program for Tech Startups - and not onlyJustyna Bak
The vast majority of the world’s most successful Tech companies have a thriving ecosystem of partners, ranging from systems integrators, consultancies, independent software vendors, developer communities to value added resellers and distributors.
“Partner Program Template” helps you prepare a compelling partnership pitch:
- Demonstrate understanding of your partner business and position your company as a valuable asset
- Scope out collaboration areas with concrete milestones
- Define success metrics and strategies to achieve them
A panel of 8 best-of-breed MarTech leaders share their thoughts on how B2B marketing operations professionals can best navigate the complex MarTech landscape.
For an updated version of this presentation: https://www.slideshare.net/clearaction/embracing-marketing-operations-what-is-it-and-why-bother-127189818
Originally presented by Gary Katz
BrightTALK Marketing Operations Channel
September 26, 2008
See https://ClearAction.com
Building Your Marketo Mansion With WorkspacesMarketo
For large and growing organizations, different business units or regions have different needs. With the segmenting power of Workspaces and Lead Partitions, you won't have to worry about hitting the wrong person (or thousands of persons!) with the wrong message!
Preparing and Delivering an Effective PresentationFadhel Alsheikh
How to prepare and deliver an effective presentation to succeed in the LEAP Competition -
The Arabic version of this presentation can be found on : http://www.slideshare.net/Fadhlab/ss-8831370
Practical guidance on how to present data using PowerPoint. This presentation covers best practices taught in management consultancies and visual cognition. Based on a lecture given at Tsinghua University, Beijing in December 2011.
If you have feedback or suggestions (especially specific examples of great or terrible slides you think could be included in a future version), please email professionalenquiries@gmail.com or leave comments below.
What happens when the digital tools and platforms we make and use for communication and entertainment are hijacked for terrorism, violence against the vulnerable and nefarious transactions? What role do designers and developers play? Are we complicit as creators of these technologies and products? Should we police them or fight back? As Portfolio Lead for Northern Lab, Northern Trust's internal innovation startup focused on client and partner experience, Antonio will share a mix of provocative scenarios torn from today's headlines and compelling stories where activism and technology facilitated peace—and war.
As a call-to-action for designers and developers to engage in projects capable of transformational change, he'll explore the question: How might technology foster new experiences to better accelerate social activism and make the world a smarter, safer place?
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Ricoh case study - implementing the maturity model - Marketing Automation Engagement Factory
With Engagement Factory’s support Ricoh Nederland have been able to structure the processes and achieve a close collaboration between our Marketing and Sales departments. This has improved the lead management dramatically.
Marketing automation 101 understanding marketing automation and where to get ...Mario Kyriacou
What this presentation covers:
- What is marketing automation?
- How marketing automation can improve the overall customer experience
- How automation can improve conversions and ROI
- Why automation is applicable to both B2B and B2C
- Where to get started with your own automation program
- Getting buy-in from sales and senior management
Marketing for Where You Want to Be – 5 Proven Ways to Get Leads & GrowClearEdge Marketing
Leslie Vickrey, President and Founder of ClearEdge Marketing, examines today’s top 5 most successful marketing approaches, from social media and target account campaigns to events and the ever-essential website optimization. This presentation is a chance to explore your most critical marketing questions:
- Which marketing approaches are right for my business and which ones are wrong?
- How can I ensure my marketing efforts deliver results in the form of sales leads, candidates and brand building?
- What does successful marketing look like for an IT or Engineering staffing/services firm like mine?
- What marketing tools are most effective for recruiting and what tools are most effective for business leads?
Armed with IT and Engineering services/staffing case studies, a portfolio of marketing solutions and over a decade of experience building marketing strategies and tools for services/staffing firms nationwide, Leslie will guide you through the urgent marketing lessons your business needs to know.
A great sales onboarding program can help your business increase its sales, cut down the turnaround time and support your salespeople as they work to meet their sales goals on time. Learn more about creating a successful sales onboarding program in this whitepaper.
Rolling Horizons - Digital Marketing PartnershipsNikhil Thosar
Rolling Horizons is a boutique agency that offers consulting and services to help you gain visibility, expand your funnel and increase sales velocity.
If you are a company wanting to fuel growth or a marketing agency looking for skill-set or additional bandwidth; connnect with us.
Our Sales Enablement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a sales enablement plan that increases your win-rate, deal-size and % reps attaining quota.
Driving Marketing Automation Success Across the Enterprise: Marketing StrategyMarketo
Looking to build the business case for launching a marketing automation solution at your enterprise organization?
Join Marketo to hear best practices for building a business case and marketing strategy to ensure you get documented buy-in from all stakeholders. As with any new process or system, everyone’s goals must be aligned in order to be successful.
Attend to learn how to:
-Build a business case to identify your strategies and objectives
-Quantify the potential benefits of your marketing automation solution
-Justify the improvements you are predicting
What's the key to ABM success in B2B Marketing? The integration of specialist teams to drive long term revenue growth. Here our guide to setting up and scaling successful ABM programs.
Our Demand Generation Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a demand generation strategy that provides a steady flow qualified, engaged leads for your sales team.
How to Align Marketing Campaign Plans and Budgets with SiriusDecisionsAllocadia Software
Learn how marketing organizations are improving their marketing planning and budgeting processes using The SiriusDecisions Campaign Framework and Allocadia Software for better alignment.
What you'll learn:
1) How The Campaign Framework works. Identify key components of B2B marketing campaigns and deliver advanced marketing planning concepts
2) How to Align your Marketing Budgeting Strategy & Programs. Connect your corporate goals to your marketing programs and campaigns
3) How to Manage your Marketing Investments & Budgets using marketing budgeting software. Define budget targets, release and re-allocate marketing funds
Learn more at www.allocadia.com.
4. Reier Group Background Reier Group was founded in April 2007 as an outsourced sales company. Extensive Background in Telecom and Technology SaaS Sales Managed Services Managed Cloud Services ERP, EMR, EHR VoIP, Cisco, Wimax Industry Expertise Healthcare Insurance Financial Software Technical Reier Group: Since April 1, 2007, 75 Sales Launches,
5. Company Mission Our mission is to provide our clients with highly qualified sales leads that result from outbound telemarketing and sales campaigns and capturing inbound leads generated through Active Search Engine Marketing. We assist with sales training and lead management so that our clients are more effective at closing opportunities. Our services are unique in that we can generate more sales return on investment per dollar spent through the use of proprietary technology, sales process, and higher closing ratios.
6. Assume the identity of our clients Our process is very simple… Allow us to learn your products and services and build the sales materials that we need to implement our sales process. We build out value propositions and themes that we use throughout our scripts and marketing materials.
23. Technology Tools We implement sales systems and technology that will allow us to efficiently target the right prospects and get to them efficiently and quickly, and provide the reporting that our clients desire on our efforts.
24. RG4 Outbound and Inbound We put the right people in place. Hire the appropriate prospectors to meet the needs of your funnel and forecast. Allow us to prospect new opportunities for you. We do this through: Technology enhanced telemarketing that allows 1 sales prospector the production of 2-3 Utilization of your website to enhance our sales effort Networking campaigns centered on social media, webinars, and lunch and learn or other live events
27. Immediate Goals Review the existing DQCI product set and presentation Developthe messaging strategy for these products around the holistic utilization of an alternate sales methodology, product set, and technology utilization. Build a training program for the prospectors and closers Generate new leads for business development Facilitate closing work with existing DQCI sales staff Implement a trickle based marketing campaign that allows for constant contact and a promotional focus around specials Improvethe visibility and message on the internet with the purpose of driving referrals
28. Our Plan Develop a Solution Focused Message, business results driven, compliance, security, ROI Implement regional eadgeneration methodology Implement RG4 sales process Utilize RG4 prospectors to set appts. for our clients based on solution sell Manage the funnel and sales systems to ensure appropriate follow-up Enhance productivity through technology tools
29. Why Outsource? Outsourcing part or all of the sales process is becoming a best practice to increase sales in a tough economic climate. There are a variety of reasons companies choose outsourcing, but generally return on sales investment is higher, and results come more quickly than with a traditional hire and train sales methodology. Some other benefits of sales outsourcing include: Less investment required. We have made a significant investment in sales technologies that most companies do not wish to make. Lack of expertise around sales. Most companies excel at the operational side of their business; few also carry that expertise to new business development. The sales environment has changed. Doing more work with fewer resources has become the norm. Dividing required sales activities among shared resources through outsourcing makes economic sense in today's business climate.
30. Why Outsource with RG4? Our process begins by gaining a true understanding of your prospects needs, followed by complete implementation of our sales consulting methodology and technology tools. We then move into ongoing sales execution and engagement management. There are several reasons that Reier Group is unique in the marketplace: Our process. Few companies or sales managers have a sales process or a series of best practices to ensure success in the majority of sales launch initiatives. Revenue sooner. Our engagements are launched in 3-6 weeks and our sales cycles are typically improved by 30% over traditional in-house sales initiatives. Experience. We have a track record of success. While we cannot claim that every engagement of ours has been successful, our process and focus on activities that matter typically result in success. Integration capabilities. Marketing and sales processes must be fully integrated to work effectively. Our staff resources allow us to quickly put all the pieces in place that are necessary to sell today.
31. Next Steps We propose the next steps to continue the process: Q & A Review pricing model, project plans, and projected Financials. Draft Agreement using the fee structure agreed upon.