This document summarizes a presentation given by Revolution Analytics on using R for marketing analytics. It discusses challenges like needing to make decisions faster based on more data and predictive models. It provides examples of companies using Revolution's R software to improve results, such as increasing lift for a client by 14% and saving another $270k. The presentation promotes Revolution's R software for handling big data and analytics faster through techniques like parallel processing and distributed computing. It argues Revolution R is the leading commercial provider of high performance R software.