The document discusses search engine optimization (SEO) strategies for leveraging free targeted traffic from Google. It begins with introductions of the presenter and Regalix company. It then defines SEO and the difference between paid and organic traffic. The document provides tips for on-page SEO, building authority offsite, creating engaging content, and using Google search to find relevant blogs and acquire backlinks. It emphasizes dominating search results across multiple listings and provides a link to download an SEO strategies book chapter.

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• Option 0.2
SEO Mastery in 2015
How To Leverage Free Targeted Traffic From Google

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About the Presenter
 Digital Marketing Consultant &
Public Speaker
 Author of the Amazon best seller
‘SEO Expert Strategies’
 Previous experience in the
corporate sector as:
o Business Consultant
o Healthcare Marketing Manager

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About Regalix
 An award-winning Global Co - Innovation company that
leverages technology and marketing to help companies grow.
 Forefront of Innovation
o Digital Marketing Services
o Technology Enabled Services
o Regalix Labs
 Multi-disciplinary Leadership Team & Strong Advisory Board,
175+ Team
 Fortune 500 and Venture Backed Customers (B2B and B2C)
 Global Operations: HQ in Silicon Valley, 2 Offices
 Industry Recognition

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What Is SEO?
• Search Engine Optimization
- The process of increasing the visibility of a website in the search engines.
to pull in more targeted traffic (number of online visitors).
- Achieved primarily through higher rankings but can also include the use of
snippets like gold star ratings and video thumbnails.
 Major search engines: Google, Yahoo, Bing, Duck Duck Go
Older: Alta Vista, Lycos, AOL, Ask.com and Ask Jeeves
 Other platforms have their own search engines:
- YouTube
- Amazon
- LinkedIn

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Difference Between Paid & Organic Traffic
• Paid Traffic
- Your Ad shows in the paid section of Google (top/side)
 Advantage: fast rankings -> instant traffic tap
 Disadvantages: strict criteria on ad copy
- Expensive (budget exhausted -> lose traffic)
- Strict landing page requirements
- Less trusted by consumers (bidding scale)

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Difference Between Paid & Organic Traffic
(cont.)
• Organic Traffic
 Takes longer to rank on the front page
 Consistent traffic (no daily budgets)
 Results are trusted by consumers (Google needs to show quality results or
users will defect to alternative search engines like Yahoo and Bing
 No landing page criteria/Google Ads ban

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Google’s Main Business Model
• Search Engine
 Fingers in many pies Android, Google Glasses, ChromeBook
 Full 2014 revenue: $66 billion - up 19% from 2013
(http://investor.google.com/earnings/2014/Q4_google_earnings.html)
 Majority of income from PPC traffic
 Every user is a potential customer -> needs to have quality search results
in the organic section.
 SEO: Your opportunity to get in the game

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How To Get Started With SEO
• On Page SEO: Correct Website Structure - Part 1
Black Hat: don’t do this. Easy to over optimize (keyword stuff, make text
same color as background)
White Hat tactics: Google rewards you
1. Use original content (Panda)
2. URL structure: use permalinks e.g. /inner-page not /p123
3. Include media (videos/images)

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How To Get Started With SEO
• On Page SEO: Correct Website Structure - Part 2
4. Title tags
5. Meta tags (meta description not meta keywords)
6. Header tags (H1, H2, H3)

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How To Get Started With SEO
• On Page SEO: Correct Website Structure - Part 3
7. Internal linking (broken links?)
8. Site speed
9. Mobile friendly

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How To Flood Your Site With Traffic - White
Hat SEO
• Build Authority Outside Google
- sounds counter intuitive but you’ll get rewarded
1. Interview experts in your niche
2. Build up your social media profiles (Facebook, Twitter, LinkedIn, Google
Plus)
3. Curate content (become the go to website)

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How To Flood Your Site With Traffic - White
Hat SEO
4. Write Epic Content
- Why? It’ll get shared -> social media, natural backlinks
5. Release fresh content regularly
- Keep viewers coming back and increase loyalty to your brand, builds
website authority for Google
6. Find relevant blogs in your niche
- Connect with other owners to leverage their traffic and acquire
relevant
backlinks

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Use Google To Help You Rank!
Use this search string to find relevant blogs in your niche:
Type into Google:
<keyword> inurl:blog intitle:submit post
- Help you build relationships with blog owners to leverage their traffic
- Find a source to acquire a relevant backlink

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Dominate The Search Engines
Biggest advantage of SEO over PPC:
 Ability to rank multiple properties on front page of Google:
- E.g. YouTube, Facebook, LinkedIn, Business Listings
 Page ONE Domination Case Study:
Keyword: Water Damage St George
- SIX spots plus local Google My Business Domination Listing

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Dominate The Search Engines

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Special Bonus For Audience
Download a chapter from my Amazon best selling book, SEO Expert
Strategies:
‘The Top Ranking Factors In 2015’
Available at: http://SeoForBusiness.com/Regalix

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SEO Expert Strategies
This is for those of you who want to take their SEO to the next level
- Visit Amazon.com and in the search bar type in: ‘SEO Expert’
 Book appears at Number 1 position

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SEO Expert Strategies

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Connect With Sam
Email: info@seoservicelondon.org
LinkedIn: http://www.linkedin.com/in/SamAdodra
Bonus Reminder: http://SeoForBusiness.com/Regalix