The document provides information on growing and caring for a jade plant, as well as details on marketing concepts including the 4 Ps of marketing (product, price, place, promotion), target markets, marketing mixes, SWOT analysis, guerrilla marketing tactics, market surveys, and an example marketing project focusing on selling a romantic rose bouquet.
A comparison of marketing strategies of two local businesses, according to the 4Is of entrepreneurial marketing.
The two businesses with similar offerings were The Dip Shop and Revive Juices.
A comparison of marketing strategies of two local businesses, according to the 4Is of entrepreneurial marketing.
The two businesses with similar offerings were The Dip Shop and Revive Juices.
It’s not enough to find and create a product that people want to buy; you also have to present this product in a way that makes people DESIRE IT and MAKE THE PURCHASE.
Niche marketing is very common on the internet's, on various websites. These websites find their way out, to get more popularity in a way, to be the leading information source on a very new topic or any particular news.
The presentation describes the diverse business scenarios of niche marketing possibilities in the present business market. Niche marketing business unfolds with the philosophy of “smaller is bigger” that integrates highly focused and segmented approach to define the niche market. The presentation also outlines 5 successful rules to achieve success via niche marketing.
Sales Management is a business discipline which is focused on the practical application of sales techniques and the management of a firm's sales operation.
To Improve the sales with simple strategies and every business activity will be in place only when there is sale of products or services. The presentation will be relevant for the service industry as well as manufacturing industry.
In this session, find out how the Texas Commission on Environmental Quality has used a 'loose application coupling' methodology to provide on demand feature downloads with JSON and SDE spatial objects.
It’s not enough to find and create a product that people want to buy; you also have to present this product in a way that makes people DESIRE IT and MAKE THE PURCHASE.
Niche marketing is very common on the internet's, on various websites. These websites find their way out, to get more popularity in a way, to be the leading information source on a very new topic or any particular news.
The presentation describes the diverse business scenarios of niche marketing possibilities in the present business market. Niche marketing business unfolds with the philosophy of “smaller is bigger” that integrates highly focused and segmented approach to define the niche market. The presentation also outlines 5 successful rules to achieve success via niche marketing.
Sales Management is a business discipline which is focused on the practical application of sales techniques and the management of a firm's sales operation.
To Improve the sales with simple strategies and every business activity will be in place only when there is sale of products or services. The presentation will be relevant for the service industry as well as manufacturing industry.
In this session, find out how the Texas Commission on Environmental Quality has used a 'loose application coupling' methodology to provide on demand feature downloads with JSON and SDE spatial objects.
A victim of a violent crime may be eligible for a Criminal Injuries Compensation Board (CICB) award. This webinar, presented by Sharon Powell from the Community Advocacy & Legal Centre in Belleville, is an overview of the CICB process, including who is eligible, how to apply, common myths, timelines, the hearing process, offender notification, award amounts, and reasons to apply.
The Future of Work, Fun, and Being Social: an introduction to the nascent adv...Paolo Massa
How Internet Reputation Systems and
The Online Coordination of Offline Life are
Changing the Fundamental Structure of Society
v1.0 28 Feb 2007 Joe Edelman <joe>
on
CouchSurfing Int’l & Emergency Communities
CC-SA-BY
This presentation provides a review of the early work of hyper-heuristics, current work that is being undertaken followed by a discussion of open research challenges. This is a PDF Slideshow. A Powerpoint Slideshow version is also available.
Dal convegno "Alimentazione, stili di vita e salute dei bambini" - 4 maggio 2010, Roma. Giocampus L'alleanza educativa pubblico-privata per il benessere delle future generazioni - Paolo Buzzi
Consistent and co-ordinated data protection procedures can be difficult to implement for businesses with multiple locations or remote/mobile workers. Business Continuity and Disaster Recovery issues are difficult to address, not to mention the security and data integrity concerns.
Atul Dube introduced the techniques like ambush and guerrilla marketing for acquiring better reach with optimum marketing investment. Importance of Market research and branding basics have been extensively covered in startup's perspective.
Marketing Social Definition, Marketing AMA Definition & Kotler Definition of Marketing Management. Plus Marketing demand states, Marketing Concepts, Company Orientation & Marketing Task.
2. Jade Plant
Crassula
• Bright Light
• Low humidity
• Spring & summer: water when dry at the top,
winter and fall: allow the soil to dry
completely between waterings
• Needs very little fertilizer
• Grow best at 74 to 80 deg day and 55 at night
• Propagate by cuttings or leaves but cuttings
need to callus over first.
• Pests: mealy bugs or scale
3. Marketing
• the business activity of presenting
products or services in such a way as to
make them desirable
• “There is only one valid definition of a
business purpose: to create a customer”
5. Product
• What are you trying to
sell?
• What is the quality of
the product?
• What is the availability
of the product?
• What differentiates
this product from all of
the other products in
the world?
6. Placement
• How a product
flows from producer
to consumer
• Where will the
customer buy the
product?
7. Promotion
• How will the public
know what you have
to sell?
• Will people trust your
business?
• Will people believe
they are getting good
value?
9. Marketing
• Who are the customers I want to find,
develop, & keep?
• What products and services must I offer to
develop these customers?
10. Marketing Mix
• Unique for each product
• Need to correctly identify the correct
market for the products
11. SWOT
• SWOT analysis is a tool for auditing an
organization and its environment.
• It is the first stage of planning and helps
marketers to focus on key issues.
• Strengths
• Weaknesses
} Internal
• Opportunities
• Threats } External
12. Guerrilla Marketing
• Guerrilla marketing is an unconventional
system of promotions that relies on time,
energy and imagination rather than a big
marketing budget.
• Guerrilla marketing tactics are unexpected
and unconventional.
• The term was coined and defined by Jay
Conrad Levinson in his 1984 book
Guerrilla Marketing.
14. Market Survey
• Identify Customer • We conducted
– Age
– Gender
several teacher
– Purchase history surveys last fall
• Likelihood to purchase • Results:
• Product preferences – Most of the teachers
– Flower Arrangements and students do not
– Single Flowers
buy flowers here
– Flowers to wear
– Balloons – Concentrate efforts on
• Price limitations those who do
15. Marketing Project
• Today - Select a floral or related product to market
• Identify the Placement of the product
– Who will you sell them to?
– How will you sell them?
• Plan a promotion for them
– How will you convince people that they should by them
• Pricing
– What pricing strategy will you use?
• Tomorrow – Make a sign for your business to highlight
your products
16. Example
• Product 1: -
– Romantic Rose bouquet
– Good quality flowers – not discount – not OTT
• Placement –
– Selling in a busy shopping center,
– Selling to adults on their way home from work
– Packaged and ready for pick-up without waiting
• Promotion –
– Signage with happy couples
– Catchy slogan about flowers make my day
– Bright – noticeable colors
• Pricing
– Moderate – above grocery store – below HE florist