The document outlines 5 successful sales strategies: know your customer, know your product, know your pricing, know your promotion, and know your distribution. Each strategy is then further explained with tips such as clearly defining your customer base, identifying customer requirements, understanding your product's benefits compared to competitors, choosing the right pricing strategy, taking advantage of social media marketing for promotions, and analyzing distribution channels to optimize costs. The overall goal is to strategically improve sales performance.

1. Sales Strategies
To improve sales in a strategic way

2. 5 Successful Sales Strategies
• Know your Customer
• Know your Product
• Know your Pricing
• Know your Promotion
• Know your distribution

3. Know Your Customer
• Clearly define your customer base (Age ,
Place, Sex, Income, Education).
• Identify the requirements of your customers
to buy your product.
• Provide the right offers to your customers at
the right time.
• Improve customer focused Products/Services.
• Improve customer relationship procedures to
keep your customer for life.

4. Know Your Product
• Clearly understand your product to reach the
proper customer base.
• Define the benefits provided by your product
because Custo er’s buy benefits.
• Identify the competitive advantage of the
product to prove that product is superior than
co petitor’s product.
• Identify the product improvements (If any) or
opportunities to introduce new products.

5. Know Your Pricing
• Pick the right pricing strategy for your product.
• Understand the pricing sce ario’s with in the
industry and followed by the competitors.
• Improve proper negotiation techniques and
provide training to the sales team.
• Improve the cost optimization methodologies
to improve profit of the organization without
increasing the price of the product.

6. Know Your Promotion
• Understand the promotion strategy which will
be suited for the product as well as
organization.
• Take the advantage of Social Media marketing.
• Improve the promotional methods to attract
potential customers of your product.
• Create an effective and creative sales
promotion leads and sales messages through
Various websites.

7. Know Your Distribution
• Make proper use of different distribution
channels available for the product/organization.
• Design and improve the supply chain
management of the product and organization.
• Maintain trust worthy distribution of products to
your customers.
• Analyze the alternative distribution channels
available so that cost of distribution can be
optimized.

8. MD Rasool