Together with Alissa Ramsay (MilliCare Textile & Carpet Care), Haley Connor (Pinot's Palette) and Deb Evans (Franchise Foundry), a presentation at the International Franchise Association's 2015 annual convention in February 2015 on creative social media campaigns for franchise marketing.
Content marketing is often incorrectly portrayed as simply shouting your message loudly to gain attention and make money, but in reality it requires a strategic approach and hard work. An effective content marketing strategy involves telling your company's story over multiple pieces of content so that search engines can find you and potential customers are exposed to your messaging. Only through this repeated effort of storytelling will a company truly succeed with content marketing and capture customers' attention.
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
The document outlines a 7-step process for creating an effective content marketing strategy: 1) Define objectives, 2) Identify your brand's unique value proposition, 3) Establish metrics for measurement, 4) Profile target audiences, 5) Research audience needs, 6) Plan appropriate content formats, and 7) Develop an amplification plan to promote content. The strategy emphasizes understanding audiences, creating useful content, and distributing content through multiple channels to meet business goals such as increasing awareness, sales, or loyalty.
The document discusses how to map marketing content to the buyer's journey. It argues that the buyer journey does not start with searching for a product, but with having questions that content can answer. It recommends focusing content creation on answering questions prospects have at different stages, from early awareness to purchase. The document also discusses optimizing content distribution across owned, earned, and paid channels and measuring the ROI of the content marketing program over time.
Content Monetization Engines: Generating Growth with Info Product MarketingSemrush
Info product marketing in 2015 is about learning new ways to distribute and monetize content so that you can reach incremental buyers and leads on platforms that offer a large number of engaged users who are there for one reason: to buy premium content. These high-growth content monetization platforms, such as Amazon Kindle, Audible or Udemy, are also ranked well in Google and have their own distribution channels. Above all, their algorithms are built in a way that rewards network effect – every additional user brings a lot of value to your business.
Matther Cappala helps you discover how to:
Differentiate your content using the ‘infotainment’ product design strategy
Design a winning info product go-to-market plan to use the ‘spider method’
Leverage high-growth content monetization platforms, such as Amazon Kindle, CreateSpace, Audible, Udemy, Skillskare, Fedora, and more
Build a long-lasting info product brand and extend it’s life-cycle by repurposing content into various formats, including Kindle, audio, and paperback books or online courses.
Scale the distribution of your info product to reach fragmented audiences on the Web
Leverage your existing platform, including website, blog traffic, and social media community to launch your info product
Build an info product funnel that fits into your overall marketing mix
With a disconnected pile of assets, we're unable to measure the efficacy of the program because it's not a program. It's a collection of disjointed assets. How do we change that? Begin with the end in mind.
In this guide you will document your editorial strategy, including:
1. Mission statement
2. Categories
3. Topics
4. SEO keywords
5. Editorial guidelines
6. Imagery guidelines
7. Quarterly, monthly and weekly planning calendars
8. Key metrics to track and when
This document discusses best practices for content marketing, including developing an effective content marketing strategy and plan. It recommends creating a content style guide, calendar, and segmentation strategy. It also covers topics like writing content for SEO, social media, and paid search amplification. Finally, it discusses measuring the impact of content marketing efforts through key performance indicators like engagement, traffic, leads, and conversions. The overall message is that an integrated content strategy is important for driving awareness, consideration and sales through high-quality, relevant content.
1. The document discusses inbound marketing targeting and the buyer's journey. It describes how consumer behavior has changed with the rise of mobile, and that content is important for moving buyers through different stages.
2. It then summarizes how Hubspot does marketing by focusing on different types of content and how certain long-form posts continue generating leads years later.
3. The document concludes by covering how Hubspot hires for inbound roles, focusing on digital skills, analytics abilities, and experience creating content.
Together with Alissa Ramsay (MilliCare Textile & Carpet Care), Haley Connor (Pinot's Palette) and Deb Evans (Franchise Foundry), a presentation at the International Franchise Association's 2015 annual convention in February 2015 on creative social media campaigns for franchise marketing.
Content marketing is often incorrectly portrayed as simply shouting your message loudly to gain attention and make money, but in reality it requires a strategic approach and hard work. An effective content marketing strategy involves telling your company's story over multiple pieces of content so that search engines can find you and potential customers are exposed to your messaging. Only through this repeated effort of storytelling will a company truly succeed with content marketing and capture customers' attention.
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
The document outlines a 7-step process for creating an effective content marketing strategy: 1) Define objectives, 2) Identify your brand's unique value proposition, 3) Establish metrics for measurement, 4) Profile target audiences, 5) Research audience needs, 6) Plan appropriate content formats, and 7) Develop an amplification plan to promote content. The strategy emphasizes understanding audiences, creating useful content, and distributing content through multiple channels to meet business goals such as increasing awareness, sales, or loyalty.
The document discusses how to map marketing content to the buyer's journey. It argues that the buyer journey does not start with searching for a product, but with having questions that content can answer. It recommends focusing content creation on answering questions prospects have at different stages, from early awareness to purchase. The document also discusses optimizing content distribution across owned, earned, and paid channels and measuring the ROI of the content marketing program over time.
Content Monetization Engines: Generating Growth with Info Product MarketingSemrush
Info product marketing in 2015 is about learning new ways to distribute and monetize content so that you can reach incremental buyers and leads on platforms that offer a large number of engaged users who are there for one reason: to buy premium content. These high-growth content monetization platforms, such as Amazon Kindle, Audible or Udemy, are also ranked well in Google and have their own distribution channels. Above all, their algorithms are built in a way that rewards network effect – every additional user brings a lot of value to your business.
Matther Cappala helps you discover how to:
Differentiate your content using the ‘infotainment’ product design strategy
Design a winning info product go-to-market plan to use the ‘spider method’
Leverage high-growth content monetization platforms, such as Amazon Kindle, CreateSpace, Audible, Udemy, Skillskare, Fedora, and more
Build a long-lasting info product brand and extend it’s life-cycle by repurposing content into various formats, including Kindle, audio, and paperback books or online courses.
Scale the distribution of your info product to reach fragmented audiences on the Web
Leverage your existing platform, including website, blog traffic, and social media community to launch your info product
Build an info product funnel that fits into your overall marketing mix
With a disconnected pile of assets, we're unable to measure the efficacy of the program because it's not a program. It's a collection of disjointed assets. How do we change that? Begin with the end in mind.
In this guide you will document your editorial strategy, including:
1. Mission statement
2. Categories
3. Topics
4. SEO keywords
5. Editorial guidelines
6. Imagery guidelines
7. Quarterly, monthly and weekly planning calendars
8. Key metrics to track and when
This document discusses best practices for content marketing, including developing an effective content marketing strategy and plan. It recommends creating a content style guide, calendar, and segmentation strategy. It also covers topics like writing content for SEO, social media, and paid search amplification. Finally, it discusses measuring the impact of content marketing efforts through key performance indicators like engagement, traffic, leads, and conversions. The overall message is that an integrated content strategy is important for driving awareness, consideration and sales through high-quality, relevant content.
1. The document discusses inbound marketing targeting and the buyer's journey. It describes how consumer behavior has changed with the rise of mobile, and that content is important for moving buyers through different stages.
2. It then summarizes how Hubspot does marketing by focusing on different types of content and how certain long-form posts continue generating leads years later.
3. The document concludes by covering how Hubspot hires for inbound roles, focusing on digital skills, analytics abilities, and experience creating content.
This document provides formulas and strategies for measuring the return on investment (ROI) of content marketing. It begins by outlining formulas for calculating the ROI from increased organic search traffic, unbranded search traffic, and early-stage buyers reached through content. It then discusses reallocating budgets from low-performing marketing programs to fund content. Next, it offers strategies for doing content marketing without a budget, such as re-purposing existing materials. Finally, it closes by presenting formulas for measuring the ROI from content marketing in terms of reach and awareness, brand engagement, conversions, and customer retention.
Content Marketing in 15 Minutes a Day for RestaurantsAnn Handley
1) The document discusses how restaurants can effectively use social media for marketing with limited time and budget. It provides tips for using platforms like Instagram, Facebook, Twitter, and reviews sites.
2) Key recommendations include developing a content strategy, understanding customers, and focusing on platforms they use like Instagram for sharing food photos.
3) Metrics like website traffic, followers, and sales should be monitored to evaluate what content and platforms are most effective. Testing, measuring, and tweaking approaches is important.
How To Generate More Leads with Your Content MarketingNewsCred
86% of B2B marketers use content marketing to attract and retain customers, but only four in ten think that their efforts are effective (CMI). We're teaming up with Marketo to give you the tools, tactics, and insights you need to make your content marketing a raving success — one your company will not be able to live without.
8 Content Marketing Strategies to Take NowJoe Pulizzi
Joe Pulizzi presentation to the American Marketing Association in Cleveland on the impact of content marketing. Includes some new content marketing research and eight content strategies you should be looking into now as part of your overall marketing program.
Best Practices in Content Marketing for the Travel IndustryNewsCred
Content marketing allows you to go beyond traditional advertising and banner ads and truly connect with your audience through great stories. And when done effectively, it can have real business results, increasing brand awareness, engagement, and leads.
In this SlideShare, you'll learn content marketing best practices, steps to build a content strategy, how to utilize content across the traveler's buyer journey, and case studies of best-in-class luxury travel brands.
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
This document discusses how social media and digital content can be used strategically as part of a business's content marketing strategy. It notes that 70% of buyers complete their purchase decision process online before contacting sellers. It emphasizes that content should be customer-centric and add value by addressing customers' problems at each stage of their buying journey. The document provides tips for developing a content marketing plan, creating useful content, and defining success metrics to track whether the strategy is effective.
Maud está convencida de que su amiga Elizabeth ha desaparecido, pero nadie le cree debido a que Maud tiene 70 años y su contacto con la realidad no es el mismo. Maud encuentra una nota escrita por ella misma que dice "Elizabeth ha desaparecido". Maud está decidida a encontrar a Elizabeth porque teme que pueda estar en peligro, lo que la lleva a recordar la desaparición de su hermana durante la Segunda Guerra Mundial.
Izbori na tviteru Buzz monitor by ninamedia - 8. feb 2016Ninamedia
Analiza tvitosfere o izborima u Srbiji pokazuje najaktivnije profile prema broju, retvitu i lajkovima, a Buzz monitor jedinstveni softver procenjuje i Reach ovih tvitova.
This recipe calls for mixing Greek yogurt with cut banana and kiwi, as well as mixed berries, to create a fruit salad that can be enjoyed with a straw. The simple ingredients are mixed together and served.
The document summarizes several body systems including the digestive system, skeletal system, muscular system, reproductive system, and endocrine system. It provides details on the key organs and functions of each system. It also compares aspects of each system across different phyla and classes of animals, such as how the digestive system varies between birds, fish, and insects.
Alliance 2017 - Advanced NAV Tips and TricksSparkrock
Presented by Rhett Williams on January 27th, 2017.
Learn the ins and outs of NAV as Rhett highlights some helpful features to help improve your organization's operations and efficiency.
El documento describe los pasos para constituir una empresa en Perú, que incluyen reservar el nombre de la empresa, elaborar una minuta de constitución y escritura pública con un notario, registrar la empresa en SUNARP y SUNAT para obtener números RUC y de registro, registrar trabajadores en el MINTRA, obtener una licencia municipal de funcionamiento, y realizar trámites adicionales según el sector comercial.
Connectivity and disconnects breaking the engagement moldJill Gilbert
Speakers: Bill Evans, SVP Innovation, Bridge Design, A Ximedica Company
The Digital Health Summit, produced by Living in Digital Times, convenes one of the broadest spectrum of health care and technology audiences in the world. The Summit features innovations and advancements in genomics, diagnostics, wearables, telehealth and more in the mobile health market which is expected to reach $26 billion by 2017. This is a must see event each year that takes place at the International Consumer Electronics Show (CES) in Las Vegas.
Website: Http://www.digitalhealthsummit.com
Twitter: http://www.twitter.com/dhsummit
Hashtags: #digitalhealthces #ces2016
Photos: https://www.flickr.com/digitalhealthsummit
O documento discute os desafios da liderança no mundo atual e complexo (VUCA) e propõe um "Contrato de Liderança" com cláusulas essenciais para ser um líder legítimo. Estas incluem mobilizar pessoas para atingir resultados, assumir responsabilidade (accountability) e comprometimento contínuo com o progresso e a melhoria. Além disso, a confiança é apontada como fundamental para a liderança, dependendo de comportamentos como capacidade, integridade e lealdade.
Trauma Physiology Emotions Behaviour by Laurene WinklerNDAMC
The document discusses the effects of childhood trauma and adverse experiences. It notes that the Adverse Childhood Experiences (ACE) Study found associations between childhood maltreatment and later health problems. Trauma affects biology, not just personal history, and emotions act as the body's first response to trauma. Childhood trauma is disturbingly common, as shown by statistics on abuse, violence, and family dysfunction. The effects of trauma are stored in the body through disruptions to homeostasis. Understanding trauma's physiological impacts is key to helping those who have experienced it.
George Foulds provides his contact information and an extensive summary of his technical skills, education, and work experience. He has a BSc in Computing from the University of Plymouth and experience working as a .NET Developer and in various seasonal jobs. His technical skills include C#, SQL, WPF, MVC, and Azure Web Apps. He is seeking new opportunities to apply his programming and problem-solving abilities.
This document provides formulas and strategies for measuring the return on investment (ROI) of content marketing. It begins by outlining formulas for calculating the ROI from increased organic search traffic, unbranded search traffic, and early-stage buyers reached through content. It then discusses reallocating budgets from low-performing marketing programs to fund content. Next, it offers strategies for doing content marketing without a budget, such as re-purposing existing materials. Finally, it closes by presenting formulas for measuring the ROI from content marketing in terms of reach and awareness, brand engagement, conversions, and customer retention.
Content Marketing in 15 Minutes a Day for RestaurantsAnn Handley
1) The document discusses how restaurants can effectively use social media for marketing with limited time and budget. It provides tips for using platforms like Instagram, Facebook, Twitter, and reviews sites.
2) Key recommendations include developing a content strategy, understanding customers, and focusing on platforms they use like Instagram for sharing food photos.
3) Metrics like website traffic, followers, and sales should be monitored to evaluate what content and platforms are most effective. Testing, measuring, and tweaking approaches is important.
How To Generate More Leads with Your Content MarketingNewsCred
86% of B2B marketers use content marketing to attract and retain customers, but only four in ten think that their efforts are effective (CMI). We're teaming up with Marketo to give you the tools, tactics, and insights you need to make your content marketing a raving success — one your company will not be able to live without.
8 Content Marketing Strategies to Take NowJoe Pulizzi
Joe Pulizzi presentation to the American Marketing Association in Cleveland on the impact of content marketing. Includes some new content marketing research and eight content strategies you should be looking into now as part of your overall marketing program.
Best Practices in Content Marketing for the Travel IndustryNewsCred
Content marketing allows you to go beyond traditional advertising and banner ads and truly connect with your audience through great stories. And when done effectively, it can have real business results, increasing brand awareness, engagement, and leads.
In this SlideShare, you'll learn content marketing best practices, steps to build a content strategy, how to utilize content across the traveler's buyer journey, and case studies of best-in-class luxury travel brands.
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
This document discusses how social media and digital content can be used strategically as part of a business's content marketing strategy. It notes that 70% of buyers complete their purchase decision process online before contacting sellers. It emphasizes that content should be customer-centric and add value by addressing customers' problems at each stage of their buying journey. The document provides tips for developing a content marketing plan, creating useful content, and defining success metrics to track whether the strategy is effective.
Maud está convencida de que su amiga Elizabeth ha desaparecido, pero nadie le cree debido a que Maud tiene 70 años y su contacto con la realidad no es el mismo. Maud encuentra una nota escrita por ella misma que dice "Elizabeth ha desaparecido". Maud está decidida a encontrar a Elizabeth porque teme que pueda estar en peligro, lo que la lleva a recordar la desaparición de su hermana durante la Segunda Guerra Mundial.
Izbori na tviteru Buzz monitor by ninamedia - 8. feb 2016Ninamedia
Analiza tvitosfere o izborima u Srbiji pokazuje najaktivnije profile prema broju, retvitu i lajkovima, a Buzz monitor jedinstveni softver procenjuje i Reach ovih tvitova.
This recipe calls for mixing Greek yogurt with cut banana and kiwi, as well as mixed berries, to create a fruit salad that can be enjoyed with a straw. The simple ingredients are mixed together and served.
The document summarizes several body systems including the digestive system, skeletal system, muscular system, reproductive system, and endocrine system. It provides details on the key organs and functions of each system. It also compares aspects of each system across different phyla and classes of animals, such as how the digestive system varies between birds, fish, and insects.
Alliance 2017 - Advanced NAV Tips and TricksSparkrock
Presented by Rhett Williams on January 27th, 2017.
Learn the ins and outs of NAV as Rhett highlights some helpful features to help improve your organization's operations and efficiency.
El documento describe los pasos para constituir una empresa en Perú, que incluyen reservar el nombre de la empresa, elaborar una minuta de constitución y escritura pública con un notario, registrar la empresa en SUNARP y SUNAT para obtener números RUC y de registro, registrar trabajadores en el MINTRA, obtener una licencia municipal de funcionamiento, y realizar trámites adicionales según el sector comercial.
Connectivity and disconnects breaking the engagement moldJill Gilbert
Speakers: Bill Evans, SVP Innovation, Bridge Design, A Ximedica Company
The Digital Health Summit, produced by Living in Digital Times, convenes one of the broadest spectrum of health care and technology audiences in the world. The Summit features innovations and advancements in genomics, diagnostics, wearables, telehealth and more in the mobile health market which is expected to reach $26 billion by 2017. This is a must see event each year that takes place at the International Consumer Electronics Show (CES) in Las Vegas.
Website: Http://www.digitalhealthsummit.com
Twitter: http://www.twitter.com/dhsummit
Hashtags: #digitalhealthces #ces2016
Photos: https://www.flickr.com/digitalhealthsummit
O documento discute os desafios da liderança no mundo atual e complexo (VUCA) e propõe um "Contrato de Liderança" com cláusulas essenciais para ser um líder legítimo. Estas incluem mobilizar pessoas para atingir resultados, assumir responsabilidade (accountability) e comprometimento contínuo com o progresso e a melhoria. Além disso, a confiança é apontada como fundamental para a liderança, dependendo de comportamentos como capacidade, integridade e lealdade.
Trauma Physiology Emotions Behaviour by Laurene WinklerNDAMC
The document discusses the effects of childhood trauma and adverse experiences. It notes that the Adverse Childhood Experiences (ACE) Study found associations between childhood maltreatment and later health problems. Trauma affects biology, not just personal history, and emotions act as the body's first response to trauma. Childhood trauma is disturbingly common, as shown by statistics on abuse, violence, and family dysfunction. The effects of trauma are stored in the body through disruptions to homeostasis. Understanding trauma's physiological impacts is key to helping those who have experienced it.
George Foulds provides his contact information and an extensive summary of his technical skills, education, and work experience. He has a BSc in Computing from the University of Plymouth and experience working as a .NET Developer and in various seasonal jobs. His technical skills include C#, SQL, WPF, MVC, and Azure Web Apps. He is seeking new opportunities to apply his programming and problem-solving abilities.
Webinar 2: How To Market Your Product or Servicei2itt
This document provides an overview of marketing and how to market a product or service. It discusses that marketing is about managing customer relationships by creating value for customers. It then covers the marketing mix of product, price, placement and promotion. For each element, it poses important questions to consider like what the product is, how much to charge, where to sell it, and how to promote it. Finally, it discusses the importance of understanding the target market, positioning the product uniquely, and developing the brand. The key is to solve customer needs better than competitors.
This document provides guidance on defining a business's target customers. It recommends identifying who will buy the product, their characteristics, buying habits, and preferred purchasing locations and times. The document also suggests creating an "ideal customer profile" with demographic and lifestyle details. Additionally, it advises conducting market research through desk research of competitors' websites and field research like customer surveys to understand perceptions of the business's product and pricing compared to competitors. Businesses are asked to draft a customer sketch and research their competition, products, pricing, and customers' views for discussion at the next session.
http://www.SmartSimpleMarketing.com Sydni Craig-Hart from Smart Simple Marketing breaks down what branding really means, what it has to do with you and how to create a compelling brand that is clear, irresistible and client attractive.
The document discusses brand positioning and provides examples. It defines brand positioning as designing a company's offering and image to occupy a distinct place in customers' minds. Examples are given such as Colgate being positioned as protective. The characteristics of an effective brand positioning strategy are discussed, such as being relevant, unique, and desirable. Common types of brand positioning include lifestyle positioning and being a problem solver. Questions to consider for strong brand positioning are identified as understanding what customers want, how to fulfill it better than competitors, and why customers will buy the promise.
Presentation Finding And Winning CustomersJon Monk
The document provides tips and guidance for customer research and profiling to better understand customers. It advises conducting primary and secondary research through methods like reviewing customer files and talking to customers. Research can reveal customer demographics, purchasing behaviors, needs, interests and motivations. Customer profiling involves segmenting the market and identifying different customer types. Understanding customers allows tailoring marketing and aligning offerings to meet customer needs, facilitating sales. Conducting one's own research provides more relevant, reliable and specific insights to better serve customers.
The document provides guidance on how to establish and strengthen a brand for a salon business, including defining the brand's identity and target customer, designing visuals and marketing materials that reflect the brand, and communicating the brand consistently across the salon space, retail products, and online presence in order to attract and retain customers. It also discusses building staff buy-in, defending the brand against negative feedback, and evolving the brand over time based on metrics and feedback.
The document discusses the concept of a unique selling proposition (USP), which is a distinctive quality or feature that differentiates a product or service from its competitors. It provides several key points about USPs:
1) A USP should offer a unique benefit to customers that competitors cannot or do not offer in order to persuade customers to purchase the product or service.
2) Identifying an effective USP involves understanding customer needs and motivations, and pinpointing what quality or attribute of a product best satisfies those needs in a uniquely differentiated way.
3) Developing a strong USP should be based on analyzing competitors, understanding what customers truly value, and communicating a specific customer benefit that will motivate purchases.
Glow Get It Women in Business Summit! Hobby to Wholesale Lady Bizness
Getting Your Brand in the Stores
D’Shawn Russell is the owner of Southern Elegance Candle Company. She has been able to take a locally owned and sourced company based in Raeford North Carolina and bring her brand to over 300 stores nationwide. Attendees will discover her journey to getting on the shelves and creating, scaling and keep up with the demand for her brand.
Speaker(s): D'Shawn Russell
This document provides information on marketing a product. It discusses defining the customer need, going through the marketing cycle of delivering the product and communications, and checking customer satisfaction. It also outlines three generic marketing strategies - cost leadership, differentiation, and focus or niche strategy. The fundamentals of marketing - the six P's of product, place, price, promotion, people and producer - are explained. The document stresses the importance of understanding customers, competitors and production potential when developing an effective marketing strategy.
This document provides guidance on generating sales leads and closing sales. It discusses setting the objective to build confidence and skills in lead generation and sales calls. It emphasizes selling a relationship, brand, and solution rather than specific programs. Key points include generating leads through networking, determining qualified prospects, prioritizing prospects, and preparing sales dialogues. Basic tips discussed are listening to customers, focusing on needs and benefits, being a resource, and following through on promises.
IABC First Coast Professional Development MeetingKen Wilson
The document discusses branding and how creating a unique brand identity can help companies differentiate themselves in competitive markets where products and services are becoming commoditized. It defines key branding concepts like brand, brand identity, positioning, and personality. The document advocates for brands that have both a rational, sustainable point of difference as well as genuine emotion that appeals to audiences. It also provides examples of how Vanderbilt University Medical Center and Tiffin Motorhomes strengthened their brands through targeted messaging and marketing strategies.
This document discusses developing a unique selling point (USP) for a business. A USP defines a business's unique position in the marketplace and allows it to stand out from competitors by catering to an ideal customer group. It is important for businesses to have a USP to assist customers in distinguishing their offering from other options. The document provides tips for developing a USP, such as understanding customer values, appealing to an ideal customer, incorporating personality, and ensuring the USP is memorable, deliverable, and unique. Regular evaluation of marketing activities against the USP is also recommended.
The document outlines essential topics for small business owners in starting and growing a business, including a business plan, marketing, communications, and sales tools. It discusses developing a business plan with sections like the executive summary and financial plan. For marketing, it emphasizes understanding customers, competitors and one's unique value proposition. It also provides guidance on developing a marketing strategy and mix of tactics like advertising, public relations, branding and sales. The document advises evaluating efforts based on delivering messages to attract and convert customers.
Presented for the Rocklin Chamber of Commerce as part of their Business Excellence Series. This presentation focused on:
- What branding is
- Steps in Creating Your Brand
- Brand Marketing Strategies
- Online Brand Management
- Offline Brand Management
Marketing and funnel activity overview. Presentation for small business owners group about what to think about when looking at their marketing and acquiring new customers
Customer retention marketing focuses on keeping existing customers rather than acquiring new ones. Some key points:
- Companies lose 20-40% of customers each year, but increasing retention by 5% can increase profits by 50%+.
- While customers may be satisfied, 80% are still open to competitors' offers. Loyalty is less connected to satisfaction than assumed.
- Firms invest heavily in new customer acquisition but then gradually reduce service levels and increase the risk of defection, in a "catch-22" cycle.
- Personalized communication and viewing the customer relationship as a long-term process, rather than a single transaction, are emphasized as ways to improve retention.
The document provides guidance on creating a successful marketing plan for small-to-medium enterprises (SMEs). It outlines a six-step SOSTAC model (Situation, Objectives, Strategy, Tactics, Actions, Control) for developing a marketing plan. The first step involves analyzing the company's current situation through market research. The second step is to define measurable marketing and sales objectives. The third step is to determine the target audience and create a clear brand identity. The document provides tips for each step of the planning process to help SMEs effectively spend their marketing budgets.
This document discusses how to create an ideal brand. It explains that a brand is a roadmap for the customer experience and internal team expectations, not just logos or marketing. It emphasizes understanding target customers and filling their needs consistently through habit or standard procedures. The brand should be unique while meeting needs, and allow the customer community to promote it through lived experience. Measuring financial and customer feedback results helps innovate the brand over time. Building a brand requires understanding the target, consistency, uniqueness, community engagement, and continual improvement.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
2. www.feedough.com
• It’s the image of your product in the consumers’ mind.
• It’s the communication of characteristics, values, and attributes that
clarify what your particular brand is and is not.
• It’s a pull tactic.
• Brand is what the consumer buys in a perfect competition.
What is branding?
3. www.feedough.com
“Good branding is at the heart of any good business”
It is the emotion that customers and potential customers feel when
they experience your product or service.
Everyone wants there business to be noticed. Branding does the job
by making you stand out.
5. www.feedough.com
Research!
• Research as much as you can.
• Who will buy your product?
• The demographics.
• Why will he buy it?
• What can be your positioning?
• Who are your competitors?
• Your USP.
• Competitors’ USP.
6. www.feedough.com
Know the wants.
• Ask yourself – what do you want your customer to think of you /
your product?
• Ask your potential customers – what do they want from you / your
product?
• Make sure your branding strategies fulfil these wants.
7. www.feedough.com
Think Like a Customer
• Your brand is for the customers.
• Get into their shoes.
• Know what they want or what you can make them want?
• Get to know their likes, dislikes, expectations and demand.
• Build your brand around it.
8. www.feedough.com
Unique Selling Proposition.
• What is that quality of your product which can make your customers
go mad about it?
• It can be more than one quality.
• Know why you’re unique and tell this to your customers by building
your brand around it.
9. www.feedough.com
Know Your Competition.
• Know how your competition brand their product
• Conduct a research as intensely as you did on your product.
• Is your product better than theirs?
oIf yes, position it that way.
oIf no, find some other way to position it.