This document provides an overview of product development, including new product development processes and strategies. It discusses key aspects of product development like the product life cycle, marketing, and product management. It also shares tips for customer experience, ways to make customers loyal, Warren Buffett's business advice, habits of exceptional leaders, and questions to ask before starting a project. The document contains information to help understand product development from ideation through commercialization and product management.
Effective marketing is a customer focused process. The critical first step is knowing who your customer is and how to position your offering. This workshop will cover how to identify the ideal customer segmentation and position a firm's offering in order to create long term customer value.
Effective marketing is a customer focused process. The critical first step is knowing who your customer is and how to position your offering. This workshop will cover how to identify the ideal customer segmentation and position a firm's offering in order to create long term customer value.
Selling globally successfully, now demands finding different customers, different partners, different intermediaries. So let’s consider using these methods to grow your sales in Worcestershire and the UK, even if you don’t export.
The presentation describes the diverse business scenarios of niche marketing possibilities in the present business market. Niche marketing business unfolds with the philosophy of “smaller is bigger” that integrates highly focused and segmented approach to define the niche market. The presentation also outlines 5 successful rules to achieve success via niche marketing.
The holidays are our chance to shine. Whether your busy season falls during winter, spring, summer or fall, these tips are sure to lure shoppers all year long. This webinar covers seven vital tips for making the most of your holiday season, with an emphasis on merchandising, busy season planning and management. Specific “do it today” tips will be presented by a merchandising and management veteran. Your questions and idea-sharing are welcome and will make this fast paced webinar a valuable experience for all.
Niche marketing is very common on the internet's, on various websites. These websites find their way out, to get more popularity in a way, to be the leading information source on a very new topic or any particular news.
More competition in higher education means more targeted programs will succeed. The challenge is how do you market those programs. Learn how to market to the niche!
How to name a product or business. A proven process to align identity to the purpose of your business. Ho to name a product or business so potential customers understand quickly what you do, why you do it, and why they should care.
The first of three capability building seminars for the Northern Ireland Food & Drink sector. This session looks at strategic planning, when, how and why you need to do it (whatever your business).
Selling globally successfully, now demands finding different customers, different partners, different intermediaries. So let’s consider using these methods to grow your sales in Worcestershire and the UK, even if you don’t export.
The presentation describes the diverse business scenarios of niche marketing possibilities in the present business market. Niche marketing business unfolds with the philosophy of “smaller is bigger” that integrates highly focused and segmented approach to define the niche market. The presentation also outlines 5 successful rules to achieve success via niche marketing.
The holidays are our chance to shine. Whether your busy season falls during winter, spring, summer or fall, these tips are sure to lure shoppers all year long. This webinar covers seven vital tips for making the most of your holiday season, with an emphasis on merchandising, busy season planning and management. Specific “do it today” tips will be presented by a merchandising and management veteran. Your questions and idea-sharing are welcome and will make this fast paced webinar a valuable experience for all.
Niche marketing is very common on the internet's, on various websites. These websites find their way out, to get more popularity in a way, to be the leading information source on a very new topic or any particular news.
More competition in higher education means more targeted programs will succeed. The challenge is how do you market those programs. Learn how to market to the niche!
How to name a product or business. A proven process to align identity to the purpose of your business. Ho to name a product or business so potential customers understand quickly what you do, why you do it, and why they should care.
The first of three capability building seminars for the Northern Ireland Food & Drink sector. This session looks at strategic planning, when, how and why you need to do it (whatever your business).
You will see what is product and why can we develop the new product.you can also know why some products can fail. Rather than this you can find the product life cycle.
New Product Development phases with complete explanation.
Reasons for the success or Failure of the product.
New business strategies
Strategic Business Plan
Strategic Approaches in Food Industry.
Robert Sherry : Digital Media Sales Fundamentals 2-27-18Robert Sherry
A Media Sales tutorial focused on influencer marketing, digital, and social media sales fundamental, yet relevant for all media salespeople and marketers.
Accelerate growth through sales!
The Sales Audit powered by Verde Martin is a sales acceleration process that helps small and mid-sized business leaders find new revenues, savings, and efficiencies by maximizing the sales process through our own tested and proven sales audit system.
Not unlike a financial audit measures gaps in financials, we walk businesses through a Sales Audit to measure gaps in your sales process.
It’s no secret that sales make the world go round. Selling drives the economy, feeds growth, and pushes innovation. It’s crucial that your business creates a sales strategy and invests the time to do it well, because sales can make or break your business. You can have the best idea or product in the world, but unless you can sell it, nothing happens.
We will help you identify your unique sales needs and gaps in your current sales process, and then we work with you to design a custom sales program to fill in those gaps and meet the everyday needs of your business, creating an easy-to-follow path to increased sales.
Verde Martin has supported over 100 for-profit and non-profit organizations since starting in 2007 with a proven track record of success.
Once the sales audit process is completed, customers realize an average 30% increase in profits over the duration of a year.
21st Century marketing for startups (...and grown-up cos too)Lora Kratchounova
Startip Institite Marketing Boston track Scartch delievered in October of 2014: New marketing defined, mission/ vision/ positioning; customer segmentation; go-to-market plan components, marketing KPIs
The product roadmap is a plan of action that outlines of tactical steps to execute the product strategy pushing the product ahead in the trajectory of planned direction in alignment with the product vision while accomplishing short-term and long-term product objectives
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
2. AGENDA
• Product Development (PD)
• New Product Development (NPD)
• NPD – Categories
• PD – Process
• Product Life Cycle
• Marketing
• Product Management
• 7 Steps for Customer Experience
• Misc. – Information
3. WHAT IS PD
• A new product development is a complete process of bringing a new product to the market till its
consumption and feedback from the end user of the business chain through the systematic procedure
and parameter.
• It is a complete process of bringing a new product or service to market.
• It may be done to develop an item to compete with a particular product or may be done to improve an
already established product.
• It is also development of new Brand through the firm’s own R&D efforts.
4. PRODUCT DEVELOPMENT
• It must be alert to quickly develop opportunities
• It focuses on Markets or Product categories consistent with organization’s
• Objectives
• Resources
• Capabilities
• Strength
• Securing a competitive advantage
5. WHY NEW PRODUCT
• It is essential to any business that keep up with Market trends and Changes
• 1/3 of the Revenue a business generates come from the products which not sold in last 3 to 5 years
(Research & Books)
• Changing environment creates new demands and needs
It is necessary because
• A way of getting new and keeping old customers
• Effective way of obtaining a competitive advantage
• Source of growth and excitement
6. NPD - CATEGORIES
• New to world Products
• New Product line
• Product line extension
• Improvements and revisions to existing Products
• Repositioning
• Cost Reductions
7. WHY NEW PRODUCTS FAIL?
• Overestimated Market
• Poor Design
• Incorrect Positioning
• Error in Pricing
• Poor Marketing Communication
• Product Orientation
• Cost Overrun
• Competition
8. WHY NEW PRODUCTS SUCCESS ?
• Unique
• Superior Product
• Well Defined Product Concept from Startup
• Specific Criteria
• Specific Strategic Role
• Systematic New-Product Process
11. PD – PROCESS CONT…
• Idea Generation
• Internal
• R & D
• External
• Customers
• Competitors
• Distributors
• Suppliers
12. PD – PROCESS CONT…
• Idea Screening
• Product Development costs increase dramatically in later stages
• Ideas are evaluated against criteria; most are eliminated
• Concept Development and Testing
• Product Concepts provide detailed versions of new Products ideas
• Consumers evaluate ideas in concept test
13. PD – PROCESS CONT…
• Marketing Strategy Development
• Target Market + Product Positioning + Sales + Share + Profit goals for the first year
• Product Price + Distribution + Marketing Budget for first year
• Long-run Sales + Profit goals + Marketing Mix Strategy
14. PD – PROCESS CONT…
• Business Analysis
• Sales + Cost + Profit Projection
• Product Development
• Prototype Development and Testing
15. PD – PROCESS CONT…
• Test Marketing
• Standard Test Markets
• Controlled Test Markets
• Simulated Test Markets
16. PD – PROCESS CONT…
• Commercialization
• High Initial advertising and promotion expenses
• Introducing Timing Critical
• Launch Location
21. PLC - STRATEGIES
• Additional Marketing Investment can move a Product back into growth stage
22. MARKETING
• It is very important for Product development success
• It is used to find a need and fill it
• Mutually beneficial exchange relationship
• Key to successful Marketing
• Imaginative
• Effective
• Creative Communication
26. 7 STEPS TO DELIVER BETTER CUSTOMER EXPERIENCES
• The Brand Platform
• Customer Experience Strategy
• Business Segmentation
• Customer Segmentation
• Prioritization
• Experience Design
• Assessment and Integration
• Developing a customer experience architecture isn’t rocket science, but it requires accepting a broader, fuller
definition of customer experience and committing to a robust planning tool and process
• Companies that develop their own architecture will find it breaks down organizational silos, addresses the diversity of
customers and their needs, and produces unique and compelling experiences.
27.
28. 10 WAYS TO MAKE CUSTOMERS FALL IN LOVE WITH
YOUR BUSINESS
1. Treat your Customers Right – Genuinely Interact
2. Don’t Come on Too Strong – Respect Your Customers
3. Always Listen – Hear What Your Customers are Saying
4. Continue to Satisfy – Offer Ongoing Support and Specials
5. Treat a Customer Like a Valued Partner – Communication is Two Way
6. Build Trust – Alert Customers to Large Scale Changes, Good or Bad
7. Be Transparent – Honesty is Crucial When it comes to Mistakes
8. Follow Through on Your Word – Follow Up on Promises
9. Recognize Responsibility – The Customer is Always Right
10. Always Say “Thank You” – Kindness and Gratitude will Take You Far
29. 7 TIPS YOUR BUSINESS SHOULD LIVE AND DIE WITH
FROM WARREN BUFFETT
• On Earning: "Never depend on a single income. Make investment to create a second source"
• On Spending: "If you buy things you do not need, soon you will have to sell things you need"
• On Savings: "Do not save what is left after spending, but spend what is left after saving"
• On Taking Risk: "Never test the depth of the river with both feet"
• On Investment: "Do not put all eggs in one basket"
• On Expectations: " Honesty is a very expensive gift. Do not expect if from cheap people."
• On People: When looking into someone, look for 3 things: Intelligence, Energy & Integrity. If they don't
have the last one, don't bother with the first two.
30. WHAT SHOULD KNOW?
• Exactly where you should invest your money,
• Exactly where to test the market,
• Exactly how much to save,
• Exactly where you should invest ALL your eggs, and
• Exactly the ONE source of income you should have
• Why is Buffets advice so uncertain?
• The answer is, and here is my Tip #8.
31. 12 HABITS OF EXCEPTIONAL LEADERS
1. Courage
2. Effective Communication
3. Generosity
4. Humility
5. Self-Awareness
6. Adherence to the Golden Rule +1
7. Passion
8. Infectiousness
9. Authenticity
10. Approachability
11. Accountability
12. Sense of Purpose
32. 5 QUESTIONS BEFORE STARTING A PROJECT
1. Would I enjoy doing the Project?
2. How much do I already know about the project?
3. What are the learning opportunities in this project?
4. What is my role in this project?
5. How much time should I spend?
Editor's Notes
Product development starts with customer’s need.
Product Development = Existing Market + New Product
It may be a consumable product or service.
It is 3D:
Discover
Develop
Deliver
By Philips Kotler
Idea Generation: The Basic idea is created and described
Idea Screening: The costs, Profits and potential sales of the offering are calculated at different price levels. Also check the competitive strategy
Features Specification: Its features and pricing are established. Detailed specifications of the Product are developed
Development: The actual offering is designed
Testing: The offering is tested, first in the lab and then with real customers
Commercialization (Launch): The offering is made available to the customers
Evaluation: The offer is evaluated as to whether it is delivering the appropriate value to consumers, as well as meeting the firm’s business goals
Systematic Process: Idea Manager + Multidisciplinary committee + Toll-free number + Staff Encouragement + Formal Recognition
Yields (Profit/Revenue/Income): Innovation culture + More ideas
Identify the good ideas and drops the poor one fast
Maintain creativity and stream of ideas
Standard Format + Criteria and Rating
Expanding the new-product idea into various alternative forms
Target consumers exposed to new-product concept
Word or Picture description
Physical representation of the concept
Question reactions
Compare Projected Results with the Objective
Estimate the maximum and minimum sales (Company history and Market opinion)
Estimate Product costs and profits
Prototype = Sample/Model/Trial
It is not necessary that every product follow this Life Cycle. (e.g. Style, Fashion)
Product Development: Sales are zero + Investment costs are high + Profits are negative
It is started when the company develops a new product idea
Introduction: Low sales + Negative Profit + Little Competition + Innovators are targeted + High cost per customer acquired
Marketing Strategies: Product + Price + Place + Advertising + Sales Promotion
Growth: Rapidly Rising Sales + Rising Profit + Average cost per customer + Early adopters are targeted + Growing competition
Maturity: Sales peak + Low cost per customer + High Profits + Middle Majority are targeted + competition begins to decline
Marketing Strategies: Product + Price + Distribution + Advertising + Sales Promotion
Decline: Decline Sales + Low cost per customer + declining profits + Laggards are targeted + declining competition
Marketing Strategies: Product + Price + Distribution + Advertising + Sales Promotion
PLC concept can be applied to a:
Product Class (Soft Drink)
Product Form (Diet Cola)
Brand (Pepsi)
Marketing is nothing but to build a profitable customer relationship.
Marketing is the methodology of communicating the value of a product or service to customers, for the purpose of selling that product or service.
1. Brand platform is the excitement and adventure of the outdoors + Customer’s expectation with a servant’s spirit
2. An electronics website might want to create a “place” for customers to discover and be delighted by innovations
3. The objective is to identify the different experiences the organization delivers and to articulate the requirements and objectives of each
4. Different target segments have different needs — some customers may value convenience over price, others may be looking for an entertaining experience — so their desired experiences vary. Describe each segment with a profile and a needs inventory, including key drivers of purchase decisions and brand perceptions.
5. Prioritization criteria include profit potential, fit with long-term strategy, competitive advantage and differentiation, resource requirements, and how the experience affects and/or reinforces brand values and brand position.
6. All the levers of customer experience — product, service, content, channels, touch points, pricing, facilities, sensory engagement, etc. — should be considered and described in the design.
7. Now the architecture is ready to be inspected for integrity and coherence. Is the brand platform expressed throughout every experience? Do the discrete experiences contribute to the overall customer experience strategy? Do experiences complement and enhance each other, or do they conflict or detract from each other?
Tip#08
There is never an absolute in business no matter what industry you are in and no matter how much money you have made. And that is why Buffett has been so successful. Nothing is ever certain, the market is always changing and there is NEVER one business, one industry, one investment, one strategy or one system that will always work.
Keep your eyes open to what works, takes smart risks, keep a balanced approach and know that there are many failures on the path that leads to success!
1. “Courage is the first virtue that makes all other virtues possible.” —Aristotle
2. “The more elaborate our means of communication, the less we communicate.” —Joseph Priestley
3. “A good leader is a person who takes a little more than his share of the blame and a little less than his share of the credit.” —John Maxwell
4. “Humility is not thinking less of yourself, it’s thinking of yourself less.” – C.S. Lewis
5. “It is absurd that a man should rule others, who cannot rule himself.” —Latin Proverb
6. “The way you see people is the way you treat them, and the way you treat them is what they become.” – Jon Wolfgang von Goethe
7. “If you just work on stuff that you like and are passionate about, you don’t have to have a master plan with how things will play out.” – Mark Zuckerberg
8. “The very essence of leadership is that you have to have a vision. It’s got to be a vision you articulate clearly and forcefully on every occasion. You can’t blow an uncertain trumpet.” —Reverend Theodore Hesburgh
9. “Just be who you are and speak from your guts and heart – it’s all a man has.” – Hubert Humphrey
10. “Management is like holding a dove in your hand. Squeeze too hard and you kill it, not hard enough and it flies away.” – Tommy Lasorda
11. “The ancient Romans had a tradition: Whenever one of their engineers constructed an arch, as the capstone was hoisted into place, the engineer assumed accountability for his work in the most profound way possible: He stood under the arch.” – Michael Armstrong
12. “You don’t lead by pointing and telling people some place to go. You lead by going to that place and making a case.” – Ken Kesey
https://www.linkedin.com/pulse/12-habits-exceptional-leaders-dr-travis-bradberry?trk=hp-feed-article-title
2. Area of Knowledgeable domain
3. KEY: Keep Educating Yourself – How much I learn in this Project?
4. Narrow down the Scope. If Team Lead then Team Management and Time Management are the key focused factors.
5. Time is money and making money is not easy. Never bypass any process or organizational policy. Put your best in every project and do every project like you are doing your last project.