Atul Dude gave a talk on success mantras on 21 January 2016. He discussed the importance of brands and branding, conducting market research before starting a venture, and the importance of investing in low-cost marketing tools and activities even at an early stage. Some key points included defining the customer profile through primary research, using tools like websites, business cards and flyers for promotion, and leveraging social media, content marketing and word-of-mouth advertising through guerrilla and viral marketing strategies to promote the brand while keeping costs low.
This is the hottest ad sales seminar around and has been for years ...targeted to magazine executives....FOLIO, the CRMA, hundreds of publishers sales meetings and ad sales conferance
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
The document outlines a business acceleration system from Alchemy that aims to help companies increase customers, sales, and profits. It does this through proven strategies and techniques to capture more market share by winning new customers and increasing loyalty. These include developing multiple marketing channels, implementing the "7 profit multipliers" to boost key metrics like leads, conversion rates, and average transaction value, and creating systems that allow the business to run profitably without constant oversight. The goal is to build a highly valuable business that can be sold or operated independently on "autopilot".
This document provides an overview of a workshop on positioning a business for growth. The workshop will cover defining the ideal customer, developing a positioning statement, and converting leads into sales. It will discuss evolving marketing from the traditional 4Ps to the 4Es and how to develop an effective sales team. The goal is for attendees to leave with a clear understanding of their market positioning and tools to implement for business growth.
A look at all four levels of marketing from ABM to BM to Marketing Director up to VP/CMO. Advice from a Senior Executive on what it takes to be a great assistant brand manager and a great brand manager. It's a great career and I hope some of the information can inspire you to be as great as you can.
Here are some of our best Beloved Brands stories on brand management:
Read how to write a brand positioning statement:
https://beloved-brands.com/2012/05/06/brand-positioning-statement/
Read how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Read how to write a brand strategy roadmap:
https://beloved-brands.com/2013/04/14/brand-strategy-roadmap/
Read how to write brand concept:
https://beloved-brands.com/2013/10/12/brand-concept/
The document provides guidance on creating a successful marketing plan for small-to-medium enterprises (SMEs). It outlines a six-step SOSTAC model (Situation, Objectives, Strategy, Tactics, Actions, Control) for developing a marketing plan. The first step involves analyzing the company's current situation through market research. The second step is to define measurable marketing and sales objectives. The third step is to determine the target audience and create a clear brand identity. The document provides tips for each step of the planning process to help SMEs effectively spend their marketing budgets.
This document provides praise and endorsements for the book "Marketing Insights from A to Z" by Philip Kotler. The quotes highlight that the book provides refreshing insights on marketing concepts, guidance for both marketing professionals and non-marketing executives, and an opportunity to learn how to use various marketing tools from an authoritative source. The book is described as a "storehouse of marketing wisdom" and a valuable resource for both experienced marketers looking to refresh their knowledge and those new to marketing.
We outline the 20 core skills and 20 behaviors that are needed for successful Marketing team.
As the leader of a marketing team, you have to realize you are only as good as your people on the team. The only way your team will get better is if you identify the gaps on your team, then give your people the feedback on the gaps they need to close, and then build personal development plans for how to close those gaps. We look at people development in three different ways: skills, behaviors and experiences. We will showcase five major skill areas that includes the ability to: 1) analyze brand performance 2) think strategically 3) define the brand positioning 4) create brand plans and 5) how to inspire, challenge and make decisions on creative brand execution. We will then outline five major leader behaviors that includes: 1) accountable to results 2) team leadership 3) broad influence 4) authentic style and 5) inspiring leadership on execution. To help with the development of your people, you can use the Skills and Leadership Assessment tools to determine where your team sits today.
This is the hottest ad sales seminar around and has been for years ...targeted to magazine executives....FOLIO, the CRMA, hundreds of publishers sales meetings and ad sales conferance
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
The document outlines a business acceleration system from Alchemy that aims to help companies increase customers, sales, and profits. It does this through proven strategies and techniques to capture more market share by winning new customers and increasing loyalty. These include developing multiple marketing channels, implementing the "7 profit multipliers" to boost key metrics like leads, conversion rates, and average transaction value, and creating systems that allow the business to run profitably without constant oversight. The goal is to build a highly valuable business that can be sold or operated independently on "autopilot".
This document provides an overview of a workshop on positioning a business for growth. The workshop will cover defining the ideal customer, developing a positioning statement, and converting leads into sales. It will discuss evolving marketing from the traditional 4Ps to the 4Es and how to develop an effective sales team. The goal is for attendees to leave with a clear understanding of their market positioning and tools to implement for business growth.
A look at all four levels of marketing from ABM to BM to Marketing Director up to VP/CMO. Advice from a Senior Executive on what it takes to be a great assistant brand manager and a great brand manager. It's a great career and I hope some of the information can inspire you to be as great as you can.
Here are some of our best Beloved Brands stories on brand management:
Read how to write a brand positioning statement:
https://beloved-brands.com/2012/05/06/brand-positioning-statement/
Read how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Read how to write a brand strategy roadmap:
https://beloved-brands.com/2013/04/14/brand-strategy-roadmap/
Read how to write brand concept:
https://beloved-brands.com/2013/10/12/brand-concept/
The document provides guidance on creating a successful marketing plan for small-to-medium enterprises (SMEs). It outlines a six-step SOSTAC model (Situation, Objectives, Strategy, Tactics, Actions, Control) for developing a marketing plan. The first step involves analyzing the company's current situation through market research. The second step is to define measurable marketing and sales objectives. The third step is to determine the target audience and create a clear brand identity. The document provides tips for each step of the planning process to help SMEs effectively spend their marketing budgets.
This document provides praise and endorsements for the book "Marketing Insights from A to Z" by Philip Kotler. The quotes highlight that the book provides refreshing insights on marketing concepts, guidance for both marketing professionals and non-marketing executives, and an opportunity to learn how to use various marketing tools from an authoritative source. The book is described as a "storehouse of marketing wisdom" and a valuable resource for both experienced marketers looking to refresh their knowledge and those new to marketing.
We outline the 20 core skills and 20 behaviors that are needed for successful Marketing team.
As the leader of a marketing team, you have to realize you are only as good as your people on the team. The only way your team will get better is if you identify the gaps on your team, then give your people the feedback on the gaps they need to close, and then build personal development plans for how to close those gaps. We look at people development in three different ways: skills, behaviors and experiences. We will showcase five major skill areas that includes the ability to: 1) analyze brand performance 2) think strategically 3) define the brand positioning 4) create brand plans and 5) how to inspire, challenge and make decisions on creative brand execution. We will then outline five major leader behaviors that includes: 1) accountable to results 2) team leadership 3) broad influence 4) authentic style and 5) inspiring leadership on execution. To help with the development of your people, you can use the Skills and Leadership Assessment tools to determine where your team sits today.
Why Brand Positioning Matters and How to Develop ItME Consulting
Brand positioning underpins your marketing and sales. It tells prospects and customers what you do, who you serve, how you're unique, and why what you do matters.
This document provides information about salesmanship and personal selling. It defines salesmanship as the process of assisting and persuading prospective customers to purchase a product or service. Personal selling is described as an oral presentation to prospective customers to make a sale. The document discusses various concepts related to salesmanship including the AIDA model, types of sales executives, theories of personal selling, the selling process, and how to handle objections from customers. It emphasizes that salesmanship is an important skill that benefits producers, customers, salespeople, and society.
The document provides guidance on how to write an effective brand plan. It discusses including key elements like vision, mission, goals, strategies, and tactics. It emphasizes keeping the plan simple and focused on a few key issues identified through a situation analysis. An example brand plan framework is given that covers situation analysis, key issues, vision/mission, strategies/tactics, and execution and measurement. Strategic thinking concepts like focusing efforts, achieving early wins, leveraging successes, and creating gateways to bigger opportunities are explained. The document stresses matching strategies and tactics to where target consumers are in their buying journey and relationship with the brand.
The document provides guidance on key marketing concepts including understanding customers, developing personas, identifying benefits, and planning an effective marketing strategy and communications. It discusses analyzing the market and customers, planning marketing objectives and strategies, taking marketing actions, and controlling the results. Top tips include maintaining a positive customer-centric approach, being self-explanatory, targeting specific customers, ensuring ongoing relevance, and differentiating from competitors.
Salesmanship is defined as the ability to persuade people to buy goods or services for the benefit of both the seller and buyer. It involves turning suspects into prospects and prospects into customers through skills like persuasion and establishing trust. While sales traditionally involved in-person interactions, digital platforms are now commonly used. Salesmanship requires adapting persuasive techniques to online contexts like webinars and video chats. It is described as both an art and a science, aiming to satisfy customer needs and present products in a way that leads to mutually agreeable sales. Key aspects include building confidence, influencing customers through education, and maintaining ongoing relationships.
Marketing, Sales and Business Development Dudley Peacock
The document provides an overview of business and marketing consulting services offered by Quantum Business Development. It discusses the importance of effective marketing and customer acquisition for business success. Key points include developing niche marketing strategies, unique selling propositions, risk reversals or guarantees, direct response advertising, and optimizing existing marketing to focus on customer retention and lifetime value.
This document discusses salesmanship and the qualities of a good salesman. It begins by stating that sales are essential for business survival and are a major source of revenue. Salesmanship is defined as convincing customers to purchase goods or services that will satisfy them. The advantages of salesmanship include locating prospective buyers, creating demand, and providing feedback. A good salesman must have strong personal, mental, social, and vocational skills. This includes being well-spoken, intelligent, likable, patient, polite, and having expertise in selling techniques. The steps in the selling process are also outlined as pre-sale preparation, prospecting, approaching, presentation, dealing with objections, closing the sale, and follow-up.
On a daily basis I hear Marketing buzz words bantered about and it becomes obvious people say them and don’t really even know what they mean. I think people use the sacred marketing words like relevant, equity or insights, because they figure no one will challenge them. Of course, everyone puts “strategic thinker” on their Linked In profile. The problem I see is that a generation of Brand Leaders have not been properly trained and it’s starting to show. For the past 20 years, companies have said “on the job” training is good enough. But now the lack of training is starting to show up. The mis-use of these words can be linked to the lack of understanding of the fundamentals of marketing.
We have mapped out the 7 elements of smart strategic thinking, as a way to guide and challenge you to think strategically. Challenge yourself to take your brand strategy and see how it lines up to our 7 elements of smart strategic thinking. Do you have a vision, are you focused enough, are you taking advantage of some opportunity? You can have this on the brand overall, or any project that you are working on. We will show you how the model works, then provide examples drawn out using Apple, Starbucks and Special K.
The document discusses four questions to challenge thinking and focus brand strategy. The questions are: 1) What is your current share position in the market? 2) What is the core strength that your brand can win on? 3) How tightly connected is your consumer to your brand? 4) What is the current business situation that your brand faces? For each question, four potential answers or solutions are provided to help analyze the brand's position and guide strategic decisions.
This document provides a guide for small and medium businesses on successful advertising. It discusses evaluating different advertising options and defining objectives and target audiences. The document also covers creating advertising messages, setting budgets, measuring success, and emphasizing that advertising is just one part of an overall marketing strategy. It advises seeking help from marketing professionals to plan and execute an effective advertising campaign.
SALESMANSHIP
Mental stages of a customer in sales effort
Selling Process
Who is a prospect ?
Creative Salesmanship Competitive Salesmanship
K A S H
Close of sale
Front Office Sales & Marketing
Introduction to Marketing
Role of Front Office
Core Concepts of Marketing
Marketing Management Philosophies
Market Mix
Relationship between Front Office & Sales & Marketing
Market Segments
SMERF
Market Segment Strategies
Importance of Market Segments
Selling Techniques
Guest Satisfaction
Strategy is central to the success of the business, yet most CEO and founders don't make time for structured discussions about strategy with their team. This post provides some guidelines and resources.
Slides from a workshop presented by the Ennovation Center in Independence, Missouri. The program features how to market, brand and promote your specialty food business.
Translating product features into brand valuesSunil Ramkali
Brand communications and marketing are based upon the right mix of rational and emotional brand drivers. This presentation looks at how a brand and product differ, and how we can we develop more emotionally based communications.
An introduction to advertising planning / strategyverityw
When I started planning I had little idea what my job was. Like, I knew the theory that I'm curious, a problem solver etc. etc. but what do I actually DO every day. Plus, most planning happens in people's heads, so unlike account management, it's hard to watch and learn. I've put this together in the hope that it explains what a planner does. At least, after showing this to my husband he said he finally understands what my job is...
I've included photos I found online. I don't claim to own these, I've borrowed them. If one's yours and you don't want me to use it, please let me know and I won't.
The original presentation has gifs. If you can tell me how to keep this alive while sharing please let me know.
The document discusses product marketing, including defining it, comparing it to general marketing, how it differs across company size and complexity, and the roles and functions of product marketers. Key points include:
- Product marketing is promoting and selling a product to an audience by assessing customer needs and developing positioning, messaging, and go-to-market strategies.
- It differs from general marketing in its specific focus on one product or solution.
- The role and needs of product marketing change based on a company's size, complexity of its product, and market landscape - requiring different levels of strategic vision and tactical execution.
- Effective product marketing is essential to building, launching, and growing a product successfully by enabling
This document provides an overview of marketing planning and outlines the steps to build a marketing plan. It describes marketing as a "toolbox" of different tools and emphasizes that the marketing plan acts as the "instruction manual" for how to use the various tools. It then lists 8 steps to build the instruction manual: 1) Know your identity and metrics of success, 2) Conduct marketing research, 3) Analyze competitors and opportunities, 4) Set goals, 5) Develop messaging, 6) Identify partners and influencers, 7) Develop big ideas, and 8) Compile the full plan, including situation analysis, goals, strategies, and tactics. The document stresses starting with understanding your identity and researching the market before jumping to tactics.
Este documento presenta información sobre los tipos de animales vertebrados e invertebrados. Explica que los animales se dividen en estos dos grupos principales y proporciona enlaces a recursos adicionales sobre las características de cada grupo y sus subdivisiones. El estudiante completará tablas y diagramas resumiendo las diferencias entre vertebrados e invertebrados y los tipos de animales que pertenecen a cada grupo. La tarea final implica crear un álbum ilustrando los diferentes tipos de animales clasificados según sus caracterí
Why Brand Positioning Matters and How to Develop ItME Consulting
Brand positioning underpins your marketing and sales. It tells prospects and customers what you do, who you serve, how you're unique, and why what you do matters.
This document provides information about salesmanship and personal selling. It defines salesmanship as the process of assisting and persuading prospective customers to purchase a product or service. Personal selling is described as an oral presentation to prospective customers to make a sale. The document discusses various concepts related to salesmanship including the AIDA model, types of sales executives, theories of personal selling, the selling process, and how to handle objections from customers. It emphasizes that salesmanship is an important skill that benefits producers, customers, salespeople, and society.
The document provides guidance on how to write an effective brand plan. It discusses including key elements like vision, mission, goals, strategies, and tactics. It emphasizes keeping the plan simple and focused on a few key issues identified through a situation analysis. An example brand plan framework is given that covers situation analysis, key issues, vision/mission, strategies/tactics, and execution and measurement. Strategic thinking concepts like focusing efforts, achieving early wins, leveraging successes, and creating gateways to bigger opportunities are explained. The document stresses matching strategies and tactics to where target consumers are in their buying journey and relationship with the brand.
The document provides guidance on key marketing concepts including understanding customers, developing personas, identifying benefits, and planning an effective marketing strategy and communications. It discusses analyzing the market and customers, planning marketing objectives and strategies, taking marketing actions, and controlling the results. Top tips include maintaining a positive customer-centric approach, being self-explanatory, targeting specific customers, ensuring ongoing relevance, and differentiating from competitors.
Salesmanship is defined as the ability to persuade people to buy goods or services for the benefit of both the seller and buyer. It involves turning suspects into prospects and prospects into customers through skills like persuasion and establishing trust. While sales traditionally involved in-person interactions, digital platforms are now commonly used. Salesmanship requires adapting persuasive techniques to online contexts like webinars and video chats. It is described as both an art and a science, aiming to satisfy customer needs and present products in a way that leads to mutually agreeable sales. Key aspects include building confidence, influencing customers through education, and maintaining ongoing relationships.
Marketing, Sales and Business Development Dudley Peacock
The document provides an overview of business and marketing consulting services offered by Quantum Business Development. It discusses the importance of effective marketing and customer acquisition for business success. Key points include developing niche marketing strategies, unique selling propositions, risk reversals or guarantees, direct response advertising, and optimizing existing marketing to focus on customer retention and lifetime value.
This document discusses salesmanship and the qualities of a good salesman. It begins by stating that sales are essential for business survival and are a major source of revenue. Salesmanship is defined as convincing customers to purchase goods or services that will satisfy them. The advantages of salesmanship include locating prospective buyers, creating demand, and providing feedback. A good salesman must have strong personal, mental, social, and vocational skills. This includes being well-spoken, intelligent, likable, patient, polite, and having expertise in selling techniques. The steps in the selling process are also outlined as pre-sale preparation, prospecting, approaching, presentation, dealing with objections, closing the sale, and follow-up.
On a daily basis I hear Marketing buzz words bantered about and it becomes obvious people say them and don’t really even know what they mean. I think people use the sacred marketing words like relevant, equity or insights, because they figure no one will challenge them. Of course, everyone puts “strategic thinker” on their Linked In profile. The problem I see is that a generation of Brand Leaders have not been properly trained and it’s starting to show. For the past 20 years, companies have said “on the job” training is good enough. But now the lack of training is starting to show up. The mis-use of these words can be linked to the lack of understanding of the fundamentals of marketing.
We have mapped out the 7 elements of smart strategic thinking, as a way to guide and challenge you to think strategically. Challenge yourself to take your brand strategy and see how it lines up to our 7 elements of smart strategic thinking. Do you have a vision, are you focused enough, are you taking advantage of some opportunity? You can have this on the brand overall, or any project that you are working on. We will show you how the model works, then provide examples drawn out using Apple, Starbucks and Special K.
The document discusses four questions to challenge thinking and focus brand strategy. The questions are: 1) What is your current share position in the market? 2) What is the core strength that your brand can win on? 3) How tightly connected is your consumer to your brand? 4) What is the current business situation that your brand faces? For each question, four potential answers or solutions are provided to help analyze the brand's position and guide strategic decisions.
This document provides a guide for small and medium businesses on successful advertising. It discusses evaluating different advertising options and defining objectives and target audiences. The document also covers creating advertising messages, setting budgets, measuring success, and emphasizing that advertising is just one part of an overall marketing strategy. It advises seeking help from marketing professionals to plan and execute an effective advertising campaign.
SALESMANSHIP
Mental stages of a customer in sales effort
Selling Process
Who is a prospect ?
Creative Salesmanship Competitive Salesmanship
K A S H
Close of sale
Front Office Sales & Marketing
Introduction to Marketing
Role of Front Office
Core Concepts of Marketing
Marketing Management Philosophies
Market Mix
Relationship between Front Office & Sales & Marketing
Market Segments
SMERF
Market Segment Strategies
Importance of Market Segments
Selling Techniques
Guest Satisfaction
Strategy is central to the success of the business, yet most CEO and founders don't make time for structured discussions about strategy with their team. This post provides some guidelines and resources.
Slides from a workshop presented by the Ennovation Center in Independence, Missouri. The program features how to market, brand and promote your specialty food business.
Translating product features into brand valuesSunil Ramkali
Brand communications and marketing are based upon the right mix of rational and emotional brand drivers. This presentation looks at how a brand and product differ, and how we can we develop more emotionally based communications.
An introduction to advertising planning / strategyverityw
When I started planning I had little idea what my job was. Like, I knew the theory that I'm curious, a problem solver etc. etc. but what do I actually DO every day. Plus, most planning happens in people's heads, so unlike account management, it's hard to watch and learn. I've put this together in the hope that it explains what a planner does. At least, after showing this to my husband he said he finally understands what my job is...
I've included photos I found online. I don't claim to own these, I've borrowed them. If one's yours and you don't want me to use it, please let me know and I won't.
The original presentation has gifs. If you can tell me how to keep this alive while sharing please let me know.
The document discusses product marketing, including defining it, comparing it to general marketing, how it differs across company size and complexity, and the roles and functions of product marketers. Key points include:
- Product marketing is promoting and selling a product to an audience by assessing customer needs and developing positioning, messaging, and go-to-market strategies.
- It differs from general marketing in its specific focus on one product or solution.
- The role and needs of product marketing change based on a company's size, complexity of its product, and market landscape - requiring different levels of strategic vision and tactical execution.
- Effective product marketing is essential to building, launching, and growing a product successfully by enabling
This document provides an overview of marketing planning and outlines the steps to build a marketing plan. It describes marketing as a "toolbox" of different tools and emphasizes that the marketing plan acts as the "instruction manual" for how to use the various tools. It then lists 8 steps to build the instruction manual: 1) Know your identity and metrics of success, 2) Conduct marketing research, 3) Analyze competitors and opportunities, 4) Set goals, 5) Develop messaging, 6) Identify partners and influencers, 7) Develop big ideas, and 8) Compile the full plan, including situation analysis, goals, strategies, and tactics. The document stresses starting with understanding your identity and researching the market before jumping to tactics.
Este documento presenta información sobre los tipos de animales vertebrados e invertebrados. Explica que los animales se dividen en estos dos grupos principales y proporciona enlaces a recursos adicionales sobre las características de cada grupo y sus subdivisiones. El estudiante completará tablas y diagramas resumiendo las diferencias entre vertebrados e invertebrados y los tipos de animales que pertenecen a cada grupo. La tarea final implica crear un álbum ilustrando los diferentes tipos de animales clasificados según sus caracterí
Max Aub nació en París en 1903 y murió en México en 1972. Fue un escritor español exiliado tras la Guerra Civil Española. Escribió numerosas novelas, cuentos, ensayos y obras de teatro que exploraban temas como el exilio, la dictadura franquista y la identidad española.
Pepe Yagües es un pintor español nacido en 1968 en Molina de Segura, Murcia. Comenzó su carrera artística a los 7 años y ha ganado varios premios importantes, como el Concurso Internacional de Cebreros. Una de sus obras más destacadas es El Minotauro, que representa al hombre-toro de la mitología griega.
The Epilepsy Foundation of Western Ohio provides services and programs to help those affected by epilepsy in 11 counties in western Ohio. Their annual drive campaign newsletter highlights their mission and services, which include art therapy, seizure first aid training, and a program providing comfort bears. They discuss upcoming events and ways for the community to get involved through donations or volunteering to help support those with epilepsy.
Este documento establece los derechos y obligaciones de los trabajadores de acuerdo a la ley. Entre los derechos se incluyen recibir una remuneración justa, tener descansos y vacaciones, licencias médicas y no ser despedido sin justa causa. Las obligaciones incluyen asistir puntualmente al trabajo, cumplir con las instrucciones de los superiores y mantener una conducta adecuada. También se especifican las diferentes clases de licencias médicas y los procedimientos para su aprobación.
La Web 2.0 se refiere al fenómeno social surgido a partir del desarrollo de aplicaciones en Internet que permiten una mayor interacción entre usuarios, como blogs, redes sociales y otras herramientas. Esto permite que la información sea bidireccional y facilite el acceso a contenido educativo. Algunas herramientas clave de la Web 2.0 son blogs, wikis, podcasts y RSS.
Gabriela Mistral fue una poetisa y educadora chilena que recibió el Premio Nobel de Literatura en 1945. Publicó varios poemarios a lo largo de su carrera que exploraron temas como el sufrimiento, la maternidad y preocupaciones sociales e ideológicas. Su obra más importante fue "Tala" de 1938, que contiene poemas escritos para niños y que se ha convertido en una de las obras más significativas de la poesía chilena y latinoamericana.
Este documento describe tres funciones básicas de los seres vivos: la nutrición, que proporciona materia y energía; la reproducción, mediante la cual los seres vivos crean nuevos seres semejantes; y la relación, que permite la interacción entre los seres vivos.
Pedro comió la mayor porción de pizza con 3/8, Julieta comió la segunda mayor porción con 2/8 y Rafael la menor porción con 2/8. Sobraron 1/8 de pizza. Martina debe dividir los 12 caramelos en 4 partes iguales, dando a cada amigo 3 caramelos.
Bloglines es un lector RSS que permite a los usuarios crear una cuenta para administrar una lista de sitios web favoritos. A través de Bloglines, los usuarios pueden mantenerse al tanto de las actualizaciones en esos sitios de una manera centralizada y recibir notificaciones cuando hay nuevos contenidos disponibles. El proceso de uso de Bloglines incluye crear una cuenta, añadir sitios web a la lista de favoritos y personalizar la cuenta con ajustes de color y diseño.
Este documento presenta biografías breves de dos pintores españoles, Pepe Lucas y Pepe Yagües. Pepe Lucas nació en 1945 en Cieza y comenzó a pintar a los 11 años, creando obras famosas como "Aire mas allá del viento" y "Viento y luna". Pepe Yagües nació en 1968 en Murcia y se dedicó a la pintura a los 17 años, siendo conocidas obras suyas "Menina" y "Veinte poemas de amor y una canción desesperada".
Este documento presenta una revisión del concepto de evaluación a través del tiempo. Comienza describiendo definiciones clásicas de aprendizaje y continúa explicando cómo la evaluación ha evolucionado de un enfoque de control externo y castigo en la Edad Media, a un enfoque centrado en los criterios de desempeño, pruebas psicométricas y estandarizadas. También señala que la visión curricular de Tyler influyó para que la evaluación se centre en constatar los resultados de aprendizaje y cómo los movimientos
El documento proporciona información básica sobre el sistema solar, incluyendo que está formado por el Sol y otros cuerpos como planetas, satélites, cometas y meteoritos. Describe brevemente a cada planeta, sus características distintivas como tamaño, color, atmósfera y rasgos notables. También define satélites, cometas y meteoritos, los cuales orbitan y interactúan con los planetas de diferentes maneras.
Este documento presenta información sobre los animales vertebrados e invertebrados. Los estudiantes aprenderán sobre las características generales de los animales, incluidas las definiciones de vertebrados e invertebrados. Luego, se les pide que completen tablas y esquemas sobre los principales tipos de animales vertebrados e invertebrados, sus características distintivas y su clasificación según la alimentación. Finalmente, se les pide crear un álbum que resume esta información de manera visual.
Bloglines es un lector RSS que permite a los usuarios crear una cuenta para administrar una lista de sitios web favoritos. A través de Bloglines, los usuarios pueden mantenerse al tanto de las actualizaciones en esos sitios sin necesidad de visitarlos individualmente. El proceso de uso de Bloglines incluye crear una cuenta, agregar sitios web a la lista de favoritos y acceder a las actualizaciones de manera centralizada.
Live@edu es una plataforma que ofrece herramientas como correo electrónico, mensajería instantánea, calendario, almacenamiento en la nube y aplicaciones de Office. Incluye 10Gb de espacio de correo, protección contra virus y spam, y sincronización con dispositivos móviles. También proporciona 25Gb de almacenamiento en SkyDrive para archivos y una Academia Virtual con cursos en línea.
El documento describe el Sistema Solar, que está formado por el Sol y varios objetos que giran alrededor de él, como los planetas, planetas enanos, satélites, asteroides, cometas y meteoritos. Describe brevemente cada uno de los 8 planetas principales - Mercurio, Venus, Tierra, Marte, Júpiter, Saturno, Urano y Neptuno - y sus características básicas como tamaño, composición y distancia al Sol. También menciona brevemente a Plutón, la Luna y el Sol.
Este documento presenta un proyecto sobre plantas y hongos dividido en 4 tareas. La primera tarea implica crear una tabla comparando las diferencias y semejanzas entre plantas y hongos. La segunda tarea requiere crear un dossier y dibujo explicativo sobre la fotosíntesis. La tercera tarea involucra crear un mural identificando las partes de las plantas y flores. La tarea final consiste en crear una guía sobre las plantas del colegio recolectando información en grupos.
Este documento describe tres funciones básicas de los seres vivos: la nutrición, que proporciona materia y energía; la reproducción, mediante la cual los seres vivos crean nuevos seres semejantes; y la relación, que permite la interacción entre los seres vivos.
Presentation on information about the Marketing and Marketer as a Career, opportunities, Benefits ,skills required to be successful marketing professional .
The document provides an overview of key marketing concepts including identifying and understanding customers, creating personas, explaining the differences between features, benefits, and advantages, and how to plan a marketing communication strategy. It discusses gaining an understanding of marketing, identifying the right target customers, creating customer personas, explaining the difference between features, benefits, and advantages, communicating benefits effectively, differences in marketing services, and how to plan marketing communications.
The document provides an overview of key marketing concepts including:
- Defining marketing and its objectives such as understanding customer needs.
- Identifying target customers and creating customer personas.
- Understanding the differences between features, benefits, and advantages when communicating value to customers.
- Segmenting consumer and business customers.
- The differences between marketing products and services.
- Developing a marketing communications plan covering objectives, audiences, messaging, and media.
“Thought leadership is the recognition from the outside world that the company deeply understands its business, the needs of its customers and the broader marketplace in which it operates.”
The document discusses key aspects of building a successful sales organization for a SaaS company. It covers the shift from traditional on-premise software sales models to the SaaS model with more frequent customer touchpoints. Successful SaaS sales requires continually refining processes, systems, skills, and structure. The sales strategy should have a vision aligned with goals and markets. Different customer segments require tailored sales models with the appropriate roles. Setting goals and quotas for sales territories is important for driving attainment. Customer success and account management play separate but important post-sale roles in ensuring ongoing customer value and opportunities.
The marketing skills you need to be a successful Brand LeaderBeloved Brands Inc.
Our Brand Leader white paper on marketing skills
At Beloved Brands, we use a 360-degree approach to marketing, which can highlight the skills you need to be successful in running your brand. You must know how to analyze the performance of your brand through a deep-dive business review. Brand Leaders have to be able to think strategically to sort through issues and make decisions on direction. You must know how to define your brand with a positioning statement and a brand idea. Marketers need to understand how to write a brand plan that everyone can follow.
The document discusses key aspects of developing marketing and sales strategies for a business plan. It covers defining marketing, conducting market research, choosing a target market, understanding competition, developing a marketing strategy and plan, marketing communications, and developing a sales strategy and process. The key points are that an effective marketing plan should define specific activities to achieve objectives, and the sales process must be understood as it affects key investment factors like costs, growth and profitability. Investors will focus on how the company will take the product to market and deliver business objectives.
CASE STUDY: Inbound: building trust into your marketing strategyB2B Marketing
This document discusses building trust into online marketing strategies. It advocates focusing on user signals and word of mouth by creating brand advocacy and leveraging influencers. It also emphasizes understanding the customer journey and persona, creating engaging content, and integrating communications across channels like content marketing, social media influencers, and the buyer's journey. The goal is to build trust and credibility with prospects and customers through transparent, knowledge-sharing communications.
The document discusses marketing and provides definitions, concepts, and career opportunities. It defines marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. The document outlines marketing philosophies like production, sales, and societal orientation. It discusses key marketing concepts such as the 4Ps of marketing, customer value, customer satisfaction, and branding. It also explores criticisms of marketing and provides examples of marketing functions and career paths in fields like brand management, sales, advertising, and retail.
Entrepreneurial Marketing - Looking the internal costumerAndy Lima
Entrepreneurial marketing is a philosophy and mindset that combines opportunity recognition with iterative experiments to test visions and seize opportunities. It focuses on building relationships and engaging customers through dialogue rather than transactions. Some key aspects include developing a guiding vision for customer wants, staging investments to reveal options, and using low-cost marketing tools like testimonials, partnerships, and customer education. While traditionally seen as only for small businesses and entrepreneurs, entrepreneurial marketing can provide benefits to any organization through creative approaches to engage customers and drive lasting results.
Brand activation brings brands to life by stimulating the purchasing process. It focuses on delivering the promises made in advertising through interactive experiences. Effective brand activation starts by defining the core features of the brand and finding solutions where the brand can support and innovate the company. Brand activation approaches include promotional marketing, relationship marketing, experiential marketing and retail activation. The goal is to create consumer experiences that get people to think, feel, sense, act and relate to the brand.
Approached to talk about lead funnels and marketing automation, I suggested we change the topic to be relevant to the problem:
- Where to Start & Attracting an Audience
- Managing Audience & Growth
Marketing is the crutch of product mediocrity ... if your offering is good enough, you don't need for marketing and any form of active sales diminishes ... your "sales-funnel" turns into something that much more closely resembles a pipe ... almost every lead that comes in the top is a conversion through the bottom.
------
Socialising and Sharing the Love & Expertise @ 2 Day Startup Accelerator with Entrepreneur Social Club in Melbourne Australia
> http://www.entrepreneursocialclub.com.au
> http://www.meetup.com/Entrepreneurial-Social-Club
> https://www.facebook.com/entrepreneursc
Six questions every marketer must answer tool by mythologyMythology LLC
It’s easy to get lost in the day-to-day busy-work of marketing and forget the big picture goals and objectives required to be successful. Every marketer must make sure to answer these critical six questions for customers.
This document provides an overview of marketing concepts covered in a boot camp session, including competition, substitutes, customer identification and personas, benefits versus features, and the differences between marketing products and services. The session aims to help participants understand basic marketing principles for their business, such as identifying the right target customers, communicating benefits effectively, and planning a marketing strategy. Key topics covered include competition analysis, customer profiling, creating customer personas, and distinguishing features, advantages and benefits.
The document provides tips and tactics for digital marketing and growth hacking. It discusses defining objectives and targets, mapping out customer journeys, identifying personas, analyzing competitors, using key digital marketing methods like SEO, social media, email marketing and more. It also covers topics like lead generation, activating and nurturing leads, content marketing, and using email automation to improve marketing efforts.
Brands account for 30% of the value of S&P 500 companies, yet marketing is under more scrutiny than ever. Marketing directors struggle with unclear metrics and a lack of focus on customer creation. The document argues for a new approach called Brand Analytics that focuses on understanding consumers and why they buy or don't buy brands, deploying research methods to uncover consumer motivations, and measuring marketing communications' effectiveness through tools like the Market Contact Audit which correlates to market share. This new approach aims to optimize marketing spend for generating sales and customer loyalty.
Valuable, engaging content is more important than ever before for attracting buyers.
Social media platforms like LinkedIn are providing powerful channels through which to distribute this content and reach perfect prospects.
However, competition is fierce and people have become very selective about the information they engage with. The rest is ignored.
In this presentation, we look at why so much content goes to waste and how you can ensure yours hits its mark.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
3. सर्वाबवधव प्रशमनं त्रैलोक्यस्यवखिलेल्वर्रि I
एर्म्र् त्र्यव कवयामस्मद्दैरिवर्नवशनम II
Sarvaa baadhaa prashamanam Trailokyasyaakhileshwari
Evameva tvayaa kaaryam asmad vairivinaashanam
O Goddess of All the Three Worlds, when You are Pleased,
You Mitigate All our Distresses. Thus, in this manner
Your Grace Works to Destroy our Inner Enemies
5. Success
Mantras
It is not the strongest of the species that survive,
nor the most intelligent,
but the one responsive to change
6. Have your own
definition of
success… so you
can fulfill your
dreams, not
someone else’s
expectation of
your dreams.
Success
Mantras
7. Agenda for today
• Role of brands and branding
• Role of market research before starting your
venture
• Is it important to invest in marketing
tools/activities at early stage?
• How can an entrepreneur get good impact of
marketing at low cost?
Success
Mantras
9. Success
MantrasThe world of brands
There are all types of brands:
1. Establishment brands, with a
commanding presence
2. Brands that have created their own
category
3. Brands that are ubiquitous
4. Brands that are built on Service
Success
Mantras
10. Success
MantrasThe world of brands (…contd.)
5. Brands that are the marketplace
6. Brands that are built on process
innovation
7. Brands that thrive on an attitude or
point of view
8. Brands that don’t change
9. Brands that have reinvented themselves
Success
Mantras
12. The Brand Occupies The Customer
Mind Space
The Brand
As A
Promise
The Brand As A
Reputation In
Customers’ Minds
Success
Mantras
13. Success
MantrasRole of Brands
A brand is much more than the
physical product or service
A brand is the essence of the emotional
relationship with the customer or consumer
A brand has clear, defining characteristics that
the consumer/customer readily identifies with
Success
Mantras
14. Success
MantrasBrand Is Critical To The Business
Awelldefinedbrand
Is fundamental to
differentiation
Focuses the activities of the
company, increasing
efficiencies and effectiveness
Provides a platform for
current and future business
development
Significantly enhances the
financial performance of the
business
Defines the
Unique Value
Builds Market
and Customer
Equity
Success
Mantras
The Brand Is A Promise Executed Throughout The Customer Experience.
20. Success
MantrasResearch – Critical components
• Evaluation of the customer
• Does the product fit the customer’s needs, wants,
desires
• Where are the target markets or customers located
• How to promote the product to the customers that
need it
Success
Mantras
21. Success
MantrasScope of secondary research
• Background look into your market, the success of
previous products or services as well as your target
market’s previous purchasing habits
• Give entrepreneurs the contours of primary research
– where to take it further
• Reveal holes in current data and areas for deeper
investigation
• Source – internet, libraries, published data, reports,
syndicated research etc.
Success
Mantras
22. Success
MantrasScope of primary research
• Markets and trends move fast these days with
products and services go in and out of fashion
quickly
• Entrepreneurs can gain insights about the
consumer’s wants and needs, allowing them to adapt
their product or service and gain a competitive
advantage
Success
Mantras
23. Success
MantrasPrimary research – Defines customer
profile
• Who buys the product and service?
• What are the similarities and differences between my
products and customers and my competitors' products
and customers?
• When do customers buy? Are there seasonal factors?
• What do customers buy? Can complimentary products or
services be offered?
• Where do customers buy? If not here, then where?
• How do customers buy? Cash, credit, etc.?
• Why do customers buy? Convenience, price, quality,
reputation, location, selection, brands, impulse, etc.?
Success
Mantras
25. Success
MantrasConjoint analysis
• It gets under the skin of how people make
decisions and what they really value in
products and services
• It involves presenting people with choices and
then analysing what were the drivers for those
choices
26. Optimising products with
conjoint analysis
Conjoint analysis aims to
find the optimum
positioning between
low-price-low-quality and
high-price-high-quality
in terms of price and
features by quantifying
the trade-offs and
compromises customers
take in decision making.
28. Success
MantrasPost-script
• There is never certainty of success when conducting
a market research
• For startup-companies the uncertainty is often
increased
– Lack of resources
– Startups often operate with disruptive innovations
• However, market research cannot be ignored…
– To understand the customer is the key to success
– To create new innovations has to first know the problems
that should be resolved
30. Most startups don’t fail at building a
product, they fail at acquiring
customers
31. Success
MantrasStartup Marketing is different
• A startup is different from a small business because
it’s trying an unproven product, service, or business
model
• Startups are running bootstrapped – with no or very
little outside investment. They don’t have the budget
to go toe-to-toe with the big guys and win through
advertising spend
• Startups are often run by solopreneurs or small
teams of 2 or 3 and have limited time to spend on
marketing
Success
Mantras
32. Success
MantrasAs a result…
• They have to be lean: build, measure, and
learn
• They have to be smarter: with money and
resources
• They have to be agile: with speed and
capitalization of opportunities
33. Success
MantrasImportance of marketing
• Marketing is not a substitute of good product
• Successful Startups use all relevant channels of
marketing whether – offline or online…
• Blogging, paid ads, digital media campaigns or using
social media to create hype
• The success of your start-up
depends on the foundation
of your marketing plan
35. Success
MantrasBrand and branding
• Logo – Make your business known – and get it right!
• This will be present on all your marketing materials
such as business cards, flyers, brochures, articles,
and press releases.
• Perhaps the most important tool to create brand
recognition of your business.
• Build a strong brand identity of your company and
services.
• Logos should be neat and simple, but also stand out
among the competition.
36. Success
MantrasYour ID, your identity
• Business Cards – Marketing on the go
• A key element for social marketing as they are the
tool for networking your company
• It craetes the first impression of your company. And
is an important marketing tool being portable,
memorable, and have a low cost structure with their
production
• Your business card should be modern and simple
with your basic contact information.
37. Success
MantrasPromotional photography
• A picture is worth a thousand words
• Helps in creating a professional look of your
marketing materials – website and social
media platforms
• Adaptable to fit different marketing materials
whether its a billboard or a brochure
38. Success
MantrasWebsite – one click says it all
• One of the most important marketing tools –
veritably your business address – make it aesthetic
• Logo, colour, ease of navigation are important assets
• Link it other social media platforms, using keywords
to increase SEO – and drive traffic home
• The website should be user friendly and mobile
friendly
39. Success
MantrasFlyers – post them everywhere
• Flyers permit more information about your company
than a business card does
• They are multi-functional as you can give them out
like a business card, as an attachment in an email, or
sent in the mail to reach a desired audience
• A well-designed flyer, highlighting offers if any, will go
a long way in helping your brand to get noticed
40. Success
Mantras
Modern marketing is not only about ads
Startup founders with a non-marketing
background may believe that marketing is all
about making advertisements and spending
heavy chunks of their investment budget on
putting the words on the streets
Fortune not only favours the brave but also the wise
41. Success
MantrasEssential list of marketing resources
for Startups
Content MarketingBranding & Positioning
SEO PR
Advertising Email Marketing
Social Media
45. Success
MantrasThe changing customer
• The new age customer is busier, richer and
harder to reach and difficult to segment
• He has grown up with new technologies
• He is always connected with his friends on
social networks
• The mobile phone is his only contact to the
world
• The mobile/computer has become the
newspaper, radio, TV, DVD player
46. Success
MantrasThe changing customer
• He may be fickle but once you have gained his
confidence he is fiercely loyal
• Share of wallet and Share of voice have been
replaced by Share of conversation
• BtoB, BtoC, CtoC is increasingly replaced by EtoC
• The communication paradigm has shifted from Brand
communication to Consumer engagement
• The focus now is on dialogue rather than monologue
47. Success
MantrasCustomer journey is evolving, too
• The purchase funnel is becoming non-linear.
Consumers move to awareness and 'buy' in
5minutes!
• The post-purchase point is equally important.
• It's important to know
– Did consumers buy?
– How did they buy?
– What media made them buy?
– How can we optimise the relationship with the customer?
48. Success
MantrasUniversal truths for marketing
• Who are you catering to? (Your targeted market
segment).
• Why should people buy your product? (How they
can benefit from purchasing it).
• What differentiates you from your competitors?
(What is your USP).
49. Success
MantrasThe concept of Guerrilla Marketing
• Basic aim: Maximum attention of the target
group
– in spite of a low budget
– through inventive and fancy ideas
• Execution of Guerrilla-Marketing
– by surprise
– Efficiently
– in a rebellious and unorthodox manner
50. Success
MantrasExamples of Guerrilla Marketing
Strategies
• Word-of-mouth advertising
• Addressing consumers in their everyday work
situation, for example via E-Mail
• Sticker and poster campaigns with electrostatic,
self-adhesive materials
• Bluejacking: Sending personal messages via
Bluetooth
• Advertisements on cars
• T-Shirts
51. Success
MantrasConcept of Ambush Marketing
• Also called Freeride-Marketing
• A company uses an event which is sponsored by
another company to cause positive effects on their
branding without the permission of the sponsoring
company
• Both companies are competitors
• Ambush Marketing mostly takes place at
big sport events like the World Cups etc.
52. Success
MantrasConcept of Viral Marketing
• Viral Marketing uses social networks like
Facebook etc. to gain brand awareness.
• Information about the product passes virally
from human to human
• A low-cost marketing method which is very
efficient
53. Success
MantrasThe growing importance Owned
and Earned Media vis-à-vis paid media
• Owned media – website, packaging, stores, etc.:
enduring, credible, less expensive
• Earned media – blogs, write-ups, brand reviews from
consumers, etc. : iterative, helps create
relationships/communities with the brand
• Paid advertising – these are advertising campaigns
which are episodic and are expensive.
• Need to move from brand perception to brand
experience.
54. Success
MantrasSome tips for low cost marketing
• Focus – choose your target audience carefully
• Social media – direct interaction with your current and
potential customers
• Quality content – interesting, helpful content is the
foundation for SEO
• Strong brand & brand identity – it’s impossible to build
a solid product/service offer without it
• Inbound marketing – to achieve low-cost organic leads
• Outsmart, but not outspend your competitor
55. It is all about marketing; that is where
the real craft comes in. The best
actors do not necessarily become the
biggest stars. And vice versa.
“
”