Sales Management is a business discipline which is focused on the practical application of sales techniques and the management of a firm's sales operation.

1. HOME FOOD PACKAGE…

2. GROUP MEMBERS
• Sejal Chaurasia 6006
• Hardik Jethwa 6018
• Amit Kamble 6022
• Megha Naik 6040
• Neha Didwania 6063

3. INSTANT VEGETABLE POHA IDLI
• Company Name : FryKon Pvt. Ltd.
• Tagline : “Eat Healthy, Live Healthy”
• Package : 250gm (10 Idlis)
• Price : Rs.55/-
• Ingredients :
o Avalakki/ Poha (thin)
o Idli Rawa
o Carrot, Green peas, Corn, Groundnut, Onion, Coriander, Kadipatta
o Baking Soda
o Salt
o Curd

4. SALES APPROACH OF THE COMPANY

5. SELLING STRATEGIES FOR SUCCESS
• Introducing New Product
• Increasing Cross Selling
• Create a Sense of Urgency
• Overcome Objection
• Be Real

6. DESCRIBE YOUR SALES PROMOTIONS FOR
QUICK ACCEPTANCE
• The stalls will be put outside the supermarket for demonstration of
the product.
• The discount offers like buy 1 get 1 free.
• Attractive packaging.
• The sponsorship of events during festival of retail store.
• Free sample distribution.
• The availability of separate section for new product within the retail
store.

7. SETTING AND ACHIEVING TARGETS
• Focus on achieving a weekly sales target.
• Phone calls, emails, referrals, appointments and follow-up contacts made by the
salespeople in our office.
• Develop a personal sales script using language you are comfortable with to introduce
new clients to new products. Give customers your undivided attention and focus on
meeting their needs rather than "selling" anything. Anticipate questions, concerns,
and future issues.
• Focus on identifying target customers and getting quality sales referrals from existing
customers.

8. COMPENSATION AND INCENTIVE PLANS
FOR YOUR SALES TEAM
INCENTIVES :
● Sales managers and leaders are responsible for creating an effective incentive
plan, and the key to it is their desire to reward the right behaviour. Incentive
programs are either monetary or non-monetary.
● The monetary ones are quite straightforward, as they are designed to reward
certain behaviour.
● The non-monetary incentive plans are more suited to increasing motivation,
team bonding, and at times, employee retention.

9. MONETARY BENEFITS
●Cash rewards
●Benefits plan
●Gift vouchers and discounts
NON-MONETARY BENEFITS
●Flexible hours
●On the spot recognition
●Privilege

10. THANK YOU…