Mohamed, a 32-year-old government employee in Cairo, wants to increase his knowledge of digital marketing and start a new freelance career within two years. His goals are hampered by a lack of time, money, and advice. The document outlines a marketing plan to get 75 readers for a blog post explaining why Mohamed enrolled in an online digital marketing program, targeting his needs. Social media posts on Facebook, Twitter, and LinkedIn will promote the blog and raise awareness of digital marketing.

2. Step 1
Getting Started

3. Marketing Objective
I would like to get 75 follower or reader for my blog
post within one month

4. KPI
The primary KPI is to measure my marketing success
will be the number of readers at the end of the month for
my blog

5. Target Persona
Background and
Demographics
Target Persona Name Needs
Demographics:
• 32 years old
• Living in cairo
• engaged
• working at the
governmental sector
• interested in studying
master of business
administration
• income is about 6
thousand per month
Mohamed turkey
Governmental employee Needs:
• Know more about
online courses
• Moderating
• Increase income to start
his new life with a new
family
Hobbies Goals Barriers
Hobbies:
• reading about
technology, marketing
• travel
• playing football
• watch tv
Goals:
• Increase his knowledge
about technology
especially digital
marketing
• Start new career path
• Become a freelancing
within two years
• Increase his income
Barriers:
• Lacking of time
• Money barrier
• Fair of failure
• The appropriate
advisor could not be
found

6. Step 2
Write a Blog Post

7. 1. theme for my blog post:
● Why have you decided to take the Digital
Marketing Nanodegree Program?
2. the framework of my blog post?
● Pixar framework

8. Blog Post
I explained in this blog post the reasons for me to enroll
in trying to met with persona needs and goals and to
increase awareness about digital marketing and its
importance today in the world of business.
https://bit.ly/2QkDwul

9. Step 3
Craft Social Media Posts

10. Summary
The reason why I choose those specific social
media platforms:
● Facebook
I have a lot of friends there who's met my target
persona and the post will get engage easily and raise
awareness to my blog content.
● Twitter
A famous platform for more serious audience who want
to know a brief about things quickly and most famous
brands in the world exist there.
● LinkedIn
A professional diverse network for business and
companies and individuals who looks for more
professional content.

11. Twitter Post

12. LinkedIn Post

13. Facebook Post