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Search engine optimization project
This document summarizes an SEO audit project for a Udacity digital marketing course website. It includes planning the audit objectives and KPIs, analyzing keywords and their potential, conducting on-site technical audits of metadata and content, performing off-site backlink and link building analyses, testing page indexing, page speed and mobile friendliness, and providing recommendations to improve ranking. The overall goal is to increase organic traffic to the site by 20% in 2 weeks through SEO optimization.
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Search engine optimization project
- 1. Project 4: SEOAudit
- 2. Part 1 Plan yourAudit
- 3. Marketing Objective &KPI ● Marketing Objective: Increase the organic traffic by 20% in 2 weeks ● KPI: Number of organic traffic in the weeks of performance
- 4. Target Persona Background and Demographics TargetPersona Name Needs Demographics: • 32 years old • Living in cairo • engaged • working at the governmental sector • interested in studying master of business administration • income is about 6 thousand per month Mohamed turkey Governmental employee Needs: • Know more about online courses • Moderating • Increase income to start his new life with a new family Hobbies Goals Barriers Hobbies: • reading about technology, marketing • travel • playing football • watch tv Goals: • Increase his knowledge about technology especially digital marketing • Start new career path • Become a freelancing within two years • Increase his income Barriers: • Lacking of time • Money barrier • Fair of failure • The appropriate advisor could not be found
- 5. Part 2 On SiteSEO Audit
- 6. Keywords Head Keywords TailKeywords 1 SEO what is the digital marketing 2 Digital marketing where to learn digital marketing 3 Social media marketing udacity digital marketing nanodegree 4 Udacity how to become a digital marketer 5 Digital marketing jobs best course in digital marketing
- 7. Keyword with theGreatest Potential Head Keyword with the greatest potential: ● SEO has 72 priority score ● Digital marketing has 71 priority score ● Social media marketing has 70 priority score Tail Keyword with the greatest potential: ● how to become a digital marketer has 43 priority score ● Udacity digital marketing nanodegree has 30 priority score ● best course in digital marketing has 25 priority score
- 8. Technical Audit: Metadata URL:https://dmnd.udacity.com/ Current TitleTag Udacity Digital marketing nanodegree program website Meta- Descriptio n N/A Alt-Tag N/A Revision Title Tag N/A Meta- Descriptio n Become a Digital Marketer Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing.
- 9. Technical Audit: Metadata Revision Alt-Tag- img1 Manexplain something to a woman Alt-Tag- img2 Laptop showing classroom of Udacity with an expert talking Alt-Tag- img3 An expert explain something about digital marketing Alt-Tag- img4 Laptop showing Udacity classroom with some charts
- 10. Suggested Blog Topics Topic1: Seo : Expectations vs. Reality This topic includes SEO which is the highest potential head keyword with priority of 77 in this topic I will talk about SEO and its relation with digital marketing and how people some times get confused about it and mix it with SEM and will introduce how udacity course will benefit you in this field. Topic 2: This year's Top Stories About udacity digital marketing learners: This topic includes digital marketing (high potential head keyword with 71 priority) and udacity (branded keyword) and this topic will be motivation for joining udacity and will talk about the story of learners who graduated from udacity and become successful digital marketers and in the end I will add call to action for people who want to join udacity too. Topic 3: Udacity Digital Marketing Nanodegree Explained in 10 bullets: This topic includes udacity digital marketing nanodegree which is high potential tail keyword and in this topic I will explain the program in 10 short bullet points to and its advantages and what he will learn if he join the course.
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- 12. Technical Audit: BacklinkAudit Backlink Domain Authority (DA) 1 http://www.google.com/url?q=https%3 A%2F%2Fwww.udacity.com%2Fcourse %2Fcs101&sa=D&sntz=1&usg=AFQjCN GdmrWTUY5b_ qe3xle9-ddkB1YXqA 100 2 http://www.google.com/url?q=https%3 A%2F%2Fwww.udacity.com%2Fcourse %2Fcs101&sa=D&sntz=1&usg=AFQjCN GdmrWTUY5b_ qe3xle9-ddkB1YXqA 100 3 http://www.youtube.com/playlist?list= PLAwxTw4SYaPnIRwl6rad_ mYwEk4Gm j7Mx 100
- 13. Link-Building Site Name linkedIn SiteURL https://www.linkedin.com/ Organic Search Traffic 72.3M Site Name Hubspot Site URL https://www.hubspot.com/ Organic Search Traffic 5.4M Site Name Marketing land Site URL https://marketingland.com/ Organic Search Traffic 48.1K
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- 15. Page Index Why pageindexed number is important: To make sure that all of my pages will drive traffic to my website and no pages is not indexed or wasted.
- 16. Pingler give methis result so I used Google. and in the slide above I used Udacity Url because it’s an old website and will give me a better result.
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- 18. Why page speedtest is important: Because its one of factors that control page ranking and testicals shows that users expect that the page loading speed is about 2 sec.
- 19. Mobile-Friendly Evaluation Mobile friendlyis important because: Speed mobile optimizedwebsitees ranks higher in google search than mobile not friendly websites so that is one of factors that google takes for ranking And also now the number of mobile users who is more than desktop users who search the same sites
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- 21. Recommendations There Is somesuggestions I have noticed through tests may be udacity can follow to increase website ranking: ● Resize images to match display dimensions to speed up and improve page load time. ● Leverage the font display CSS feature to ensure that the text is user visible while webfonts are loading. ● Delete unnecessary CSS. ● Tailor site experience to each user to keep them engaged with relevant content. ● Make it easier for users to complete transactions on mobile. ● Allow users to sign in with their Google account and automatically populate their saved information for faster checkout. ● Launch mobile site from customer home screen for quick and easy access even offline.