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Campaign Approach
Description, Marketing
Objective, and KPI
1. Approach Description
In this project I suppose to make a Google search
campaign using Google Adwords following this
criteria:
Course: Front End Frameworks
Course Link: https://www.udacity.com/course/front-
end-frameworks--ud894
Location: India
Campaign Budget: total budget is $35 and the daily
budget is $7
Maximum Manual Bid per Keyword: $3
I have made 2 Ad groups one for awareness and one
for interest stages with 2 Ads for each group
I used the appropriate keywords including a mix of
broad terms, Brand terms and Related terms.
2. Marketing Objective &
KPI
Marketing objective:
to achieve 20 clicks with a lifetime budget of $ 35
and daily budget $7,default CPC of $3.
KPI:
the total number of clicks on the ads.
Note: since there is a problem on the account –there
is no conversion rate- my session lead suggest to not
consider the conversion rate as a matric.
Ad Groups
Ads and Keywords
Ad Group #1:
Ads
Ad Group #1:
Keywords
Ad Group #2:
Ads
Ad Group #2:
Keywords
Campaign Evaluation
Results, Analysis and
Recommendations
Key Campaign Results
(Campaign & Ad Groups)
Present the results of your campaign and ad groups
by completing the table below.
Ad
Group
Max.
CPC
Bid
Impr. Clicks CTR
Avg.
Cost
per
Click
Conv. CR
Cost
per
Conv.
Cost
Awaren
ess
3.00 197 9
4.57
%
1.55$ 0 0 0
13.9
2
Interest 3.00 194 22
11.3
4%
1.28$ 0 0 0
28.2
4
Total
391
31
7.93
%
$1.36
0 0 0
$42.
16
Key Campaign Results
(Ads)
Present the results of your ads by completing the
table below.
Ad Clicks CTR
Avg.
Cost
per
Click
Conv. CR
Cost
per
Conv.
Ad Group
1, Ad 1
5 5.05% $0.89 0 0 0
Ad Group
1, Ad 2
4 4.08% $2.37 0 0 0
Ad Group
2, Ad 1
16
14.16
%
$1.51 0 0 0
Ad Group
2, Ad 2
6 7.41% $0.69 0 0 0
Key Campaign Results
(Keywords)
Present the three keywords you consider most
successful based on your marketing objective.
Keyword Clicks CTR
Avg.
Cost
per
Click
Conv. CR
Cost
per
Conv.
online
course for
web
developm
ent
6
20.00
%
$1.31
0 0 0
angular
tutorial
5
8.62% $2.14
0 0 0
free
course
web
developm
ent
5
16.13
%
$1.03
0 0 0
Campaign Evaluation
○Did your campaign result in a positive ROI?
Unfortunately, I cannot assume ROI because of the
conversion problem but I think my objective has been
achieved successfully
○How much did you have to spend per click?
About $1.36
○ How close did you get to your max? CPC bid?
Approximately half of my max. bid
○Which ad group, ads, and keywords led to the highest click-
through?
Interest Ad Group, Ad 1 give the best result and the three
keywords shown above is the best
○Which keywords performed best for you and why might
that have been the case?
online course for web development
Recommendations for
future campaigns
○Would you focus on certain Ad Groups, ads, or keywords?
I will focus on interest ad group because it gives the best results
○Would you change any of your existing ads or keywords or add
any new ones?
I might change some keywords and choose less competitive
keywords
○I suggest fixing the conversion problem to get bitter analyzing
results.
Appendix
Screenshots for
Reference
Ad Groups
Ads
Keywords

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Google Adwords Campaign KPI and Results

  • 1.
  • 3. 1. Approach Description In this project I suppose to make a Google search campaign using Google Adwords following this criteria: Course: Front End Frameworks Course Link: https://www.udacity.com/course/front- end-frameworks--ud894 Location: India Campaign Budget: total budget is $35 and the daily budget is $7 Maximum Manual Bid per Keyword: $3 I have made 2 Ad groups one for awareness and one for interest stages with 2 Ads for each group I used the appropriate keywords including a mix of broad terms, Brand terms and Related terms.
  • 4. 2. Marketing Objective & KPI Marketing objective: to achieve 20 clicks with a lifetime budget of $ 35 and daily budget $7,default CPC of $3. KPI: the total number of clicks on the ads. Note: since there is a problem on the account –there is no conversion rate- my session lead suggest to not consider the conversion rate as a matric.
  • 5. Ad Groups Ads and Keywords
  • 11. Key Campaign Results (Campaign & Ad Groups) Present the results of your campaign and ad groups by completing the table below. Ad Group Max. CPC Bid Impr. Clicks CTR Avg. Cost per Click Conv. CR Cost per Conv. Cost Awaren ess 3.00 197 9 4.57 % 1.55$ 0 0 0 13.9 2 Interest 3.00 194 22 11.3 4% 1.28$ 0 0 0 28.2 4 Total 391 31 7.93 % $1.36 0 0 0 $42. 16
  • 12. Key Campaign Results (Ads) Present the results of your ads by completing the table below. Ad Clicks CTR Avg. Cost per Click Conv. CR Cost per Conv. Ad Group 1, Ad 1 5 5.05% $0.89 0 0 0 Ad Group 1, Ad 2 4 4.08% $2.37 0 0 0 Ad Group 2, Ad 1 16 14.16 % $1.51 0 0 0 Ad Group 2, Ad 2 6 7.41% $0.69 0 0 0
  • 13. Key Campaign Results (Keywords) Present the three keywords you consider most successful based on your marketing objective. Keyword Clicks CTR Avg. Cost per Click Conv. CR Cost per Conv. online course for web developm ent 6 20.00 % $1.31 0 0 0 angular tutorial 5 8.62% $2.14 0 0 0 free course web developm ent 5 16.13 % $1.03 0 0 0
  • 14. Campaign Evaluation ○Did your campaign result in a positive ROI? Unfortunately, I cannot assume ROI because of the conversion problem but I think my objective has been achieved successfully ○How much did you have to spend per click? About $1.36 ○ How close did you get to your max? CPC bid? Approximately half of my max. bid ○Which ad group, ads, and keywords led to the highest click- through? Interest Ad Group, Ad 1 give the best result and the three keywords shown above is the best ○Which keywords performed best for you and why might that have been the case? online course for web development
  • 15. Recommendations for future campaigns ○Would you focus on certain Ad Groups, ads, or keywords? I will focus on interest ad group because it gives the best results ○Would you change any of your existing ads or keywords or add any new ones? I might change some keywords and choose less competitive keywords ○I suggest fixing the conversion problem to get bitter analyzing results.
  • 18. Ads