The document outlines steps for marketing content for the Udacity Digital Marketing Nanodegree program. It includes objectives to acquire 50 blog followers and engagements in May 2020. The key performance indicator is the total number of likes, shares, follows and comments. It profiles the target persona as a 24-year-old unmarried Indian female who enjoys new apps and social media. It details writing a blog post on Medium about why the persona chose the DMND program, with a question-answer framework. Finally, it discusses promoting the blog on Facebook, Twitter and Instagram but provides no sample social media posts.