For the complete report, get in touch with us at : info@netscribes.com Electric vehicle market is expected to witness phenomenal growth in the coming years. Increasing fuel costs, rise in pollution level and increasing government support will boost the adoption of electric vehicles in India.

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Electric Vehicle Market IndiaElectric Vehicle Market – India
April 2013

2. Executive Summary
Market
 Indian electric vehicle market is expected to reach INR a6 mn units in 20‐‐‐‐‐‐, growing sharply at a CAGR of x%,
from INR a1 mn units in 20‐‐‐‐‐
 Segment 2 accounts for ~b2% of the electric vehicle market
Drivers: Ch ll
Drivers &
Challenges
Drivers:
• Government Initiatives
• Rise in Fuel Costs
• Low Operating and Maintenance Cost
• Foreign Dependence for Crude Oil
Challenges:
• Low Vehicle Performance
• Inefficient Battery
• Price Constraint
• Power Shortageg p
• Environment Friendly
Government
i i i
 Alternate Fuels for Surface Transportation Programme (AFSTP)
 National Electric Mobility Mission Plan 20‐‐
• Demand Generation
Power Shortage
• Lack of Infrastructure
T d
 Entry of New Players
Initiatives • Demand Generation
• Research and Development
• Manufacturing Incentives
• Infrastructure Development
Competition
Trends
Entry of New Players
 Retro Hybrid Fitment Kit
Major Players
2ELECTRIC VEHICLE MARKET IN INDIA 2013.PPT
Competition
Company A Company B Company C Company D Company E

3. •Macro Economic Indicators
•Introduction
•Market Overview
• Electric Vehicle
• Major Segments• Major Segments
•Market Analysis
•Drivers & ChallengesDrivers & Challenges
•Government Initiatives
•TrendsTrends
•Competitive Landscape
•Strategic Recommendations
3ELECTRIC VEHICLE MARKET IN INDIA 2013.PPT
g
•Appendix

4. Macro Economic Indicators (1/3)
INR tn
a
y4
z4y3
x2x1
GDP at Factor Cost: X
b
c
d
k4
z3
k3
x2
y2
z2
k2
x1
y1
z1
k1
e
Q‐Q‐Q‐Q ‐
20‐‐20‐‐20‐‐20‐‐
Inflation Rate: Y
%
f
g
a3a1
g
h
i
j
a5a4a2
4
k
20‐‐20‐‐20‐‐20‐‐20‐‐
ELECTRIC VEHICLE MARKET IN INDIA 2013.PPT

5. SAMPLE
Electric vehicles are battery operated vehicles, primarily
categorized into four different types
• Electric vehicles are propelled by an electric motor (or motors) powered by rechargeable battery packs
o Available in various segments across the globe ranging from bicycles to cars three wheelers to heavy commercial vehicles
Electric Vehicle – Introduction
o Available in various segments across the globe, ranging from bicycles to cars, three wheelers to heavy commercial vehicles
Electric drive train primarily consists:
Component 1 Component 2 Component 3 Component 4Component 1 Component 2 Component 3 Component 4
Types of Electric Vehicles – Technology‐wise
Battery Electric Vehicles
Plug in Hybrid Electric
Vehicles
Hybrid Electric Vehicles Fuel Cell Electric Vehicles
• Description 1 • Description 2 • Description 3 • Description 4
5ELECTRIC VEHICLE MARKET IN INDIA 2013.PPT
BEV PHEV HEV FCEV

6. Targeted fuel savings and reduction in pollution within 20‐‐
will ensure a sustained growth of the electric vehicle market
Market Overview – Electric Vehicles
• Electric vehicle market in India is at a nascent stage, providing huge untapped market potential for the players to
capitalize upon
• Market comprises of segment 1, segment 2, segment 3 and other types of vehicles
 Currently, segment 2 dominates the market accounting for b1% of the overall electric vehicle sales in India
• Greater adoption of electric vehicles will aid in bringing down the level of pollution along with significant fuel savings in
the country
 Government support in four primary categories namely demand generation, research and development, manufacturing incentives and
infrastructure development, will create an economically feasible and self sustaining electric vehicle market in the coming years
Market Share – Segment‐wise (20‐‐‐‐‐)Market Size & Growth Market Share – Segment‐wise (20‐‐‐‐‐)Market Size & Growth
mn units
a a6
3%
1%
1%
Segment 3
Segment 2
Segment 1
b
c
+x% a5
a4
a3
a2
a1
95%
Others
6ELECTRIC VEHICLE MARKET IN INDIA 2013.PPT
d
20‐‐‐‐e20‐‐‐‐‐e20‐‐‐‐‐e20‐‐‐‐‐e20‐‐‐‐‐e20‐‐‐‐‐
95%

7. Supply Chain Cost Comparison – Electric Vehicle vs. ICE
Vehicle
Research and
D l t
Assembly Marketing
Component
P d ti
Sales and
Di t ib ti
After Sales
S i
Vehicle Lifecycle Cost Comparison – Supply Chain Wise
Development
y g
Production Distribution Service
a
b
c
d
a4%a3%
d
e
f
g
a10%a9%
a6%a5%
h
i
0
a12%a11%a8%a7%
a2%a1%
ICE vehicleElectric Vehicle (High Volume)
7ELECTRIC VEHICLE MARKET IN INDIA 2013.PPT
( g )
> Accounts for ~x% of vehicle lifecycle cost for a 4W

8. Segment 1 to witness phenomenal growth with increasing
consumer acceptability and government support
Market Overview – Segment 1
120,000
units
a6
• Segment 1 has huge potential in India wherein
consumers have higher preference for Technology1
Market Size & Growth
40,000
60,000
80,000
100,000
+x%
a5
3
a4
Segment 1 electric vehicles
 Major auto players such as company A, company B and
company C are evaluating the electric car market
• Government support for demand creation coupled with
improvements in technology and infrastructure will drive
Consumer Preference – Electric Vehicle Technology‐wise
0
20,000
20‐‐‐‐‐ e20‐‐‐‐‐ e20‐‐‐‐‐ e 20‐‐‐‐‐ e20‐‐‐‐‐ e
a3
a1
20‐‐‐‐‐
a2
improvements in technology and infrastructure will drive
this segment
Consumer Preference – Electric Vehicle Technology‐wise
Share of Consumers prefer
Segment 1 than ICE
Others
32%‐‐33%
17%‐18%
Preference for Technology 1
Preference for Technology 2
Preference for Technology 3
70%‐75% 25%‐30%
50%
Poor pick up, low top speed and
battery replacement issues are
restricting the adoption of
8ELECTRIC VEHICLE MARKET IN INDIA 2013.PPT
Technology 3 type Segment 1
electric vehicles

9. Matrix of Key Challenges to Electric Vehicle Adoption –
Segment‐wise
Finding 1
Comparative Factors 4W 2W 3W LCV Bus Ranking
Factor 1 1
Factor 2
Factor 3 3
2
Factor 4 4
3
SAMPLE
Factor 5 5
9ELECTRIC VEHICLE MARKET IN INDIA 2013.PPT

10. Drivers & Challenges – Summary
h llChallenges
Low Vehicle Performance
Inefficient Battery
Drivers
Government Initiatives
Rise in Fuel Costs
Price Constraint
Power Shortage
Low Operating and Maintenance Cost
Foreign Dependence for Crude Oil
Lack of Infrastructure
Environment Friendly
10ELECTRIC VEHICLE MARKET IN INDIA 2013.PPT

11. Government initiatives and subsidies to emerge as a major
growth…
ImpactGovernment Initiatives (1/3)
• Finding 1
• Finding 2
• Finding 3
• Finding 4
 Sub‐finding 1
 Sub‐finding 2
• Finding 5
x% Subsidy on base price
Refund of road tax and registration charges
y% exemption on VAT
11ELECTRIC VEHICLE MARKET IN INDIA 2013.PPT

12. Alternate Fuels for Surface Transportation Program was
adopted to…
Alternate Fuels for Surface Transportation Program (AFSTP) (1/3)
Scheme Adoption
• AFSTP was announced in Nov 20‐‐ and was run by the Ministry 1
• Government had allocated INR x mn to provide financial incentives during 20‐‐‐‐‐
OEM i d i i h O i i 1 i d b fi f hi h• OEMs were required to register with Organization 1 in order to benefit from this scheme
 They had to provide a minimum y year warranty period along with setting up z service stations across country 1
 Manufacturers sold the electric vehicles at a subsidized rate to the customers and later claimed a refund from the
government
Targets and Incentive Layout (FY20‐‐ and FY20‐‐)
Electric Vehicle – Segments Type of Vehicle Target ( no. of vehicles)
Assistance per
vehicle
Cap on
Incentivesvehicle Incentives
Segment 1
Type 1 a1 b1
z% ex‐factory cost of
vehicles
INR c1
Type 2 a2 b2 INR c2
Segment 2 Type 3 a3 b3 INR c3
12ELECTRIC VEHICLE MARKET IN INDIA 2013.PPT
vehicles
Segment 3 Type 4 a4 b4 INR c4 mn
Segment 4 Type 5 ‐ ‐ INR c5 mn

13. NEMMP 20‐‐ to support the long term growth and
development of the domestic electric vehicle market
National Electric Mobility Mission Plan 20‐‐ sets the future outlook and objective along with laying down the pathway
National Electric Mobility Mission Plan 20‐‐ (NEMMP 20‐‐)
National Electric Mobility Mission Plan 20‐‐ sets the future outlook and objective along with laying down the pathway
for accomplishing considerable penetration of electric vehicles (including hybrids) in India by 20‐‐
• NEMMP 20‐‐ has been approved by the Organization 1 on xth Aug 20‐‐ with a target of producing z mn green
vehicles by 20‐‐, out of which z1‐z2 mn are expected to be type 1 vehicles
• Total investment required over the next f years: INR a1‐a2 bn
• Government plans to provide d% of the resources with an investment of INR b1‐b2 bn and the remaining should
come from the industry for developing infrastructure and encouraging the use of environment friendly electric
vehicles
SAMPLE
Benefits
B fi R l
13
SAMPLE
ELECTRIC VEHICLE MARKET IN INDIA 2013.PPT
Benefits Results

14. NEMMP 20‐‐ – Potential Roadmap for Hybridization/
Electrification
Electric Vehicle
Penetration
“Analysis 3”
“Analysis 4”
Finding 1
3 Point 3
Analysis 3Finding 1
3. Point 3
“Analysis 2”
Finding 2
SAMPLE
2. Point 2
SAMPLE
4. Point 4
1. Point 1
14ELECTRIC VEHICLE MARKET IN INDIA 2013.PPT
20‐‐ 20‐‐ 20‐‐‐‐‐ 20‐‐
Year
“Analysis 1”

15. NEMMP 20‐‐ has been broadly categorized into four primary
focus areas
NEMMP 20‐‐ – Key Areas
Function 2Function 1
Research and
Development
Demand Generation
Focus
A
Manufacturing
Incentives
Infrastructure
Development
Areas
Function 3Function 4
SAMPLE
15ELECTRIC VEHICLE MARKET IN INDIA 2013.PPT
SAMPLE

16. Projected Demand in India (20‐‐e) – Electric Vehicle
Technology‐wise and Segment‐wise
Electric Vehicle Technology
Electric Vehicle Segments
Technology 1 Technology 2 Technology 3
Segment 1 Segment 2 Segment 3
Total Potential
Demand for
Electric Vehicles
(20‐‐e)Electric Vehicle Segments
Potential Demand for
Electric Vehicles (20‐‐e)
( it )
Segment 1 Segment 2 Segment 3
a1‐a2 a3‐a4 a5‐a6 a7‐a8
(mn units)
•Finding 1
•Finding 2
SAMPLE
Finding 2
•Finding 3
•Finding 4 SAMPLE
16ELECTRIC VEHICLE MARKET IN INDIA 2013.PPT

17. SAMPLE
High Priority R&D Area for Electric Vehicle in India (1/2)
SAMPLE
B C ll
Technology
Ranking – Priority‐
wise
BMS
Battery Cell
• Finding 1
a1
Power Electronics
BMS
• Finding 2
 Sub‐finding 1
Fi di 3
a2
El t i M t
Power Electronics
(Hybrids)
• Finding 3
 Sub‐finding 2
 Sub‐finding 3
a3
Transmission System
Electric Motora4
5
17ELECTRIC VEHICLE MARKET IN INDIA 2013.PPT
Transmission System
(Hybrids)
a5

18. Phased manufacturing strategy for electric vehicles in India
• Finding 1
• Finding 2
• Finding 3 SAMPLEg
Phase 1
Condition 1 Initiative 1Strategy 1
SAMPLE
Phase 2
Year x
Condition 1 Initiative 1Strategy 1
Phase 3
Year y
Condition 2 Initiative 2Strategy 2
Phase 3
Year z
Condition 2 Initiative 3Strategy 3
18ELECTRIC VEHICLE MARKET IN INDIA 2013.PPT
Phase 4
> Year q
Condition 2 Initiative 4Strategy 4

19. Charging Infrastructure Associated Key Findings – Electric
Vehicle Segment‐wise (2/4)
Share of consumers
Two Wheelers
Sh f id i h f ll iShare of consumers
considering technology 1
scooters to be worse
than ICE (based on
range)
Share of consumers considering the following
parameters to be a key barrier for adoption
50
%
a4a3a2a1
Share of consumers
considering technology 2
bikes to be worse than
ICE (based on range) Segment 2Segment 1
54%
46%
0
10
20
30
40
a6a5
54%
46%
0
Charging
Infrastructure
Charging TimeRange
Sensitivity
SAMPLE
y
• Sensitivity 1
• Inference 1
19
SAMPLE
ELECTRIC VEHICLE MARKET IN INDIA 2013.PPT

20. Infrastructure needed to support the power
requirement of electric four wheelers by 20‐‐
Four Wheelers
Scenario II – HG/HEV Scenario III – HG/HEV/BEV
SAMPLE
Assumption 1 leading to Finding 1 Assumption 2 leading to Finding 2
SExtra Power Generation
Required 20‐‐
(with x% peak charging)
a1 MW
Charging Infrastructure
Extra Power Generation
Required 20‐‐
(with x% peak charging)
a2 MW
Charging InfrastructureCharging Infrastructure
Investment 20‐‐
INR b1 bn
Share of Total no. of Charging Terminals (20‐‐)
Charging Infrastructure
Investment 20‐‐
INR b2 bn
Share of Total no. of Charging Terminals (20‐‐)
20‐‐ tt1 t2 t3
Type 3Type 2Type 1
20‐‐ cc1 c2 c4
Type 3Type 2Type 1
in ‘000 in ‘000
20ELECTRIC VEHICLE MARKET IN INDIA 2013.PPT

21. Total Proposed Investment under NEMMP 20‐‐ – Electric
Vehicle Segment‐wise (1/4)
Segment 6Segment 5Segment 3Segment 2Segment 1
t6
Total Proposed Investment (INR bn): Scenario II – HG/HEV (Lower Limit)
t1
t2
68%
52%
t4
60.6%
7%
68%
33%
5%
t3 89%
t5
45.5%
20.3%
7.4%
4W
6%
10%
10%
%
2W
10% 4%8% 8%
80%
3W LCV
2%
5%
4%
Bus
8.2%
0.5%
0.5%
45.5%
Total
7.6%
4.0%
21ELECTRIC VEHICLE MARKET IN INDIA 2013.PPT
4W 3W

22. Trends – Summary
Entry of New
Players
Retro Fitment Hybrid
Kits
Key Trends
22ELECTRIC VEHICLE MARKET IN INDIA 2013.PPT

23. Competitive Benchmarking (1/5)
Public Trading Comparables (FY 20‐‐)
Company A Company B Company C
Market Capitalization (INR mn) ‐ ‐ ‐
SAMPLE
Share Price (INR) ‐ ‐ ‐
SAMPLEEV/EBITDA (x) ‐ ‐ ‐
/EV/Revenue (x) ‐ ‐ ‐
PE Ratio ‐ ‐ ‐
23ELECTRIC VEHICLE MARKET IN INDIA 2013.PPT

24. Public: Domestic Company – Company A (1/4)
Company Information Offices and Centres – India
Corporate Address
Company Address
Tel No. +91‐xx‐ yyyyyyyyyTel No. 91 xx yyyyyyyyy
Fax No. +91‐ww‐zzzzzzzz
Website www.companyA.com
Year of Incorporation 19‐‐
Products and Services
Ticker Symbol ‐‐‐‐‐‐
Stock Exchange Exchange Name
Key People
Products and Services
Category Products/Services
Segment Product 1, product 2, product
N D i ti
Head Office
3,………………….
Others Product 1, product 2, product 3………
Name Designation
Person 1 Designation
Person 2 Designation
Person 3 Designation
24
, p , p
Person 4 Designation
BEARINGS MARKET IN INDIA 2013.PPT

25. i i l S h K i
Public: Domestic Company – Company A (2/4)
Financial Snapshot Key Ratios
Profit / Loss
Total Income
d
Profit
INR mn
Total Income
INR mn
a y4
y3
Particulars
y‐o‐y change
(20‐‐‐‐‐)
20‐‐ 20‐‐ 20‐‐ 20‐‐
Profitability Ratios
Operating Margin ‐3.31 7.37% 10.69% 11.63% 14.80%
20‐‐
f
g
h
b x4
y3
20‐‐
x3
20‐‐
c
y2
x2
20‐‐
y1
x1
Net Margin ‐6.73 4.02% 10.75% 12.08% 7.61%
Profit Before Tax Margin ‐5.22 6.52% 11.74% 15.66% 11.00%
Return on Equity ‐7.25 5.51% 12.76% 13.22% 9.02%
Return on Capital Employed ‐2.22 8.50% 10.73% 12.11% 16.70%
Return on Working Capital ‐7.92 20.82% 28.74% 28.25% 56.05%
Return on Assets ‐1.89 6.67% 8.56% 10.77% 14.08%
Financial Summary
• The company earned a net profit of INR x4 mn in FY 20‐‐, as
compared to net profit of INR x3 mn in FY 20‐‐
• The company reported total Income of INR y4 mn in FY 20‐‐
registering an increase of x% over FY 20
Return on Fixed Assets ‐4.90 26.02% 30.92% 33.44% 41.15%
Cost Ratios
Operating costs (% of Sales) 3.47 92.50% 89.03% 87.70% 84.70%
Administration costs (% of
Sales)
5.78 33.11% 27.33% 22.91% 25.64%
Interest costs (% of Sales) ‐0.24 0.82% 1.06% 1.21% 1.74%
registering an increase of x% over FY 20‐‐
• The company earned an operating margin of p% in FY 20‐‐, a
decrease of y percentage points over FY 20‐‐
• The company reported debt to equity ratio of q in FY 20‐‐, an
increase of r% over FY 20‐‐
Interest costs (% of Sales) % % % %
Liquidity Ratios
Current Ratio 0.43% 2.49 2.48 4.42 2.60
Cash Ratio ‐14.77% 0.53 0.63 1.76 1.09
Leverage Ratios
Debt to Equity Ratio 7.22% 0.32 0.30 0.01 0.02
b i l i
Financial Summary
Indicators Value
Market Capitalization (INR) z1
Total Enterprise Value (INR) z2
Debt to Capital Ratio 5.46% 0.24 0.23 0.01 0.02
Interest Coverage Ratio ‐12.08% 9.10 10.35 10.14 8.78
Efficiency Ratios
Fixed Asset Turnover 23.09% 3.47 2.82 2.72 2.69
Asset Turnover 14.00% 0.89 0.78 0.88 0.92
Current Asset Turnover 6.29% 1.66 1.56 1.78 2.26
25
EPS (INR) z3
PE Ratio (Absolute) z4
BEARINGS MARKET IN INDIA 2013.PPT
Working Capital Turnover 5.98% 2.78 2.62 2.30 3.66
Capital Employed Turnover 14.65% 1.02 0.89 1.02 1.13

26. Public: Domestic Company – Company A (3/4)
Key Business Segments Key Geographic Segments
100% 11%11%
Segment 4
Segment 3
Segment 2
Segment 1
100%
Country 2Country 1
SAMPLE
76% 88% 85% 65%
0%
20%
40%
60%
80%
100%
13%
2%
19%
4% 1%
11%
0% 1%
11%
3%
21%
13%
0%
20%
40%
60%
80%
100%
5%
95%
3%
97%
3%
97%87%
SAMPLEBusiness Highlights (1/2)
0%
20‐‐20‐‐20‐‐
0% 1%
20‐‐
0%
20‐‐20‐‐20‐‐20‐‐
Description News
Overview
• Company A is a multi‐divisional ISO xxxx:yyyy certified company with a market share of x kW in
the metal melting industry globally
 Holds more than x% market share in induction melting equipments used by the engineering and automotive
Overview
industry in country 1
 Has worldwide presence with specific focus on the country 1, country 2, country 3, country 4 and country 5
while catering to z1 countries around the world
Electric Vehicle • Company has developed and introduced electric bikes and scooters under the brand name brand
26ELECTRIC VEHICLE MARKET IN INDIA 2013.PPT
Division 1 with an annual installed capacity of c1 mn units

27. Public: Domestic Company – Company A (4/4)
•Strength 1 •Weakness 1
S W
Strength 1
•Strength 2
•Strength 3
•Weakness 1
•Weakness 2
•Weakness 3
S W
TO TO
•Opportunity 1
•Opportunity 2
•Opport nit 3
•Threat 1
•Threat 2
•Threat 3
SAMPLE
•Opportunity 3 •Threat 3
27
SAMPLE
BEARINGS MARKET IN INDIA 2013.PPT

28. Strategic Recommendations (1/2)
Manufacturers
• Recommendation 1
• Recommendation 2
• Recommendation 3
• Recommendation 4
Marketing
• Recommendation 5
• Recommendation 6
R d ti 7• Recommendation 7
• Recommendation 8
Target ConsumersTarget Consumers
• Recommendation 9
• Recommendation 10
28ELECTRIC VEHICLE MARKET IN INDIA 2013.PPT
Recommendation 10

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Electric Vehicle Market – India 2013 report is a part of Netscribes’ Automotive and Transport Industry
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29ELECTRIC VEHICLE MARKET IN INDIA 2013.PPT
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