Cities like London and Amsterdam are investing in electric vehicles, with over 1,000 charging points installed. Milan is considering following this trend through the e-moving project, which plans to install 31 charging points. The research analyzes Milan residents' attitudes toward the Renault Twizy electric vehicle and its potential profitability. A survey was conducted of 205 Milan residents, finding high concern for environmental issues like air pollution. Electric vehicles were seen as one solution, and the Twizy's small size makes it suitable for Milan's context.
The electric vehicles market in India is currently small but expected to grow substantially over the next decade. Current market share is less than 0.1% but demand is estimated to increase 50 times by 2020 to 5 million units according to industry studies. The market is dominated by electric two-wheelers and led by Mahindra Reva in passenger electric cars. Growth will depend on continued government support through incentives coupled with advances in battery technology and industry investments. However, high prices, lack of charging infrastructure, and customer acceptance remain key challenges.
India Electric Vehicle Market 2018 2025: Report SampleANS MarketPro
India Electric Vehicle Market 2018-2025: Analytics, Value Chain, Strategy, Investment and Competitor Mapping, By Type of EV Technology (BEV, PHEV), By Type of Vehicle (Passenger Cars, Two-Wheelers, Three-Wheelers, Commercial Vehicles), By Charging Infrastructure (Normal Charging and High-Power Charging), By End-user (Individuals, Commercial Enterprises and Government) and Geography
This is my presentation behalf of the research conducted by me on the topic of contemporary challenges and opportunities for electric vehicle market in India during my bachelors of commerce hons in MS university of Baroda
What Is The Future of Electric vehicles in India by 2030
Under this mission, the Government would use the following mechanisms/ policies to increase the usage of electric vehicles in India
National Electric Mobility Plan (NEMMP) 2020 targets to deploy 5 to 7 million electric vehicles in the country by 2020
Permissive legislation: Legislations to allow usage of electric vehicles in various areas, if not already allowed.
Source- http://e-vehicleinfo.com/
The document discusses the growing market for electric vehicles. It predicts that by 2015, over 1 million plug-in hybrid electric vehicles and electric vehicles will be sold annually worldwide. Automakers are planning to produce hundreds of thousands of electric vehicles per year. The comeback of electric vehicles has a greater chance of success and will transform both the automotive industry and electric power industry.
A Study of Customer Intension towards E-Vehicles KarthikR188
This document summarizes a study on customer intention towards electric vehicles in India. The study found that while only 6% currently own electric vehicles, most customers see advantages over gasoline vehicles. However, high price is currently a barrier to adoption. Key factors for customers include price, performance, fuel economy and environmental impact. Within 5-10 years, most customers expect electric vehicles could comprise a majority of vehicles owned. Increased availability of charging stations and battery capacity could help drive adoption.
India case study - Future of Electric Vehicles in Road Passenger Mobility of ...IEA-ETSAP
The document discusses future scenarios for electric vehicles (EVs) in India's passenger transport sector. It presents three scenarios: Business As Usual, a National EV Policy scenario, and an EV scenario combined with a 2 degree Celsius global warming target. The National EV Policy scenario assumes policies that support EVs, while the combined scenario also includes a rising carbon price leading to decarbonization of electricity generation. The scenarios estimate EV market share, electricity demand, and impacts on air pollution and CO2 emissions through 2050. While EVs alone may not reduce emissions, the combined scenario shows EVs contributing meaningful emission reductions under a global climate target.
An EV is a shortened acronym for an electric vehicle. EVs are vehicles that are either partially or fully powered on electric power. Electric vehicles have low running costs as they have fewer moving parts for maintenance and also very environmentally friendly as they use little or no fossil fuels (petrol or diesel).
The electric vehicles market in India is currently small but expected to grow substantially over the next decade. Current market share is less than 0.1% but demand is estimated to increase 50 times by 2020 to 5 million units according to industry studies. The market is dominated by electric two-wheelers and led by Mahindra Reva in passenger electric cars. Growth will depend on continued government support through incentives coupled with advances in battery technology and industry investments. However, high prices, lack of charging infrastructure, and customer acceptance remain key challenges.
India Electric Vehicle Market 2018 2025: Report SampleANS MarketPro
India Electric Vehicle Market 2018-2025: Analytics, Value Chain, Strategy, Investment and Competitor Mapping, By Type of EV Technology (BEV, PHEV), By Type of Vehicle (Passenger Cars, Two-Wheelers, Three-Wheelers, Commercial Vehicles), By Charging Infrastructure (Normal Charging and High-Power Charging), By End-user (Individuals, Commercial Enterprises and Government) and Geography
This is my presentation behalf of the research conducted by me on the topic of contemporary challenges and opportunities for electric vehicle market in India during my bachelors of commerce hons in MS university of Baroda
What Is The Future of Electric vehicles in India by 2030
Under this mission, the Government would use the following mechanisms/ policies to increase the usage of electric vehicles in India
National Electric Mobility Plan (NEMMP) 2020 targets to deploy 5 to 7 million electric vehicles in the country by 2020
Permissive legislation: Legislations to allow usage of electric vehicles in various areas, if not already allowed.
Source- http://e-vehicleinfo.com/
The document discusses the growing market for electric vehicles. It predicts that by 2015, over 1 million plug-in hybrid electric vehicles and electric vehicles will be sold annually worldwide. Automakers are planning to produce hundreds of thousands of electric vehicles per year. The comeback of electric vehicles has a greater chance of success and will transform both the automotive industry and electric power industry.
A Study of Customer Intension towards E-Vehicles KarthikR188
This document summarizes a study on customer intention towards electric vehicles in India. The study found that while only 6% currently own electric vehicles, most customers see advantages over gasoline vehicles. However, high price is currently a barrier to adoption. Key factors for customers include price, performance, fuel economy and environmental impact. Within 5-10 years, most customers expect electric vehicles could comprise a majority of vehicles owned. Increased availability of charging stations and battery capacity could help drive adoption.
India case study - Future of Electric Vehicles in Road Passenger Mobility of ...IEA-ETSAP
The document discusses future scenarios for electric vehicles (EVs) in India's passenger transport sector. It presents three scenarios: Business As Usual, a National EV Policy scenario, and an EV scenario combined with a 2 degree Celsius global warming target. The National EV Policy scenario assumes policies that support EVs, while the combined scenario also includes a rising carbon price leading to decarbonization of electricity generation. The scenarios estimate EV market share, electricity demand, and impacts on air pollution and CO2 emissions through 2050. While EVs alone may not reduce emissions, the combined scenario shows EVs contributing meaningful emission reductions under a global climate target.
An EV is a shortened acronym for an electric vehicle. EVs are vehicles that are either partially or fully powered on electric power. Electric vehicles have low running costs as they have fewer moving parts for maintenance and also very environmentally friendly as they use little or no fossil fuels (petrol or diesel).
Electric Vehicles: Industry Analysis and ForecastLevVirine
Due to technology innovations battery cost is expected gradually decline in next few years. Incorrys expects that electric cars will reach cost parity with gasoline cars in after 2024. It will lead to significant growth in electric car production. The report includes:
- Electric Car Stock Per Country
- Market Share of New Electric Vehicles
- Charging Infrastructure Forecast
- Electric Vehicle Battery Cost Forecast
- Electric Vehicle Price vs. Battery Capacity and Range
- Electric Vehicle Efficiency Forecast
- Annual Sales of Electric Vehicles Forecast
- Total Number of Electric Vehicles Forecast
For more information please visit Incorrys web site: https://www.incorrys.com
Electric vehicles in India- scope and challengesAbhishek Kumar
Importance of EVs, Market Scenario and Government of India Initiatives. EVs will play an important role in moving towards the initiation of green energy and changing the economy around the world.
Electric vehicles in india in 2021_economic and feasibility analysis of ownin...Pratima Pandey
This document provides an overview of the government and market perspectives on electric vehicles in India in 2021. It discusses whether owning an electric vehicle is economically and practically feasible currently. It covers general EV facts, state policies supporting adoption, the FAME 2 subsidy program, brands and prices of EVs, fuel cost savings compared to gasoline vehicles, maintenance costs, and practical considerations like charging options, safety, and parts replacement support. The document aims to aid individuals' decisions about owning an EV in India based on current circumstances.
Presentation on BEV ( Battery Operated Electric Vehicles) Pranav Mistry
Innovation done on BEV ( Battery Operated Electric Vehicles) with best in class miles/charge, Fast charging , Reduced price of maintenance , Suspension based charging etc
The document discusses electric vehicles in India, including the current status of EVs, government initiatives to promote EVs such as the FAME program, and guidelines for charging infrastructure. It notes that EVs currently make up only 1% of vehicle sales but the government aims to increase this to 30% by 2030 through incentives for production and purchase of EVs and by building out charging infrastructure nationwide.
The document discusses various electric vehicles including cars and two-wheelers. For cars, it provides details on the Tesla Model S and Model 3, BMW i3 and i8, Ford Fusion Hybrid, Nissan Leaf, and Kia Niro Plug-In Hybrid. It lists their prices, battery capacities, speeds, charging times, and motor outputs. For two-wheelers, it discusses Thunder Wind, Omastar, BSA Street Rider, Palatino Angel, Okinawa Ridge+, Ather 450, Hero Flash E5, Ampere V48, Irrway NXP-500, and KVR-X, providing their maximum speeds, battery capacities, prices, charging times,
Market Research Report : Electric vehicles market in china 2015 - SampleNetscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
Abstract :
Netscribes’ latest market research report titled Electric Vehicle Market in China 2015 highlights the current as well as the future electric vehicle market scenario in China. Led by government support, Chinese Electric Vehicle market is expected to witness phenomenal growth in the coming years. Rising population and growing transport demand provides an impetus to the growth of the market. Foreign dependency on crude oil is expected to emerge as a major growth driver for the Chinese electric vehicle market. Reduction mandate of CO2 emission is also expected to boost the growth prospects of the electric vehicle market in China. However, The players operating in the market also face challenges which are impeding their development and growth. Electric vehicle performance has emerged as a major challenge facing the market growth. Cost constraints and battery life cycle are also expected to have an unfavorable impact on the growth of the Chinese electric vehicle market.
Chinese government has announced several programs to promote the development of EV in China. Some of the major initiatives covered include development plan for fuel-efficient and new energy vehicles (2011-2020), ten cities, one thousand vehicles program and research and development support policies. The government is also offering various fiscal incentives to complement mandatory vehicle efficiency standards Emerging trends in the electric vehicle market include product innovation, infrastructure development and growing competition.
Table of Contents :
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: Current Account Balance (2010 – 2015e), Exchange Rate: Half Yearly (Jan 2014 – May 2014)
Slide 3: Lending Rate: Annual (2010 – 2013), Trade Balance: Annual (2009 – 2012), FDI: Net Inflow (2009-2012)
Slide 4: GDP at Current Prices: Annually(2010 – 2015e), Inflation, Average Consumer Prices (2010 – 2015e)
Introduction
Slide 5: Electric Vehicle Market - Segments
Slide 6: Differentiating Factors Overview between electric vehicles (EV) and Plug-in Hybrid Electric Vehicle (PHEV)
Slide 7: Electric Vehicle Battery Overview
Market Overview – Global
Slide 8: Top 21 Electrified Vehicles: Sales Wise (2013)
Slide 9: Global Electric Vehicle Market Segments – Overview (2013)
Slide 10: Top Countries: EV Market Share (% of Total Auto Market)
Market Overview – China
Slide 11: Electric Vehicle Market Overview (Volume – wise; 2013,2015,2020e)
Slide 12: Electric Vehicle – Market Snapshot
Slide 13-16: Top Speed Pure Electric Car Models
Direct Investment Scenario
Slide 17: Direct Investments Scenario – Summary
Slide 18-26: Direct Investments Scenario – Major Companies
Drivers & Challenges
Slide 27: Drivers and Challenges – Summary
Slide 28-33: Drivers
Slide 34-36: Challenges
Key Trends
Slide 37: Trends – Summary
Slide 38-40: Major Trends in the Market
This document summarizes the current status of electric cars. It discusses their advantages such as reduced emissions and cheaper operating costs compared to gas vehicles. However, it also notes challenges like high battery costs, limited driving range, and lack of charging infrastructure. Major automakers are working to develop more affordable electric models to help overcome these issues and meet fuel efficiency standards. The future of electric vehicles depends on continued innovation to address costs and driver acceptance of the technology.
Market Research Report : Electric vehicle market in india 2013 Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
Electric vehicle market is expected to witness phenomenal growth in the coming years. Increasing fuel costs, rise in pollution level and increasing government support will boost the adoption of electric vehicles in India.
Market Research Report : Electric vehicle market in india 2014 - SampleNetscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
Abstract :
Electric vehicle market is expected to witness phenomenal growth in the coming years. Increasing fuel costs, rise in pollution level and increasing government support will boost the adoption of electric vehicles in India.
The report highlights the analysis of the drivers and explains the factors for growth of the industry. Government Initiatives, Rise in fuel costs, Low operating and maintenance cost and foreign dependence for crude oil are the key drivers for the Electric Vehicle Market in India. Recently, MNRE had implemented the Alternate Fuels for Surface Transportation Program to subsidize the purchase of electric vehicles. Domestic electric vehicle industry has witnessed significant short term growth owing to the various initiatives undertaken by the Indian government. Fuel costs play a vital role in influencing the consumer’s automobile purchase decision. Indian automobile industry has been witnessing sluggish demand and one of the primary reasons for this is increase in fuel prices. Use of electric vehicles is likely to reduce the increasing dependence on foreign crude oil as electricity can be generated from various natural resources in India. As electric vehicles are considered to be zero-polluting, increasing usage of such vehicles can aid in bringing down the country’s level of pollution.
Table of Contents :
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: Economic Indicators: GDP at cost factor cost: Quarterly (2011-12- 2014-15) & Inflation rate Monthly (Jul-Aug 2013 – Nov-Dec 2013)
Slide 3: Gross fiscal deficit: Monthly (Feb-2013-Jul 2013) & Exchange Rate: Monthly (Apr 2014- Sep 2014)
Slide 4: Lending rate: Annual (2011-12-2013-14); Trade Balance: Annual (2010-11-2013-14) & FDI: Annual (2009-10-2012-13)
Introduction
Slide 5: Electric Vehicle – Introduction and Types of Electric Vehicles – Technology-wise
Slide 6: Electric Vehicle Market – Transition
Slide 7: Shift towards Electric Mobility
Market Overview
Electric Vehicle
Slide 8: Electric Vehicle Market – Overview, Market Size and Growth (2013-2018e) (Value wise), Market Share – Segment-wise (2012-13)
Slide 9: Vehicle Lifecycle Cost Comparison across Supply Chain – Electric Vehicle vs. ICE Vehicles
Slide 10: Cost Comparison across Manufacturing Process – Electric Vehicle vs. ICE Vehicles
Major Segments
Slide 11: Electric Four Wheelers Market – Overview, Market Size and Growth (2013-2018e) (Value wise), Consumer Preference – Electric Vehicle Technology-wise
Slide 12-13: Electric Two Wheelers Market – Overview, Market Size and Growth (2013-2018e) (Value wise), Consumer Preference, Low Speed and High Speed Electric Two Wheeler Specifications
Slide 13: Electric Three Wheelers – Overview, Market Size and Growth (2013-2018e) (Value wise)
Market Analysis
Slide 14: Matrix of Key Challenges to Electric Vehicle Adoption – Segme
Electric Vehicle Enterprises Prospective Business PlanRoss Andrew Simons
EVE is developing single-vehicle electric vehicle charging stations to address "range anxiety", consumers' fear of running out of battery. Their stations will feature level 2 and 3 charging, an attractive design, touchscreens, and accept credit/debit payments without proprietary cards. By making charging widespread and easy to use, EVE aims to grow electric vehicle adoption and infrastructure.
Strategic Analysis of the North American and European Electric Commercial Vehicle Market document discusses:
- Hybrid/electric light commercial vehicles are well-suited for intra-city delivery applications with their peak efficiency and lower operating costs.
- Medium and heavy commercial vehicles support long-haul and intermodal transportation.
- Factors such as increasing battery range and reducing costs will determine widespread adoption of electric commercial vehicles, especially for urban delivery fleets.
The document discusses electric vehicles. It begins with an introduction to electric cars, noting they are propelled by electric motors powered by batteries. It then discusses the various types of electric vehicles and the benefits of electric cars over combustion engines, including reduced emissions and less dependency on oil. The document also covers the historical development of electric cars, when they can be purchased, how they work mechanically, and production costs and timelines for an electric car project. It concludes that electric vehicles have significant potential to reduce emissions if charged from renewable sources.
OpConnect is a minority- and veteran-owned company that operates electric vehicle charging stations across the United States. They manage over 500 charging spots and have stations in eight states. Their charging stations are designed and manufactured in the US and allow drivers to plug in their electric vehicles and charge the battery via an easy to use touchscreen interface. OpConnect aims to help transform communities and businesses by providing reliable and convenient electric vehicle charging options.
This document discusses the history and present state of electric vehicles. It notes that electric vehicles have lower emissions and fuel costs than gas vehicles. However, electric vehicles currently have higher upfront costs and more limited range between charges. The document outlines different types of electric vehicles like plug-in hybrids and describes the key components of an electric vehicle like batteries and motors. Challenges to electric vehicle adoption include high battery costs, limited driving range, and perceptions around safety and reliability. Research aims to address these issues to increase electric vehicle adoption over time.
Byd - chinese automobile industry, electric segment - DDIM 2010/2011 ShanghaiVito
The document provides an analysis of BYD, a Chinese automotive company. It includes a PEST analysis of China's political, economic, social and technological environment. There is also an industry analysis of trends in electric vehicles and a Porter's five forces analysis. Competitors like Toyota, Volkswagen, and Chery are analyzed. BYD's resources and capabilities are examined. The document concludes BYD has achieved a blue ocean strategy and recommends expanding hybrid models, partnering with Volkswagen, and improving charging infrastructure.
The document provides an executive summary and market research for a proposed new entry-level luxury electric vehicle called the Gen3 from Tesla Motors. It summarizes Tesla's current position and target markets, and outlines a strategy and marketing plan to introduce the Gen3 at an affordable price point of around $30,000 to expand Tesla's target market and increase market share in the EV/hybrid sector. Market research found increasing demand for electric vehicles and a growing luxury vehicle market focused on entry-level models priced around $40,000, suggesting an opportunity for Tesla to attract new customers with an affordable electric car.
- There are more electric vehicle charging points in Japan (40,000) than petrol stations (less than 35,000), including points in private homes and 3,000 rapid chargers.
- Automakers like Nissan, GM, and industry experts note that expanding charging infrastructure is important to support continued electric vehicle market growth.
- Charging options include residential chargers, public chargers for charging while parked, and fast chargers. Some companies are exploring battery swapping to enable quick replacement.
- Many countries have set targets to phase out gasoline vehicles and increase electric vehicle adoption, including Britain banning new gas/diesel cars by 2040 and India aiming for all new vehicles to be electric by 2030.
Feasibility analysis of electric vehicles in IndiaSushovan Bej
This document provides an overview of electric vehicles in India. It discusses the history and growth of EVs globally and in India. Key points include: the electric vehicle market is expected to grow significantly in India due to rising fuel costs and pollution; the government's National Electric Mobility Mission Plan aims to increase EV sales to 6-7 million annually by 2020 to reduce oil imports and air pollution; and development of charging infrastructure is important to drive increased EV adoption. Challenges for electric vehicles in India include high purchase prices compared to gasoline vehicles and limited charging infrastructure.
Electric vehicles market is a hot topic today because of its strong link with environmental regulations fixed by governments of all developed countries,
Cannon is taking part in this significant change.
For more infos, read the following article
https://www.linkedin.com/pulse/future-electric-vehicles-market-cannon-s-p-a-
Our company provides electric vehicles to improve sustainability and affordability. It has developed an electric car called Xeri that aims to capture over 90% of the electric vehicle market share with its unique features and technologies.
The marketing strategy presented in the report details the Electric Vehicle Team's plan to promote Xeri. It will educate customers innovatively about the car's dual power system, solar panels, low costs and environmental benefits. Objectives include generating sales and capturing market share within two years.
The company will open showrooms nationwide and use various promotional strategies like advertising, discounts and free charging to position Xeri as an affordable, environmentally friendly option for middle-income families and first-time buyers.
Electric cars are automobiles, which are powered by the electric engine and electric energy. The development of the electric vehicles is a very perspective and important process. Scientists and engineers managed to create electric engines which are no less effective than the ordinary engines used today. It is obvious that electric cars are more ecologically safe and require less energy for work. EVs provide fast acceleration by delivering power instantly to the wheels by providing high torque at low speeds; they give a feel of smooth and quick responsiveness (Technology).
Electric Vehicles: Industry Analysis and ForecastLevVirine
Due to technology innovations battery cost is expected gradually decline in next few years. Incorrys expects that electric cars will reach cost parity with gasoline cars in after 2024. It will lead to significant growth in electric car production. The report includes:
- Electric Car Stock Per Country
- Market Share of New Electric Vehicles
- Charging Infrastructure Forecast
- Electric Vehicle Battery Cost Forecast
- Electric Vehicle Price vs. Battery Capacity and Range
- Electric Vehicle Efficiency Forecast
- Annual Sales of Electric Vehicles Forecast
- Total Number of Electric Vehicles Forecast
For more information please visit Incorrys web site: https://www.incorrys.com
Electric vehicles in India- scope and challengesAbhishek Kumar
Importance of EVs, Market Scenario and Government of India Initiatives. EVs will play an important role in moving towards the initiation of green energy and changing the economy around the world.
Electric vehicles in india in 2021_economic and feasibility analysis of ownin...Pratima Pandey
This document provides an overview of the government and market perspectives on electric vehicles in India in 2021. It discusses whether owning an electric vehicle is economically and practically feasible currently. It covers general EV facts, state policies supporting adoption, the FAME 2 subsidy program, brands and prices of EVs, fuel cost savings compared to gasoline vehicles, maintenance costs, and practical considerations like charging options, safety, and parts replacement support. The document aims to aid individuals' decisions about owning an EV in India based on current circumstances.
Presentation on BEV ( Battery Operated Electric Vehicles) Pranav Mistry
Innovation done on BEV ( Battery Operated Electric Vehicles) with best in class miles/charge, Fast charging , Reduced price of maintenance , Suspension based charging etc
The document discusses electric vehicles in India, including the current status of EVs, government initiatives to promote EVs such as the FAME program, and guidelines for charging infrastructure. It notes that EVs currently make up only 1% of vehicle sales but the government aims to increase this to 30% by 2030 through incentives for production and purchase of EVs and by building out charging infrastructure nationwide.
The document discusses various electric vehicles including cars and two-wheelers. For cars, it provides details on the Tesla Model S and Model 3, BMW i3 and i8, Ford Fusion Hybrid, Nissan Leaf, and Kia Niro Plug-In Hybrid. It lists their prices, battery capacities, speeds, charging times, and motor outputs. For two-wheelers, it discusses Thunder Wind, Omastar, BSA Street Rider, Palatino Angel, Okinawa Ridge+, Ather 450, Hero Flash E5, Ampere V48, Irrway NXP-500, and KVR-X, providing their maximum speeds, battery capacities, prices, charging times,
Market Research Report : Electric vehicles market in china 2015 - SampleNetscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
Abstract :
Netscribes’ latest market research report titled Electric Vehicle Market in China 2015 highlights the current as well as the future electric vehicle market scenario in China. Led by government support, Chinese Electric Vehicle market is expected to witness phenomenal growth in the coming years. Rising population and growing transport demand provides an impetus to the growth of the market. Foreign dependency on crude oil is expected to emerge as a major growth driver for the Chinese electric vehicle market. Reduction mandate of CO2 emission is also expected to boost the growth prospects of the electric vehicle market in China. However, The players operating in the market also face challenges which are impeding their development and growth. Electric vehicle performance has emerged as a major challenge facing the market growth. Cost constraints and battery life cycle are also expected to have an unfavorable impact on the growth of the Chinese electric vehicle market.
Chinese government has announced several programs to promote the development of EV in China. Some of the major initiatives covered include development plan for fuel-efficient and new energy vehicles (2011-2020), ten cities, one thousand vehicles program and research and development support policies. The government is also offering various fiscal incentives to complement mandatory vehicle efficiency standards Emerging trends in the electric vehicle market include product innovation, infrastructure development and growing competition.
Table of Contents :
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: Current Account Balance (2010 – 2015e), Exchange Rate: Half Yearly (Jan 2014 – May 2014)
Slide 3: Lending Rate: Annual (2010 – 2013), Trade Balance: Annual (2009 – 2012), FDI: Net Inflow (2009-2012)
Slide 4: GDP at Current Prices: Annually(2010 – 2015e), Inflation, Average Consumer Prices (2010 – 2015e)
Introduction
Slide 5: Electric Vehicle Market - Segments
Slide 6: Differentiating Factors Overview between electric vehicles (EV) and Plug-in Hybrid Electric Vehicle (PHEV)
Slide 7: Electric Vehicle Battery Overview
Market Overview – Global
Slide 8: Top 21 Electrified Vehicles: Sales Wise (2013)
Slide 9: Global Electric Vehicle Market Segments – Overview (2013)
Slide 10: Top Countries: EV Market Share (% of Total Auto Market)
Market Overview – China
Slide 11: Electric Vehicle Market Overview (Volume – wise; 2013,2015,2020e)
Slide 12: Electric Vehicle – Market Snapshot
Slide 13-16: Top Speed Pure Electric Car Models
Direct Investment Scenario
Slide 17: Direct Investments Scenario – Summary
Slide 18-26: Direct Investments Scenario – Major Companies
Drivers & Challenges
Slide 27: Drivers and Challenges – Summary
Slide 28-33: Drivers
Slide 34-36: Challenges
Key Trends
Slide 37: Trends – Summary
Slide 38-40: Major Trends in the Market
This document summarizes the current status of electric cars. It discusses their advantages such as reduced emissions and cheaper operating costs compared to gas vehicles. However, it also notes challenges like high battery costs, limited driving range, and lack of charging infrastructure. Major automakers are working to develop more affordable electric models to help overcome these issues and meet fuel efficiency standards. The future of electric vehicles depends on continued innovation to address costs and driver acceptance of the technology.
Market Research Report : Electric vehicle market in india 2013 Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
Electric vehicle market is expected to witness phenomenal growth in the coming years. Increasing fuel costs, rise in pollution level and increasing government support will boost the adoption of electric vehicles in India.
Market Research Report : Electric vehicle market in india 2014 - SampleNetscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
Abstract :
Electric vehicle market is expected to witness phenomenal growth in the coming years. Increasing fuel costs, rise in pollution level and increasing government support will boost the adoption of electric vehicles in India.
The report highlights the analysis of the drivers and explains the factors for growth of the industry. Government Initiatives, Rise in fuel costs, Low operating and maintenance cost and foreign dependence for crude oil are the key drivers for the Electric Vehicle Market in India. Recently, MNRE had implemented the Alternate Fuels for Surface Transportation Program to subsidize the purchase of electric vehicles. Domestic electric vehicle industry has witnessed significant short term growth owing to the various initiatives undertaken by the Indian government. Fuel costs play a vital role in influencing the consumer’s automobile purchase decision. Indian automobile industry has been witnessing sluggish demand and one of the primary reasons for this is increase in fuel prices. Use of electric vehicles is likely to reduce the increasing dependence on foreign crude oil as electricity can be generated from various natural resources in India. As electric vehicles are considered to be zero-polluting, increasing usage of such vehicles can aid in bringing down the country’s level of pollution.
Table of Contents :
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: Economic Indicators: GDP at cost factor cost: Quarterly (2011-12- 2014-15) & Inflation rate Monthly (Jul-Aug 2013 – Nov-Dec 2013)
Slide 3: Gross fiscal deficit: Monthly (Feb-2013-Jul 2013) & Exchange Rate: Monthly (Apr 2014- Sep 2014)
Slide 4: Lending rate: Annual (2011-12-2013-14); Trade Balance: Annual (2010-11-2013-14) & FDI: Annual (2009-10-2012-13)
Introduction
Slide 5: Electric Vehicle – Introduction and Types of Electric Vehicles – Technology-wise
Slide 6: Electric Vehicle Market – Transition
Slide 7: Shift towards Electric Mobility
Market Overview
Electric Vehicle
Slide 8: Electric Vehicle Market – Overview, Market Size and Growth (2013-2018e) (Value wise), Market Share – Segment-wise (2012-13)
Slide 9: Vehicle Lifecycle Cost Comparison across Supply Chain – Electric Vehicle vs. ICE Vehicles
Slide 10: Cost Comparison across Manufacturing Process – Electric Vehicle vs. ICE Vehicles
Major Segments
Slide 11: Electric Four Wheelers Market – Overview, Market Size and Growth (2013-2018e) (Value wise), Consumer Preference – Electric Vehicle Technology-wise
Slide 12-13: Electric Two Wheelers Market – Overview, Market Size and Growth (2013-2018e) (Value wise), Consumer Preference, Low Speed and High Speed Electric Two Wheeler Specifications
Slide 13: Electric Three Wheelers – Overview, Market Size and Growth (2013-2018e) (Value wise)
Market Analysis
Slide 14: Matrix of Key Challenges to Electric Vehicle Adoption – Segme
Electric Vehicle Enterprises Prospective Business PlanRoss Andrew Simons
EVE is developing single-vehicle electric vehicle charging stations to address "range anxiety", consumers' fear of running out of battery. Their stations will feature level 2 and 3 charging, an attractive design, touchscreens, and accept credit/debit payments without proprietary cards. By making charging widespread and easy to use, EVE aims to grow electric vehicle adoption and infrastructure.
Strategic Analysis of the North American and European Electric Commercial Vehicle Market document discusses:
- Hybrid/electric light commercial vehicles are well-suited for intra-city delivery applications with their peak efficiency and lower operating costs.
- Medium and heavy commercial vehicles support long-haul and intermodal transportation.
- Factors such as increasing battery range and reducing costs will determine widespread adoption of electric commercial vehicles, especially for urban delivery fleets.
The document discusses electric vehicles. It begins with an introduction to electric cars, noting they are propelled by electric motors powered by batteries. It then discusses the various types of electric vehicles and the benefits of electric cars over combustion engines, including reduced emissions and less dependency on oil. The document also covers the historical development of electric cars, when they can be purchased, how they work mechanically, and production costs and timelines for an electric car project. It concludes that electric vehicles have significant potential to reduce emissions if charged from renewable sources.
OpConnect is a minority- and veteran-owned company that operates electric vehicle charging stations across the United States. They manage over 500 charging spots and have stations in eight states. Their charging stations are designed and manufactured in the US and allow drivers to plug in their electric vehicles and charge the battery via an easy to use touchscreen interface. OpConnect aims to help transform communities and businesses by providing reliable and convenient electric vehicle charging options.
This document discusses the history and present state of electric vehicles. It notes that electric vehicles have lower emissions and fuel costs than gas vehicles. However, electric vehicles currently have higher upfront costs and more limited range between charges. The document outlines different types of electric vehicles like plug-in hybrids and describes the key components of an electric vehicle like batteries and motors. Challenges to electric vehicle adoption include high battery costs, limited driving range, and perceptions around safety and reliability. Research aims to address these issues to increase electric vehicle adoption over time.
Byd - chinese automobile industry, electric segment - DDIM 2010/2011 ShanghaiVito
The document provides an analysis of BYD, a Chinese automotive company. It includes a PEST analysis of China's political, economic, social and technological environment. There is also an industry analysis of trends in electric vehicles and a Porter's five forces analysis. Competitors like Toyota, Volkswagen, and Chery are analyzed. BYD's resources and capabilities are examined. The document concludes BYD has achieved a blue ocean strategy and recommends expanding hybrid models, partnering with Volkswagen, and improving charging infrastructure.
The document provides an executive summary and market research for a proposed new entry-level luxury electric vehicle called the Gen3 from Tesla Motors. It summarizes Tesla's current position and target markets, and outlines a strategy and marketing plan to introduce the Gen3 at an affordable price point of around $30,000 to expand Tesla's target market and increase market share in the EV/hybrid sector. Market research found increasing demand for electric vehicles and a growing luxury vehicle market focused on entry-level models priced around $40,000, suggesting an opportunity for Tesla to attract new customers with an affordable electric car.
- There are more electric vehicle charging points in Japan (40,000) than petrol stations (less than 35,000), including points in private homes and 3,000 rapid chargers.
- Automakers like Nissan, GM, and industry experts note that expanding charging infrastructure is important to support continued electric vehicle market growth.
- Charging options include residential chargers, public chargers for charging while parked, and fast chargers. Some companies are exploring battery swapping to enable quick replacement.
- Many countries have set targets to phase out gasoline vehicles and increase electric vehicle adoption, including Britain banning new gas/diesel cars by 2040 and India aiming for all new vehicles to be electric by 2030.
Feasibility analysis of electric vehicles in IndiaSushovan Bej
This document provides an overview of electric vehicles in India. It discusses the history and growth of EVs globally and in India. Key points include: the electric vehicle market is expected to grow significantly in India due to rising fuel costs and pollution; the government's National Electric Mobility Mission Plan aims to increase EV sales to 6-7 million annually by 2020 to reduce oil imports and air pollution; and development of charging infrastructure is important to drive increased EV adoption. Challenges for electric vehicles in India include high purchase prices compared to gasoline vehicles and limited charging infrastructure.
Electric vehicles market is a hot topic today because of its strong link with environmental regulations fixed by governments of all developed countries,
Cannon is taking part in this significant change.
For more infos, read the following article
https://www.linkedin.com/pulse/future-electric-vehicles-market-cannon-s-p-a-
Our company provides electric vehicles to improve sustainability and affordability. It has developed an electric car called Xeri that aims to capture over 90% of the electric vehicle market share with its unique features and technologies.
The marketing strategy presented in the report details the Electric Vehicle Team's plan to promote Xeri. It will educate customers innovatively about the car's dual power system, solar panels, low costs and environmental benefits. Objectives include generating sales and capturing market share within two years.
The company will open showrooms nationwide and use various promotional strategies like advertising, discounts and free charging to position Xeri as an affordable, environmentally friendly option for middle-income families and first-time buyers.
Electric cars are automobiles, which are powered by the electric engine and electric energy. The development of the electric vehicles is a very perspective and important process. Scientists and engineers managed to create electric engines which are no less effective than the ordinary engines used today. It is obvious that electric cars are more ecologically safe and require less energy for work. EVs provide fast acceleration by delivering power instantly to the wheels by providing high torque at low speeds; they give a feel of smooth and quick responsiveness (Technology).
An electric car runs on an electric motor powered by rechargeable batteries instead of an internal combustion engine powered by gasoline. It has three main parts - an electric motor, controller, and battery. When the accelerator pedal is pressed, the controller directs electricity from the battery to power the motor and turn the wheels. Electric cars have economic advantages like lower fuel and maintenance costs and environmental benefits from producing fewer emissions than gasoline cars. However, their disadvantages include longer recharge times, limited service facilities, higher vehicle costs, and fewer models available.
This document appears to be a market research project report on hybrid cars submitted by Paras Aggarwal to his faculty. It includes an acknowledgment section thanking various individuals for their support and contributions. The objectives of the project are outlined as increasing sales of hybrid cars and understanding consumer behavior and market conditions regarding hybrid cars. Several sections provide information on the market for hybrid cars, how they work, examples of hybrid car models, advantages of hybrid cars, and a survey conducted as part of the research. In total, 50 responses to the survey are summarized. The majority of respondents were male, ages 19-35, currently own petrol or diesel vehicles, and consider price to be the most important factor when purchasing a vehicle.
This document summarizes a consulting project report on Tesla. It identifies Tesla's strategic issues as the lack of charging infrastructure making long distance travel inconvenient and the high price of its vehicles limiting its market. Recommendations include cutting costs through economies of scale, creating state incentive programs, partnering to increase charging infrastructure, and increasing lobbying spending to allow direct sales.
Sarwant Singh on Electric Vehicles: Market Opportunities and New Business Mod...MaRS Discovery District
The electric vehicle market is changing the landscape of transportation, energy and other related industries. What does this mean for your business and where are the opportunities?
Part of the MaRS Market Insight Series - moderated by MaRS cleantech advisor Jon Dogterom
More, including session video: http://www.marsdd.com/events/details.html?uuid=df2648aa-c50c-4c4b-9a61-66101151c9bd
Growth and innovation strategy electric car presentationJames Corne
In 3 sentences:
Electric vehicles were more popular than gas-powered cars in NYC in 1900 but declined as gasoline cars rose with Ford's assembly line and Texas oil. Renewed interest in electric vehicles is driven by high gas prices, environmental concerns, and advancing battery technology. Major automakers like GM, Nissan, and Tesla are investing billions in new electric vehicle models with ranges over 100 miles, but challenges remain regarding battery costs, standardization, and building out a recharging infrastructure.
The document provides biographical information about the team members presenting the Swoon Editions business project. It then provides an overview of Swoon Editions, an online furniture retailer that specializes in classic chair designs. The presentation discusses Swoon's product selection process and then outlines a roadmap for improving their process, including exploring market research techniques like conjoint analysis, collaborating with bloggers and designers, and conducting industrial design research on customer perceptions of product attributes. The presentation provides case studies and academic theories to support different approaches and outlines potential processes and next steps Swoon could take to refine their product selection methodology.
Market Research Report : Electric Vehicles Market in China 2010Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
The electric vehicles market which includes battery electric vehicles, plug-in hybrid electric vehicles, hybrid electric vehicles and fuel cell electric vehicles has been pegged at USD 1800 mn in 2008. Traditional players of automobile from North America are finding great opportunity in the electric vehicle market in China. Startup companies, whether domestic or foreign players, are looking to invest in the market. Vehicles are powered by lithium-ion batteries which have quite a high power-to-weight ratio and hence are considered to be the best battery for an automotive application. Government, along with domestic players, is looking for lithium-ore mines which show strong growth opportunity for EV market. Government initiatives and subsidies coupled with localization of electric vehicles and its parts manufacturers in China will drive the electric vehicle market in China.
The report begins with an introduction of electric vehicles market indicating different type of electric vehicles and its power sources. It provides information regarding the Chinese automobile market including an overview, automotive sales and share of electric vehicles in 2012 and 2030. This is following by an overview of the electric vehicles market in China and includes its market size and growth, and segmentation. It further talks about advantages and challenges behind different types of electric vehicles namely battery electric vehicles, plug-in hybrid electric vehicles, hybrid electric vehicles and fuel cell electric vehicles.
It discusses the initiatives taken by the government, indicating the fund allocated for development of electric vehicles, governments target for the number of EV developed and subsidies for different types of vehicles.
An analysis of drivers explain factors contributing to the growth of electric vehicles market including depleting and dependency on oil reserves, development of battery manufacturers, development of charging stations, development of smart grid, first time car buyer and population advantage. The key challenges identified include high cost of electric vehicles, lack of awareness about energy efficient vehicles and performance shortcomings.
Competition section provides brief profiles of major domestic and foreign players in the market. The section contains a snapshot of their corporation, financial performance and business highlights, providing an insight into the existing competitive scenario.
A hybrid electric vehicle combines a conventional internal combustion engine with an electric motor and batteries. This allows for improved fuel efficiency through technologies like regenerative braking. There are three main types of HEVs: full hybrids can run solely on electric power, mild hybrids only provide assistance to the engine, and medium hybrids fall between those levels. Plug-in hybrids can be charged through an external power source in addition to regenerative braking. While HEVs provide benefits like lower emissions, reduced fuel costs, and incentives, they also have drawbacks such as higher initial prices and complexity. Ongoing research focuses on improving battery technology to address issues like weight, performance in extreme temperatures, and disposal.
Final presentation Tesla management project(Swinburne University)Anthony Campana
Tesla is an electric vehicle company founded in 2003 that is leading the industry in technology and design. It has strengths like Elon Musk's leadership and strategic alliances, but also faces weaknesses such as a limited global battery supply and low demand. Tesla aims to be sustainable by building a net-zero energy Gigafactory to double battery production and producing electric vehicles that are better for the environment, though their business model presents challenges and risks changing regulations.
1. The document provides information about leading automobile brands including Mercedes, Audi, BMW, Porsche, Honda, and Volkswagen by summarizing their Wikipedia pages.
2. It discusses the founders, year established, headquarters, products, and key people for each brand based on their Wikipedia entries.
3. The document was presented as part of a marketing management course and provides high-level details about six major automobile brands globally.
Tesla was founded in 2003 by Elon Musk with a vision of advancing electric automotive technology. While Tesla currently has less than 2% of the market share compared to Toyota's 15.5%, it has over 10,000 employees and generated $3.2 billion in revenue in 2014. Tesla's Model S competes with hybrid vehicles like the Prius but has higher specs. Key events for Tesla include open sourcing technology in 2014, developing a battery swap and supercharger network, and implementing closed-loop battery recycling. While Tesla aims to be profitable by 2020 and differentiates through electric vehicles and new research, Toyota earns $17.9 billion annually from its gas-electric hybrid
Reva EV was India's first electric car, launched in 2001. It aimed to provide affordable electric transportation, targeting families, seniors and students. However, Reva EV significantly underestimated demand, selling only 300 cars over 3 years despite projecting 1500 sales in the first year. Key reasons for its failure included being overpriced compared to gasoline cars, limited design lacking comfort and space, high development costs, and government policies favoring other fuels over electric. For electric vehicles to succeed in India, factors like battery technology, charging infrastructure, service availability, and raising public awareness must be improved.
The document outlines a plan to develop electric vehicle infrastructure in London through partnerships. It aims to install 25,000 charging points across the city by 2015, including 500 on-street points, 2,000 in public car parks, and 22,500 through businesses. This would include a mix of slow charging points for long stays and 50 fast charging points within 3 miles of each other by 2012. The goal is to make London a leader in electric vehicles in Europe.
Renault is a French automaker headquartered in France. It was founded in 1899 and produced its first car in 1898. Today, Renault is one of the largest car manufacturers in Europe. It operates in over 118 countries and employs over 120,000 people. Renault has established strategic alliances with other automakers like Nissan to expand globally. It is focused on developing hybrid, electric, and low emission vehicles. Renault's vision is to provide sustainable mobility for all through affordable and environmentally-friendly vehicles.
Power Electronics for EV/HEV 2016: Market, Innovations and Trends - 2016 Repo...Yole Developpement
The power electronics market for EV/HEV will reach $13B by 2021. Technology and business developments, as well as business opportunities, are expected in this growing industry.
The automotive market is turning electric
Sales of battery electric cars doubled between 2014 and 2015, an occurrence considered the first sign of the widespread acceptance of electrified cars. Pushed by aggressive targets in terms of CO2 emissions, electrification is undoubtedly the “greenest” option for car makers, with “diesel-gate” strengthening this impression and improving the public’s opinion of electric cars. The offer for electric and hybrid cars is growing by leaps and bounds, with premium car makers like Aston Martin and Jaguar also involved, and established car makers like General Motors launching affordable electric vehicles with sufficient range to be competitive with gas-powered vehicles. Once seen as a fancy-yet-flawed technology, electric cars are now becoming attractive thanks to players like Tesla and the financial benefits of owning an electric vehicle. The development of a charging infrastructure and an increasing range have also helped boost the market.
Considering all of these advantages, along with the political push for the mass adoption of electric cars, the market could be even higher. However, in order for electrified cars to enjoy global appeal some obstacles still must be cleared, such as charging regulations and the high sticker price compared to ICE vehicles.
In this report, you will find a detailed analysis of electrification’s pros and cons, as well as updated market metrics and forecasts for electric cars (by electrification type) and associated power electronics (inverter, power module, and power device). Market insights are also provided for the batteries used in electrified vehicles.
Analyse Marketing Communicatie Plan BMW-i_final (15)Tim Hindriks
This document analyzes the Dutch electric vehicle (EV) market and potential target groups for BMW's new electric vehicle, the BMW i3. It provides an overview of the growing Dutch EV market and expected growth by 2020. It analyzes three potential customer groups - families, young professionals, and elderly people - and determines that the wealthy elderly are the best target group for the BMW i3 in the Dutch market. The elderly are more knowledgeable about sustainability, have a sustainable attitude, and buy the most new cars and segment B cars compared to the other groups.
Alpaca VC Field Study: EV & Mobility TechDaniel Fetner
With global automakers doubling down on pledges to offer EVs, current infrastructure needs to catch up nationwide. This will soon be part of our landscape for future highways, schools, airports, and every property type. Property managers will be expected to offer EV charging stations as an amenity to tenants, no different than providing free coffee or internet.
Renault ZOE electric vehicle marketing plan for Egypt:
1) The plan introduces the Renault ZOE, the first electric vehicle in the Egyptian market, to address issues of pollution and energy supply while capitalizing on market growth.
2) Market research found customers would pay over 250,000 EGP and want safety. The strategy is to position the ZOE as a premium safe car with low operating costs compared to gas vehicles.
3) The plan outlines product, price, placement, and promotion strategies including selective distributors and an integrated marketing campaign emphasizing cost and environmental benefits.
4) Sales forecasts target 100 vehicles in the launch year with double-digit growth over three years to achieve regional
Scenarios for the automotive sector in 2020Hugo Garcia
The document summarizes scenarios for the automotive sector in 2020 that were developed from a futures workshop. Four main scenarios were created: Kitt (technologically advanced autonomous vehicles), Chaos (volatile energy prices and social unrest), Utilitarian (rationally efficient small vehicles due to high resource costs), and Car-Toy (cars as a pleasure item due to good public transport). Trends like electrification, safety features, and mobility services were also identified. The scenarios are meant to provide strategic insights, not predictions, about how different factors could influence consumers, brands, and the industry.
Travel & Transportation - Presentation by Anton Chirkunov, Founder & CEO of Wheely at the NOAH Conference London 2017, Old Billingsgate on the 2nd of November 2017.
Tesla marketing plan in china - by Janet TANGJie TANG
Tesla aims to become the number one electric vehicle manufacturer in China through a strategic multi-phase marketing plan. The plan first focuses on expanding into China's high-end and commercial vehicle markets to gain reputation. It then seeks to occupy the mass market through widespread advertising and educational campaigns to generate demand. The long-term goals are to achieve strong brand awareness and become the dominant luxury electric vehicle brand in China.
Tecnologías para el vehículo autónomo y eléctrico - FICOSAAMETIC
Presentación de Jaume Prat, Director de la Unidad de Negocios de Electromovilidad de FICOSA, en el 31º Encuentro de de la Economía Digital y las Telecomunicaciones: La realidad digital de España, celebrado en la UIMP en septiembre de 2017
Tesla Motors designs and sells high-performance electric vehicles. It aims to permanently change perceptions that electric vehicles are inferior to gas vehicles in style, acceleration and handling. Tesla's key technology is its 100% electric powertrain. The company has grown since its founding in 2003, introducing new models like the Roadster, Model S, and Model X, while expanding its charging infrastructure through Supercharger stations. Tesla has pursued an innovative business model with vertical integration across design, manufacturing and sales.
This work is an analysis of Tesla. It starts with a brief introduction about the Low Emission Vehicles sector, then, after a short summary concerning Tesla’s history, the analysis begins. It is focused on the role of the innovation and its importance for the Californian firm. Great importance is given to Tesla’s business model and its value chain. Also its vertical integration and its strengths points have been analyzed.
From LEV vehicles to underline the principal main aspects of Tesla motors.
Business model innovation provided by Tesla motors through three mechanism: 1) Innovation towards vehicles. 2) Innovation towards batteries. 3) Innovation towards infrastructures.
This presentation will give you information about the Technology development in the industry car (LEV vehicles) and the business model innovation of Tesla, studying its important value configuration.
This document discusses the electrification of company vehicle fleets, using Lampiris' experience as a case study. It begins by outlining the business case and consumer trends driving fleet electrification. It then details how Lampiris successfully transitioned 15 vehicles to electric in 2018 and plans to fully electrify its fleet by 2021. The presentation concludes by assigning attendees to design a change management program to electrify a fleet by considering strategy, culture, mobility needs, infrastructure, and internal/external communications plans.
The document proposes a system called ZEC (Zero Emission City) to facilitate a transition to widespread electric vehicle use in cities. ZEC would create an integrated public and private electric mobility network combining different vehicle types, ownership models, and charging infrastructure to match diverse transportation needs. The goal is to experimentally implement electric mobility on a small scale, testing factors that will define the future large-scale system and helping authorities and companies adopt electric vehicles in line with market predictions of significant adoption in the coming decades.
Transportation & Mobility - Company Presentation by Paulin Dementhon, CEO of Drivy at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.
What does the future of automotive market hold? 2016 Presentation Yole Develo...Yole Developpement
The world is getting richer, even though 2/3 of Earth’s population can’t access consumer goods 2B people consuming internationally-traded goods
2B mobile phones sold each year
1B cars in use
Motorization rate is very different depending on countries. Where it is low, there is a huge opportunity for automotive
The document summarizes key technologies and innovations for future cars, including:
1) Cars will be more environmentally friendly and fuel efficient, using technologies like hybrid drives, fuel cells, lightweight construction, and alternative fuels.
2) Advanced driver assistance systems will use sensors and cameras to detect obstacles, avoid accidents, and enhance safety.
3) Vehicles will communicate with each other and infrastructure to enable features like collision avoidance and smart traffic management.
4) Future cars may have applications and customizable displays, be updated over-the-air, and use thin, flexible battery designs.
I compiled this presentation recently to summarize key aspects around electric cars from a layman perspective. The study touches upon interplay between industry and state in key markets with some enhanced focus on Europe
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
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The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
3. general overview
the renault twizy case
“Given the role that transport plays in causing greenhouse gas emissions,
any serious action on climate change will zoom in on the transport sector”
Yvo de Boer, Executive Secretary of the UNFCCC
Tokyo, January 2009
Cities like London or Amsterdam are already investing
on the development of Electric Vehicles’ culture
In our research we will analyze if Milan is ready to follow
the sustainable trends and eventually anticipate them
We are going through it by assessing the Milaneses
predisposition towards the iconic Renault Twizy and its
profitability
4. general overview
the renault twizy case
Cities like London or Amsterdam already massively investing on
the development of Electric Vehicles’ culture
charging points in
european panoramic!
The city of Amsterdam has ambitious european capitals!
environmental targets and plans for 10.000
electric vehicles in the city by 2015.
§ London
857
§ Oslo
735!
§ Paris
458!
§ Amsterdam
245!
§ Barcelona
76!
§ Dublin
66!
London is continuously increasing the
number of charging points along the city’s
streets, planning to reach 1.300 point by 2013.
5. general overview
the renault twizy case
In our research we will analyze if Milan is ready to follow the
sustainable trends and eventually anticipate them
e-moving project!
an experimental project, in partnership with Renault, driven by
the Italian energy supplier A2A
since electric vehicles represent the future of transportation, the
purpose of the project is to provide an efficient system of
charging points that will allow a synergic development of the
market
the project involves at the beginning the cities of Milan and Brescia.
In the long run the aim is to create a wider network of the main
Lombardy’s cities (e-mobility point-to-point)
31 charging
points in Milan!
6. general overview
the renault twizy case
We are going through it by assessing the Milaneses predispositions
towards the iconic Renault Twizy and its profitability
a living city!
a trend setter city in which fashion is a relevant factor
that plays a fundamental role in the daily routine
since Twizy is a completely new concept of transport
and, as an electric vehicle, takes care of the
environment, we would like to measure how
Milaneses perceive this innovation
7. geo/demo-graphics
the renault twizy case
C Area involves the “Cerchia dei Bastioni” zone
and 77.000 inhabitants. It doesn’t seem to be
appreciated by Milaneses.
"
Somebody is also concerned about the real
impact that this measure has on the environment.
Residents in Milan!
Male
Female
628.654
695.45648%!
Milan is the second most 52%!
populated city of Italy
8,3 km2!
1.324.110 inhabitants
8. what is a pure EV
the renault twizy case
An electric vehicle (EV), also referred to
as an electric drive vehicle, uses one or
more electric motors or traction motors
for propulsion.
it doesn’t have to refuel in a petrol station,
instead the battery can be charged at
home, work or at a public charge point
as advised by manufacturers, most electric cars
currently available have a range of up to 100 miles
the majority of the latest EVs now entering the
market are M1 class passenger cars, which must
meet all EU requirements for cars including
international car crash test standards
the average range an EV could go before
the battery runs out is certainly enough to
get where you need to go in town
9. electric vs gasoline
the renault twizy case
electric!gasoline!
no tailpipe emissions
utility company
100+/- km range
hours to recharge
0,015 euros per km
greenhouse gases/pollution
OPEC
300+ km range
minutes to refuel
0,17 euros per km
10. the use of EV
further more we think that brand attitude is focused on environmental-friendly
aspects of electric vehicles. What if the key success factor
be the cheapness?
the renault twizy case
factors that affect it
battery autonomy does not allow heavy car users to drive for more
than 150 km
institutions don’t give the right importance to the development of the
electric culture and stimulate the electric car demand like in other
countries with proper investments
11. the renault twizy
the renault twizy case
ultramobile all-electric two-seater vehicle
homologated as a quadricycle
a range of 100 km over a standard urban cycle
and can be fully recharged in 3 ½ hours from a
domestic socket, using a spiral cable located
under the flap at the front of the car
2.34 m long!
1.24 m wide!
1.45 m tall!
A sporty, elegant and compact urban vehicle!
modern design; open bodywork with sweeping
lines, original (optional) gull wing doors, a
windscreen and roof forming a large glazed
area, as well as lights creating an original
lighting signature
12. market structure
the renault twizy case
industry!
Incumbents pushed by CARB and EU regulation
New entrants enter relatively late
price/performance ratio limits EV
technology! mass market appeal
market! Tradeoff between range/speed and costs
Convergence toward Li-ion batteries
Niche markets sought for LSV and sports cars
Early adopters are supported by tax schemes
Firms initially uncertain about
technological options
New entrants focus on niche markets
Incumbents target mass markets
13. competition framework
quadricycle market segment!
Renault Twizy
Estrima Birò
Other
the renault twizy case
Twizy is the leader of the
category. With more than
79% of market shares it
represents the most sold EV
in Italy.
sales in 2012
1421 units
price from
6.990 €
Birò is the main competitor of
Twizy. However its
characteristics diminish its
potential threatening power
sales in 2012
261 units
price from
7.500 €
79%
15%
6%
14. the renault twizy case
competition framework
extended market segment!
The electric vehicles market is composed also of other cars, that differ from the Twizy in price
and characteristics. Below a selection of the most diffuse models:
Nissan Leaf! Citroen C-Zero! Peugeot iOn!
sales in 2012
102 units
price from
38.500 €
sales in 2012
112 units
price from
28.318 €
sales in 2012
140 units
price from
28.321 €
16. research question
measuring the aptitude of milan’s
citizens in changing their mind to
more eco-sustainable vehicles
the renault twizy case
measuring the inclination of milan
to drive the change
measuring the profitability of
renault twizy in milan
is milan ready for the future?
1!
2!
3!
17. target population
the renault twizy case
We decided to apply a stratified method to our target population in order to define the
sample.
MALE
FEMALE
TOTAL
18-24
38.473
25%
35.334
22%
73.807
47%
25-30
41.900
27%
40.797
26%
82.697
53%
TOTAL
80.373
52%
76.131
48%
156.504
100%
We will take into
consideration the
proportions of the
target in designing
our sample.
At the launch of the product Renault aimed mostly to 30-50 target. We think that it would
be profitable to focus on a lower age range.
The change could
start from them.
18. the renault twizy case
threats and opportunities
The Twizy personality may drag it in a completely new market segment that
hasn’t already defined shapes: neither a specific target nor a precise positioning
threats!
the particular nature of Twizy may cause
confusion in the consumers’ minds: they
might not be able to perceive the added
value of the vehicle
opportunities!
the market is at an early stage of
development
the presence of more conventionally-designed
electric vehicles may pull
consumers towards a more traditional
purchase approach
define a new segment and be the
category leader
exploiting the benefits of being the first
mover, making the other brands irrelevant
take advantage of the new concept
design may allow Renault to introduce an
innovative way of conceiving cars
20. the questionnaire
the renault twizy case
screening
environment perception
citizens and the city of Milan
electric vehicles
renault twizy
general/socio information
SECTION!
1
2
3
4
5
6
TYPE OF SECTION! OBJECTIVE!
assessing respondents’ current car ownership and
forecasting their intention to buy for a conventional car
measuring attitude towards general environmental issues
how do Milaneses perceive the environmental situation of the
city? what about the solutions?
assessing knowledge and attitudes towards electric vehicles"
(conjoint, brand awareness, willingness to switch)
measuring the potential profitability and appeal of the product
defining customer profiles
Q_n!
1-4
5-6
7-11
12-21
22-25
26-30
21. fieldwork
the renault twizy case
distribution method!
for our interviews we used CAWI, for it being more
comfortable for the respondents as well as for us.
we based our questionnaire on the Qualtrics Software,
submitting the link to a total of 205 interviewees
pre-test!
initially, we tested the questionnaire on 5 people.
we received positive feedbacks both on the structure
of the questions and on the length of the questionnaire
23. sampling error
the renault twizy case
Male
Female
Total
20-24
49
(24%)
53
(26%)
102
(50%)
25-30
54
(26,5%)
48
(23,5%)
102
(50%)
Total
103
(50,5%)
101
(49,5%)
204
(100%)
§ we collected 205 questionnaires but deleted the first respondent because he/she
completed just half of the questionnaire
§ previously our target population was 18-24 and 25-30, but since we did not manage to
have respondents under 20, we decided to reduce our sample age between 20-24 and
25-30
§ we selected our respondents as resident or citizens of Milan so we respected the initial
aim. The expectation is that the sample is very representative of the population.
24. data auditing
the renault twizy case
Since the willingness to pay is the variable the most affected by outliers, we decided to start
from here for the data auditing. The current plots don’t give us the opportunity to find
reliable business insights.
How much would you be willing to pay
for a petrol/diesel fueled car?
How much would you be fair price
for an Electric Vehicle?
Final Range
2.000 – 60.000€
Final Range
2.000 – 30.000€
30.000€
From a business
point of view we
decided to keep
these values since
they represent a
reasonable market
price for an EV.
25. data auditing
the renault twizy case
How do you feel toward ecology
In analyzing this question we
didn’t take outliers into
consideration because the
values out of the box-plot
were affecting badly both the
mean and the Std. Deviation.
26. data auditing
the renault twizy case
question 6
Concern about environmental issues
We found out that the
outliers for these questions
were always almost the same
respondents; this fact was
negatively affecting our
results.
27. data auditing
the renault twizy case
checking goodness of data
(Q_8_4) Give a score to the township effort in
solving the previous issues
(Q_30_9) How do you consider yourself
(Q_16_4) Why would you not buy an Electric
Vehicle
We performed the box plot of question:
§ Q_8_4
§ Q_30_9
§ Q_16_4
28. demographic nationality
the renault twizy case
97%
3%
Italian
Non-Italian
The majority of interviewees are
italians with 6 of them being non-italians.
In order to better fit the aim of our
research, while submitting the
questionnaire we carefully selected
respondents as inhabitants of Milan.
We observed 2 missing values.
univariate analysis
29. the renault twizy case
demographic gender
50,50%
49,50%
Male
Female
univariate analysis
We tried to maintain the
ratio of the target population
(Istat data*) with 103 males
and 101 females.
* 52% male
48% female
30. the renault twizy case
demographic age range
50,00%50,00%
18-24
25-30
univariate analysis
The pie chart shows a perfect
distribution of the age between
our two ranges, not far from
our target population.
(47% 18-24, 53% 25-30)
31. the renault twizy case
demographic occupation
univariate analysis
Our target population is well balanced
between students and non students.
54%
20%
5%
14%
7%
Student
Freelance
Entrepreuner
Employee
Other
Twizy is an innovative vehicle that fits well
the lifestyle of people living in Milan, just like
students or workers. Anyone that could
need a fast and smart vehicle.
32. the renault twizy case
environment attitude & issues
With Question 5 we tested general
attitude of respondents towards ecology.
As the histogram shows, participants
were highly concerned about ecology.
The issues were rated quite similarly with the mean ranging
from 7.07 to 8.20."
"
Nevertheless, Air Pollution is perceived slightly higher than
the other environmental issues (with regards to Std.
Deviation and Skewness)
univariate analysis
33. the renault twizy case
environment attitude & issues
bivariate analysis (attitude * occupation)
Do attitude towards environment change with occupation?!
H0 attitude towards ecology do not change with occupation
H1 occupation influences attitude towards ecology
results!
With a significance at .035 we reject H0. Since we observed an Eta Squared
value equal to .051, the relation is quite weak.
business!
insight!
Since occupation does influence the attitude
towards ecology, it should be taken into
consideration in defining the target customer.
34. the renault twizy case
environment Milan issues
(Q_7) Regarding Milan, which are in your opinion the most critical issues? Please rank them in order
With question 7 we asked to rank the most critical issues of Milan. The
results show that Air Quality has been rated as most critical. This outcome
is aligned with the insights of Question 6 where Air Pollution registered the
highest mean value.
Therefore, this variable seems crucial to us, given
the fact that Twizy is a Zero Emission vehicle.
business!
insight!
results!
univariate analysis
35. the renault twizy case
environment Milan issues
univariate analysis
How do citizens perceive the efforts of the township in solving environmental issues? !
Respondents rate them as being very poor. Especially, as results show, Parking
and Acoustic Pollution seems to be the worst.
How may these results affect our research?!
Since Twizy is easy to park thanks to its dimensions and has a silent engine it may
be the best solution for both these issues.
36. the renault twizy case
environment Milan air quality solutions
What are the best solutions for air quality in Milan?!
RANK! VARIABLE! FREQUENCIES!
Public transport
1empowerment
2Electric Vehicles
3Bike sharing
Congestion Charge
4(Area C)
Restrictive control on
5non-catalytic vehicles
87
65
53
55
89
univariate analysis (mode)
These results can be taken into account for
further business implications.
With question 9 we asked
respondents to rank the best solutions
for air quality among the five listed.
At first place we find public transport
empowerment that is an obvious result
for a metropolis.
Electric Vehicles ranked as second
thus depicting them as a great
solution for air quality.
37. the renault twizy case
35%
60%
5%
car
engine
Diesel
Petrol
Hybrid
transport car ownership
(Q_1) Do you own a car?
We observed 13 missing values.
The interviewees that answered ”I don’t
own a car” are 26: we could assume that
13 of them considered their family car in
specifying the car engine, while the
remaining 13 do not own a car at all.
Please specify your car engine. (Q_2)
univariate analysis
38. transport most used
120
100
80
60
40
20
0
Car
Motorcycle
Bicycle
Public Transport
the renault twizy case
More than half of respondents prefer
Public Transport as means of
transport in Milan.
26,5%
11,3%
6,9%
55,4%
(Q_11) Which is the means of transport that you use THE MOST in Milan?
However the 26,5% of respondents use
mostly the car as means of transport. If
we consider the Milan’s overall population
between 18 and 30 years old, the relative
catchment area could be roughly about
41.000 customers
univariate analysis
39. the renault twizy case
transport most used vs ideal
bivariate analysis - ideal means * most used means (crosstab)
We may notice a paradox in this crosstab: although
ranking the last as the ideal means of transport (3,9%),
car was selected as the second most used (26%).
We can confirm the hypothesis stated on the previous
slide, that is, the car market is still a huge profitable
pool of customers.
40. the renault twizy case
EVs willingness to buy
would you buy an electric vehicle?
Yes
No
In answering the question, why would
you not buy an electric vehicle, the
majority of the respondents identified
the lack of charging points as the main
reason.
business!
insight!
Following the example of cities like
London and Oslo, might serve as a
great boost to the performance of the
market.
results!
univariate analysis – would buy an electric vehicle? why not?
41. the renault twizy case
EVs willingness to pay
univariate/bivariate analysis (correlation)
20.000,00
15.000,00
10.000,00
5.000,00
0,00
WTP for a petrol/diesel
car
WTP for an electric car
17.788,89
12.811,11
€
Std. Deviation
7.917,867
Std. Deviation
5.364,677
As the data show, the WTP for an Electric Vehicle
is sensitively lower than the WTP for a petrol/
diesel car. We think that this result is mainly
affected by the customers’ knowledge about this
newly born market.
As we pointed out in slide 14, the
mean price for an electric car
(excluding the quadricycle segment)
is higher than that expressed by our
respondents.
42. the renault twizy case
bivariate analysis – type of usage * would you buy an EV (crosstab)
Between those who would be willing to
buy an EV, the 61,6% would buy it as a
direct replacement for a car.
EVs the Change
What about those who would not be
willing to buy it?
43,2% of them would buy it in addition
to another car. This suggest us that they
still perceive a far distance between a
conventional car and the EV.
The p-value is significant and the
Cramer’s V is higher than 0,2, thus
there is a good degree of relation
between them.
43. the renault twizy case
EVs the Change
bivariate analysis – (when would you be likely to purchase it)2 (crosstab)
The Cramer’s V index shows
a good degree of association
between the variables (.388).
The majority of respondents
would be willing to buy a new
car/EV in the next 5 years.
That suggest us that the
improvement effort should be
concentrated in this time
range in order to pull the
demand.
44. the renault twizy case
univariate analysis – Select which of the following brands manufactures EV
Car Brands!
With this question we tried to asses the respondents’
knowledge about PURE EV manufacturers.
0
20
40
60
80
100
120
140
Volkswagen
Toyota
Smart
Mitsubishi
Renault
Nissan
BMW
Citroen
Chevrolet
59,3%
38,7%
There are two important facts about the
results:!
§ Toyota was the most selected (121 times)
though not producing pure EV but just Hybrid.
We can say that customer recognize Toyota as
being the most innovative manufacturer"
§ Renault was the second most selected brand
(79 times)
Let’s analyze more deeply
the phenomenon
EVs the Manufacturers
45. the renault twizy case
Twizy knowledge of the vehicle
which of the following brands manufacture EV * do you know Twizy (crosstab)
We noticed a discrepancy in data.
Within those who did not
recognize Renault as EV
manufacturer (Q_13), 85
respondents answered Yes when
we asked if they know Renault
Twizy.
Business insight
We can assume that"
1. Brand Relevance of Renault
in this segment is not so
significant "
2. Renault is not exploiting all
the advantages of being the
first mover in the market.
47. the renault twizy case
Conjoint analysis
We performed a conjoint analysis on question 21. This method will allow
us to discover and analyze the key attributes that may affect the
purchase decision.
How does the perfect EV look like!
Through the Orthogonal Design Method, we defined 8 different scenarios
based on the following attributes:
SEATS
2 - 4
OPTIONAL
basic - full
DESTINATION
main vehicle – in addition
USAGE
urban – extra urban
general overview
48. the renault twizy case
Conjoint analysis
As the table shows, Optional and Purchase
Destination are the most valuated attributes.
Unfortunately our analysis is affected by the
absence of the price attribute. Indeed, we think
that it could have been a fundamental element in
assessing the customers’ orientation.
analysis by global rating
49. the renault twizy case
Conjoint analysis
The best scenario is
therefore defined as 2 seats,
full optional, perfect for
urban usage and in addition
to another vehicle.
analysis by global rating
These results are really useful to us for they define a close configuration of what
Twizy, our product, is.
50. the renault twizy case
Conjoint analysis
analysis by classification (occupation)
We decided to run a conjoint analysis together with occupation (Q_29) in order to
understand if the belonging to a specific group could change the utility of each
attribute.
We focused on two groups (Students and Entrepreneurs) because we found
significant results only for them.
51. the renault twizy case
Conjoint analysis
analysis by classification (occupation)
student!
Importance values are the same for global rating as well as for students. Anyway, we
noticed a slight and not so relevant difference in the SEATS attribute, switching from 2 to
4. Given the Utility Estimate value, Global Rating is a good representation of this sub-target
too.
52. the renault twizy case
Conjoint analysis
analysis by classification (occupation)
entrepreneur!
Importance values differ from the Global Rating. Now SEATS and USAGE are the most
relevant. These results reflect the characteristics of the occupational category: for example
the switch from URBAN to EXTRAURBAN is explained by the need of mobility that an
entrepreneur may have.
54. the renault twizy case
Multiple linear regression
general overview
We would like to explain which are the variables that may affect the price for an Electric Vehicle
(Q_20). With this aim, we ran a multiple linear regression (Stepwise Method) using as
dependent variable Q_20 and as independent the following list of variables:
!
§ Q_18 Factors influencing EV purchasing
§ Q_23 Twizy characteristics
The Anova table shows a p-value < 0,05 for
both the models. So we can proceed with our
analysis, in particular with the second model.
The Adjusted R Square defines a model that
explain only the 3% of the variance in our
dependent variable.
55. the renault twizy case
Multiple linear regression
conclusions
Analyzing more in depth the model, even thought p-value is lower than 0,05 the VIF value (that
highlights multicollinearity problems) is lower than the threshold of 1,1/1,2. So we can infer that
the model is not reliable and we can’t draw any kind of business insight.
This consideration is aligned with what we thought could represent a problem: the fact that the
market is so young that consumers do not even know what a fair price for an electric vehicle
could be (as shown in Slide 41). Consequently is not possible to infer what are the factors that
affect the consumers price perception.
57. the renault twizy case
Factor analysis
general overview
Since our purpose is to assess respondents attitudes towards electric vehicles and Twizy in particular,
we decided to focus on those variables that, by our knowledge, could give us more information.
Thus, as input for our factor analysis we used two quantitative questions for a total of 13 variables:
§ Q_18 Factors influencing EV purchasing
§ Q_23 Twizy characteristics (we decided not to insert the variable “Frontal Airbag” since we
think it is not a crucial element in the purchase decision)
We used the Principal Components Method in order to have possibly correlated observations
transformed into standardized linearly uncorrelated variables.
Agenda
§ 1/3 of variables (4 or 5 components)
§ total variance explained between 60% and 75%
§ scree plot (eigenvalues > 1)
§ communalities (threshold 0,4)
§ rotated component matrix
§ business interpretation
58. the renault twizy case
Factor analysis
analysis: screening
At the beginning of the analysis we
considered 4 as the fixed number
of factors, given the ratio between
the number of components and
variables as 1 out of 3.
This solution explained the 61% of
Variance. However since the value
is close to the threshold of 60%,
we decided to try increasing the
number of factors.
59. the renault twizy case
Factor analysis
analysis: total variance explained (before the rotation step)
With this solution we reached a
significant value of variance explanation
(70%).
The scree plot shows that at the level of 5
components the eigenvalue’s threshold (equal
to 1.010) is reached.
60. the renault twizy case
Factor analysis
analysis: communalities
The communalities table shows that the nearer
value to the threshold of 0,4 is equal to 0,585.
We consider the model with 5 components
reliable.
61. the renault twizy case
Factor analysis
Attention to:
1. status, new trends, innovation"
statement to others about my positive contribution to
environment, something new and fun, adopter/
pioneer of new technologies
2. electric futuristic car’s characteristics"
100 km autonomy, 3.30 hours charge time, 2 seats in
tandem, modern design
3. parking conditions, emissions"
easy to park and zero emissions
4. time saving and travel in city center"
saves time compared to public transport, travel to
restricted areas
5. environment pro-activism"
better for the environment, positive contribution to
environment
interpretation
63. the renault twizy case
Cluster analysis
We executed the cluster analysis in order to better segment our respondents, to
define the potential market for Renault Twizy.
We used, as input variable,
the new 5 variables resulting
from the previous factor
analysis.
1Status, new trends, innovation
2Electric futuristic car’s characteristic
3Parking conditions, emissions
4Time saving and travel in city center
5Environment pro-activism
general overview
64. Cluster analysis
the renault twizy case
We executed a hierarchical cluster analysis, on a subsample of 30% of randomly selected
cases, to define the number of clusters to be inserted in the K-means algorithm.
By this graph we were able to wonder on the number of clusters that could be either 3, 4
or 6. We will now analyze each possibility in depth:
§ 3 clusters
§ 4 clusters
§ 6 clusters
dendrogram
66. Cluster analysis
the renault twizy case
case of 3 clusters
To assess the validity of the model we had to analyze:
DISTRIBUTION we found the distribution of cases within
the 3 cluster pretty homogeneous, so this could be a good
start.
SIGNIFICANCE all the variables showed a good level of
significance besides from the first one that is very important for
our business implications.
67. Cluster analysis
the renault twizy case
case of 4 clusters
To assess the validity of the model we had to analyze:
DISTRIBUTION also in this case the distribution of cases
was quite homogeneous
SIGNIFICANCE however the first variable is still not
significant, showing a p-value of 0.751 that is not good for our
business aim.
68. Cluster analysis
the renault twizy case
case of 6 clusters
To assess the validity of the model we had to analyze:
DISTRIBUTION the model shows a good distribution of
cases within clusters, exception made for cluster 5 that shows
a lower distribution compared to the others.
SIGNIFICANCE all the variable showed a perfect
significance level.
We proceed in our analysis
with 6 clusters.
69. Cluster analysis
the renault twizy case
The Final
Clusters!
The Practical
The Post-modern
The Activist
The Top Gearer
The New Yorker
The Liberal Elitarian
1
2
3
4
5
6
case of 6 clusters
70. Cluster analysis
the renault twizy case
graphical representation of clusters
16%
22%
17%
7%
16%
22%
The Practical
The Post-modern
The Activist
The Top Gearer
The New Yorker
The Liberal Elitarian
The
Practical
(30)
The Post
Modern
(42)
The Top
Gearer
(42)
The
Activist
(32)
The New
Yorker
(13)
The
Liberal
Elitarian
(31)
Given the characteristics of the groups, we decided
to focus on The Post Modern and The Liberal
Elitarian Groups
71. Cluster analysis
the renault twizy case
In order to better understand our customers we want to further describe our clusters.
First we tried to do that by crossing cluster membership with behavioral questions but
gaining low results. Then we proceeded with psychometrical attitudinal questions.
All the findings of the following 8 slides will be used as the input in defining customers’ profile.
The following list shows results that showed significance and those who did not.
Q_5
Q_16_1
Q_16_4
Q_30_4
Q_30_8
Q_30_9
Ecology attitude
Better development stage
Low battery autonomy
Eco Friendly
Flexible
Self Confident
Q_10
Q_19
Ideal means of transport
Charging points installation
Q_11
Q_14
Q_15
Q_17
not significant
Q_17
Purchase destination
Q_22
Q_25
Most used means of transport
WTB for EV
When would you be likely to buy
Purchase destination
Knowledge about Twizy
WTB for Twizy
significant
description of clusters’ profile
72. the renault twizy case
Cluster analysis behavioral
We found out that The Liberal Elitarian and The
Post Modern (the groups we want to focus on)
show an interesting level of concern.
The P-Value is significant but the Eta Squared is
under the threshold of 0,2. So the degree of the
relation between the two variables is low.
clusters * how do you feel toward ecology
73. the renault twizy case
Cluster analysis behavioral
clusters * ideal means of transport
From this table we may draw some behavioral implications in order to better target
our clusters and find the best way to advertise Twizy.
Given that Twizy category is not
well defined, these results may be
useful in shaping the ideal
positioning of the product.
We can infer that results are
reliable since P-value is lower
than 0,05 and Cramer’s V is
higher than 0,2.
74. the renault twizy case
Cluster analysis behavioral
clusters * better development stage of the market
We observed high mean values for the three
underlined groups.
Significance is at a good level but Eta
Squared depicts a weak relation.
75. the renault twizy case
Cluster analysis behavioral
clusters * low battery autonomy
Here is another variable that shows
particular significance and may be useful for
our cluster’s interpretation.
Still, Eta Squared value depicts a weak
relation.
76. the renault twizy case
Cluster analysis behavioral
clusters * charging points installation
Results show that this variable may have a great
influence on the purchasing behavior of customers.
Within Clusters, every group is strongly affected by the
variable, with The Activists being the most sensitive.
p-value
< 0,05
Cramer’s V
> 0,2
77. the renault twizy case
Cluster analysis behavioral
clusters * eco-friendly
Even though the relation between the
variables is weak (Eta Squared = 0,067), we
found out that The Post Modern and The
Liberal Elitarian rated themselves as being
eco-friendly more than others.
78. Cluster analysis
the renault twizy case
psychometric
We have to do the same assumption of the
previous slide: that is, a weak relation as
proven by Eta Squared.
Again, the two clusters on which we would
like to focus on showed the highest mean
values when defining themselves as flexible.
clusters * flexible
79. the renault twizy case
Cluster analysis psychometric
Post Modern and Liberal Elitarian showed the
highest values in this attitudinal question too.
Nevertheless Eta Squared and P-value make
this relation particularly weak.
clusters * self-confident
80. the renault twizy case
Cluster analysis profile
The Practical
Someone who uses common sense and doesn’t think too hard
about how to solve day-to-day problems.
These subjects do not care neither of environment issues nor of
technological innovations. They are focused on saving time and
money, finding a fast parking. Not surprisingly, they consider the
motorcycle as one of the means of transport that better suits
the city.
They are not charmed of fascinated by any particular brand, if it
doesn’t fit their utilitarian needs. Acting rationally, they try to
maximize the utility they may get from every purchase
One of the main reason of their non-interest in the EV market is
the low battery autonomy of the vehicles.
The
Practical
(30)
81. the renault twizy case
Cluster analysis profile
The Post Modern
They are the main cluster on which we would like to focus
on. For these subjects, interpretation is everything: reality
only comes into being through their interpretation of what
the world means to them individually
Always up-to-date, the post-modern individual is always
searching for the latest trends and trying to be an early
adopter in order to signal his or her status.
Self-confident and flexible, post-modern individuals are
able to go from the easiness of the Eco-friendly life style to
the chaotic everyday life of the metropolis.
The Post
Modern
(42)
82. the renault twizy case
Cluster analysis profile
The Activist
As the name may suggests, these subjects are daily
involved in giving their contribute to the safeness of the
environment.
Showing off status and following trends are things of no
matter for these subjects. They are anchored to highly
social-responsible values.
They would be willing to lose some time rather than
denying their deeply rooted values.
Their interest in the purchase of an Ev is highly affected by
the presence of a well-structured network of charging
points around the city.
The
Activist
(32)
83. the renault twizy case
Cluster analysis profile
The Top Gearer
The Top
Gearer
(42)
The Top Gearer is attracted by motors in general and
particularly by every new shade of the market: for example
the EV growing one. In fact, he/she is the only one that
selected motorcycle as a better means of transport
compared to public transports.
Moreover, due to his/her awareness of motors world, she/
he is conscious that the current stage of the EV market is
not already developed.
Generally speaking, since motors and environment don’t
go hand by hand, the Top Gearer, being more focus on
speed and engine performances, doesn’t care about
pollution and environmental issues. His/her low eco-friendly
attitude may be explained by his/her low flexibility.
84. the renault twizy case
Cluster analysis profile
The New Yorker
The New
Yorker
(13)
In our cluster distribution this is the lowest represented cluster.
From the car market point of view, he/she doesn’t represent a
relevant target.
The New Yorker is the individual that has a deep knowledge of
the city and lives it without a personal means of transport.
He/she is proud and loyal to the city and understands the true
past, present and future of it.
He/She prefers to live the city without the issue of searching
for a parking and take advantage of the public transports
comfort.
85. the renault twizy case
Cluster analysis profile
The Liberal Elitarian
The Liberal Elitarian is not limited to traditional or established attitudes
and views. He/she doesn’t want to be targeted as in search of self
esteem or a trend setter but at the same time is continuously seeking for
ways to establish his/her social position. This prerogative is reflected in
his/her high attitude towards new and unconventional stuff that makes
him/her feel like a pioneer of innovative markets (like the one of Electric
Vehicles).
The necessity to establish his/her social position and to
demonstrate the capability to be a relevant part of the
society is given by the high flexibility and the strong self-confidence
used as signals to the others. Moreover, to
reinforce their self esteem, they show to be involved in high
sensitive social issues like ecology.
Saving time is a relevant factor in his/her life, since he/she
lives the city in a frenetic and busy way.
The
Liberal
Elitarian
(31)
87. Renault Twizy
the renault twizy case
business implications: lack of brand awareness
In slide 45, we pointed out a major issue regarding brand relevance. The contingency table
showed how between those who did not select Renault as a knowledgeable EV manufacturer
brand, the 68% did know Twizy.
This underlines a lack of Brand Awareness, highlighted by the fact that Toyota was recognized as
the major EV manufacturer, although not producing pure EV at all.
Graveyard Brand (low recognition and high recall)
The risk of this peculiar situation lies behind the fact that consumer may not recognize Renault in
the consideration set (brands that you consider while in decision-making situation). Nevertheless,
results showed that Twizy is doing really well in the consumers market.
What could be a solution?
Considering the full range of Renault Electric Vehicle that can
reach different targets (Twizy, Kangoo, Fluence), Renault
should gather the benefits for them all through push-based
strategies.
88. Renault Twizy
the renault twizy case
business implications: communication strategy
What positioning could be better for Twizy?
As Slide 70 shows, Motorcycle and Public Transports are perceived, by every cluster, as the ideal
means of transport for Milan. So we think that Twizy should take advantage of its characteristics:
§ agility, flexibility and time saving which depict it as concept close to motorcycle
§ low costs of maintenance and refurnish (0,015€/km)
§ allowed access to Area C, peculiar characteristic of public transports
Saves money and time
We think that not only Renault, but also all the other EV manufacturers are focusing too much in
conveying eco-friendly values rather than pushing the money saving features of an EV.
Looking at our economic situation, this could turn out to be a key success factor in the market.
89. Renault Twizy
the renault twizy case
business implications: Twizy for post-moderns
Showing off status
We saw that The Post Moderns pay a lot of attention on showing off their status, following new
trends and being the early adopters.
How can Renault reach them?
Renault is already doing a great job in this direction. In fact it is positioning the Twizy as an
identifying object which encloses all the values important for this category.
However, further improvement in the marketing campaigns could be implemented by:
§ empowering the presence on social networks in order to get nearer to them
§ embrace the social attitude of this group through the organization of events and
sponsorships.
90. Renault Twizy
the renault twizy case
business implications: Twizy for liberal elitarians
Hating trends. Following trends.
Although this group seems to be reluctant to following trends and showing conventional
behaviors, they are interested in change and ready to invest on it.
A push strategy would not be proper for this group. Instead Renault should try to induce them
to get closer to the offer. Individuating opinion leaders and market mavens (through magazines
and specialized blogs) could influence their attitude towards Twizy, without making them feel
targeted. As far as advertising is concerned, guerrilla and unconventional marketing activities
could be more effective than conventional ones.
As for Post-moderns, the positioning concept should be located somewhere between
motorcycles and public transports.
91. Renault Twizy
the renault twizy case
business implications: Twizy for Top Gearers (potential customers)
A potential pool of customers
They are one of the major clusters (22%) thus representing a great opportunity to enlarge the
Twizy base of customers.
Targeting would be a matter of time: as soon as manufacturers will produce more performing
Electric Vehicles the Top Gearers will be attracted by the market. In fact they pay attention to
the car characteristics rather than on the environmental impact of the vehicle. The main reason
for they aren’t already interested in the market is indeed due to the early stage of the market
and low performance of the vehicle (low battery autonomy).
Specialized magazines articles, TV shows and conventional advertising could be successful
means through which getting closer to them.
92. Renault Twizy
the renault twizy case
business implications: research limitations
Limits of the research
§ Due to the composition of our sample (in particular about the knowledge of this
market) we found it hard to individuate heterogeneous behaviors that could allow us to
draw a more precise segmentation
§ Our questionnaire was obviously not perfect. Thinking about what have been the
problems in analyzing data and in drawing conclusions, we would have eventually
focused on:
§ more quantitative questions
§ inserting themes related with cheapness of the vehicle and testing a wider range
of behavioral questions other than eco-friendly
Macro-environmental issues
§ The Italian market for electric vehicles is not so profitable mainly because of the policy
makers’ low efforts that make it slower for this market to tip the take-off point.
§ Looking at the European scenario (where country like England and Holland are
investing a lot), we can say that it is a great opportunity lost.
93. Sitography
the renault twizy case
§ http://www.istat.it
§ http://www.thegreencarwebsite.co.uk/blog/index.php/2012/05/15/sorry-boris-europes-ev-capital-
isoxford/
§ http://www.e-moving.it"
§ http://www.sciencedirect.com/science/article/pii/S2210422412000056
§ http://www.independent.co.uk/life-style/motoring/road-tests/renault-twizy-7639565.html
§ http://www.renault.com/en/vehicules/aujourd-hui/renault-vehicules-electriques/pages/
twizy.aspx
§ http://www.autoblog.it/post/54023/auto-elettriche-elenco-completo-luglio-2012
§ http://www.ideegreen.it/quanti-veicoli-elettrici-circolano-in-italia-10302.html