Our company provides electric vehicles to improve sustainability and affordability. It has developed an electric car called Xeri that aims to capture over 90% of the electric vehicle market share with its unique features and technologies. The marketing strategy presented in the report details the Electric Vehicle Team's plan to promote Xeri. It will educate customers innovatively about the car's dual power system, solar panels, low costs and environmental benefits. Objectives include generating sales and capturing market share within two years. The company will open showrooms nationwide and use various promotional strategies like advertising, discounts and free charging to position Xeri as an affordable, environmentally friendly option for middle-income families and first-time buyers.

6. Our Company provides Electric
car Xeri a solutions to improve
affordability, safety and
efficiency. Ultimate aim is to
sustainability &Also economic

7. We will capture the market with our unique
features & technology
It is sure that the company
can capture the market share of more than 90 %
with Xeri.
By promoting the market potentials of the
segment our Xeri can utilize the opportunity by
providing much better features

8. The marketing strategy that is
presented in the following report provides
details for the plan that the Electric Vehicle
Team of our company will follow to
promote our vehicle.
Xeri will attempt to educate our target
audience in a way that is both innovative
and informative. Specific strategies
regarding the target audience and how
they will be reached are presented below

9. Our Vision
“Bringing a blue sky back to our earth, with the
conditions that the human needs are also
satisfied and being number one in the
motor car industry “

10. Our Mission
Making our enterprise one of the
most valuable in the electric vehicle industry
Let us work together for bringing out new
technology & strategies to promote the company

11. Objectives
1. Generate over 40,000 in sales by the end of yea
1.
2. Over take the sales of alto in number, become
bestselling car in India
3. Increase sales by 200% by the end of year 2.4.
Capture 90%
of market share in electric vehicles
5. Win one Fortune 500 company contract within
12 months

12. The Electric Vehicle Team of our company has spent
the past three years developing,
The beautiful car is embedded with intelligent
technologies
Long distance drive in this little wonder

13. Product Overview.
Maximum speed of 95Kmph Kmph 0-60@12 sec
Maximum torque of 63 Nm.
Wind shield solar panel
Dual power system
Electric supply 220 V
lead acid battery

14. Unique feature of the car
Dual power system for the car, helps reducing
electricity conception of 35%
It takes only 1 hours in electric supply &
5 hours in sunlight for full battery can drive
up to 200 km in an average speed of 60Kph,& it will
automatically charge when sunlight is available
while driving in such a condition can go up to 250km
,with all the features in use .(lights and music sys)

15. • (LED) headlights
• 4 way music system• In dash DVD/computer interface
• 60-40 Sliding rear seat
• Five speed manual transmission
• Duel power system
• Power windows & Steering (optional)
• LED signal bulbs
• Back-up sensors
feature

16. Price
Xeri .B1…Rs,2.8 lks (Ex showroom Delhi)
Single power option AC 220 V, 2.2 kW
With basic features,
Xeri.B2…Rs,3.2 lks( Ex showroom Delhi)
Single power option AC 220 V, 2.2 kW
• High intensity definition (HID) headlights
• 4 way music system• In dash DVD/computer interfac
• power windows
• LED signal bulbs
• Back-up sensors

17. Xeri Eco.1..Rs,3.5 lks (Ex showroom Delhi)
Dual power option AC 220 V, 2.2 kW , Solar wind shield
With basic features
Xeri Eco.2..Rs,3.9 lks (Ex showroom Delhi)
Dual power option AC 220 V, 2.2 kW , Solar wind shield
• High intensity definition (HID) headlights
• 4 way music system• In dash DVD/computer interface
• power windows
• LED signal bulbs

18. Exclusive showrooms
In all the states total.100 total show rooms Cum service centers out of that
In each state there will be a showroom capable of holding stock
more than 500 units at a time
Shopping Malls booking office and display
Online shopping
PLACE
Distribution channel
Noida plant ___ super stock showrooms in all states ____
other showrooms ----- home delivery
Home delivery

19. Promotion
Product launce
Awareness campaigns
Advertisements & broachers
Brand building
Own website
Direct marketing
Display centers
Special sales events
Promotional offers (warrantee & service)
Utilizing competitive advantages

20. Promotional offers
Supporting green sky
 Free electric recharge once in a week @ show rooms / service
centers
For that all outlets will be made solar roof powered and wind mils as
much as possible ..
 On long drive paid re charge options in all outlets

21. Market
Segments for the model
High income, middle income, upper middle
Peoples who by a car for 1st time
• Those who are willing to help the environment at all costs
• Those who are willing to help the environment • Those who looking for a small car
• Those who, looking economic cars
Target
•Those who looking for a small car / second car
• Those who, looking economic cars
•Peoples who by a car for 1st time
Those who are willing to help the environment at all costs
• Those who are willing to help the environment
•

22. Positioning
The car is planning to positioned at the market of ,
middle income & upper middle income people car ,& also
as a car for environmental protection & Economic

23. Our company is only aims at the targets to become
number one in the market we will work together in a
policy of
“No compromise only drive to attaining our vision”
Will be focusing on the promotion of our vehicle
based on its outstanding features
Bringing a blue sky back to our earth,
& Green Environment
The marketing strategy that is presented in the report provides
details for the plan that the Electric Vehicle Team

25. Bringing a blue sky back to our earth,
& Green Environment

29. • Vishnu Mohan
• Degree in bachelor of commerce .computers accounts And
business management
• Post graduate diploma in finance
• MBA in marketing and IT