Market Research Report : Electric vehicle market in india 2013 Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
Electric vehicle market is expected to witness phenomenal growth in the coming years. Increasing fuel costs, rise in pollution level and increasing government support will boost the adoption of electric vehicles in India.
India Electric Vehicle Market 2018 2025: Report SampleANS MarketPro
India Electric Vehicle Market 2018-2025: Analytics, Value Chain, Strategy, Investment and Competitor Mapping, By Type of EV Technology (BEV, PHEV), By Type of Vehicle (Passenger Cars, Two-Wheelers, Three-Wheelers, Commercial Vehicles), By Charging Infrastructure (Normal Charging and High-Power Charging), By End-user (Individuals, Commercial Enterprises and Government) and Geography
An electric vehicle (EV) is one that operates on an electric motor, instead of an internal-combustion engine that generates power by burning a mix of fuel and gases. Therefore, such as vehicle is seen as a possible replacement for current-generation automobile, in order to address the issue of rising pollution, global warming, depleting natural resources, etc. Though the concept of electric vehicles has been around for a long time, it has drawn a considerable amount of interest in the past decade amid a rising carbon footprint and other environmental impacts of fuel-based vehicles.
Strategy to start the business of e -rickshaw in India which includes an exclusive summary, target customer, a unique selling point, Distribution plan, Marketing Materials, Promotional Strategy, Online Marketing Strategy.
Market Research Report : Electric vehicle market in india 2013 Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
Electric vehicle market is expected to witness phenomenal growth in the coming years. Increasing fuel costs, rise in pollution level and increasing government support will boost the adoption of electric vehicles in India.
India Electric Vehicle Market 2018 2025: Report SampleANS MarketPro
India Electric Vehicle Market 2018-2025: Analytics, Value Chain, Strategy, Investment and Competitor Mapping, By Type of EV Technology (BEV, PHEV), By Type of Vehicle (Passenger Cars, Two-Wheelers, Three-Wheelers, Commercial Vehicles), By Charging Infrastructure (Normal Charging and High-Power Charging), By End-user (Individuals, Commercial Enterprises and Government) and Geography
An electric vehicle (EV) is one that operates on an electric motor, instead of an internal-combustion engine that generates power by burning a mix of fuel and gases. Therefore, such as vehicle is seen as a possible replacement for current-generation automobile, in order to address the issue of rising pollution, global warming, depleting natural resources, etc. Though the concept of electric vehicles has been around for a long time, it has drawn a considerable amount of interest in the past decade amid a rising carbon footprint and other environmental impacts of fuel-based vehicles.
Strategy to start the business of e -rickshaw in India which includes an exclusive summary, target customer, a unique selling point, Distribution plan, Marketing Materials, Promotional Strategy, Online Marketing Strategy.
Market Research Report : Electric vehicle market in india 2014 - SampleNetscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
Abstract :
Electric vehicle market is expected to witness phenomenal growth in the coming years. Increasing fuel costs, rise in pollution level and increasing government support will boost the adoption of electric vehicles in India.
The report highlights the analysis of the drivers and explains the factors for growth of the industry. Government Initiatives, Rise in fuel costs, Low operating and maintenance cost and foreign dependence for crude oil are the key drivers for the Electric Vehicle Market in India. Recently, MNRE had implemented the Alternate Fuels for Surface Transportation Program to subsidize the purchase of electric vehicles. Domestic electric vehicle industry has witnessed significant short term growth owing to the various initiatives undertaken by the Indian government. Fuel costs play a vital role in influencing the consumer’s automobile purchase decision. Indian automobile industry has been witnessing sluggish demand and one of the primary reasons for this is increase in fuel prices. Use of electric vehicles is likely to reduce the increasing dependence on foreign crude oil as electricity can be generated from various natural resources in India. As electric vehicles are considered to be zero-polluting, increasing usage of such vehicles can aid in bringing down the country’s level of pollution.
Table of Contents :
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: Economic Indicators: GDP at cost factor cost: Quarterly (2011-12- 2014-15) & Inflation rate Monthly (Jul-Aug 2013 – Nov-Dec 2013)
Slide 3: Gross fiscal deficit: Monthly (Feb-2013-Jul 2013) & Exchange Rate: Monthly (Apr 2014- Sep 2014)
Slide 4: Lending rate: Annual (2011-12-2013-14); Trade Balance: Annual (2010-11-2013-14) & FDI: Annual (2009-10-2012-13)
Introduction
Slide 5: Electric Vehicle – Introduction and Types of Electric Vehicles – Technology-wise
Slide 6: Electric Vehicle Market – Transition
Slide 7: Shift towards Electric Mobility
Market Overview
Electric Vehicle
Slide 8: Electric Vehicle Market – Overview, Market Size and Growth (2013-2018e) (Value wise), Market Share – Segment-wise (2012-13)
Slide 9: Vehicle Lifecycle Cost Comparison across Supply Chain – Electric Vehicle vs. ICE Vehicles
Slide 10: Cost Comparison across Manufacturing Process – Electric Vehicle vs. ICE Vehicles
Major Segments
Slide 11: Electric Four Wheelers Market – Overview, Market Size and Growth (2013-2018e) (Value wise), Consumer Preference – Electric Vehicle Technology-wise
Slide 12-13: Electric Two Wheelers Market – Overview, Market Size and Growth (2013-2018e) (Value wise), Consumer Preference, Low Speed and High Speed Electric Two Wheeler Specifications
Slide 13: Electric Three Wheelers – Overview, Market Size and Growth (2013-2018e) (Value wise)
Market Analysis
Slide 14: Matrix of Key Challenges to Electric Vehicle Adoption – Segme
E-mobility trends in India: Challenges and OpportunitiesIET India
India is the 4th largest automotive industry in the world and is rapidly adopting connectivity and other advanced technologies in the mobility segment. The recent approval from the Government of India for the second phase of the Faster Adoption and Manufacturing of Electric vehicles (FAME 2) is a clear signal of the country’s positive intent in striding towards green mobility.
IET’s Future of Mobility and Transport Panel has brought together experts from the e-mobility industry in India to discuss the technological trends in the e-mobility space and ways of optimising e-mobility use for everyday life. This document gives a brief summary of the discussions that shed light on the progress of e-mobility in India, pressing challenges that lie ahead and the way forward for e-mobility in the country. Experts also discussed the technology driven trends faced by the Indian market and how these will impact mobility behaviour in India.
Market Research Report : Electric vehicles market in china 2015 - SampleNetscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
Abstract :
Netscribes’ latest market research report titled Electric Vehicle Market in China 2015 highlights the current as well as the future electric vehicle market scenario in China. Led by government support, Chinese Electric Vehicle market is expected to witness phenomenal growth in the coming years. Rising population and growing transport demand provides an impetus to the growth of the market. Foreign dependency on crude oil is expected to emerge as a major growth driver for the Chinese electric vehicle market. Reduction mandate of CO2 emission is also expected to boost the growth prospects of the electric vehicle market in China. However, The players operating in the market also face challenges which are impeding their development and growth. Electric vehicle performance has emerged as a major challenge facing the market growth. Cost constraints and battery life cycle are also expected to have an unfavorable impact on the growth of the Chinese electric vehicle market.
Chinese government has announced several programs to promote the development of EV in China. Some of the major initiatives covered include development plan for fuel-efficient and new energy vehicles (2011-2020), ten cities, one thousand vehicles program and research and development support policies. The government is also offering various fiscal incentives to complement mandatory vehicle efficiency standards Emerging trends in the electric vehicle market include product innovation, infrastructure development and growing competition.
Table of Contents :
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: Current Account Balance (2010 – 2015e), Exchange Rate: Half Yearly (Jan 2014 – May 2014)
Slide 3: Lending Rate: Annual (2010 – 2013), Trade Balance: Annual (2009 – 2012), FDI: Net Inflow (2009-2012)
Slide 4: GDP at Current Prices: Annually(2010 – 2015e), Inflation, Average Consumer Prices (2010 – 2015e)
Introduction
Slide 5: Electric Vehicle Market - Segments
Slide 6: Differentiating Factors Overview between electric vehicles (EV) and Plug-in Hybrid Electric Vehicle (PHEV)
Slide 7: Electric Vehicle Battery Overview
Market Overview – Global
Slide 8: Top 21 Electrified Vehicles: Sales Wise (2013)
Slide 9: Global Electric Vehicle Market Segments – Overview (2013)
Slide 10: Top Countries: EV Market Share (% of Total Auto Market)
Market Overview – China
Slide 11: Electric Vehicle Market Overview (Volume – wise; 2013,2015,2020e)
Slide 12: Electric Vehicle – Market Snapshot
Slide 13-16: Top Speed Pure Electric Car Models
Direct Investment Scenario
Slide 17: Direct Investments Scenario – Summary
Slide 18-26: Direct Investments Scenario – Major Companies
Drivers & Challenges
Slide 27: Drivers and Challenges – Summary
Slide 28-33: Drivers
Slide 34-36: Challenges
Key Trends
Slide 37: Trends – Summary
Slide 38-40: Major Trends in the Market
future of electric vehicles in India,state government support to electric vehicles.Government of India has plans to make a major shift to electric vehicles by 2030.A mission named 2030 electric by the government of India to accomplish it. Karnataka is the first state government to implement EV policy in India
The Electric Vehicles are the future of our country. The Government also target to switch to e-vehicles in the near future which is better alternative to fuel-based automobiles to mitigate air pollution. The Indian government aims to build a network of charging infrastructure throughout the country which is good opportunity for the start-up and also giving the incentive for generation of green energy. As the most of the auto industry has been complaining about the lack of charging support directly discouraging their interest in switching vehicles to electric. The lack of Charging Stations develop the fear that if vehicle will run out of charge and no charging station near them what they will do. So our mission is to provide E service on battery charging, battery replacement, Pickup the vehicle and unload to nearby garage, and if any excess of generation of electricity sold to DISCOM at government decided rate., which will boost the public interest in commuting between cities, enabling a smooth and sustainable transition to a future-oriented mobility solution. Our company will use the solar system to provide the charging service to the customers. Our future plans is to reach the different states and remote areas for providing charging stations which encourage the people to buy the Electric Vehicle
The changing dynamics of global automotive sector, India, which is one of the largest markets is on verge of revolution. The dependency of oil and gas import along with environmental issues, have become a challenge and thus shoves think tank to revamp the existing transportation system. The implications of ecofriendly mobility imminences the introduction of electric vehicle (EV) in automobile segment. The project elucidates various global policies that are successful on executing EV and aims to amend the ongoing system in terms of policy and consumer awareness so that introduction & implementation of EV in Indian context becomes smoother.
Electric Vehicles By The Numbers: Past, Present and Future
Sales of electric vehicles in the US are poised to take off in the next few years, but in 2021 combined full battery electric (BEVs) and plug-in hybrids (PHEVs) accounted for 4% of total light vehicle sales. And regional EV sales share ranged from less than 1% in Mississippi to more than 12% in California.
This session will educate dealers on the current state and forecasts of future EV sales, sales share, number of models, battery range, as well as EV charging statistics and a view into the future implications and opportunities for EV charging offerings from dealers.
Presented at the National Automobile Dealers Association conference in Las Vegas, March 11 and 12, 2022
The growth of the Plug-In Electric Vehicles (PEV) is creating an opportunity for forward-thinking utilities to leverage their size and scale and deploy PEV charging infrastructure to support load growth, extend customer engagement, and grow the PEV market. This presentation is designed to help utilities who are considering the expansion of their current electric transportation program to include more PEV infrastructure and those who are considering the initial launch of their PEV program. Key program criteria and design considerations are presented to help encourage the thoughtful planning and design of a PEV infrastructure program that will help your utility capitalize on the growing PEV market. To learn more, please visit www.scottmadden.com.
A comprehensive analysis of the Indian Manufacturing Sector identifying the loopholes and suggesting innovative ideas to turn around the sector and building an innovative ecosystem that feeds on itself
Market Research Report : Electric vehicle market in india 2014 - SampleNetscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
Abstract :
Electric vehicle market is expected to witness phenomenal growth in the coming years. Increasing fuel costs, rise in pollution level and increasing government support will boost the adoption of electric vehicles in India.
The report highlights the analysis of the drivers and explains the factors for growth of the industry. Government Initiatives, Rise in fuel costs, Low operating and maintenance cost and foreign dependence for crude oil are the key drivers for the Electric Vehicle Market in India. Recently, MNRE had implemented the Alternate Fuels for Surface Transportation Program to subsidize the purchase of electric vehicles. Domestic electric vehicle industry has witnessed significant short term growth owing to the various initiatives undertaken by the Indian government. Fuel costs play a vital role in influencing the consumer’s automobile purchase decision. Indian automobile industry has been witnessing sluggish demand and one of the primary reasons for this is increase in fuel prices. Use of electric vehicles is likely to reduce the increasing dependence on foreign crude oil as electricity can be generated from various natural resources in India. As electric vehicles are considered to be zero-polluting, increasing usage of such vehicles can aid in bringing down the country’s level of pollution.
Table of Contents :
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: Economic Indicators: GDP at cost factor cost: Quarterly (2011-12- 2014-15) & Inflation rate Monthly (Jul-Aug 2013 – Nov-Dec 2013)
Slide 3: Gross fiscal deficit: Monthly (Feb-2013-Jul 2013) & Exchange Rate: Monthly (Apr 2014- Sep 2014)
Slide 4: Lending rate: Annual (2011-12-2013-14); Trade Balance: Annual (2010-11-2013-14) & FDI: Annual (2009-10-2012-13)
Introduction
Slide 5: Electric Vehicle – Introduction and Types of Electric Vehicles – Technology-wise
Slide 6: Electric Vehicle Market – Transition
Slide 7: Shift towards Electric Mobility
Market Overview
Electric Vehicle
Slide 8: Electric Vehicle Market – Overview, Market Size and Growth (2013-2018e) (Value wise), Market Share – Segment-wise (2012-13)
Slide 9: Vehicle Lifecycle Cost Comparison across Supply Chain – Electric Vehicle vs. ICE Vehicles
Slide 10: Cost Comparison across Manufacturing Process – Electric Vehicle vs. ICE Vehicles
Major Segments
Slide 11: Electric Four Wheelers Market – Overview, Market Size and Growth (2013-2018e) (Value wise), Consumer Preference – Electric Vehicle Technology-wise
Slide 12-13: Electric Two Wheelers Market – Overview, Market Size and Growth (2013-2018e) (Value wise), Consumer Preference, Low Speed and High Speed Electric Two Wheeler Specifications
Slide 13: Electric Three Wheelers – Overview, Market Size and Growth (2013-2018e) (Value wise)
Market Analysis
Slide 14: Matrix of Key Challenges to Electric Vehicle Adoption – Segme
E-mobility trends in India: Challenges and OpportunitiesIET India
India is the 4th largest automotive industry in the world and is rapidly adopting connectivity and other advanced technologies in the mobility segment. The recent approval from the Government of India for the second phase of the Faster Adoption and Manufacturing of Electric vehicles (FAME 2) is a clear signal of the country’s positive intent in striding towards green mobility.
IET’s Future of Mobility and Transport Panel has brought together experts from the e-mobility industry in India to discuss the technological trends in the e-mobility space and ways of optimising e-mobility use for everyday life. This document gives a brief summary of the discussions that shed light on the progress of e-mobility in India, pressing challenges that lie ahead and the way forward for e-mobility in the country. Experts also discussed the technology driven trends faced by the Indian market and how these will impact mobility behaviour in India.
Market Research Report : Electric vehicles market in china 2015 - SampleNetscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
Abstract :
Netscribes’ latest market research report titled Electric Vehicle Market in China 2015 highlights the current as well as the future electric vehicle market scenario in China. Led by government support, Chinese Electric Vehicle market is expected to witness phenomenal growth in the coming years. Rising population and growing transport demand provides an impetus to the growth of the market. Foreign dependency on crude oil is expected to emerge as a major growth driver for the Chinese electric vehicle market. Reduction mandate of CO2 emission is also expected to boost the growth prospects of the electric vehicle market in China. However, The players operating in the market also face challenges which are impeding their development and growth. Electric vehicle performance has emerged as a major challenge facing the market growth. Cost constraints and battery life cycle are also expected to have an unfavorable impact on the growth of the Chinese electric vehicle market.
Chinese government has announced several programs to promote the development of EV in China. Some of the major initiatives covered include development plan for fuel-efficient and new energy vehicles (2011-2020), ten cities, one thousand vehicles program and research and development support policies. The government is also offering various fiscal incentives to complement mandatory vehicle efficiency standards Emerging trends in the electric vehicle market include product innovation, infrastructure development and growing competition.
Table of Contents :
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: Current Account Balance (2010 – 2015e), Exchange Rate: Half Yearly (Jan 2014 – May 2014)
Slide 3: Lending Rate: Annual (2010 – 2013), Trade Balance: Annual (2009 – 2012), FDI: Net Inflow (2009-2012)
Slide 4: GDP at Current Prices: Annually(2010 – 2015e), Inflation, Average Consumer Prices (2010 – 2015e)
Introduction
Slide 5: Electric Vehicle Market - Segments
Slide 6: Differentiating Factors Overview between electric vehicles (EV) and Plug-in Hybrid Electric Vehicle (PHEV)
Slide 7: Electric Vehicle Battery Overview
Market Overview – Global
Slide 8: Top 21 Electrified Vehicles: Sales Wise (2013)
Slide 9: Global Electric Vehicle Market Segments – Overview (2013)
Slide 10: Top Countries: EV Market Share (% of Total Auto Market)
Market Overview – China
Slide 11: Electric Vehicle Market Overview (Volume – wise; 2013,2015,2020e)
Slide 12: Electric Vehicle – Market Snapshot
Slide 13-16: Top Speed Pure Electric Car Models
Direct Investment Scenario
Slide 17: Direct Investments Scenario – Summary
Slide 18-26: Direct Investments Scenario – Major Companies
Drivers & Challenges
Slide 27: Drivers and Challenges – Summary
Slide 28-33: Drivers
Slide 34-36: Challenges
Key Trends
Slide 37: Trends – Summary
Slide 38-40: Major Trends in the Market
future of electric vehicles in India,state government support to electric vehicles.Government of India has plans to make a major shift to electric vehicles by 2030.A mission named 2030 electric by the government of India to accomplish it. Karnataka is the first state government to implement EV policy in India
The Electric Vehicles are the future of our country. The Government also target to switch to e-vehicles in the near future which is better alternative to fuel-based automobiles to mitigate air pollution. The Indian government aims to build a network of charging infrastructure throughout the country which is good opportunity for the start-up and also giving the incentive for generation of green energy. As the most of the auto industry has been complaining about the lack of charging support directly discouraging their interest in switching vehicles to electric. The lack of Charging Stations develop the fear that if vehicle will run out of charge and no charging station near them what they will do. So our mission is to provide E service on battery charging, battery replacement, Pickup the vehicle and unload to nearby garage, and if any excess of generation of electricity sold to DISCOM at government decided rate., which will boost the public interest in commuting between cities, enabling a smooth and sustainable transition to a future-oriented mobility solution. Our company will use the solar system to provide the charging service to the customers. Our future plans is to reach the different states and remote areas for providing charging stations which encourage the people to buy the Electric Vehicle
The changing dynamics of global automotive sector, India, which is one of the largest markets is on verge of revolution. The dependency of oil and gas import along with environmental issues, have become a challenge and thus shoves think tank to revamp the existing transportation system. The implications of ecofriendly mobility imminences the introduction of electric vehicle (EV) in automobile segment. The project elucidates various global policies that are successful on executing EV and aims to amend the ongoing system in terms of policy and consumer awareness so that introduction & implementation of EV in Indian context becomes smoother.
Electric Vehicles By The Numbers: Past, Present and Future
Sales of electric vehicles in the US are poised to take off in the next few years, but in 2021 combined full battery electric (BEVs) and plug-in hybrids (PHEVs) accounted for 4% of total light vehicle sales. And regional EV sales share ranged from less than 1% in Mississippi to more than 12% in California.
This session will educate dealers on the current state and forecasts of future EV sales, sales share, number of models, battery range, as well as EV charging statistics and a view into the future implications and opportunities for EV charging offerings from dealers.
Presented at the National Automobile Dealers Association conference in Las Vegas, March 11 and 12, 2022
The growth of the Plug-In Electric Vehicles (PEV) is creating an opportunity for forward-thinking utilities to leverage their size and scale and deploy PEV charging infrastructure to support load growth, extend customer engagement, and grow the PEV market. This presentation is designed to help utilities who are considering the expansion of their current electric transportation program to include more PEV infrastructure and those who are considering the initial launch of their PEV program. Key program criteria and design considerations are presented to help encourage the thoughtful planning and design of a PEV infrastructure program that will help your utility capitalize on the growing PEV market. To learn more, please visit www.scottmadden.com.
A comprehensive analysis of the Indian Manufacturing Sector identifying the loopholes and suggesting innovative ideas to turn around the sector and building an innovative ecosystem that feeds on itself
Team Members: Pulkit Bohra, Pulkit Mathur, Mudit Jain, Tarun Gupta
We presented the above presentation in Mahindra War room finals, 2012. This presentation discusses the business strategy for Mahindra EPC in Clentech sector.
Team Members: Pulkit Bohra, Pulkit Mathur, Mudit Jain & Tarun Gupta
This presentation was prepared by the above students of IIM Ranchi as a part of Mahindra war room competition. They were the North zone Champions in the competition.
M&M complete analysis done in the year 2013, from july 2013-october 2013 with the help of our respective college staff. Special thanks to the Dean Prof. Bhattacharjee & visiting faculty prof. Abhay Srivastava.
Our team submission for Bingo product line from ITC. A consumer in the snacking segment is driven primarily by the urge to seek novel tastes and experiences. With a segment over-flooded with various products one needs clutter breaking ATL and BTL activities and a sense of wackiness !!!
At Finpro's ITS and MaaS seminar on May 4, Martyn Briggs from Frost & Sullivan discussed the converging trends that are leading to shift away from private cars, the new mobility business models that are becoming well established, and the potential impacts these services can realise in our cities now and in the future.
SEAM - Tata Business Leadership Award 2019 Submissionshivam chaurasia
Presented solution on business case study for "Imagination India:TATA Motors India Future Mobility Opportunity" in Tata Business Leadership Award 2019 executive screening competition. We tried to evaluate the present demand and existing solution in market there by focusing on unmet and untapped potential opportunities for Tata Group specific to India market.
Our team CognitiveScale identified a set of problems to tackle using shared mobility and connected market and presented four solutions to in AI driven software, Two Hardware Product and strategy to built the connected market.
Our Software Solution Focussed :
1. Seamless one payment solution from first mile to last mile transit.
2. NextGen Ridehailing allowing user to select multiple AI backed option while selecting the routes (Minimal Cost, Less Congestion, ) a cost time tradeoff riding options.
3. Demand Responsive Fleet SaaS.
4. Unified Driver Credit Scoring and Behaviour Monitoring for Safe RideHailing..
Infrastructure Setup:
1. Plug and Play EV battery swapping Infrastructure.
linkedin: https://www.linkedin.com/in/tracebackerror/
Mail: shivam9172@gmail.com
Mobility & Travel of the Future: Company presentation by Liad Itzhak, SVP Head of Mobility at HERE Mobility at the NOAH Conference 2019 in Tel Aviv, Hangar 11, 10-11 April 2019.
Urban mobility is undergoing a significant transformation with the advancement of technology and the increasing need for sustainable transportation solutions. In this article, we will explore the future of urban mobility and the various innovations that are shaping this field.
By Lee Schipper, Global Metro Studies, UC Berkeley, Precourt Institute, Stanford University; and Ipsita Banerjee, Dept. of Civil Engineering, Wei-Shiuen Ng, Consultant. Sponsored by the Japan International Transport Institute
ConsumerLab: The Self-Driving Future - PresentationEricsson
Autonomous cars are soon becoming reality but how are drivers reacting to this development? See some of the latest insights from Ericsson ConsumerLab in this presentation.
Electric vehicle charging infrastructure in India: Challenges and road aheadIET India
Charging infrastructure is the backbone for EV adoption in India, in the same way as Internet was for e-commerce. The Government of India announced an outlay of ₹10,000 crore for
FAME 2 to boost the number of electric vehicles in India and a total of ₹1,000 crore has been earmarked for setting up charging stations for EVs. Much of the remaining policy are
behavioural modifications and demand incentives for end users. However, the adoption relies heavily on how we crack the chicken and egg situation of charging infrastructure.
IET’s Future of Mobility and Transport Panel brought together a set of EV infrastructure experts drawn from organisations representing battery manufacturers, fleet operators, charging service providers, fintech firms as well as the Government of India in a bid to articulate current challenges in adoption of EV vehicles in India. Read the report to get answers to your questions regarding: Should fleet owners go beyond their core competency and deploy charging infrastructure or should the government plan for the demand? What will the numbers look like in 3 years? How
can demand load planning be done with the distribution companies? What business models will be successful?
Similar to Future of mobility | Mahindra War Room 2013 | North Zone Winners (20)
This presentation has been prepared by me as a part of our consulting club initiative of enchancing the IIM Ranchi batch's knowledge in different sector.
*Note : Please maximize the screen at places where the data is not visible.
This is one of my Competition entry prepared based on a case study that was given to us. The case study basically talked about the opportunities that lie in Rural India. We stood 2nd in the competition.
Unleashing innovation across the value chainTarun Gupta
This is the presentation made by me along with another team member. We presented it in AIMA competition. The presentations focuses on how should organizations go about weaving innovation into the day to day activities of an organization.
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
What Does the Active Steering Malfunction Warning Mean for Your BMWTanner Motors
Discover the reasons why your BMW’s Active Steering malfunction warning might come on. From electrical glitches to mechanical failures and software anomalies, addressing these promptly with professional inspection and maintenance ensures continued safety and performance on the road, maintaining the integrity of your driving experience.
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
Core technology of Hyundai Motor Group's EV platform 'E-GMP'Hyundai Motor Group
What’s the force behind Hyundai Motor Group's EV performance and quality?
Maximized driving performance and quick charging time through high-density battery pack and fast charging technology and applicable to various vehicle types!
Discover more about Hyundai Motor Group’s EV platform ‘E-GMP’!
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
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Future of mobility | Mahindra War Room 2013 | North Zone Winners
1. Mahindra War Room
2013
Business Strategy for
‘Future of Mobility’
Pulkit Bohra M106/12 Pulkit.bohra12@iimranchi.ac.in 2nd Year
Pulkit Mathur M107/12 Pulkit.mathur12@iimranchi.ac.in 2nd Year
Rahul Gupta M108/12 Rahul.gupta12@iimranchi.ac.in 2nd Year
Tarun Gupta M044/12 Tarun.gupta12@iimranchi.ac.in 2nd Year
Submitted by:
Team Mavens, IIM Ranchi
Members:
2. 2
Executive Summary
Mahindra
Redefining
Future of
Mobility
Individual
Transport
Mixed
Transport
Public
Transport
• Fuel Price
• Govt.
Mandates
Congestion
Connected
Driving
Challenge 1
Challenge 2
Mega Trend
2 Wheeler: Mahindra should create a niche with high
speed e-bike
3 Wheeler: Mahindra can trigger next big disruption in
Tier 2, 3 mass transport by organized e-Rickshaw sales
4 Wheeler: EVs over PHVs is the long term bet
— Concern 1 (Price): Mahindra should lease and not sell
battery to reduce upfront cost
— Concern 2 (Range, Charging Time): Mahindra to enter
into PPP agreements for battery swapping stations
Car Sharing: Mahindra should pioneer Free Floating Car Sharing
Car Rental: Use Social Media to reach Target Customers for Watts-Up
Use apps like Folksvagn to give car pooling services to e2O customers
OEM Partnerships: Partner with Qualcomm / Delphi for
Enabled Equipment
Services Provider Partnership: Partner with IBM
Telematics Services Provider with an innovative
implementation model
New Revenue Model: Pricing Innovation; Payer
Innovation; Package Innovation
TRANSPORT MEDIUMS CHALLENGES & TRENDS RECOMMENDATIONS
3. Team Mavens , IIM Ranchi 3
11h50
Arrival at the clients
premises
• Calendar in
Smartphone Activated
• Automatically Calls
Driverless Car
11h20
Working in office
Preparing for the
next client meeting.
Your location aware smartphone
Detects meeting at 12’o clock and
calls driverless cars to pick you up
Is this a
Science Fiction ?
11h00
Preparing for
Client Meeting
Your smart car’s interactive
dashboard shows you the best
restaurants around & books a
table for you
Rerouting
“Traffic Jam
Ahead”
A car ahead of you notifies your car that a truck
ahead has lost its load and is causing traffic jam.
Your car in turn calculates a difference route.
Mobility Solutions – Science Fiction or Reality???
4. Team Mavens , IIM Ranchi 4
Ride sharing
Car sharing
P2P car rental Smart parking
Telecommunicating
Real time Traffic
management
Incentives (Discounts,
Travel vouchers etc.)
Integrated fare
management
Or
the Future of Mobility?
Travel
Assistant
apps
Car sharing
Multi Modal
transportation solutions Bike sharing Autonomous
Vehicles
Connected user
charging
Road user
charging
Real-time traveler
information
Mobility Solutions – Science Fiction or Reality???
5. 5
Information
Collection
Secondary Research
Leveraged access to 10+ databases with IIM Ranchi Library
Studied research reports, company annual reports, analyst reports
Drawn inferences from published articles in the media
Primary Research
Interviews with rickshaw drivers, passengers & NDMC heads
Project Director NDMC – OM Prakash Mishra; Alok Bhatacharya, Director Planning,
UTTIPEC
Field survey conducted with 174 respondents
Analyzed data gathered to determine the
following:
Market Dynamics
Drivers and Restraints in the Market
Critical Success Factors
Future Projections
Growth Trends from the industry reports
Stakeholder Views
Quality Check &
Information
Analysis
Five objectives analysed in detail
Recommendations given based on the analysis done in the initial sections
Case Objectives &
Recommendations
Research Methodology
Team Mavens , IIM Ranchi
6. Team Mavens , IIM Ranchi 6
Case Study Objective – I
Mahindra
Redefining
Mobility
7. ROAD SENSORS
Electric
charging
infrastructure :
Smart grids
Automatic Toll
Payment
Systems
Gets on-spot
offers from
shops
Efficient
parking &
charging
Choose the
optimised path
Accident &
medicals
POINT A POINT B
TOLL
BOOTH
FUTURIST CAR CHARGING
STATIONS
SHOPPING COMPLEX /
FOOD MARTS
GPS TRACKING
&
CONNECTIVITY
MULTI MODAL
TRANSPORTATIONS
HOSPITALS
& EMERGENCY
SERVICES
PARKING SYSTEMS WITH
CHARGING IN EACH SLOT
SERVICES & REPAIR SHOPS
Future Not Far Away: Moving from point A to B
Please Watch In Full Screen Mode
Click to start ……
8. Team Mavens , IIM Ranchi 8
Mahindra
Redefining
Mobility
Case Study Objective – II
9. Team Mavens , IIM Ranchi
9
People looking for new modes of Mobility: Rising Fuel Costs, Govt.
Mandates & Rising Incomes in Developing World
Current and proposed global fuel
economy standards
Rising middle
Class Income
in India
Growing Oil
Demand
Alternative
Source of
Fuels
Mass
Transport
Rising
Congestion
Car Sharing
New Trends
2013
Source Unplugged: Electric vehicle realities versus consumer expectations, Deloitte; International Energy Agency
10. Beijing, China:
Public, Large, Emerging
What works?
Car ownership growing at a CAGR of
12%
What does not work?
Mean travel time to work of 52
minutes
68 transport related deaths per Mn
Key
Modal Split- Individual,
Public
City Size- Large,
Small
Prosperity- Mature,
Emerging
Hong Kong:
Public, Large, Mature
What works?
Highly developed multimodal
mobility system. Smart card
penetration at 2.9 cards per citizen
What Does not work?
Absence of car mobility sharing
Baghdad, Iraq: Individual, Large,
Emerging
What works?
High number of registered vehicles
(0.55 per capita)
What does not work?
No clear mobility strategy, no car
and bike sharing, no smart transit
cards
Atlanta, USA: Individual, Small,
Mature
What works?
Extremely low journey-to-work time
at 26.6 min
What does not work?
Extremely skewed modal split
towards personal cars (95%)
Off-scale carbon emissions
Vienna, Austria:
Public, Small, Mature
What works?
Very high usage of public transport
What does not work?
Zero penetration of mobility cards,
very low rate of car sharing
Toronto, Canada:
Individual, Large, Mature
What works?
High satisfaction with transport
related facilities
What does not work?
Negligible smart card penetration,
high carbon emissions
Global Mobility Models – Identifying the Game Changers
Sources: Future Of Urban Mobility, Arthur D Little
11. Team Mavens , IIM Ranchi 11
Case Study Objective – III
Mahindra
Redefining
Mobility
12. Type Of Vehicle Current Future
2 Wheelers
E-Rickshaws
Mass Transport
Electric Vehicles
Car
Sharing/Pooling
Current Future Current Future
METRO TIER 1 TIER 2
KEY
TAKEAWAYS
Show rapid growth in:
• Electric Vehicles
• Car Sharing/Pooling
Show rapid growth in:
• Car Sharing/Pooling
• Electric Vehicles
Show rapid growth in:
• E-Rickshaws
• Electric Vehicles
Mass Transport & 2-Wheelers have sustained in all three regions
Changing Trends: Modes Of Mobility In India
Source : EV market in India, Netscribes; Future of mobility (IBM)
13. Team Mavens , IIM Ranchi 13
Case Study Objective – IV
Mahindra
Redefining
Mobility
14. Future
Of
Mobility
Urbanization
SMART Cities
Zero Emissions
Zero Accidents
E-Mobility
Generation Y
EFFECT
• Increased population
• Increased traffic
• increased parking issues
CAUSE
• Currently very expensive offerings – Beyond the reach of
common man
• Increased shortage of fossil fuels
• Shift towards model of “Pay per Use” rather than own a
vehicle.
• Web connected vehicles.
• Increased pollution & stress on green global
• Increased trends on life preservation technology
hence more time
delays.
Tracking Causes Affecting New Mega Trends For Future Of Mobility
Source Strategic Analysis of the Future of Global Urban Mobility, Frost & Sullivan
15. CHALLENGES IDENTIFIED
GOVERNMENT
MANDATES ON
FUEL EFFICIENCY
CONGESTION
SAFETY
CONNECTIVITY
KEY TRENDS IDENTIFIED
Future
Of
Mobility
IDENTIFIED TWO KEY
CHALLENGES
IDENTIFIED TWO
KEY TRENDS
By leveraging on the
identified “Key Trends” to
mitigate the risks of
“Industry Challenges”
Mahindra can redefine
the Future of Mobility
Mahindra Redefining The Future Of Mobility
Source Strategic Analysis of the Future of Global Urban Mobility, Frost & Sullivan
16. Team Mavens , IIM Ranchi 16
Case Study Objective – IV
Mega Challenge 1
Rising Fuel Costs
Government Mandates on Fuel Efficiency
Recommendation 1
PHV looks good in Short Term; EV is the Long Term Bet
2 Wheelers
3 Wheelers
4 Wheelers
2W market Crowded; Mahindra can differentiate with Electric Strategy
Organizing the e-Rickshaw market could be the Next Big Disruptive
Innovation in Tier 2-3 cities’ Mass Transportation
Mahindra should Lease batteries to Reduce Upfront Cost; PPP is the best
way out to develop charging infrastructure
17. Team Mavens , IIM Ranchi 17
Electrotherm
invested in Electric 3
wheeler and Hybrid Bus.
Electric
3-wheelers &
Mass Transport
Lohia
invested in developing a
Electric 3 wheeler.
Electric
2-wheelers,
production
capability &
strategic alliances
Hero Eco has acquired
Ultra motors based in
London.
Avon has a strong
network of dealers & Sub
dealers (bicycle).
Ampere has products in
Electric 2 wheelers,
Puller, Trolley & Golf car
segment.
All competitors operate
in electric 2-wheelers
segment
Key Takeaways for Mahindra
Can encash upon the already
existing acceptability towards
of Electric 2-Wheelers
Should invest in development
of hybrid mass transportation
vehicles
No Indian competitor in
Electric 4 wheelers segment
No competitor focusing on
building charging
infrastructure.
Competitors’ strategy for 2-3 W EV segment
2-Wheeler Electric Rickshaws Electric VehicleElectric Vehicle
Source Electric Vehicle Market India, Netscribes
18. (1) Cumulative figures for the 5 Year Blocks
Market
Share –
Segment
Wise
Market Size
& Growth
Consumers
Preference
REASONS TO ENTER
HIGHEST SELLING E-VEHICLE
EXPANDING MARKET
WIDELY ACCEPTED
HIGH GOVERNMENT
INCENTIVIZATION
1
0
500
1000
1500
2011-12 2012-13 2013-14 2014-15 2015-16 2016-17
Units ('000)
+59.9%
4 Wheelers
1%
2 Wheelers
95%
3 Wheelers
1%
Others
3%
55%
45%
Consumers preferring
battery operated 2
wheelers than ICE
Others
India Rides on 2 Wheelers: Opportunity for Mahindra to differentiate by
targeting the High Speed e-Bikes
2
3
4
2-Wheeler Electric Rickshaws Electric Vehicle
19. Team Mavens , IIM Ranchi 19
Pradeep Patra, Electric Rickshaw
driver, South Delhi
I earn around Rs.600 per day
now which is much more than
what I used to earn while driving
a manual rickshaw.
Lack of clarity on
regulations
Uncertainty with
respect to licensing
costs.
Competition from
local Rickshaw
manufacturers
No data on how many
Electric rickshaws
have been sold till
date.
High acceptability rate
because of
• Greater earnings for
rickshaw walas
• Cheaper for
passengers
• Women can also
drive E-Rickshaws
Encouraging
government initiatives:
NDMC to provide
charging stations at
Chattarpur station, Delhi
• Initiatives to develop
Solekshaw (Solar
Rickshaw)
• Opportunity for PPP
Risks Opportunities
e-Rickshaws: Next Big Disruptive Innovation in Tier 2-3 Mass Transport
Mohammed Neem Qureshi
Passenger
The cycle rickshaws after 11pm
charge Rs.30 to Rs.40,” where as
“The E-rickshaws drop me for
Rs.10 outside my house.”
2-Wheeler Electric Rickshaws Electric Vehicle
Mahindra should Organize this newly born market with a Quasi Brand
Source : Primary Research in Delhi
20. Team Mavens , IIM Ranchi
20
Next Generation Vehicles: The Competition Is Tough
Where do EVs stand among the
new generation vehicles?
What are the
consumer
expectations?
What are the
technical hurdles?
Solar
PHEV
HV
EV
FCV
2
1
3
?
??
Fuel Cell
Vehicles
Solar Battery
Operated
Vehicles
Hybrid Vehicles
Electric
Vehicles Petrol Hybrid
Electric
Vehicles
2-Wheeler Electric Rickshaws Electric Vehicle
21. Existing needs Potential needs
Driving Range
Convenient /
Comfortable
Price Safety/Reliability New value added
HV
■ Almost same or better
as ICEV
■ Nothing changed from
ICEV
■ High upfront cost but
low running cost due
to improved fuel
efficiency
■ Almost same as ICEV ■ Almost same as ICEV
EV
■ Shorter driving range
than ICEV
■ Fewer charging
stations than gas
stations
■ Much more expensive
than ICEV
■ Cheaper running cost
■ Some safety issues for
battery are still to be
addressed
■ Zero-emission
■ Usage as a storage
PHV
■ Almost same or better
as ICEV
■ Fewer charging
stations than gas
stations but PHEV can
be driven by gasoline
■ More expensive than
ICEV but better
running cost due to
better fuel efficiency
■ Some safety issue for
battery are to be
addressed
■ Zero-emission during
electric driving mode
FCV
■ Almost same as ICEV ■ Almost no charging
station
■ Much more expensive
than ICEV
■ Cause of Concern ■ Zero-emission
Team Mavens , IIM Ranchi
21
Comparative Analysis: PHV good for Short Term; EV is the Long Term Bet
2-Wheeler Electric Rickshaws Electric Vehicle
Source Electric Vehicle Market India, Netscribes
22. Team Mavens , IIM Ranchi 22
Consumer considerations before
buying an EV ( priority)
Vehicle price
Charging Time
Reliability (Range)
Convenience to charge (Infra)
Style and appearance
Fuel Costs
Government incentives
Environmental impact
Popularity
PRIORITY
Target Cities:
Ajmer, Jaipur, Lucknow &
New Delhi
People Approached: 280
Eligible Responses: 174
Eligibility Criteria:
Car Owner,
Willing to purchase one in
next 6 months
Survey was conducted to gauge Consumer Preference for BEVs
2-Wheeler Electric Rickshaws Electric Vehicle
23. Team Mavens , IIM Ranchi 23
Survey Results: Four Major concerns for EV in the Indian Market
High Charging
Time
Price
Premium
Driving
Range
Aesthetics
2-Wheeler Electric Rickshaws Electric Vehicle
24. Team Mavens , IIM Ranchi 24
e2O – Has it hit the nail on its head ?
e2O Charge Time: 5 Hrs
Just over 24% of
respondents felt
comfortable with charge
time of more than 4 hrs
e2O Price: ~ 6 lakhs
Nearly 40% of the
respondents are willing to
pay this price
24%
27%
21%
15%
13%
100%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total 8 hr 4 hr 2 hr 1 hr 30 mins
Acceptable Battery Charging Time
High Charging
Time
Price
Premium
Driving
Range
Aesthetics
41%
34%
15%
10%
Willingness to Pay for an EV, INR
< 4 Lakh
4 - 7 Lakh
7 - 9 Lakh
> 9 Lakh
High Charging
Time
Price
Premium
Driving
Range
Aesthetics
Customers are Willing to Pay a Premium if Other Concerns are Rectified
2-Wheeler Electric Rickshaws Electric Vehicle
25. Team Mavens , IIM Ranchi 25
Aesthetics
Low Awareness about e2O
73% respondents did not
like looks of Reva
e2O – Has it hit the nail on its head ?
e2O Charge Time: 80 kms
Only 16% respondents were
comfortable with the driving
range of 80 kms
16%
42%
79%
98%Expected Driving Range
80 km 160 km 240 km 320 km
High Charging
Time
Price
Premium
Driving
Range
Aesthetics
Customers have Range Anxiety and look for Better Aesthetics
2-Wheeler Electric Rickshaws Electric Vehicle
26. Team Mavens , IIM Ranchi 26
Mapping Key Survey Parameters with Recommended Solutions for each
Parameter
High Charging
Time
Price
Premium
Driving
Range
Aesthetics
Leasing Instead Of Selling Batteries
would reduce upfront cost
Progressive innovation across R&D,
Procurement and After Sales can help
pass cost advantage to customers
Battery Swapping will help remove
Range Anxiety and issue of High
Charging Time
Mahindra should adopt PPP
mechanism to set charging
infrastructure
SOLUTIONS
KEY SURVEY PARAMETERS
1
2
3
4
2-Wheeler Electric Rickshaws Electric Vehicle
27. heavy
UPFRONT PAYMENT
for electric vehicle
INR 6 Lakh
OTHER ISSUES
With electric
vehicle
• Driving range
• Charging time
• Charging
Infrastructure
Considerations Response Reasons
Customer Responses to EV Adoption
Lease And
Don’t Sell
Battery
Solution To All the
Problems
BEV Gasoline
Energy Consumption 100 Wh/km 15 km/L
Charging Efficiency 90% 100%
Net Energy
Consumption
111 Wh/km 15 km/L
Fuel Cost 4/kwh 70/L
Driving Cost (Rs./km) 0.44 4.66
Daily Use 60 km 60 km
Daily Running Cost 26.4 279.6
Yearly Running Cost Rs. 9,636 Rs. 1,02,054
Battery Lease Rs. 5,000 pm
Savings/Year Rs. 32,418
Total Car
Cost
Battery
System
Cost
e2O on-road price
~ Rs. 6 Lakhs
Battery Price
Component
~ Rs. 3 Lakhs
Leasing the
battery reduces
upfront costs by
up to INR 3 Lakhs
A
Yearly savings of
INR 32 thousand
economically
justifies the use of
Electric Vehicles
B
Leasing Instead Of Selling Batteries: Reduce Upfront Cost1
2-Wheeler Electric Rickshaws Electric Vehicle
Source Survey Analysis, Mahindra e2O website
28. R & D Procurement & Production After Sales
CATHODE
Mn(LiMn2O4)
Mn(LiMn2O4)
LiFePO4
• IDENTIFIED 3 DESIGNS IN BATTERIES
FOR EV
Mass production
• Scale merits
• Safety
Balance
• Cost reduction
• Energy density
• Safety
Cost leadership
• Cost reduction
• Safety
STRATEGY
Mahindra should:
Adopt a Cost Leadership policy to gain
higher customer penetration in the
starting
OEMS
Non
OEMS
Joint
Venture
AESCPrime
earth EV
energy
Deutsche
Accumoti
ve
Mahindra should:
• Tie up with LiB suppliers through
Strategic alliance among OEMs & other
suppliers
• Brings Scale Merits
• Enable coordinated decision making
Re-fabricate Resell
Re-fabrication of
used battery to
meet client’s need
post dismantling.
Resell of used battery
as electric storage
system, back-up
battery, equalization,
etc.
Reuse
Nissan has scheme and technology for
reuse of used battery.
Mahindra should try :
• Recovery of rare metals
• To pass cost advantages to consumer
ALTERNATE SOLUTIONS : Progressive Innovation For Battery Cost Reduction2
2-Wheeler Electric Rickshaws Electric Vehicle
Source: Company websites; Nikkei Japan
29. Team Mavens , IIM Ranchi
29
Deliver charged batteries
Collect used batteries
Delivery station
Large battery
distribution
station
Battery
swapping/
charging station
Battery
swapping/
charging station
Battery
swapping/
charging station
Delivery station
Battery lease fee
For charged batteries
Charged
Battery
General
consumer
Mahindra can reduce vehicle price for battery cost with battery leasing – Can pass cost advantage to customers
• Enables controlled charging at Battery Distribution Station – Longer battery life
• Issue of Charging time is resolved
• Huge Upfront Expenditure
Proposed Battery Swapping Process Map
Battery Swapping reduces Charging Time and Reduces Cars’ Upfront Cost3
2-Wheeler Electric Rickshaws Electric Vehicle
30. Team Mavens , IIM Ranchi
30
Potential Mechanism in India: PPP with Consortium of OEMs and Battery Swapping Station Company
Automotive OEM
Consortium
Government
(Public Body)
R&D and Production
Payment
Battery Swapping
Company
Monetary
Support
EV Consumer
Revenue
Investment
Battery Swapping
Station
PPP for setting up Charging Infrastructure: Mahindra should form a
Consortium with other OEMs
4
2-Wheeler Electric Rickshaws Electric Vehicle
31. 31
2-Wheeler Electric Rickshaws Electric Vehicle
Opportunity Matrix for EV Stakeholders
Technology Finance Markets
Sustain R&D
Investments
Coordinate
International R&D
Public/Private
Support Fleet
Procurement
Harmonize
Standards
Private
Develop Vehicle
Financing Markets
Identify sustainable
EVSE Business
Models
Increase Model
Diversity
Reduce Battery Costs
Enhance Performance
Address Common areas of
need
Support Interoperability
Demonstrate proof of concept
Explore Public/Private
acquisition models
Traditional and battery
only leasing
Develop Re-sale Market
Define clear-revenue
models
Create retail partnerships
Introduce differentiated
range, styling and
functionality
Int’l cooperation on
harmonization
Technology Finance Markets Policy
Spread costs to accelerate
growth
Areas of Need
Stakeholder
s
Sources: KPMG Report on Future Of Mobility
32. Team Mavens , IIM Ranchi 32
Case Study Objective – IV
Mega Challenge 2
Rising Congestion
Recommendation 2
Car Sharing
Car Rental
Mahindra should pioneer Free Floating Car Sharing
Mahindra should use Social Media to reach its Target Customers for Watts-Up
Mahindra should associate with Apps like Folksvagn to give an option of Car
Pooling to its e2O customers
Mahindra should pioneer in Pay per Use of Cars
in Indian Market
33. Team Mavens , IIM Ranchi 33
“Mobility As A Service”
MAAS
station
station
Car sharing stations
@ public parking lots
•To sell more EVs to different consumers who cannot be reached by their
conventional vehiclesCapturing EV Market
•To take EV sharing as a trial-drive opportunity to its potential customers
(providing them the experience of driving EVs)EV Trial Drive for Consumers
•To collect usage and feedback of EVs from EV sharing usersConsumer Feedback for EV
•To improve CSR by introducing more EVs for the society’s well-beingsCSR
Additional
Benefits
Addressing the
challenge of
congestion
Car Sharing Car Pooling Car Rental Services
■ Point to Point car sharing
■ Facility of online booking
■ Pick up and drop at any
station
Strengthen the existing rent-a-Reva offering with tie-ups with Easy cabs which is one of
the most popular rental service in India
$3Bn Dollar Rental car market in India according to Forbes
Expand via tie-ups with third party app providers to offer car pooling solutions
■ Tie ups with web and sms-based pooling systems (mykoolpool.com in Mumbai ,
btis.in/carpool in Bangalore)
■ Associations with employers to promote car pools in commercial and official
complexes
Sources: Unplugged Reality Vs. Consumer Expectations, Deloitte Report
34. One time registration fee per person 1000
Income from Operations
Daily Rentals per car @INR 200/hr for 8 hrs
400
Revenues per month for 200 cars (INR Lakhs)
96.0
Daily operating cost per car of EV for 120km
@15km/hr
52.8
Operating cost per month for 200 cars (INR Lakhs)
3.17
Monthly Car parking lease rate (INR Lakhs) 5.3
Operational Profit (INR Lakhs) 87.49
Initial purchase cost for 200 vehicles (INR Lakhs) 1400
Breakeven in months 16.1
1
Team Mavens , IIM Ranchi
34
Launch “Mahindra Mobility Services”
•Initial fleet of 200 cars to start off
•Start with Tier-1 cities like Delhi with 6 pickup points- CP,
South Ex, Dwarka, DLF Cybercity Gurgaon, Noida, Punjabi
Bagh to cover an area of approx 1000 sq Km.
Set-up
Rentals, Cost
and Profit
•Tie-ups with third party app providers to help locate or book
a car in advance online
•Tie-ups with banks to develop payment system
Tie-Ups
All figures in INR
Become a member
Register at mahindra.com and receive your
member ship card via email
Locate a Vehicle
Use the car finder at mahindra.com or a
smartphone app to locate a Mahindra EV. You
can use any vehicle spontaneously or book a
car in advance online or by phone
2
Access the vehicle
Walk up to the car, hold your membership
card against the card reader on the
windshield and the doors will unlock. Enter
your pin and rate the condition of the vehicle
3Drive
Take car key which is showed next to
the touchscreen unit, start the car and
drive off. Drive as long as you want
4
Finish your trip
Complete your trip in an available public parking space within the car home area.
Charges are calculated by the minute and will be debited from your credit card
after you exit the vehicle. Fuel, insurance, maintenance and parking are included
at no additional cost
5
Sources: car2go.com
A revenue
generating
implement
ation plan
Implementation Plan For Point To Point Free Floating Car Sharing
35. Team Mavens , IIM Ranchi 35
Case Study Objective – IV
Mega Trend
Rising Congestion
Recommendation 3
Equipment Manf.
Partnerships
Services Provider
Partnership
New Revenue
Model
Partner with Qualcomm / Delphi for Enabled Equipment
Partner with IBM Telematics Services Provider with an innovative
implementation model
Pricing Innovation; Payer Innovation; Package Innovation
36. 36
Also, the user data
collected from these
offerings will be
unique & very
valuable
DRIVERS
• User profiling
• Traffic prediction & advanced
routing
• Location based info
• Remote vehicle control
• Emergency & breakdown
FLEET OPERATOR
• Charging & billing
• Performance Monitoring
• Asset monitoring & planning
• Asset maintenance
MOBILITY PROVIDER
• Intermodal travel
• Car sharing
• Pay-as-you-drive
• M-commerce
• Marketing & sales
• Customer, Driver behaviour
data
3rd PARTY
• Analytics reporting
• Performance planning
• Business process integration
• Service offerings
Portfolio of compelling value added services : Market Differentiator For Mahindra Automobiles
Changing Mahindra’s Customer Experience: Bringing Advanced Telematics
Team Mavens , IIM RanchiQuest for Telematics 4.0, EY Study
37. 37
CURRENT
STATUS
FUTURE
PROPOSAL
HARDWARE MANUFACTURERS
Delphi
Qualcomm
Motorola
Visteon
WIRELESS CARRIERS
CONTENT
PROVIDERS
TELEMATICS
SERVICE PROVIDERS
MAHINDRA OEMs
CURRENT TELEMATICS VALUE CHAIN
Mahindra has partnered with
Vodafone
HARDWARE MANUFACTURERS
Auto Suppliers
PDA Manufacturer
Handset Manufacturers
WIRELESS CARRIERS
TELEMATICS SERVICE PROVIDERS
Call centers
Content providers
Portals
MAHINDRA OEMs
Cars/Truck/Buses/2-wheelers
FUTURE TELEMATICS VALUE CHAIN
Mahindra should partner with
IBM for Telematics Services
Provider
Mahindra should partner with
Qualcomm or Delphi for Telematics
Enabled Equipment
These
Proposed Partnership
with IBM, and Qualcomm or
Delphi will prove to be
Mahindra Advantage In
Telematics Enabled
Vehicles
1 2
Telematics Value Chain : Picture To Be Completed By Mahindra
Team Mavens , IIM RanchiTelematics Position Paper, inCode 2001 ; Mahindra Information Desk
39. 39
TELEMATICS : “A Revenue Model For Mahindra”
PRICING INNOVATION PAYER INNOVATION PACKAGE INNOVATION
Innovation in both – amount of
money charged & point of
transaction with customer.
Finding customers who are not
the ultimate consumers of the
product.
Expanding product & brand
value to new customer
segments.
Subscription
Variables
By-parts
Rentals
Bundled Vs. a-la-carte
Ad supported
Fee Based
Social Networking
White Labelling
Componentization
Mode Shifts
Brand Extension
Revenue Strategies help define what consumer wants, and offers flexibility & choice
Telematics : Mahindra’s Innovative Revenue Advantage
Team Mavens , IIM Ranchi
Advanced Mobility-IBM Automotive,2011 ; Automotive 2020-IBM
40. Business Models of Future Urban Mobility
“Google of Mobility”
“Dell of Mobility”
“Apple of Mobility”
• B2C: Integrated mobility services for end customers that provide a
seamless, multimodal journey experience
• B2B: Integrated, multimodal mobility solutions on a turn-key basis
targeted at cities and mobility service providers
• Basic Mobility related offering, e.g. Car or bike sharing, no
networking
• Also Disruptive technological solutions to make “Google’s” and
“Apple’s” Mobility models possible(e.g. drive-in-drive-out
transponder systems for garages
• Single point of access for mobility and supplementary
services(Identification , information, booking, payment)
• Focus on data volumes and penetration rates in population
Business Model Vision Insights
Integration Single point of access
What Are The Alternative Models For Mahindra’s Market Positioning ?
Team Mavens , IIM RanchiSources: Future Of Urban Mobility, Arthur D Little
41. Mahindra: The “Apple Of Future Mobility Industry”
For accelerated growth
Business Model Target Customers Offerings Core Assets & Capabilities Revenue Source
Mobility services platform
manager
Traveller Community at
large
Single point of access for
getting information,
planning, booking and
payment for a journey
IT enabled platform
Consumer Interface
Supplier sourcing and
contracting
Transaction fees
Interest Income
Advertising and chip
storage space leasing
Mobility chain integrator Individual (high end)
traveller
Personalized seamless
journey to get as fast and
convenient from A to B
Brand
Dense service network
Partnerships
Fee for service
Mobility solution provider Cities
Mobility chain
integrators
Tailored, integrated,
multi-modal mobility
solutions on a turnkey
basis
System integration and
contracting
Public Private
Partnerships
Case specific
Mobility Products and service
provider
Traveller Community
Cities
Mobility solution
providers
Stand alone, high-
performance, ease to
integrate mobility
products/services
Technology leadership
Open boundaries
Case specific
Mahindra with a strategy of being “Mobility Chain Integrator” & “Mobility Solutions Provider” can become
The “Apple” of Mobility Industry In The Future
Team Mavens , IIM RanchiSources: Future Of Urban Mobility, Arthur D Little
42. Launch of
Reva
Launch of E2o
in India
Mahindra
acquired
REVA
Mass
Adoption of
Electric
vehicles
Participate in PPP’s to
setup basic
infrastructure
MaaS (Mobility as a
service) facilities like
car pooling car
sharing
Invest in
telematics for
enhanced services
Lease not sell
battery
AdoptionofElectricVehicles
Time
Normal Evolution
Disruptive Evolution
YoBykes
launched in
India
20042001 2010 2013 2015 2018
Electronic
Rickshaws
Disruptive evolution by Mahindra will quicken mass adoption of electric vehicles
and position Mahindra as a leader in the respective industry
42
1
2
3
4
5
Team Mavens , IIM Ranchi
45. Team Mavens , IIM Ranchi 45
Segmentation of primary modes of Transportation
Public
Transport
Rail Bus Taxi
Private
Transport
Car Motorcycle
Non-motorized
Transport
Bicycle Walking
Motorized transport services that
offer a shared mode of transport that
is available to the general public for a
price. This includes rail, bus, and taxi.
Motorized transport that
is privately owned by
individuals for their
exclusive personal use.
This includes passenger
cars, SUVs, MPVs etc
Transport that provides
personal and goods
mobility without the use
of a combustion motor or
battery . This includes
walking and bicycles.
46. EVs a means of New Transportation
Smart building,
Smart plant
Renewable energy
EV charger
Rechargeable battery
Smart Grids
Smart house
New
generation
parking
Personal mobility
BRT/LRT
New
transportation
Sharing system
Road sensor
Vehicle type
EV
Battery Charging
EVs get connected to a new
transportation
Change from stand-alone products
to networked products
Severe traffic congestion
Increased
population
Needs for city transportation
systems
Increased
CO2 emission
Needs for improvement
47. Aggregate Running and Operating Costs to be the Major Drivers
Team Mavens , IIM Ranchi 47
BEV Gasoline Electric Scooter Petrol Scooter
Energy Consumption 100 Wh/km 15 km/L 15.3 Wh/km 45 km/L
Charging Efficiency 90% 100% 90% 100%
Net Energy Consumption 111 Wh/km 15 km/L 17 Wh/km 45 km/L
Fuel Cost 4/kwh 70/L 4/kwh 70/L
Driving Cost (Rs./km) 0.44 4.66 0.07 1.56
Daily Use 60 km 60 km 60 km 60 km
Daily Running Cost 26.4 279.6 4.2 Rs. 93.6
Yearly Running Cost Rs. 9,636 Rs. 1,02,054 Rs. 1,533 Rs. 34,164
Yearly Maintenance Rs. 600 Rs. 2400
Major Repairs & Replacements Rs. 6,500 Rs. 2,500
Total Yearly Costs Rs. 8,633 Rs. 39,064
Savings/Year Rs. 92,418 Rs. 30,431
48. 48
“Soon you will not be able to make
money anymore with cars that don’t
customer smartphones”
CEO, Premium Carmaker
“When we look at cars, we see
another smartphone”
CEO, Premium Telecom operator
What Is Telematics ?
Telematics
1.0
•Hands-free calling & screen-based navigation
Telematics
2.0
•Portable navigation & satellite radio
Telematics
3.0
•Introduction of comprehensive connectivity to
vehicle
Telematics
4.0
•Seamless integration of mobility & the web :
BIGGEST OPPURTUNITY YET
Target versions of
telematics for
automakers in 2013
What are the telematics
end-services?
How are telematics services
delivered?
Stakeholders
On Demand
Infotainment
On Demand
Infotainment
Safety &
Security
Diagnostics
Vehicle to
Vehicle
Other Services
Service delivery
infrastructure
User interface
Wireless network
(connectivity)
Customer support
Automotive sector Government
Telematics service
provider
Insurance sector
Information technology Telecom sector Device manufacturers Others
Vehicle independent services Vehicle centric services
Team Mavens , IIM Ranchi