Consumer buying behavior analysis

1. A study of consumer behaviour in
automobile industry
Presented by: Vishwakarma Siddhant

2. Selection of Topic:
 Interested in Automobile Industry
 Wanted to work with a Automobile company
 To gain knowledge about the Industry
 Its marketing strategies, Brand Personality
 Targeting audience
 Building a consumer personality profile

3. • The Indian Automobile industry includes two-wheelers, trucks, cars, buses
and three-wheelers which play a crucial role in growth of the Indian
economy.
• India became the fourth largest auto market in 2018 with sales increasing
8.3% year on year.
• The Indian two-wheeler Industry is one of the largest in the world, and is
expected to maintain robust growth in the future.
• The country is expected to top the world in car volumes with approximately
611 million vehicles on the nation’s roads by 2050.
• The Economic progress of this industry is indicated by the amount of goods
and services produced which give the capacity for transportation and boost
the sale of vehicles.
Introduction:

4. • Second largest tractor manufacturer in the world.
• 5th largest commercial manufacturer in the world.
• 3rd largest car market in Asia, surpassing China in the process.
• India has become an excellent manufacturing base for global players, because
of its
 High machine tool capabilities
 Extremely capable component industry
 Most of the raw material are locally produced
 Low cost manufacturing base
 Highly skilled manpower
 Special capability in supplying large volumes

5. Objectives of the Study:
 To know about the Automobile Industry in India.
 To know about the Purchase Decision Process.
 Examine the customer perception about the cars.
 To judge the satisfaction level of car owners of
different brands.
 To study the purchase decision model of Indian
consumers.
 To identify the consumer buying behaviour
towards Automobile products and their
satisfaction.

6. Research Methodology and data
analysis:
1. Primary Data: Primary data is basically collected by
getting questionnaire filled by the respondents
2. Secondary Data: Secondary source of data used
consists of websites
3. Collection of information
4. Data Tabulation
5. Analysis of information
6. Generalizations and/or prediction
7. Analysis of car Profiles

7. PESTLE Analysis:
1. Political - Safety Regulations, Emissions Policies
2. Economic - Growing Disposable Incomes
3. Sociocultural - Popularity of Driving
4. Technological - Self-Driving Cars, Improved Safety
5. Legal - Copyright Issues
6. Environmental - Carbon Emissions

8. • Big Three: China, The United States of America and India
• India & China combined shares of motor vehicle registrations are
expected to rise from 35% by 2030
• Between 2014 and 2030, the fleet on vehicles on the road is
expected to rise by almost 1 billion
• Global vehicle sales are projected to more than double from
approximately 63 million in 2009 to 140 million by 2030
• The economies are projected to account for four of the top six
markets in vehicle sales by 2030.
Automobile Future - 2030

9. Automobile Market Share - 2030
China
23%
German
4%
Usa
20%
Russia
3%
UK
3%
Brazil
4%
France
3%
Italy
2%
Rest
22%
Japan
4%
India
12%
Percent Share of Top 10 Markets :
Vehicles Registered
(2030)

10. • Focus on green technology
• Develop smaller engines
• Hybrid & electric vehicles
• De-risking
• Telematics
• Curb the counterfeit auto parts
markets
What the industry can do??

11. • Core of India’s manufacturing economy
• Restructuring & absorbing newer technologies
• Immense investment opportunities
• Auto manufacturers moving operations to India
• India companies to gain market share in Africa and
Latin America
• Government's focus on building the
manufacturing sector
• India could become the biggest automobile hub in South
Asia
Conclusion