This document provides an overview of the two-wheeler industry in India. It discusses the industry's origins and growth trends. The top manufacturers are listed, along with their market shares. A SWOT and PEST analysis of the industry is presented. Key government policies supporting the sector are outlined. The document also examines growth drivers and challenges, as well as the industry's contribution to the Indian economy.

1. TWO WHEELERS
INDUSTRY

2. Presenting by:
S.no NAMES HALL TICKET NO
1 Dachepally Keerthi 21564C1018
2 Bhukya kalyani 21564C1050
3 Bandi Kavya 21564C1102
4 Bairi Vishnu Prasad 21564C1027
5 G. Abhinav 21564C1035
6 Anumula Archyuth Kumar 21564C1120
7 Balabadra Yamini 21564C1131
8 Ambala Somashekar 21564C1150
9 Shaik Wasim Ahmed 21564C1052
10 Podichetti Manish 21564C1129
11 Kola Manashwini 21564C1037
12 Bakkathatla Chandrashekar 21564C1031

3. PLAN OF PRESENTATION
• Introduction
• Origin & Growth
• 4P’s of the Industry
• Leading Organizations
• SWOT Analysis
• PEST Analysis
• National Policies
• Growth prospects and Challenges
• Business Strategies
• Contribution to Economy
• Conclusion

4. INTRODUCTION
• Indian two wheeler contributes the largest volume amongst all
the segments in automobile industry
• India is the second largest producer and manufacturer of two
wheelers in the world
• India stands next to China and japan
• Indian two wheeler industry made beginnings in early 50's
when API started manufacturing scooters un the country
• Two wheeler industry can broadly categorized into 3 sub
segments -Scooters, motorcycle and mopeds
• Two wheeler industry are mostly preferable
• Two wheeler industry are most popular and highly sough out
medium of transport in India
• Trend of owning 2 wheelers is due to its – economical prices,
safety, fuel efficient, comfort level

6. ORIGIN AND GROWTH
ORIGIN:
• In 1868 an American Sylvester H. Roper of Roxbury,
Massachuseffs developed a twin cylinder steam velocipede.
• In 1894 Hildebrand and became the first series production
motor cycles and the first to be called " motorcycle “
GROWTH:
• The Indian two wheeler market that was 21.19 million sales in
2019. Is forecast to expand CAGR of 7.33 percentage to 24.89
million units by 2024
• The US market is claimed to be maintaining a 2.9 % growth
momentum in the segment till 2025

7. Segment wise estimates of CAGR
Production:
Domestic sales:
1995 -2000 7.10%
2001 -2010 9.24%
2011 -2018 5.99%
YEAR Exports in percentage Exports as percentage of
production
2001 -2010 30.45% 18.03%
2011 -2018 5.19% 0.73%
1995 -2000 7.18%
2001 -2010 10.53%
2011 -2018 6.97%

8. 4 P’S OF TWO WHEELER
INDUSTRY
• PRODUCT STRATEGY
• PRICE STRATEGY
• PROMOTION STRATEGY
• PLACE STRATEGY

10. LEADING ORGANISATIONS OF 2-
WHEELER INDUSTRY IN INDIA
3.93
3.33
3.77
11.93
13.84
27.02
35.78
Suzuki Motorcycle
India Yamaha
Royal Enfield
Bajaj Auto
TVS
Honda Motorcycles & Scooters
Hero motocorp

11. The top Motorcycle sellers for the year so far
have been
 Hero MotorCorp (sold 4.4 million units)
 Honda (2.79 million units)
TVS (1.63 million units)
Bajaj (1.47 million units).
The sales of the Indian two-wheeler industry experienced a
decline of 18% over the previous year in FY 2020. The
overall sales volume was 17.5 million units.

12. The two-wheeler industry grew by 11.8
percent (year-on-year).
While there were sales of 12,73,318 units in
December 2019, the same month last year
rose to 14,24,620 units, amounting to an
increase of 11.88 percent. FADA also released
the market shares of two-wheeler

13. 6 FACTORS THAT WILL DRIVE DEMAND
FOR TWO-WHEELERS IN POST-
LOCKDOWN TIMES
1. Social distancing and personal mobility
2. Shifting towards low- budget transport vehicle
3. Vehicle financing will be the mantra
4. Leasing is better than owning
5. Limited and lower commitments
6. Technology will be the key

15. SWOT ANALYSIS
• Significant contribution to Indian economy
• A Favorable industry to Asian economic
condition
• Most helpful for a developing country like
India In terms of Transport Feasibility
• Government provides monetary assistance
for manufacturing units
• Reduced Labor Cost
STRENGTHS

16. WEAKNESS
• Rise in raw material cost
• Due to Competition, Pricing reduces and
affects to raw quality of Products and
Services
• Low Labor Productivity
• Low Investments in R & D

17. OPPORTUNITIES
• Reduction in excise duty
• Rural Demand raising
• Changing Demographics
• Income Levels is at a Constant Increase
• Strategic Alliances

18. THREATS
• Economic Slowdown
• Unskilled Labor
• Volatility in Fuel Prices
• Due to heavy of four Wheeler, Low
priced Cars have emerged in market which
causes threat to two wheeler on the basis
of price

19. PEST ANALYSIS
• POLITICAL
• ECONOMIC
• SOCIAL
• TECHNOLOGY

20. GOVERNMENT SCHEMES & POLICIES
›Department of Heavy Industry Ministry of Heavy
Industries and Public Enterprises(Government of
India)
›National GDP – 2.77% (1992-93) to 7.1% now
›Foreign Investment
›Initiatives
›Amma Two Wheeler Scheme
›Electric Two Wheelers as Taxi’s
›Demands of Industries after COVID-19 Lockdown

21. CHALLENGES FACING BY INDUSTRY:
• Rising Customer Expectations
• Creation of distribution Infrastructure
• Environmental and Safety Concerns
GROWTH PROSPECTS AND KEY DRIVERS
OF TWO WHEELER INDUSTRY:
• Rise in India’s Young Working Population
• Rise of India’s Rural Economy and Growth in Middle
Income Households
• Greater Affordability of Vehicles
• Rapid Product Introduction and Shorter Product Life
Cycle

22. BUSINESS STRATEGIES
•In any business, the key to surviving is a steady stream of
revenue. To get that, customer have to know about your
business
•Awareness depends upon the ability of businessman to market
his business properly
• For making of awareness about the business, businessman
using various marketing strategies
•The aim of the marketing strategy is to use advertising as well
other tools to maximize sales and maintain the long term
relationship with their consumers
•Advertising is a tool which can attract the customers to a
product or service

23. CONTRIBUTION TO ECONOMY
Scooter:
• Fastest growing segments in Indian market at 15% CAGR from
2012-2019. share of scooter is increased from 19% to 32% from
2012 -2019.
• High concentrated market with 86% shares with top 3 players
Motorcycle:
• Market for motorcycle is concentrated, the top 3 players
accounted for 83% share in the market in 2018.
Mopeds:
• Tamilnadu and Andhra Pradesh is only two states accounting for
lion share of the overall moped market in India.

24. CONCLUSION
• Globalization has affected the sector in all
segments.
• Significant contribution to the Indian
Economy.
• Challenges posed by global market to be
tackled by
– Technological advancement
– Customer care feedback system
– Appropriate Marketing Strategies.