The document discusses electric vehicles (EVs) and related topics over 8 pages: 1. It lists the members of the "E"VE-Board and discusses the concept of "range anxiety" that potential EV buyers may have. 2. It questions how more EVs can be sold if the target market's lives are complicated. 3. It identifies characteristics for success as size, location, speed, and engagement and discusses different levels of EV charging. 4. Government subsidies for EVs and infrastructure are outlined totaling $2.4 billion with a goal of 1 million EVs by 2015. Projected growth rates and market shares are also presented.

1. 4/9/2012
“E”VE-Board:
Amanda Chin Yee
Russ Braithwaite
Mike Bergeron
Tanya Soman
Emily Loufik
Ross Simons
Range Anxiety:
The fear that a vehicle has
insufficient range and will
leave its driver stranded.
1

2. 4/9/2012
How are you going
to sell more EVs if
you complicate
your target
market’s lives?
2

3. 4/9/2012
Characteristics
for Success:
• Size
• Location
3

4. 4/9/2012
4

5. 4/9/2012
Characteristics
for Success:
• Size
• Location
• Speed
Level 1
Charging
Level 2
Charging
Level3
Charging
5

6. 4/9/2012
Level 2
Charging
Level3
Charging
Characteristics
for Success:
• Size
• Location
• Speed
• Engagement
Integration
6

7. 4/9/2012
Government
Subsidies
• $2 Billion in
subsidies for Evs
• $400 million for
infrastructure
• Pledge to have 1
million cars by 2015
Government Growth
Subsidies Projections
#2: ~6%
#3: ~10%
• Source:
• BCG
7

8. 4/9/2012
Government Growth Market
Subsidies Projections Share
Growth Market Redbox
Projections Share Strategy
• Footprint
• Revenue Sharing
Agreement
• Installation and
Management
Q&A
8