The mobile wallet market in India is projected to grow significantly by 2022, with the market size reaching INR XX billion and the number of transactions reaching XX billion. The growth of the market is driven by increased smartphone usage, digital penetration, and growth of e-commerce. Major players in the mobile wallet space in India include Company 1, Company 2, Company 3, etc. The report provides an overview of the mobile wallet market size and segmentation, drivers and challenges, competitive landscape, and recent industry developments.

1. Mobile Wallet Market – India
March 2017
Insert Cover Image using Slide Master View
Do not change the aspect ratio or distort the image.

2. Mobile Wallet Market in India 2017
Executive Summary
Market Overview
Drivers and
Challenges
Competitive
Landscape
• Mobile wallet market size in terms of value is projected to grow at a CAGR of xx% to reach INR xx bn by FY 2022 from INR xx bn in FY 2016
• Mobile wallet market size in terms number of transaction is estimated to grow at a CAGR of over xx% to reach xx bn by FY 2022 from xx bn in FY
2016
• The digital market has greatly benefitted from demonetization, which has triggered increased usage of m-wallets
• The m-wallet market is driven by increased usage of smartphones, 3G and 4G penetration and growth of e-commerce industry, combined with rise
in disposable income
Drivers
 Rise In Mobile Internet Users
 Rise In Usage of Smartphones
 Growth of E-Commerce Industry
 Huge Benefits at Offline And Online Stores
 Ease, Security and Convenient Mode of Payment
Challenges
 Security and Fraud Risk
 Lack of Trust in Digital Payment Gateway
 Financial Regulation
 Compatibility Issues
 Consumer Mindset
Major Players
Company 1 Company 2 Company 3 Company 4
Company 5 Company 6 Company 7 Company 8
2

3. Socioeconomic Indicators
Market Overview
Market Influencers
Competitive Landscape
Recent Developments
Appendix
3
Trade Analysis

4. Mobile Wallet Market in India 2017
Socioeconomic Indicators
Total Population
4
Population Density
1,500
1,000
500
0
mn X%
2020
k
2019
j
2018
i
2017
h
2016
g
2015
f
2014
e
2013
d
2012
c
2011
b
2010
a
0
100
200
300
400
500
Persons per sq. km
e1
2013
d1
2012
c1
2011
b1
2010
a1
j1
2018
i1
2017
h1
2016
g1
2015
f1
2014
k1
2020
Y%
2019

5. Mobile Wallet Market in India 2017
Market Definition & Structure
5
Market Definition
• The mobile wallet, which is also called digital wallet, mWallet, or eWallet, refers to a mobile technology that provides a convenient solution for any business looking to allow customers to
purchase their products online with greater ease, therefore driving sales
• A mobile wallet primarily enables an individual to pay as well as receive payment using a mobile device
• A mobile wallet is a type of payment service through which businesses and individuals can receive and send money via mobile devices
• It is a form of e-commerce model that is designed to be used with mobile devices, and provides convenience and easy access
• In simple terms, it acts like a virtual wallet, which can be preloaded with any preferred amount of money from one's bank account or credit or debit card, and used to spend online
• A mobile wallet service is generally delivered by and in collaboration with mobile service providers and banks (or other financial institutions), regardless of the model used
• There are three types of mobile wallets in India – open, semi-closed and closed
 Open wallets can only be issued by the banks, which allow one to purchase goods and services, perform financial transactions, cash withdrawal at ATMs and to transfer funds
- E.g.: M-Pesa by Vodafone (in alliance with ICICI Bank)
 Semi-closed wallets have a specific contract with the issuer to accept the payment instruments, which allow one to buy goods and services or perform financial services at clearly identified merchant
locations
- E.g.: MobiKwik, PayU, and Airtel Money
 Closed wallets are accounts issued by a company to a consumer for buying goods and services exclusively from that company; these instruments do not permit cash withdrawal or redemption
- E.g.: Freecharge Credit, Ola Money; portals like Jabong, First Cry and Flipkart
Prepaid Payment
Instruments
xxxx xx
Mobile Wallet
Notes:
• The RBI classifies every mode of cashless fund transfer or transaction using cards or mobile phones as 'prepaid payment instrument’
• Plastic money includes credit, debit and prepaid cards
• The latter can be issued by banks or non-banks and can be physical or virtual
xx xx xx xx
Focus of study

6. Mobile Wallet Market in India 2017
Market Overview
6
Market Size & Growth Forecast
0
100
200
300
400
xx
FY 2016
xx
FY 2019eFY 2018e
xx
FY 2017e
xx
INR bn
Xx%
FY 2020e FY 2021e
xx
xx
xx
FY 2022e
• In India, the mobile wallet market is projected to grow at a CAGR of xx% to reach INR xx bn by FY 2022 from INR xx bn in FY 2016
• The mobile wallet payment transaction volume is likely to grow at a CAGR of over xx% to reach xx bn by 2022 from xx bn in 2016
 The m-wallet market is driven by increased usage of smartphones, 3G and 4G penetration and growth of e-commerce industry, combined with rise in disposable income
 The market has been greatly benefitted from demonetization, which has rapidly increased the usage of m-wallets
• Post demonetization, the monthly average wallet spending has jumped from INR xx to INR xx
• xx
Current Market Scenario
0
100
200
300
400
500 xx
FY 2021e
xx
FY 2020e
xx
FY 2019e
xx
Xx%
FY 2022e
bn
xx
FY 2018e
xxxx
FY 2016 FY 2017e
Mobile-Wallet Market Size
Number of Mobile-Wallet Transactions

7. Mobile Wallet Market in India 2017
Market Segmentation
7
Retail Electronic Clearing
Online Payments RTGS
Cheques
Mobile Banking
Mobile Wallets
Mode of Payment-Wise Segmentation (FY 2015-16)
FY 2015 FY 2016
• With e-Commerce players launching their mobile wallets, third party wallets have become significant alternatives to Cash On Delivery (COD)
 From 2013 to 2016, there has been a huge change in the mode of payment
 The adoption of low cost smart phones and penetration of 2G, 3G, and 4G internet speed has increased the possibility of accessing e-Commerce and net banking on mobile phones
• During the period FY 2015 to FY 2016, the growth of mobile wallets was xx% compared to the xx% growth in the previous period
• xx
Mobile Wallets
Mobile Banking
Retail Electronic Clearing
Online Payments RTGS
Cheques

8. Mobile Wallet Market in India 2017
Market Overview
8
Growth in Mobile Banking and Prepaid Instruments
0
100
200
300
400
FY 2014
xx
FY 2013
xx
INR mn
Xx%
FY 2016
xx
FY 2015
xx
• Within next 4 years, prepaid instruments (m-wallet and prepaid cards) transactions will grow to become double of mobile banking transactions
• In 2015-16, xx mn transactions occurred through m-wallet and prepaid cards, whereas xx mn transactions took place through mobile banking
 Majority of the transactions that take place through mobile wallet are micro transactions with an average ticket size of xx
 High value transactions take place through mobile banking transaction where average transaction value is INR xx per transaction
• xx
Current Market Scenario
0
200
400
600
800
INR mn
Xx%
FY 2016
xx
FY 2015
xx
FY 2014
xx
FY 2013
xx

9. Mobile Wallet Market in India 2017
Market Segmentation
9
Retail Electronic Clearing
Online Payments RTGS
Mobile Banking
Mobile Wallets
Cheques
Mode of Payment-Wise Segmentation (FY 2015-16)
FY 2015 FY 2016
• With e-Commerce players launching their mobile wallets, third party wallets have become significant alternatives to Cash On Delivery (COD)
 From 20-- to 20--, there has been a huge change in the mode of payment
 The adoption of low cost smart phones and penetration of 2G, 3G, and 4G internet speed has increased the possibility of accessing e-Commerce and net banking on mobile phones
• During the period FY 2015 to FY 2016, the growth of mobile wallets was xx% compared to the xx% growth in the previous period
• xx
Retail Electronic Clearing
Online Payments RTGS
Mobile Banking
Cheques
Mobile Wallets

10. Mobile Wallet Market in India 2017
Market Segmentation
10
M-Wallet Market Service-Wise Segmentation
FY 2015
Online Shopping, booking tickets
and reservation, payment of
insurance premium, recharging metro card
Recharge and Bill Payments
Wallet to Wallet and Bank to Wallet
• In FY 2016, mobile-wallet service contributed xx% share in mobile payment
transactions by volume
• Mobile-wallet market is segmented into 3 service categories:
 xx
Gender-Wise Segmentation
• In FY 2015, xx% of Indian men were using mobile wallet service as compared to
xx% women
 Average time spent per month on mobile wallet among male users is xx minutes
whereas, time spent per month among female users is xx minutes
• xx
Female
Male
FY 2015

11. Mobile Wallet Market in India 2017
Market Segmentation
11
Player-Wise Segmentation (FY 2015)
FreeCharge
Mobikwik
PayTM
My Vodafone
My Airtel
Oxigen Wallet
Pockets by ICICI
PayTM Wallet
• PayTM is the most preferred mobile wallet among Android users in urban India, where xx% of users use the service for an average duration of xx minutes per month
• FreeCharge with xx% reach has an average usage duration of xx minutes usage per month
• Mobikwik with xx% reach has an average usage duration of xx minutes per month, followed by My Airtel with xx% reach has an average duration of xx minutes per month
• Oxigen Wallet with a xx% reach and My Vodafone with a xx% reach has an average usage duration of xx minutes per month
• PayTM Wallet with a xx% reach has an average usage duration of xx minutes and Pockets by ICICI with a xx% reach has an average usage duration of xx minutes
• xx

12. Mobile Wallet Market in India 2017
Future of Mobile Wallets
12
Usage Cash
Digital Payments – Current
Offering
Digital Payments – Opportunity
Simplicity • xx • xx • xx
Universality/ Reach • xx • xx • xx
Fungibility and Access • xx • xx • xx
Speed • xx • xx • xx
Ease of trial and onboarding • xx • xx • xx
Cost • xx • xx • xx
Future Opportunities for Mobile Wallets

13. Mobile Wallet Market in India 2017
Market Drivers
13
• x
Rise in the Usage of Smartphones
• x
Growth of E-commerce Industry
• x
Rise in Mobile Internet Users

14. Mobile Wallet Market in India 2017
Competition
14
List of Major Players
Name Website
Company 1
Company 2
Company 3
Company 4
Company 5
Company 6
Company 7
Company 8
Company 9
Company 10

15. Mobile Wallet Market in India 2017 15
Company Information
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Business Description
• XX
Private: Domestic Company – Company 2
Products and Services
Category Products/Services
XX XX
XX XX
XX XX
XX XX
XX XX
Key People
Name Designation
Person 1 Chief Executive Officer
Person 2 Chief Operating Officer
Person 3 Head – Operations
Person 4 Chief Marketing Officer

16. Mobile Wallet Market in India 2017
Recent Developments
16
Date Category Description Impact
Feb 22, 2017 Collaborations & Partnerships Low
Feb 01, 2017 Product Launch Low
Dec 19, 2016 Regulatory High
Dec 15, 2016 Regulatory Medium

17. About Netscribes, Inc.
Netscribes, Inc. is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment &
business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value
proposition that draws upon a vast knowledge base. Netscribes, Inc. is a one-stop shop designed to fulfil clients’ profitability and growth objectives.
Disclaimer: This report is published for general information only. Although high standards have been used in the preparation, “Netscribes” is not responsible for any loss or damage
arising from use of this document. This document is the sole property of Netscribes and prior permission is required for guidelines on reproduction.
Thank you for your attention
Phone: +91 33 4027 6243/6222; +91 33 4027 6200/6207; +91 22 4098 7600
E-Mail: support@researchonindia.com
Mobile Wallet Market – India report is part of Netscribes’ Service Industry Series.
For any queries or customized research requirements, contact us at:
Research on India is a product of Netscribes (India) Pvt. Ltd. It is dedicated to disseminating information and providing quick insights on “hot”
industries in India and other emerging markets.
17