This document provides information on three popular music magazines in the UK: Rocksound, Kerrang!, and Mojo. Rocksound has a readership of 48,914, is published monthly, and targets the youth lifestyle market. Kerrang! has a readership of 294,000, focuses on rock music from different genres, and its readers are heavy music consumers. Mojo has a readership of 218,000, focuses on music across genres that will stand the test of time, and its readers are passionate music fans and collectors. Bauer Media Group and Sonic Publishing are two of the largest publishers of music magazines in the UK.
This is my music magazine analysis. In this presentation I compare music magazines and analyze the cover pages,contents pages and double page spreads from the latest issues of KERRANG!, Q and Mojo.
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4. Rocksound
• The Reader
Rock Sound’s audience has a median age of 21,
providing you with the perfect opportunity to tap
directly into the highly elusive and lucrative youth
lifestyle market. Ideal for your messages whether
you work in the music, fashion, gaming, film or
technology sectors.
85% of our audience uses Rock Sound to discover
new music and trends.
More than any other resource for music discovery.
Significantly more than any other source, their
friends buy based on their recommendations.
Rock Sound readers spend more than £546 million
each year on music and attending gigs.
With a thirst for fashion, Rock Sound readers spend
£611 million a year on fashion.
6. Kerrang!
• Circulation: 37,603
• Readership: 294,000
• Kerrang! Is published by Bauer Media Group.
• Mission Statement
Kerrang! will ensure that we are constantly appealing to our spectrum of readers.
From the younger teenage readers who are more open to different genres of
rock music – from emo to thrash etc, to the readers who respect Kerrang! as an
authority when it comes to our scene’s heritage bands.
Each issue will include a balance of bands and scenes to guarantee that we’re providing
for our readers’ need for variety and their passionate appetite for their favourite bands
as well as their desire to be introduced to new music within our world.
We will focus on the BIGGEST things that are going on in our world each week, as
well as guaranteeing that we are giving our main base of younger readers everything
they need to get into, on top of this the interest in older, harder bands, cementing our
role as an educator
7. Kerrang!
• The Reader
Kerrang! is actually really young with a median age of 22. Having
a younger profile is a big advantage as traditionally this age group is
elusive (and expensive) to reach. As well as music releases this makes
Kerrang! perfect for film and games, and also mobile technology
and government messages.
Kerrang! readers are the heaviest music consumers purchasing
over 6 albums per month on average (53% more than the national
average) and 8 times more likely to spend over £200 a year on albums.
The readers are also 5.5 times more likely to attend a rock gig.
8. Kerrang!
• Mission Statement:
“Kerrang! takes it’s readers into the heads, hearts and lives of the
people who make rock music. It creates an emotional connection.”
James McMahon - Editor
10. Mojo
• Circulation: 91,678
• Readership: 218,000
• Mojo is published by Bauer Media
Group.
• Mission Statement
Mojo is the world’s largest UK music
magazine, delivering monthly dose of
world class journalism and iconic
photograph to an audience of extremely
passionate music consumers. If you’re
featured in Mojo, you matter.
Mojo is the brand for those truly
OBSESSED with music
Mojo is THE MUSIC EXPERT – a magazine
of high brand values and integrity. A
carefully crafted musical archive covering
the very best of music across genres.
From classic and modern rock, folk, soul,
country to reggae, electronic and
experimental. It prefers to celebrate
quality over popularity – music that will
stand the test of time.
Mojo provides a “hand-made”
experience in a mass market
environment, and as a result is a valued
and trusted brand.
11. Mojo
• The Reader
John is 37, a passionate and discerning
music fan, long-time musician himself
and dedicated record collector. With his
high disposable income, John loves
nothing more than sneaking off to the
local independent record store to see
what’s in. John proudly invests in an
extensive mixture of vinyl (classics and
rarities), CD’s, and carries a well stocked
iPod that covers everything from prog to
nu-folk, Motown to 60’s garage, blues
and psychedelia.
John’s heroes are Bowie and Jimmy Page,
he has played the guitar since his school
days and gets together now and again for
a jam with his muso pals. A heavy gig
goer, he also likes the more ‘boutique’
festival experience, having begun to
outgrow Glastonbury, he is now just as
likely to head to a smaller scale shindig
such as Latitude or Green Man Festival.
John and his partner occasionally like to
unwind at the weekend by packing the
toddlers off to their grandparents and
inviting their friends around for dinner,
whiskey and a rifle through his record
collection to unearth some hidden gems.
Well read and media-savvy, they chat into
the small hours about music, books and
films.
13. Bauer Media Group
Bauer Media publishes a wide range of magazines including
Kerrang! and Mojo.
14. Sonic Publishing
Sonic Publishing publishes Rock Sound
magazine monthly. Sonic Publishing also
publishes other music magazines but also
other non-music magazines.
