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Target audience
Q Magazine
•
•
•
•
•
•

Q is the UK’s number one actively-purchased music magazine.
Q is about quality and character. Q’s readers prize its lavish photography, in-depth reporting
and sense of humour.
Q is about authority and opinion. It stands for the music that matters, the stars who make it
and the people who love it.
Q is trusted and influential. A positive review in Q can make a band’s career – and Q’s major
interviews reverberate around the world.
Q gets unparalleled access to the biggest stars in rock and roll.
Q’s audience is younger and more affluent than any other music monthly. 97% of readers rate
Q as a quality magazine. In research it outperforms competitors on measures such as best
interviews, writing and awards winning photography.
•
•
•
•
•
•

Everything from Trash music to Emo
Median age 19, 15-24 year olds
Sharp, intelligent and rejoice their individuallity
Buy on an average 31 albums a year
Active consumers of video games, fashion and media
58% thinks it important to look good
Mojo
•

•
•

•

MOJO is the world’s largest UK music magazine, delivering a monthly dose of world class
journalism and iconic photography to an audience of extremely passionate music consumers.
If you’re featured in MOJO, you matter.
MOJO is the brand for those truly OBSESSED with music
MOJO is THE MUSIC EXPERT – a magazine of high brand values and integrity. A carefully
crafted musical archive covering the very best of music across genres. From classic and
modern rock, folk, soul, country to reggae, electronic and experimental. It prefers to
celebrate quality over popularity – music that will stand the test of time.
MOJO provides a “hand-made” experience in a mass market environment, and as a result is a
valued and trusted brand.

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Target audience

  • 2. Q Magazine • • • • • • Q is the UK’s number one actively-purchased music magazine. Q is about quality and character. Q’s readers prize its lavish photography, in-depth reporting and sense of humour. Q is about authority and opinion. It stands for the music that matters, the stars who make it and the people who love it. Q is trusted and influential. A positive review in Q can make a band’s career – and Q’s major interviews reverberate around the world. Q gets unparalleled access to the biggest stars in rock and roll. Q’s audience is younger and more affluent than any other music monthly. 97% of readers rate Q as a quality magazine. In research it outperforms competitors on measures such as best interviews, writing and awards winning photography.
  • 3. • • • • • • Everything from Trash music to Emo Median age 19, 15-24 year olds Sharp, intelligent and rejoice their individuallity Buy on an average 31 albums a year Active consumers of video games, fashion and media 58% thinks it important to look good
  • 4. Mojo • • • • MOJO is the world’s largest UK music magazine, delivering a monthly dose of world class journalism and iconic photography to an audience of extremely passionate music consumers. If you’re featured in MOJO, you matter. MOJO is the brand for those truly OBSESSED with music MOJO is THE MUSIC EXPERT – a magazine of high brand values and integrity. A carefully crafted musical archive covering the very best of music across genres. From classic and modern rock, folk, soul, country to reggae, electronic and experimental. It prefers to celebrate quality over popularity – music that will stand the test of time. MOJO provides a “hand-made” experience in a mass market environment, and as a result is a valued and trusted brand.