The document analyzes the results of a market research survey conducted to help design a new music magazine. It summarizes that the target audience is 16-24 year old males interested predominantly in indie, rock, and pop music. Interviews were the most popular content, so multiple in-depth artist interviews will be featured. Photographs of professional and live performance quality will also be included, as these styles appealed most to respondents. Based on survey answers about pricing and extras, the magazine will cost £3 and occasionally include bonuses like posters, CDs, or free gifts to attract subscribers.

1. MAGAZINE RESEARCH-
SURVEY ANALYSIS
By Daniel Clipperton

2. What is your age?
Over 90% of audience who took my market research survey
were in the age bracket of 16-24. Therefore I will aim my
magazine towards content which would appeal towards them
integrating technology and social news. I would also include
artists that are around the age of the demographic to provide a
role model figure. I could possibly review festivals which are
typically attended to by the 16 to 24 age bracket, such as
Leeds Fest and Glastonbury.
What Is your gender?
The majority of the people who took my market research
were male. So whilst appealing to both a male and female
audience, I will predominately focus it towards males. I will
use colours, images and artists which are stereotypically
centred towards a male demographic.

3. Rank the following music genres in order of interest
The three categories, which achieved the highest results in
my survey were Rock, Indie and Pop. The greatest
percentage was Indie, which will link into the other genres
as they cross over to form Indie-Rock and Indie-Pop. I will
take inspiration from NME magazine as well as Q, who
cover similar musical genres.
Rank the following magazine contents in order of importance
The feature which achieved the greatest number of votes was interviews, inclining me to
provide multiple in-depth personal talks with the best artists to capture my audiences
attention. Interviews are favoured by the audience as it allows them to find out personal
information about the artists. After this is Photo-shoots closely followed by Exclusives, so
therefore I will also include a range of this content, although interviews will be in the
greatest quantity. I believe the audience are interested in exclusives as they feel their
getting more for their money as well as becoming part of an “exclusive” group. Whereas
photos appeal to the audience as they like to see the artist up close, as it makes them
personally involved. Last were Local gig information and Festival Reviews, so they will not
feature heavily in my magazine.

4. How much are you willing to pay for a music magazine?
There were two prices which achieved equal votes by the audience. These were
£2.00-2.99 and £3.00-3.99, so therefore in order to not exclude the lower budget
market, I shall price my magazine at the three pound mark. There was a small
margin of the people that answered, who were willing to pay over four pounds for
the magazine. Therefore each year, I would intend to produce a bumper edition of
the magazine covering the years top music. The end of the market with less
disposable income are still likely to purchase this issue after becoming fond of the
content from our regular cost issues.
Are you likely to subscribe to a magazine?
A large percentage of the audience said that they were not
likely to subscribe to a magazine, although the positive from
these results is that it shows they could persuaded depending
upon the magazine. So therefore if I use the rest of my data,
effectively I will be able to see what appeals to them
encouraging them to subscribe. So as the predominate
audience is males, I’ll use stereotypically male colours, styles
and content to convince them to subscribe.

5. What was the last music related magazine you read, plus what did you like and dislike about it?
After looking through the relevant responses, I am able to deduce that the quality of the
photography greater effects the audiences impression of the overall magazine. So, I’ll ensure all
photographic content is of a professional quality ensuring the audiences attention. One
response that stood out mentioned a special gift every month. I feel that as some of the
comment responses praised freebies whilst quantitative results under rated them, I could
provide one each month. To accommodate for the mixture in responses applying to both. The
responses stated that the last music magazine they’d read were Q, NME and Kerrang, so
therefore I will incorporate features similar to theirs into my design. Such as text styles, ratio of
images to text and photography styles. One individual answer that interested me was “I most
recently read Q. I really liked the balance between text and images, it was visually pleasing and
easier to read. The full page, professional, gloss images used present that its a quality
magazine.” As it mentioned how comfortable the magazine was to read, so to address this factor
in my magazine I will segregate the text and images into a 3x3 grid, with an equal image/text
ratio. Finally, due to the responses I have decided to have a maximum of 2-3 full page adverts
in the magazine, to maximise content appealing to the audience.
Rank the following in order of which artist you most likely
want to read about
This section of the survey was relatively imprecise as
although Green Day achieved the highest percentage, three
other artists, Bon Jovi, Foals and Taylor Swift were not far
behind. This shows that the audience have a range of
musical interests, so it would be best to provide a range of
articles on different music genres to open up the audience
to other musical styles. Whilst primarily focusing upon the
Indie-Pop and Indie-Rock genre. Although I would not
include articles upon Classical and Hip-hop artists as there
was a significant difference between their percentages and
the greater percentages. This data has also shown that the
audience would like to see articles upon both singular
artists and bands. So I will provide a balance of both in
order to appeal to a greater majority of the audience.

6. Which of the following photography styles appeal to you the most?
The category that scored the highest on the photography styles question was
professional. This is because the audience are attracted to photos of a higher
quality, which they could possibly keep/use as posters. Just behind this was
live performance, as it gives the audience an impression of what concerts are
like, such as the atmosphere. As these two styles achieved the highest
percentages, they will be the predominant ones used in order to appeal
towards the market. Whereas the remaining categories will not feature heavily
as they are not at favoured by the audience. There may be a small quantity of
natural images to for fill the likes of the minority of the audience.
Which of the following features would most likely entice you into
purchasing a magazine?
The additional content most favoured by the market research was posters
and freebies. The market like freebies as they feel their getting more for
their money, whilst posters give them a way to express their appreciation
for a certain artist. Therefore, with every bumper issue a substantial
additional gift will be included without a change in cost, such as CD’s. Also
when people subscribe, they’ll get a free t-shirt, poster and CD,
encouraging subscriptions. In every months issue there will be full page,
gloss, colour photographs that have the potential to be removed and used
as posters.