The document summarizes market research conducted on several UK music magazines, including Kerrang!, NME, Mojo, Q, and Classic Rock. It provides information on the target demographics, missions, and typical readers of each magazine. Key details are given on circulation numbers, readership ages, gender breakdowns, and the types of music fans that each magazine aims to reach.
Mixmag readers are influential early adopters in club culture who are the first to recommend new music and trends. The typical Mixmag reader is 24 years old, 72% male and 28% female, living urban lifestyles in cities. These readers have a high disposable income that they spend on nights out, clothes, music downloads, and the latest mobile devices and MP3 players.
The document summarizes market research for several UK music magazines. For NME, the average reader is a 23 year old male, with 68% of readers coming from upper-middle and middle class backgrounds. Q magazine's average reader is similar, a 29 year old male, though it has a larger readership that is more evenly split between genders. Mojo targets an older audience of 37 years old on average, who are passionate music fans and collectors. Metal Hammer has the youngest audience on average at 22 years old and predominantly male, focused on metal music genres.
KERRANG! is a weekly UK magazine published by Bauer that focuses on rock music. It was first published in 1981 as a supplement to Sounds newspaper. KERRANG! aims to appeal to both younger readers interested in various rock genres as well as older fans who respect its coverage of heritage bands. Each issue includes a balance of newer bands, scenes, and established acts. The magazine uses colorful graphics and language on its cover to attract a young readership interested in the latest and most exciting news in rock music.
This is my music magazine analysis. In this presentation I compare music magazines and analyze the cover pages,contents pages and double page spreads from the latest issues of KERRANG!, Q and Mojo.
Q magazine is the UK's largest music magazine with a circulation of over 88,000. It has a young, affluent readership that it heavily influences with its trusted opinions on music. The magazine prides itself on providing exclusive access and interviews to break new artists and shape readers' views. It also extends its brand through events like the Q Awards and its website, radio show, and TV presence to engage music fans across multiple platforms. Advertisers are attracted to Q to associate with its credible brand and reach its influential readership.
This document profiles two music fans, Mark and John. Mark is 29 and lives in Leeds. He enjoys discovering new music to stay ahead of trends and impress his friends. He spends a lot on music and attends concerts and festivals regularly. John is 37 and a passionate, long-time musician and record collector. He enjoys digging for hidden gems in his extensive collection and going to both major and boutique music festivals. Both Mark and John have a strong passion for music and enjoy discovering new artists.
MOJO is Britain's biggest selling music magazine with over 220,000 readers. It prides itself on delivering insightful journalism and reviews on both iconic and emerging artists across various music genres. The magazine is respected among musicians and readers for its engaging writing on music. In addition to the print magazine, MOJO also has a strong online and events presence to further immerse readers in music.
Mixmag readers are influential early adopters in club culture who are the first to recommend new music and trends. The typical Mixmag reader is 24 years old, 72% male and 28% female, living urban lifestyles in cities. These readers have a high disposable income that they spend on nights out, clothes, music downloads, and the latest mobile devices and MP3 players.
The document summarizes market research for several UK music magazines. For NME, the average reader is a 23 year old male, with 68% of readers coming from upper-middle and middle class backgrounds. Q magazine's average reader is similar, a 29 year old male, though it has a larger readership that is more evenly split between genders. Mojo targets an older audience of 37 years old on average, who are passionate music fans and collectors. Metal Hammer has the youngest audience on average at 22 years old and predominantly male, focused on metal music genres.
KERRANG! is a weekly UK magazine published by Bauer that focuses on rock music. It was first published in 1981 as a supplement to Sounds newspaper. KERRANG! aims to appeal to both younger readers interested in various rock genres as well as older fans who respect its coverage of heritage bands. Each issue includes a balance of newer bands, scenes, and established acts. The magazine uses colorful graphics and language on its cover to attract a young readership interested in the latest and most exciting news in rock music.
This is my music magazine analysis. In this presentation I compare music magazines and analyze the cover pages,contents pages and double page spreads from the latest issues of KERRANG!, Q and Mojo.
Q magazine is the UK's largest music magazine with a circulation of over 88,000. It has a young, affluent readership that it heavily influences with its trusted opinions on music. The magazine prides itself on providing exclusive access and interviews to break new artists and shape readers' views. It also extends its brand through events like the Q Awards and its website, radio show, and TV presence to engage music fans across multiple platforms. Advertisers are attracted to Q to associate with its credible brand and reach its influential readership.
This document profiles two music fans, Mark and John. Mark is 29 and lives in Leeds. He enjoys discovering new music to stay ahead of trends and impress his friends. He spends a lot on music and attends concerts and festivals regularly. John is 37 and a passionate, long-time musician and record collector. He enjoys digging for hidden gems in his extensive collection and going to both major and boutique music festivals. Both Mark and John have a strong passion for music and enjoy discovering new artists.
MOJO is Britain's biggest selling music magazine with over 220,000 readers. It prides itself on delivering insightful journalism and reviews on both iconic and emerging artists across various music genres. The magazine is respected among musicians and readers for its engaging writing on music. In addition to the print magazine, MOJO also has a strong online and events presence to further immerse readers in music.
The document outlines plans for photography for a magazine cover and spreads. For the cover, the writer wants a studio shot of two models in contrasting black and white tones positioned in front of the magazine's red masthead. For inside spreads, they want to use concert photos on the contents page for variety. They select two location shots of the models looking at the camera for a double-page spread to show them in a more casual, on-tour setting compared to the formal studio cover shot. Flash will be used to enhance the models in the foreground.
The document outlines plans for a new music magazine called "Forte" targeted towards students. It will be published monthly at a cover price of £4.00 due to the target audience being casual magazine readers. The magazine will focus on rock and indie music featuring artists like Arctic Monkeys, 30 Seconds to Mars, and Paramore. It will include regular sections like interviews, reviews, giveaways and advice on music events. The style and layout plans include a simplistic black, grey and red color scheme with the masthead in Perpetua Titling font and headers/text in Vani font to achieve a cohesive look.
The document summarizes market research conducted on several major UK music magazines, including NME, Kerrang, Mojo, Q, and Classic Rock. It provides information on each magazine's ownership, readership demographics, circulation numbers, mission statements, and descriptions of their typical readers. The research was intended to help understand the different music magazine options available in the UK market.
From survey responses, the assistant summarizes:
- Respondents were mainly 16-24 years old from Leeds and York, indicating the target audience.
- Rock, indie, and some pop music were most popular, suggesting the magazine should feature these genres.
- Pictures, interviews, and posters were the most wanted features, showing what content will appeal to readers.
- Most read magazines in spare time to relax and find information about bands, suggesting a casual, informative tone.
From survey responses, the assistant summarizes:
- Respondents were mainly 16-24 years old from Leeds and York, indicating the target audience.
- Rock, indie, and some pop music were most popular, suggesting the magazine should feature these genres.
- Pictures, interviews, and posters were the most wanted features, showing what content will appeal to readers.
- Most read magazines in spare time to relax and find information about bands, suggesting a casual, informative tone.
The document discusses photography plans for a magazine cover and spreads. For the cover, the writer wants a studio shot of two models in contrasting black and white tones, positioned in front of the magazine's red masthead. For inside spreads, they suggest using concert photos on the contents page to depict live music reviews. They select two location shots of the models looking at the camera for a double-page article spread, wearing dark clothes in a simple background to represent touring. Flash will be used to enhance the subjects.
This document summarizes the responses to a survey about music video preferences. Some key findings include: most respondents were female; realistic footage was preferred over unrealistic; a storyline was the most important feature; non-diegetic sounds are less common in indie videos; YouTube is the primary way people access music videos; favorite artist videos often have storylines; indie-related artists were commonly cited as favorites; opinions were mixed on including the actual artist in the video; and black and white was the most popular color scheme but other options were also popular. The survey responses will help inform decisions about the genre, style, and features included in the respondent's upcoming music video.
The document discusses props that a group wants to include in a music video for one of their songs. They found props like flags were effective in conveying themes of patriotism and nostalgia. They created a poster design featuring these themes to include in wider shots. Ideas for props included beer, crisps, and a car to help portray the atmosphere and show actors traveling. The finished poster successfully represented the themes and style of the band through images like the union jack flag, silhouetted crowd, and rustic, disheveled aesthetic.
The document appears to be a storyboard, which is a visual representation of the sequence of events in a story or film. Storyboards are used in filmmaking and video production to help plan scenes and shots and visualize how they will be arranged and flow together. They provide an outline of the key plot points, scenes, characters, and visual elements before going into production.
This document is a project report submitted by Ashish D. Kulkarni in partial fulfillment of the degree of Master of Business Administration from Vishwakarma Institute of Management. The report details a case study conducted at Ameya Management Consultancy Pvt. Ltd. on excise duties. It includes an introduction, objectives, company profile of Ameya Management Consultancy which provides consultancy services in indirect taxes, and a summary of the case study findings and conclusions.
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
This short document appears to be a collection of 4 stock photos credited to "Pro Juventute" without any accompanying text. The document promotes creating a presentation on SlideShare and includes a call to action to "GET STARTED".
This document describes the development of a novel MLVA (multilocus variable number tandem repeat analysis) typing scheme for strains of the Ralstonia solanacearum species complex (RSSC) that belong to phylotype III and are found in Africa. The researchers first evaluated an existing 11-locus MLVA scheme (RS3-MLVA11) and found it was not fully suitable for studying the genetic structure of phylotype III populations. They then designed a new optimized 16-locus MLVA scheme (RS3-MLVA16) specific for phylotype III using tandem repeat loci identified from the genome of the reference strain CMR15. When tested on collections of phylotype III strains from various
The document discusses Kurt Lewin's force field analysis framework for implementing planned organizational change. It describes how a group of managers applied this framework to analyze the forces impacting the openness of communication and effectiveness of their work team. The managers identified driving forces that supported more openness, such as interdependence and career goals, as well as restraining forces hindering change, such as lack of experience with conflict and risk of worsening issues. Lewin's force field analysis provided a way to understand how these opposing forces maintained the team's current functioning level and how modifying the forces could enable movement to a different, improved level of openness and performance.
Prosun Chakraborty is a software engineer with over 3 years of experience implementing SAP CRM and social services solutions. He has extensive experience with SAP CRM configurations, testing, and implementations for clients such as 3M and the Kingdom of Saudi Arabia. He is proficient in SAP CRM functions, customizing, and technical skills. He holds a Bachelor's degree in IT and is looking to further develop his skills and contribute to organizational goals and objectives.
Dokumen tersebut menyenaraikan nama-nama ahli kumpulan dan mengandungi maklumat mengenai Kemahiran Berfikir Aras Tinggi (KBAT) 2013, peranan guru dan pelajar dalam pembelajaran berfikir, pengenalan model pemikiran i-THINK, dan kepentingan Kemahiran Berfikir Kritis dan Kreatif (KBKK) dalam pendidikan.
This document outlines the schedule and work completed by a student over several months to create a music magazine as part of their media studies course. It details the preliminary research conducted, design and layout of the front cover and contents page using software like Photoshop and templates. It also mentions interviewing a musician and writing an article, as well as completing tasks like a log book, evaluation, and incorporating feedback to finalize the magazine project.
The document summarizes market research for several UK music magazines. For NME, the average reader is a 23 year old male, with 68% of readers coming from upper-middle and middle class backgrounds. Q magazine's average reader is similar, a 29 year old male, though it has a larger readership that is more evenly split between genders. Mojo targets an older audience of 37 years old on average, who are passionate music fans and collectors. Metal Hammer has the youngest audience on average at 22 years old and predominantly male, focused on metal music genres.
This document provides information on three popular music magazines in the UK: Rocksound, Kerrang!, and Mojo. Rocksound has a readership of 48,914, is published monthly, and targets the youth lifestyle market. Kerrang! has a readership of 294,000, focuses on rock music from different genres, and its readers are heavy music consumers. Mojo has a readership of 218,000, focuses on music across genres that will stand the test of time, and its readers are passionate music fans and collectors. Bauer Media Group and Sonic Publishing are two of the largest publishers of music magazines in the UK.
The document outlines plans for photography for a magazine cover and spreads. For the cover, the writer wants a studio shot of two models in contrasting black and white tones positioned in front of the magazine's red masthead. For inside spreads, they want to use concert photos on the contents page for variety. They select two location shots of the models looking at the camera for a double-page spread to show them in a more casual, on-tour setting compared to the formal studio cover shot. Flash will be used to enhance the models in the foreground.
The document outlines plans for a new music magazine called "Forte" targeted towards students. It will be published monthly at a cover price of £4.00 due to the target audience being casual magazine readers. The magazine will focus on rock and indie music featuring artists like Arctic Monkeys, 30 Seconds to Mars, and Paramore. It will include regular sections like interviews, reviews, giveaways and advice on music events. The style and layout plans include a simplistic black, grey and red color scheme with the masthead in Perpetua Titling font and headers/text in Vani font to achieve a cohesive look.
The document summarizes market research conducted on several major UK music magazines, including NME, Kerrang, Mojo, Q, and Classic Rock. It provides information on each magazine's ownership, readership demographics, circulation numbers, mission statements, and descriptions of their typical readers. The research was intended to help understand the different music magazine options available in the UK market.
From survey responses, the assistant summarizes:
- Respondents were mainly 16-24 years old from Leeds and York, indicating the target audience.
- Rock, indie, and some pop music were most popular, suggesting the magazine should feature these genres.
- Pictures, interviews, and posters were the most wanted features, showing what content will appeal to readers.
- Most read magazines in spare time to relax and find information about bands, suggesting a casual, informative tone.
From survey responses, the assistant summarizes:
- Respondents were mainly 16-24 years old from Leeds and York, indicating the target audience.
- Rock, indie, and some pop music were most popular, suggesting the magazine should feature these genres.
- Pictures, interviews, and posters were the most wanted features, showing what content will appeal to readers.
- Most read magazines in spare time to relax and find information about bands, suggesting a casual, informative tone.
The document discusses photography plans for a magazine cover and spreads. For the cover, the writer wants a studio shot of two models in contrasting black and white tones, positioned in front of the magazine's red masthead. For inside spreads, they suggest using concert photos on the contents page to depict live music reviews. They select two location shots of the models looking at the camera for a double-page article spread, wearing dark clothes in a simple background to represent touring. Flash will be used to enhance the subjects.
This document summarizes the responses to a survey about music video preferences. Some key findings include: most respondents were female; realistic footage was preferred over unrealistic; a storyline was the most important feature; non-diegetic sounds are less common in indie videos; YouTube is the primary way people access music videos; favorite artist videos often have storylines; indie-related artists were commonly cited as favorites; opinions were mixed on including the actual artist in the video; and black and white was the most popular color scheme but other options were also popular. The survey responses will help inform decisions about the genre, style, and features included in the respondent's upcoming music video.
The document discusses props that a group wants to include in a music video for one of their songs. They found props like flags were effective in conveying themes of patriotism and nostalgia. They created a poster design featuring these themes to include in wider shots. Ideas for props included beer, crisps, and a car to help portray the atmosphere and show actors traveling. The finished poster successfully represented the themes and style of the band through images like the union jack flag, silhouetted crowd, and rustic, disheveled aesthetic.
The document appears to be a storyboard, which is a visual representation of the sequence of events in a story or film. Storyboards are used in filmmaking and video production to help plan scenes and shots and visualize how they will be arranged and flow together. They provide an outline of the key plot points, scenes, characters, and visual elements before going into production.
This document is a project report submitted by Ashish D. Kulkarni in partial fulfillment of the degree of Master of Business Administration from Vishwakarma Institute of Management. The report details a case study conducted at Ameya Management Consultancy Pvt. Ltd. on excise duties. It includes an introduction, objectives, company profile of Ameya Management Consultancy which provides consultancy services in indirect taxes, and a summary of the case study findings and conclusions.
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
This short document appears to be a collection of 4 stock photos credited to "Pro Juventute" without any accompanying text. The document promotes creating a presentation on SlideShare and includes a call to action to "GET STARTED".
This document describes the development of a novel MLVA (multilocus variable number tandem repeat analysis) typing scheme for strains of the Ralstonia solanacearum species complex (RSSC) that belong to phylotype III and are found in Africa. The researchers first evaluated an existing 11-locus MLVA scheme (RS3-MLVA11) and found it was not fully suitable for studying the genetic structure of phylotype III populations. They then designed a new optimized 16-locus MLVA scheme (RS3-MLVA16) specific for phylotype III using tandem repeat loci identified from the genome of the reference strain CMR15. When tested on collections of phylotype III strains from various
The document discusses Kurt Lewin's force field analysis framework for implementing planned organizational change. It describes how a group of managers applied this framework to analyze the forces impacting the openness of communication and effectiveness of their work team. The managers identified driving forces that supported more openness, such as interdependence and career goals, as well as restraining forces hindering change, such as lack of experience with conflict and risk of worsening issues. Lewin's force field analysis provided a way to understand how these opposing forces maintained the team's current functioning level and how modifying the forces could enable movement to a different, improved level of openness and performance.
Prosun Chakraborty is a software engineer with over 3 years of experience implementing SAP CRM and social services solutions. He has extensive experience with SAP CRM configurations, testing, and implementations for clients such as 3M and the Kingdom of Saudi Arabia. He is proficient in SAP CRM functions, customizing, and technical skills. He holds a Bachelor's degree in IT and is looking to further develop his skills and contribute to organizational goals and objectives.
Dokumen tersebut menyenaraikan nama-nama ahli kumpulan dan mengandungi maklumat mengenai Kemahiran Berfikir Aras Tinggi (KBAT) 2013, peranan guru dan pelajar dalam pembelajaran berfikir, pengenalan model pemikiran i-THINK, dan kepentingan Kemahiran Berfikir Kritis dan Kreatif (KBKK) dalam pendidikan.
This document outlines the schedule and work completed by a student over several months to create a music magazine as part of their media studies course. It details the preliminary research conducted, design and layout of the front cover and contents page using software like Photoshop and templates. It also mentions interviewing a musician and writing an article, as well as completing tasks like a log book, evaluation, and incorporating feedback to finalize the magazine project.
The document summarizes market research for several UK music magazines. For NME, the average reader is a 23 year old male, with 68% of readers coming from upper-middle and middle class backgrounds. Q magazine's average reader is similar, a 29 year old male, though it has a larger readership that is more evenly split between genders. Mojo targets an older audience of 37 years old on average, who are passionate music fans and collectors. Metal Hammer has the youngest audience on average at 22 years old and predominantly male, focused on metal music genres.
This document provides information on three popular music magazines in the UK: Rocksound, Kerrang!, and Mojo. Rocksound has a readership of 48,914, is published monthly, and targets the youth lifestyle market. Kerrang! has a readership of 294,000, focuses on rock music from different genres, and its readers are heavy music consumers. Mojo has a readership of 218,000, focuses on music across genres that will stand the test of time, and its readers are passionate music fans and collectors. Bauer Media Group and Sonic Publishing are two of the largest publishers of music magazines in the UK.
The document provides information about MOJO magazine, including its editorial focus on music, readership demographics, guest editors, brand extensions, and advertising opportunities. MOJO is the largest selling music magazine in the UK, engaging readers through its coverage of both iconic and emerging artists across multiple music genres. It has a loyal readership of passionate music fans with significant disposable income.
MOJO is a UK-based monthly music magazine known for its award-winning journalism and iconic photography. It has the largest circulation of any music magazine in the UK and is seen as highly influential among musicians and music fans alike. The magazine strives to provide insightful coverage of both legendary and emerging artists across multiple music genres.
MOJO is a UK-based monthly music magazine known for its award-winning journalism and iconic photography. It has the largest circulation of any music magazine in the UK and covers both classic and contemporary music across various genres. The magazine is highly respected among musicians and music fans for its engaging editorial content and coverage of both established and emerging artists.
Q is a monthly music magazine that provides in-depth coverage of modern music through its writing, photography, and access to major artists. It reaches over 1 million music fans each month across its magazine, website, social media, and radio partnership. The magazine prides itself on its expertise in music coverage and ability to introduce both novice and expert readers to new artists and stories through its writing.
The document discusses the results of a survey about 80s music audiences. It finds the most popular age groups are 31+ and 13-19. Most listeners are from the US and UK. While many have not read 80s music magazines, Smash Hits was popular. Artists like Michael Jackson, Madonna, and Blondie were favorites. The document also analyzes issues of the magazines MOJO and Q, finding they target a wide audience but with a focus on older readers. Front covers use bright colors and photos to appeal to target demographics.
The document discusses research conducted on the audience for a proposed magazine about 1980s music. A survey was distributed on various forums and websites. The results showed that the target audience spans ages 13-19 and 31+, with most interest in the US and UK. Popular 1980s artists like Michael Jackson, Madonna, and Blondie should be featured. Analysis of existing magazines like Q and Mojo found they appeal to both older and younger audiences through their mix of content and designs. Further research on cover designs, readership profiles, and content breakdowns was summarized to inform the planning of the new 1980s music magazine.
Q Magazine targets a younger, affluent audience between ages 15-24 that enjoys music from various genres. Readers purchase an average of 31 albums per year and are also active in video games, fashion, and media. Q is the UK's number one purchased music magazine known for its in-depth reporting, photography, and interviews that can make or break an artist's career.
This document provides details on a proposed music magazine called LIVE! aimed at young adults aged 18. It will be published fortnightly to satisfy readers' interest in current events while recognizing they do not need weekly issues. The cover price will be £2.20 based on survey findings that most are willing to spend £1.30-£3.50. The magazine will cover a wide range of genres like rock, pop, chart, metal and R&B with a focus on rock, which was most readers' favorite. The working title LIVE! is meant to be short, catchy and associate the magazine with live music and an up-to-date/lively feel.
This document provides details on a proposed music magazine pitched to young adults aged 18. It will be published fortnightly to satisfy readers' interest in current music events without requiring a weekly issue. The cover price will be £2.20 based on survey findings that most young adults are willing to spend £1.30-£3.50. The magazine will focus on a wide range of music genres like rock, pop, chart music, metal and R&B to fill a niche, with rock music making up the majority of content. It will be titled "LIVE!" to suggest up-to-date, lively content and a feeling of understanding for its target readership of teenagers exploring their identities.
MOJO is Britain's biggest selling music magazine with over 220,000 readers. It prides itself on delivering insightful journalism on both iconic and emerging artists through long-form features, reviews of the latest music, and guest editorial spots from major musicians. The magazine engages passionate music fans through its expert coverage and invites readers to immerse themselves in music. MOJO has high brand integrity and is trusted by both readers and artists as an authority on music.
MOJO is Britain's biggest selling music magazine with over 220,000 readers. It prides itself on delivering insightful journalism on both iconic and emerging artists through long-form features, reviews of the latest music, and guest editorial spots from major musicians. The magazine engages passionate music fans through its expert coverage and invites readers to immerse themselves in music. MOJO has high brand integrity and is trusted by both readers and artists as an authority on music.
MOJO is Britain's biggest selling music magazine with over 220,000 readers. It prides itself on delivering insightful journalism and reviews on both iconic and emerging artists across various music genres. The magazine is respected among musicians and readers for its engaging writing on music. In addition to the print magazine, MOJO also has a strong online and events presence to further immerse readers in music.
MOJO is Britain's biggest selling music magazine with over 220,000 readers. It prides itself on delivering insightful journalism and reviews on both iconic and emerging artists across various music genres. The magazine is respected among musicians and readers for its engaging writing on music. MOJO also publishes special editions, hosts awards ceremonies, and has a growing digital media presence to provide an immersive experience for passionate music fans.
Bauer Media publishes many magazines including Kerrang!, a weekly rock magazine. It sells on average 37,603 copies per issue and has a mostly male readership aged 15-24. Rock Sound is published monthly through Rock Sound LTD and focuses more on underground bands compared to Kerrang!'s more commercial coverage. Rolling Stone was founded in 1967 and covers music, politics and culture. It is published by the successful Wenner Media which also publishes other iconic magazines.
This document contains media packs from three music magazines: Q Magazine, Kerrang!, and Clash.
Q Magazine targets a diverse audience from older, classic rock fans to those interested in current trends. It has a highly educated and affluent readership. Kerrang! aims to appeal to both younger readers interested in various rock genres and older fans who respect its coverage of heritage bands. Clash's primary readers are young adult males aged 21-30, with a majority in higher education who have disposable income to spend on music, clothing, and going out.
This document contains media packs from three music magazines: Q Magazine, Kerrang!, and Clash. Q Magazine targets a diverse audience from older, classic rock fans to those interested in current trends. It has a highly educated and affluent readership. Kerrang! aims to appeal to both younger readers interested in various rock genres and loyal fans of heritage bands. Clash's primary readers are young adult males aged 21-30, with a majority in higher education who enjoy spending disposable income on music, clothing, and going out.
The document discusses how a music video for the band The Libertines challenges and develops conventions of real music videos in the indie/rock genre.
The music video uses shaky camerawork, locations like council estates that are typical of The Libertines' style, and follows conventions like close-ups and location shots. It also challenges conventions by including a relationship between a male and female actor.
The accompanying digipak and poster develop conventions of The Libertines' album artwork by featuring their recognizable logo and font, and using a black and white street photograph similar to past album covers. Information like the record label and release date are also included consistently.
The promotional package includes a music video, CD/DVD digipack, and magazine advert for The Libertines' album release. The video is for the song "Don't Look Back into the Sun" and will promote a greatest hits compilation titled "An Era" combining their active years. The digipack will include 14 songs and extra content on a CD and DVD. It will feature a silhouette of the male actor from the video on the cover linked to the band's earlier album styles. Both the cover and advert will use a continuous image to promote recognition across formats. The narrative video will follow a couple's day starting from the morning after with flashbacks, reflecting the band's influence from other artistic videos.
The film crew had to make some changes to their music video filming plans on the day of shooting. They rescheduled shots that required long travel to a different day due to time constraints. Additionally, they sought out creative improvised shots on location beyond what was in their original storyboard. These unplanned shots included scenes through glass and barriers at an arcade, and an engraving in the sand at the beach that connected to the song's theme. Flooding also required changing the train station location, where additional improvised shots were captured, in keeping with the band's style.
This document discusses and analyzes several album covers that have a similar minimalist aesthetic. It notes that the covers feature just one striking photograph with simple or minimal text titles that do not overwhelm the image. The covers give a plain yet powerful impression and feel imaginative. Some covers use a grainy, old effect that suggests they were taken with disposable, film, or Polaroid cameras to give an indie, authentic vibe. White minimal text on the covers is discussed as standing out against the photos without distracting from them.
The document discusses the various technologies and software the student used at different stages of constructing their magazine product. In the evaluation stage, the student used Microsoft PowerPoint, Slideshare, Microsoft Word, Prezi, and Blogger. Throughout the process, the student learned how to use new software like Adobe Premier Pro, InDesign, YouTube, and Survey Monkey. While familiar with programs like Photoshop and PowerPoint, the student gained experience with new tools and functions. Overall, the student felt more confident using different technologies and found platforms like Blogger and Slideshare useful for presenting their work online.
The document discusses the conventions used in real media products and how the student's media magazine both follows and challenges some of these conventions. Some conventions that were followed include using a masthead, cover lines, images, columns for text layout, and different colors to identify questions and answers in an interview. Some conventions that were challenged include using a serif font for the masthead, placing a cover line above the masthead, and positioning the lead story to the left of the main image rather than in the center. Overall, the document evaluates how the student aimed to balance following industry standards with also making some unconventional design choices.
The document analyzes the magazine cover and contents page design of various music magazines. It discusses design elements like the masthead, images, color schemes, fonts and layouts used and how they appeal to target audiences. For the magazine covers, it examines how the large central images of bands, use of high contrast colors and direct eye contact from the bands help grab readers' attention. The contents pages feature bold section headings, a band index and promotional ads to easily guide readers to articles of interest and encourage future purchases. Overall the document provides a detailed breakdown of the visual design strategies employed across different music magazine publications.
The document outlines a magazine pitch for a proposed monthly music magazine called "Forte" targeted towards students. Key details include:
- The magazine will focus on rock and indie music genres to appeal to the preferences of the target audience. It will feature interviews and reviews of popular artists.
- It will be published monthly at a cover price of £4 due to research finding students are not regular magazine readers.
- The color scheme and stylistic elements like simple covers with few words and small images are meant to attract a younger audience.
- Regular sections will include giveaways, artist interviews, album and concert reviews, and event listings.
- The document shares specifics on fonts and layout being
The document analyzes the magazine cover and contents page design of different music magazines. It discusses various design elements and how they are used to attract audiences. For the magazine cover, it examines the use of images, logos, fonts, layout, and color schemes. It notes how these elements are tailored for the target readership and genre of music featured. For the contents page, it discusses the organization of content sections, use of headings, images and advertisements. Across magazines, there is consistency in branding elements but also uniqueness in design to suit the publication's style of music coverage.
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2. Music Market Research
For my research I started by looking at look on-line stores
to find out what music magazines are available in the UK.
Tesco:
• Kerrang, NME, Mixmag, Rock Sound and Classic Rock
Sainsbury's:
• Classic Rock, Mojo, Kerrang, Top Of The Pops
ASDA:
• Kerrang, NME
3. This picture was taken in the
music magazine section in
Tesco. I have found that there is
a bigger variety in store
compared to the ones online
which are not shown if they are
out of stock. The music
magazines are easy to find
because they are all in one
section and Kerrang, NME and
mojo are placed in front of the
other, less recognisable
magazines, suggesting that
these are the most popular
magazines that are sold in
Tesco. Based on this research I
want to look further into these
magazines.
5. Mission Statement- To provide up to date and new information,
reviews and listings of the best music
NME reader- Not surprisingly NME readers are completely obsessed
by music. Reader research has demonstrated that they rely on the
editorial and the ads to keep them up to date with new music. This
knowledge then makes them the authority in music in their peer group.
• Readers have a strong
relationship with NME and
completely trust the brand:
- “I can trust it”
- “Its full of facts that we should all
know but don’t BUT we do now
thanks to NME”
- “Honest no-holds barred reviews”.
6. Published by- Bauer Media Group
Circulation- 44, 013
Readership- 421,000
80%of K! readers buy every issue
Profile- 52%
Mean age-22
Prize- £2.90
7. Mission Statement- Kerrang! will ensure that we are constantly
appealing to our spectrum of readers. From the younger teenage
readers who are more open to different genres of rock music – from
emo to thrash etc, to the readers who respect Kerrang! as an authority
when it comes to our scene’s heritage bands. Each issue will include a
balance of bands and scenes to guarantee that we’re providing for our
readers’ need for variety and their passionate appetite for their
favourite bands as well as their desire to be introduced to NEW
MUSIC within our world. We will focus on the BIGGEST things that are
going on in our world each week, as well as guaranteeing that we are
giving our main base of younger readers everything they need to get
into, on top of this the interest in older, harder bands, cementing our
role as an educator
Nichola Browne – Editor
8. Kerrang! Reader- Jim, 22, lives and breathes rock music: it informs
his choice of friends, his hobbies, leisure time, attitudes, fashion
sense and lifestyle. Above all he is fanatical about THEIR music. He
engages with music 24/7, from the minute he wakes up ‘til the minute
he falls asleep: when he is not listening to music or watching music
TV, he is talking to his friends about music, attending gigs or playing
instruments and dreaming about rock stardom. He is plugged in,
sharp, has a strong moral code and rejoices in his individuality. He is
a fashion trend setter in his peer group but he is heavily influenced by
musical icons and scenes. Like the bands he supports he is extremely
loyal to the brands he trusts. The way he looks and the clothes he
wears is integral to communicating ‘his identity’ to the world.
9. More information about Kerrang! Magazine- Kerrang! has 29
years of heritage and is the biggest music weekly in the world. A
really young audience of mean age 22 is a big advantage as
traditionally this age group is elusive (and expensive) to reach. As
well as music releases this makes Kerrang! perfect for film and
games, and also mobile technology and government messages. It is
the original multimedia platform boasting magazine, online, radio,
TV, K! Awards, K! Tour, and K! podcasts. Kerrang! loves music,
especially rock. It is considered by its readers to be an integral part
of the scene rather than just a commentator. It’s readers are the
heaviest music consumers purchasing over 6 albums per month on
average (53% more than the national average) and 8 times more
likely to spend over £200 a year on albums. The readers are also 5.5
times more likely to attend a rock gig.
10. Published By- Bauer Media Group
Circulation- 91,678
Readership- 218,000
abC1 profile- 66%
Mean age- 37
11. Mission statement- Mojo is an educator, a living archive and a trusted
source of musical excellence. Mojo provides its audience with an
authentic, independent, and emotional connection to the music. Its also
the last word on what's good, for music that is timeless, and where to go
next. Mojo is loved by its readers, the music industry, and by musicians
alike, because it engages them on the subject they love the most. Its basic
editorial proposition every month consists of:
A definitive, book-like cover feature (i.e. you don’t need to read a book on
the subject, you can just read Mojo to know everything). An editorially
themed cover mounted CD. A 30 page plus reviews section known as
Filter, which brings you the best in music that month. Mojo goes in deeper
than any other magazine and creates an experience that is immersive,
and that the readers can luxuriate in. From The Beatles to Battles, and
The Ramones to Radiohead. Classic, sitting comfortably with cutting edge,
and quality being the one constant
12. MOJO is the world’s largest UK music magazine, delivering a monthly
dose of world class journalism and iconic photography to an audience
of extremely passionate music consumers. If you’re featured in MOJO,
you matter. MOJO is the brand for those truly OBSESSED with music.
MOJO is THE MUSIC EXPERT – a magazine of high brand values and
integrity. A carefully crafted musical archive covering the very best of
music across genres. From classic and modern rock, folk, soul, country
to reggae, electronic and experimental. It prefers to celebrate quality
over popularity – music that will stand the test of time. MOJO provides
a “hand-made” experience in a mass market environment, and as a
result is a valued and trusted brand.
13. The MOJO reader- John is 37, a passionate and discerning music fan, long-
time musician himself and dedicated record collector. With his high
disposable income, John loves nothing more than sneaking off to the local
independent record store to see what’s in. John proudly invests in an
extensive mixture of vinyl (classics and rarities), CD’s, and carries a well
stocked iPod that covers everything from prog to nu-folk, MO town to 60’s
garage, blues and psychedelia.
John’s heroes are Bowie and Jimmy Page, he has played the guitar since his
school days and gets together now and again for a jam with his muso pals. A
heavy gig goer, he also likes the more ‘boutique’ festival experience, having
begun to outgrow Glastonbury, he is now just as likely to head to a smaller
scale shindig such as Latitude or Green Man Festival. John and his partner
occasionally like to unwind at the weekend by packing the toddlers off to their
grandparents and inviting their friends around for dinner, whiskey and a rifle
through his record collection to unearth some hidden gems. Well read and
media-savvy, they chat into the small hours about music, books and films
14. Published By- Bauer Media Group
Circulation- 89,450
Readership- 550,000
abc1 profile - 72%
Median Age- 29
Male- 68%
Female- 32%
15. The Q Reader- Mark is 29 and lives in Leeds. He is a
passionate music fan, as a lad he got into ‘proper music’ in
the mid-’90s, inspired by the rock ‘n’ roll swagger of Liam
and Noel, Blur and the Britpop scene. He’s in full-time
employment but revelling in life without any dependents or
family responsibilities. Mark has high disposable income to
spend on himself alone, being a heavy consumer of music,
buying up to 6 albums per month. He loves reading Q to
discover new music, as well as filling in the gaps in his back
catalogue. New music forms part of his social currency, so
Mark is keen to know the new Mumford & Sons before they
go mainstream and uses this knowledge as influence within
his friendship circle.
Mark is highly savvy to digital technology, a keen social networker and uses
online services to enhance his social life. He’ll regularly welcome his mates
round to his for some Spotify DJ-ing and a few beers as a warm-up for a big
night out. An open-minded experience seeker, Mark loves the live music
experience, opting to go for a mixture of gigs, especially huge arena shows for
the likes of Kings Of Leon and Kasabian. He attends Leeds festival religiously
annually and this year he’s off to Benicassim in Spain for his mate’s stag
weekend. Though a hugely passionate music fan, this is not to the detriment of
his other interests – film, gaming, sport, TV and comedy.
16. Mission Statement- Q is a Bastian for music of
substance – guiding its readers through just the good
stuff in all forms of music each month via its
unparalleled access and Q Review, the world’s biggest
and best music guide.’
Paul Rees – Editor-in-Chief
Q is the uk’s biggest music magazine. It is the ARBITER OF TASTE,
standing for music of substance across all platforms. Q’s INFLUENCE
is unquestioned and its opinions are so Trusted that they shape the
views of artists and readers alike. Its access is remarkable and
unrivalled- Paul Rees was granted exclusive access to a week’s life
on he road with The Boss - Bruce Springsteen. Q’s audience is
younger and more affluent than any other music monthlyl 97% of
readers rate Q as a quality magazine. In research it outperforms
competitors on measures such as best interviews, writing and
AWARD WINNING photography