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OUTSPOKEN Media Pack
- 1. OUTSPOKEN Media PackThe Most In Depth Magazine
- 2. THE MISSION OutSpokenallows its audience to be educated through all concepts of the music industry, guiding our readers through the depths of local and outstanding artists upon which the audience can create an emotional bond with. Each month brings a new edition and each edition brings a diverse setting to the world in which can be so powerful as to set our emotional state. The quality of this magazine goes beyond all levels imaginable, creating something new and exciting in which readers can connect with and indulge themselves into. OutSpoken’s basic editions include the necessary selling points to grip the reader. A divine cover-feature paired with a sealed track download for the reader to enjoy and broaden their own knowledge of the music world. Listening to different beats, brands and cultures of music is what allows the audience to vote Live Wire as the world‟s “most in depth and successful music magazine of the 21st century” This magazine is the most popular and successful magazine in which can offer the most diversity, giving features of music that can be enjoyed by many readers around the world. Varying from Indie, Indie-Rock and R&B. Each edition offers something new and unexpected which keeps the reader hooked.
- 3. THE CREDENTIALS OutSpoken has become Britain's most successful selling music magazine, spreading its credit throughout the rest of the world civilisations. Delivering a monthly dose of world class music, this is the magazine that is truly loved and expressed by passionate music lovers, they know what they are they seeking and it is Live Wire which fulfils their needs. OutSpoken is the music base, the fan base and the base of knowledge. We craft the ability to meet all genres and express them for all our readers. Music that matters and that is here to stay is the music that we and our readers care about, and it is within our promises that makes this music magazine stand the test of time itself, becoming a well valued and trusted brand. CIRCULATION READERSHIP 98,709 346,012 ABCI PROFILE MEAN AGE 78% 24
- 4. THE OUTSPOKEN READER Mia, aged 23 is a passionate and down to earth woman who‟s interests of the heart lie with music. Having recently finished university with an honours degree her passion is yet to be explored by her own audience of music lovers. She is independent and seeks for inspiration through successful music artists. Finding her love for „indie‟ based tunes in her late teens she was later able to expand on this in university life and beyond, writing off the record songs full of emotion. Mia is also up to date with all the current technology and is a keen social networker who often buys music tracks online or through downloads, but still has a classic rack of CD mixes and records as well as proudly investing in OutSpoken each month. It comes as no surprise that Mia loves nothing more than to dine with partners and close friends at savvy restaurants and often spends those weekends on nights out unwinding with a glass of rose and bringing life to the dance-floor. Seeking the need to always have music by her side, festivals are always a winner with Mia, making an appearance at Glastonbury and the ITunes festival without fail every year.
- 5. WHY ADVERTISE IN OUTSPOKEN? Our readers have a strong impression that we seek to please our audience. With our most in depth magazine, we can be trusted as the most reliable and respected music magazine to inform and entertain its readers. We reach more of a wider fan base in the UK, having a circulation of 98,709 and spreading our number of readers worldwide. OutSpoken offers quality and this is seen by the buyers, allowing the advertisers to have the opportunity to feature in a well known and trusted brand. Only OutSpoken can gain you exclusive advertisement benefits as we feature in many large events such as Glastonbury – increasing the amount for advertisers to cash in on. The readers of OutSpoken are incredibly influenced by our magazine and the music we have to offer, becoming educated and informed from many different aspects. OutSpoken is placed as the first most influential and successful magazine, making advertising profits extremely beneficial.
- 6. INFLUENCE “Live Wireoffers diversity and meaning, it‟s what I choose to read” Stella Chore “This magazine is so in depth, it reaches unimaginable levels” Jack Tomé “It is truly soul searching and that‟s what I love about Live Wire” Tom & Misha “If ever in need for an educated relaxation, turn to this magazine. It has been voted the most successful music magazine of the past eleven years and continues to shine in its glory, the readers love this magazine and I‟m proud to be one of those readers” Robyn Lane “OutSpoken is so contemporary and upbeat, it leaves me feeling involved, I don‟t want to put it down!” Kevin Black – Advertisement successor Advertising brands featured in Live Wire during the past twelve months include:
- 7. BRAND EXTENSIONS Glastonbury The‘ Notez’ Awards Glastonbury is one of the worlds biggest music events, holding around 150,000 music lovers each year and This event takes place annually, hosted by the producers and makers of music magazine growing. It is this event in which OutSpoken offers a OutSpoken. It is one of the few award ceremonies detailed and descriptive magazine edition for every which solely focus‟ on the attention to music festival. artists and the music they produce. OutSpoken produces and sells millions of reviews of the Glastonbury event each year. Making this our This profound celebration is their to honour readers ultimate fix for Glastonbury. Produced by those who honour their music and find the experienced writers who are known to appear at love for other more varied soulful artists. Glastonbury, this edition will include an Taking a look back at the previous 12 months astonishing 50 highly sharpened colour pages and and the work that has been shed, it is a time exclusive details on back stage access, including an to award those who sport the best sound and indulging imagery and poster section for readers to connect to their audience the most. get the „real feel‟ of Glastonbury. The „notez‟ awards is a place where new and hidden talent can be discovered and has This special edition magazine can be found on sale at previously featured the likes of the event as well as on the shelves of many successful contemporary artists such as Jesse J, Adele, shops, staying for a number of weeks; a full and little boots. As well as supporting the opportunity for the readers to indulge. music shared and loved by the likes of Elton John and Paul McCartney.
- 8. BRAND EXTENSIONS Music Reborn This is a chance for the lovers of OutSpoken magazine to revisit the classic music that was once the biggest known in the industry. This feature edition will only be published for a maximum of 12,000 copies. This way it will have more of a selling point as there is a limited amount on sale for the readers to purchase. The special edition of OutSpoken will include a collectors edition of vinyl discs featuring classic stars alongside contemporary artists. For the more contemporary artists cd‟s will be produced as well as OutSpoken’s very own exclusive cover and interview. This feature edition will be available in stores such as HMV, WHSmith and collectable music stores for a length of two months.
- 9. CONTACT Editorial Team EDITOR IN CHEIF DEPUTY EDITOR Lucy Coal Alexander Road EDITORIAL ASSISTANT SENIOR EDITOR Danny Smith REVIEWS EDITOR Sophie Kingston 0215 658 3697 Martin Pip Advertising HEAD OF MAGAZINES ASSOCIATE MEDIA DIRECTOR PRODUCTION Brooke Sole Andrew Wright Karen Scott BRAND DIRECTOR MUSIC ACCOUNT MANAGER LOOSE INSERTS Charlie Neigh Blaze-Diamond Knowles Robin Gown CREATIVE SOLUTIONS DIRECTOR Ian Bean
- 10. OutSpokenMedia PackThe Most In Depth Magazine