2. THE MISSION
OutSpoken allows its audience to be educated through
all concepts of the music industry, guiding our readers
through the depths of local and outstanding artists upon
which the audience can create an emotional bond with.
Each month brings a new edition and each edition brings
a diverse setting to the world in which can be so
powerful as to set our emotional state. The quality of this
magazine goes beyond all levels imaginable, creating
something new and exciting in which readers can
connect with and indulge themselves into.
OutSpoken’s basic editions include the necessary
selling points to grip the reader. A divine cover-feature
paired with a sealed track download for the reader to
enjoy and broaden their own knowledge of the music
world. Listening to different beats, brands and cultures
of music is what allows the audience to vote Live Wire
as the world‟s “most in depth and successful music
magazine of the 21st century”
This magazine is the most popular and successful
magazine in which can offer the most diversity, giving
features of music that can be enjoyed by many readers
around the world. Varying from Indie, Indie-Rock and
R&B. Each edition offers something new and
unexpected which keeps the reader hooked.
3. THE
CREDENTIALS
OutSpoken has become Britain's most
successful selling music magazine, spreading its
credit throughout the rest of the world
civilisations. Delivering a monthly dose of
world class music, this is the magazine that is
truly loved and expressed by passionate music
lovers, they know what they are they seeking
and it is Live Wire which fulfils their needs.
OutSpoken is the music base, the fan base and
the base of knowledge. We craft the ability to
meet all genres and express them for all our
readers. Music that matters and that is here to
stay is the music that we and our readers care
about, and it is within our promises that makes
this music magazine stand the test of time itself,
becoming a well valued and trusted brand.
CIRCULATION READERSHIP
98,709 346,012
ABCI PROFILE MEAN AGE
78% 24
4. THE OUTSPOKEN READER
Mia, aged 23 is a passionate and down to earth
woman who‟s interests of the heart lie with music.
Having recently finished university with an
honours degree her passion is yet to be explored
by her own audience of music lovers. She is
independent and seeks for inspiration through
successful music artists. Finding her love for
„indie‟ based tunes in her late teens she was later
able to expand on this in university life and
beyond, writing off the record songs full of
emotion.
Mia is also up to date with all the current
technology and is a keen social networker who
often buys music tracks online or through
downloads, but still has a classic rack of CD mixes
and records as well as proudly investing in
OutSpoken each month.
It comes as no surprise that Mia loves nothing
more than to dine with partners and close friends
at savvy restaurants and often spends those
weekends on nights out unwinding with a glass of
rose and bringing life to the dance-floor. Seeking
the need to always have music by her side,
festivals are always a winner with Mia, making an
appearance at Glastonbury and the ITunes festival
without fail every year.
5. WHY ADVERTISE IN
LIVE WIRE?
Our readers have a strong impression that we seek to
please our audience. With our most in depth magazine,
we can be trusted as the most reliable and respected
music magazine to inform and entertain its readers.
We reach more of a wider fan base in the UK, having a
circulation of 98,709 and spreading our number of
readers worldwide.
OutSpoken offers quality and this is seen by the buyers,
allowing the advertisers to have the opportunity to feature
in a well known and trusted brand.
Only OutSpoken can gain you exclusive advertisement
benefits as we feature in many large events such as
Glastonbury – increasing the amount for advertisers to
cash in on.
The readers of OutSpoken are incredibly influenced by
our magazine and the music we have to offer, becoming
educated and informed from many different aspects.
OutSpoken is placed as the first most influential and
successful magazine, making advertising profits
extremely beneficial.
6. INFLUENCE
“Live Wire offers diversity and meaning, it‟s what I choose to
read”
Stella Chore
“This magazine is so in depth, it reaches unimaginable levels”
Jack Tomé
“It is truly soul searching and that‟s what I love about Live
Wire”
Tom & Misha
“If ever in need for an educated relaxation, turn to this magazine.
It has been voted the most successful music magazine of the past
eleven years and continues to shine in its glory, the readers love
this magazine and I‟m proud to be one of those readers”
Robyn Lane
“OutSpoken is so contemporary and upbeat, it leaves me feeling
involved, I don‟t want to put it down!”
Kevin Black – Advertisement successor
Advertising brands featured in Live Wire during the past
twelve months include:
7. BRAND EXTENSIONS
Glastonbury The‘ Notez’
Awards
Glastonbury is one of the worlds biggest music events,
holding around 150,000 music lovers each year and
This event takes place annually, hosted by the
producers and makers of music magazine
growing. It is this event in which OutSpoken offers a OutSpoken. It is one of the few award ceremonies
detailed and descriptive magazine edition for every which solely focus‟ on the attention to music
festival. artists and the music they produce.
OutSpoken produces and sells millions of reviews
of the Glastonbury event each year. Making this our This profound celebration is their to honour
readers ultimate fix for Glastonbury. Produced by those who honour their music and find the
experienced writers who are known to appear at love for other more varied soulful artists.
Glastonbury, this edition will include an Taking a look back at the previous 12 months
astonishing 50 highly sharpened colour pages and and the work that has been shed, it is a time
exclusive details on back stage access, including an to award those who sport the best sound and
indulging imagery and poster section for readers to connect to their audience the most.
get the „real feel‟ of Glastonbury.
The „notez‟ awards is a place where new
and hidden talent can be discovered and has
This special edition magazine can be found on sale at
previously featured the likes of
the event as well as on the shelves of many successful
contemporary artists such as Jesse J, Adele,
shops, staying for a number of weeks; a full
and little boots. As well as supporting the
opportunity for the readers to indulge.
music shared and loved by the likes of Elton
John and Paul McCartney.
8. BRAND
EXTENSIONS
Music Reborn
This is a chance for the lovers of OutSpoken
magazine to revisit the classic music that was
once the biggest known in the industry.
This feature edition will only be published for
a maximum of 12,000 copies. This way it
will have more of a selling point as there is a
limited amount on sale for the readers to
purchase.
The special edition of OutSpoken will
include a collectors edition of vinyl discs
featuring classic stars alongside
contemporary artists. For the more
contemporary artists cd‟s will be produced as
well as OutSpoken’s very own exclusive
cover and interview.
This feature edition will be available in stores
such as HMV, WHSmith and collectable
music stores for a length of two months.
9. CONTACT
Editorial Team
EDITOR IN CHEIF DEPUTY EDITOR
Lucy Coal Alexander Road
EDITORIAL ASSISTANT
SENIOR EDITOR Danny Smith REVIEWS EDITOR
Sophie Kingston 0215 658 3697 Martin Pip
Advertising
HEAD OF MAGAZINES ASSOCIATE MEDIA DIRECTOR PRODUCTION
Brooke Sole Andrew Wright Karen Scott
BRAND DIRECTOR MUSIC ACCOUNT MANAGER LOOSE INSERTS
Charlie Neigh Blaze-Diamond Knowles Robin Gown
CREATIVE SOLUTIONS DIRECTOR
Ian Bean
